Press Release
ZainTECH partners with the UL Solutions on Smart Building Assessment, becomes the first regional ICT entity to achieve SPIRE™ Qualified Company certification
- SPIRE is the first comprehensive smart building assessment program that empowers building owners and managers to identify, prioritize, and promote smart building performance
- ZainTECH’’s SPIRE
Qualified Company designation further strengthens its credibility in the smart building sector, offering strategic assessment services to clients

Junaid Mohioddin – Tech consultant at UL Solutions, Jason Pelski – Smart Building Ecosystems Commercial and Partnership Leader at UL Solutions, Andrew Hanna – CEO of ZainTECH, Jomy Joseph – Regional Director and GM – MEA at UL Solutions, Maatje Rencken – VP of Digital Solutions at ZainTECH
Dubai, United Arab Emirates, 21st October 2024, ZainTECH, the integrated digital solutions arm of Zain Group, has entered a strategic partnership with UL Solutions to become the first ICT company in the region to be designated as a SPIRE Qualified Company by UL Solutions. This achievement positions ZainTECH as a trusted provider and the go-to source of quality, verified smart building digital solutions, utilizing its own SPIRE
Qualified Assessors, thereby solidifying its leadership in the smart building sector.
SPIRE, developed by the Telecommunications Industry Association (TIA) and UL Solutions, is the world’s first smart building assessment program that offers a holistic evaluation of a building’s technology and operational performance.
UL Solutions, a global leader in applied safety science, brings unparalleled expertise, allowing ZainTECH to distinguish itself as a company committed to excellence in smart building innovation. The SPIRE program evaluates building performance across six key pillars: power and energy, health and well-being, life and property safety, connectivity, cybersecurity, and sustainability. Through the SPIRE Smart Building Verified Assessment, buildings can earn a Smart Building Verified Mark, validating their advanced capabilities.
ZainTECH’s designation as a SPIRE Qualified Company by UL Solutions enhances its ability to serve the diverse needs of clients, further establishing its position as a prominent solutions provider in the regional smart building ecosystem.
Andrew Hanna, CEO of ZainTECH, commented on the partnership: “The smart environments—whether cities, buildings, or workspaces—are central to our portfolio of operations, and we understand the value of delivering solutions that are independently validated. Partnering with globally recognized entities like UL Solutions reinforces our commitment to providing clients with reliable, high-quality services. The SPIRE accreditation provides our growing customer base in the regions to achieve a third-party performance verification of their smart buildings.”
Scott Weiskopf, director of the Ecosystem and New Solutions group at UL Solutions, explained, “Smart buildings must deliver on experiences that enhance user outcomes. By assessing and validating key operational criteria of smart buildings, the UL Verified SPIRE Smart Buildings rating program helps verify building performance that could impact asset value. We applaud ZainTECH for becoming a SPIRE
Qualified Company and partnering with UL Solutions to empower building owners and operators to optimize smart building innovation and operations.”
As a designated SPIRE Qualified Assessor, qualified ZainTECH staff are now equipped to offer building assessments, assuring clients of reliable and certified assessment services. In addition to now being a SPIRE
Qualified Company, ZainTECH has capabilities to address industry challenges, such as aging infrastructure, maintenance backlogs, labor shortages, and operational inefficiencies, helping to create dynamic, future-ready workplaces.
ZainTECH’s digital solutions portfolio spans the entire IT stack, providing the foundation for smart, connected commercial and urban environments. Through strategic partnerships and advisory, ZainTECH has strengthened its digital solutions offerings, providing optimized infrastructure and facilities management to their customers, further demonstrating its leadership in the smart infrastructure space.
About ZainTECH
ZainTECH is a regional integrated digital solutions provider, unifying Zain Group’s ICT assets to offer a unique value proposition of comprehensive digital solutions and services under one roof. The company is positioned to drive the transformation of enterprise and government customers in the MENA region by providing a center of excellence and managed solutions across the ICT stack, including cloud, cybersecurity, modern infrastructure, big data, IoT, AI, smart cities, drones and robotics, and emerging technologies.
ZainTECH leverages Zain’s global reach, unique regional footprint, and infrastructure across its operations in Kuwait, Saudi Arabia, Bahrain, Jordan, Iraq, and the United Arab Emirates, as well as in other key markets in the Middle East.
ZainTECH forms a key pillar in the evolution of Zain’s core telecom business to maximize value and build on the company’s many strengths to selectively create and invest in growth verticals beyond standard mobile services. This ultimately supports Zain’s vision of becoming a leading ICT and digital lifestyle provider.
For more information, please visit www.zaintech.com
For any information regarding this PR please reach out to info@zexprwire.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Reimagine custom cabinetry with Suofeiya Home, a world leader in the sector, at 2025 Hotel Show Saudi Arabia and the 137th Canton Fair
— Booming Demand for Luxury Hotel Partnerships in the Middle East
Riyadh, April 17, 2025 — From April 8 to 10, the highly anticipated 2025 Hotel & Hospitality Expo Saudi Arabia took place at the Riyadh International Convention & Exhibition Center, drawing global attention as the Middle East’s premier event for hotel design, services, and hospitality solutions.
As the region accelerates infrastructure development and economic diversification under Saudi Vision 2030, demand for luxury hospitality solutions is surging. Capitalizing on these transformative opportunities, Suofeiya Home made a spectacular debut at the expo, unveiling its full-range custom hotel space solutions tailored for the Middle Eastern market.
First-Ever Appearance, Widespread Acclaim
Renowned globally for its high-end custom cabinetry, Suofeiya attracted more than 300 distinguished visitors over the three-day event — including hotel developers, contractors, and leading design firms. With its compelling design language and world-class manufacturing strength, the company successfully converted over 50% of booth meetings into preliminary cooperation agreements, laying a strong foundation for regional expansion.
“Green · Smart · Premium” — Future-Ready Solutions for Hospitality Spaces
This year’s expo spotlighted sustainability and eco-innovation, reflecting the hospitality sector’s green transformation and shift toward smart technologies. Suofeiya’s immersive booth, themed “Luxury Hotel Custom Solutions,” presented an integrated design approach across guest rooms, suite kitchens, wardrobe systems, decorative wall panels, hidden storage, and intelligent hardware.
A standout feature was the “Caesar Cabinet”, winner of the 2024 German iF Design Award. The smart stainless steel island — complete with an extendable dining table and multifunctional setup — impressed visitors with its blend of utility and aesthetics. Designed for “social kitchens” and immersive gathering spaces, the piece resonated strongly with regional preferences and attracted interest from numerous luxury project representatives.
Leading with Strength: Smart Manufacturing Meets Global Vision
Suofeiya’s showcase demonstrated not only innovative product design but also the company’s smart manufacturing prowess and comprehensive project delivery capabilities. Attendees praised the brand for its exceptional quality control, agile production timelines, and localized customer service — all of which are vital for the Middle East’s high-end contract market.
As a global custom furnishing leader rooted in SOGAL France since 1981, Suofeiya has amassed over four decades of experience, with 15,000+ successful projects in more than 70 countries across sectors including residential, hospitality, healthcare, education, and commercial real estate.
Strategic Expansion into the Middle East
Looking ahead, Suofeiya will continue to deepen its strategic footprint in the Middle East by providing locally tailored solutions and enhancing collaboration throughout the value chain — from design to delivery. By doing so, the company aims to support the region’s evolving needs for smart, sustainable, and luxurious living and commercial environments.
Suofeiya’s impressive debut at the Saudi expo not only showcased its holistic design and manufacturing excellence but also marked a key milestone in strengthening its ties with the Middle Eastern market. The brand remains committed to forging win-win partnerships and advancing the quality of life and hospitality experiences across the region.
Next Stop: The 137th Canton Fair
Following its successful participation in Saudi Arabia, Suofeiya will exhibit at the 137th China Import and Export Fair (Canton Fair), continuing to showcase its world-class custom home solutions to global partners.
Exhibition Dates: April 23–27, 2025 (Phase 2)
Booth Locations:
Hall 11.2, L36–38 & M09–12
Hall 12.2, E25–26 & F17–18
Venue: China Import and Export Fair Complex, Guangzhou
Global partners are warmly invited to visit and explore collaboration opportunities.
Click for more details:https://global.suofeiya.com/
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
SEC accelerates spot ETF approval XBIT (dex Exchange) leads compliance technology innovation
With the U.S. Securities and Exchange Commission (SEC) officially accepting Grayscale’s XRP and Dogecoin spot ETF applications, the global cryptocurrency market has ushered in a resonance of regulation and innovation. In this context, XBIT (dex Exchange) has passed the EU’s “Markets in Crypto Assets Regulation” (MiCA) certification by relying on zero-knowledge proof (ZKRollups) technology and cold wallet sharding storage solutions, becoming the first regulatory-friendly DEX platform that supports multi-chain assets.
Article source: Coin World
1.Technological breakthroughs reconstruct trading paradigms
XBIT (dex Exchange) uses AI-driven liquidation protocols to reduce the Tron chain contract liquidation delay to 0.2 seconds, and intercepts more than 3,500 malicious liquidation attacks per day. Its multi-chain aggregation engine integrates Tron’s high-throughput characteristics (processing an average of 120 million transactions per day), supports second-level hedging of TRX, USDT, Bitcoin, Solana and other assets. In the first week of launch, the average daily trading volume of Tron chain contracts exceeded US$10 billion, and the slippage rate was stable at 0.015%.
The platform introduces a post-quantum encryption algorithm (CRYSTALSKyber), which increases the cost of cracking private keys to 10^78 operations, providing anti-quantum attack protection for high-frequency transactions. The on-chain verifiable proof of reserve (PoR) system updates the audit report every hour, and users can verify the 1:1 sufficient reserves of assets such as USDT and TRX in real time, eliminating the “black box risk” of centralized exchanges.
Article source: Coin World
2.Compliance exploration sets an industry benchmark
In the context of stricter regulation, XBIT (dex Exchange) balances privacy and anti-money laundering requirements through zero-knowledge proof, and its model has become a DEX compliance template. User KYC data is input into the AI model in encrypted form, which not only meets regulatory requirements but also protects privacy. The system has passed the EU MiCA certification.
Data shows that Asian institutional users account for 35% of the platform, and 20% are asset management companies entering the market for the first time, pushing the total locked value (TVL) of the Tron chain to exceed US$25 billion. Its compliance practices lower the entry threshold for traditional financial institutions and introduce compliant incremental funds into the crypto market.
3.Ecosystem synergy activates market potential
XBIT has deep collaboration with the Tron chain, and has launched a cross-chain bridge pool to support instant exchange of TRX, USDT and compliant stablecoins, processing more than 230 million euros in a single day. The “Volatility Capture Engine” links the returns of Tron chain assets to cross-chain volatility. Users stake TRX to participate in arbitrage strategies, with an annualized yield (APY) of 22.5%.
Its Meme coin contract product DOGE3L/USDT had a trading volume of US$650 million in the first week of its launch, driving community discussion volume to increase by 500%. The product’s “emotional circuit breaker mechanism” can dynamically adjust the margin rate and automatically lower the leverage limit when the social media panic index soars, thereby preventing the risk of serial liquidations.
Article source: Coin World
4.Globalization layout deepens industry impact
XBIT is working with Southeast Asian regulators to develop a localized version, and the distributed node architecture ensures that the order response speed is maintained at 0.3 seconds even when the network is congested. On-chain data shows that European user activity increased by 300% in a single week, and the proportion of institutional users increased to 28%, demonstrating strong regional penetration.
As the market shifts from speculation to value accumulation, XBIT builds a secure and efficient transaction infrastructure for the Tron chain through technological innovation and compliance practices. When decentralized technology and regulatory frameworks work together, XBIT is expected to become a core hub connecting traditional finance and the crypto world, pushing the DEX industry into a new stage of verifiable and compliant development.
Disclaimer: The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
EMMY Winner Jen Greenstreet and Peabody Winner Jason Loftus premiere at New Media Film Festival Los Angeles
The highly anticipated 16th season of the New Media Film Festival® is set to dazzle audiences on June 4-5, 2025, in Los Angeles, California, with a groundbreaking lineup of 80 films and tech content that span genres, styles, and mediums. 55 Nominees from 14 countries including USA, UK, South Korea, Netherlands, Ireland, Hong Kong, Germany, France, Denmark, Canada, Bulgaria, Brazil, Australia, Argentina.
Los Angeles: The highly anticipated 16th season of the New Media Film Festival® is set to dazzle audiences on June 4-5, 2025, in Los Angeles, California, with a groundbreaking lineup of 80 films and tech content that span genres, styles, and mediums. 55 Nominees from 14 countries including USA, UK, South Korea, Netherlands, Ireland, Hong Kong, Germany, France, Denmark, Canada, Bulgaria, Brazil, Australia, Argentina. Full details at www.newmediafilmfestival.com/events
Among the standout entries are two exceptional titles that promise to captivate and inspire:

An essential, powerful exploration of the growing food allergy crisis, May Contain: Danger brings to light the life-or-death urgency of normalizing food allergies. This compelling film not only delves into the difficult choice between staying alive and fitting in but also unveils a blueprint for living life to the fullest while navigating these challenges. Created by EMMY winner Jen Greenstreet, the film offers a moving and relatable narrative that resonates with people from all walks of life.

Dive into the fractured, otherworldly realm of numen9, where oceans float above the sky and conflict looms between two powerful factions. In the midst of this looming turmoil, teenage twins Atla and Kryll revel in the limelight, embarking on a secret mission disguised as a celebrity appearance. Accompanied by Yana, Atla’s best friend and numen9’s biggest pop star, their journey takes a dangerous twist when a rebel’s interference forces Atla to take center stage. From the visionary mind of Peabody winner Jason Loftus, Sky of Tides: Atla masterfully blends adventure, intrigue, and a vibrant sci-fi setting into an unforgettable cinematic experience.
Explore Cutting-Edge Storytelling at the 16th Annual New Media Film Festival®

Get ready to immerse yourself in a celebration of innovation and creativity at the 16th season of the New Media Film Festival®, taking place June 4-5, 2025, from Los Angeles, California. This groundbreaking event offers a dynamic lineup of thought-provoking documentaries, feature films, music videos, AI-generated content, and more—spanning themes like faith, spirituality, and thrilling genre storytelling.
With $45,000 in awards at stake, including Best of Category, Top 3 Scripts, and the Grand Prize, the festival honors creators of all ages, cultures, and media who craft stories worth telling. This is more than a showcase—it’s a celebration of excellence and innovation, uniting a global community of visionary storytellers and audiences.
The New Media Film Festival® continues to solidify its reputation as a premier platform for groundbreaking storytelling, technology, and talent. Don’t miss your chance to be part of this one-of-a-kind event. Whether attending in person or online, this year’s festival promises an experience that pushes the boundaries of creativity and offers unparalleled opportunities to engage with visionary content.
Visit www.newmediafilmfestival.com to learn more about the lineup and secure your spot for this unforgettable event. Step into the future of storytelling with the New Media Film Festival®—where innovation takes center stage.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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