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Use Volatility In Your Favor With Robinhood Options Trading In April, Volatility Index VIX Hit Highest Mark

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–News Direct–

By Meg Flippin, Benzinga

Thanks to their large upside potential, many seasoned traders choose to trade options to play the markets. Fintechs like Robinhood have made accessing the market easier for seasoned traders to fine-tune their strategies, building based on their trading level.

With inflation remaining stubborn, the markets appearing to be waiting for the Federal Reserves next move on interest rates and the U.S. about to enter what is expected to be a polarizing presidential election, volatility has been high. In April, the VIX Index which Wall Street uses to gauge volatility in the market hit its highest level since late October 2023, when the Israel-Hamas conflict began. Year-to-date, the VIX Index is up more than 12%.

Options Abound With Options Trading

While volatility may scare buy-and-hold investors, for active options traders, some look at it as an opportunity. After all, with options trading, investors can engage in a variety of diverse strategies that have the potential to work in all sorts of market conditions, whether it's speculating stocks will go up or down based on their bearish and bullish outlooks. Options are also cheaper than buying shares outright, creating leverage, which means the gains on your investment could be amplified as can losses. However, options expire, and you can lose your entire investment in a short period of time. Some strategies present a potential for substantial or even unlimited losses.

Then there are the hedging capabilities that come with options, which can help mitigate the dangers of high-risk, high-reward instruments. If an investor is worried a stock is going to fall they can purchase puts that enable them to sell the stock at a strike price, regardless of where the stock falls prior to expiration of the option. The same cant be said of stocks. If shares tank, you dont have any downward protection other than to sell and limit your losses. However, if the stock goes up or doesnt move prior to expiration, the option will expire worthless and the loss is equal to the premium paid.

Leveling The Playing Field For Options Investors

Accessing options trading is getting even easier thanks to Robinhoods trading platform. Not only do customers get access to options but also advanced charts, including the ability to track and modify technical indicators such as moving average, relative strength index and moving average convergence divergence. Furthermore, there are no contract fees.*

Other powerful features of Robinhoods platform include the ability to save and monitor options contracts to see hypothetical returns and options rolling in which you can seamlessly adjust and extend your positions. And lets not forget 24-hour support. If you have a question on your option strategy even in the wee hours of the morning, Robinhood has you covered.

Even retirement accounts and cash account holders can trade options with Robinhood. The same cant be said of some of Robinhoods rivals.

Robinhoods efforts to improve access are not surprising. For some time now, the company has been on a mission to level the playing field when it comes to investing by providing access to an array of investment and retirement products, keeping costs down and commissions at zero (other fees apply). Take Robinhood Gold for one example. Gold subscribers get 5% APY on uninvested cash in their brokerage account, a 1% boost on brokerage transfers and instant deposits.

None of this is lost on options traders, which is why that part of Robinhoods business is growing, and options traders are taking note. Robinhood is making moves to grow its market share even more. We want to be number one in the active trader market. So active traders are very important for us, Robinhood CEO Vladimir Tenev said in a recent interview. They care about very specific things like performance, pricing, user experience. And we're making lots of investments there both in the user experience and in new product innovations that other competitors don't offer, 24-hour market being a great example there.

Options trading is growing in popularity as regular retail investors learn its virtues. Robinhood wants to be a leader in the space and is pulling out all the stops to achieve that.

If you are interested in trading options and want to do so at a low cost with all the support you need, then check out Robinhoods offering here.

Featured photo by Nicholas Cappello on Unsplash.

Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders.

This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.

Disclaimer:

*There are no contract fees charged directly by Robinhood. However Robinhood does pass through certain fees charged by securities regulators and exchanges.

Commission-free trading of stocks, ETFs and options refers to $0 commissions for Robinhood Financial self-directed individual cash or margin brokerage accounts that trade U.S. listed securities and certain OTC securities electronically. Keep in mind, other fees such, Gold subscription fees, wire transfer fees, and paper statement fees may apply to your brokerage account. Please see Robinhood Financial's Fee Schedule to learn more.

Options trading entails significant risk and is not appropriate for all customers. Customers must read and understand the Characteristics and Risks of Standardized Options before engaging in any options trading strategies. Options transactions are often complex and may involve the potential of losing the entire investment in a relatively short period of time. Certain complex options strategies carry additional risk, including the potential for losses that may exceed the original investment amount.

Robinhood Financial does not guarantee favorable investment outcomes. The past performance of a security or financial product does not guarantee future results or returns. Customers should consider their investment objectives and risks carefully before investing in options. Because of the importance of tax considerations to all options transactions, the customer considering options should consult their tax advisor as to how taxes affect the outcome of each options strategy. Supporting documentation for any claims, if applicable, will be furnished upon request.

Rolling options does not ensure a profit or guarantee against a loss. An investor may also end up compounding their losses. By rolling out, the duration is extended, which can also increase risks as there's more time for the underlying security's price to move unfavorably.

One of the key downsides of options vs stocks is that options contracts expire over time. For puts, If the stock price is at or above the strike price, the option expires worthless, and you can lose the money you paid for the options contract.

Risk of VIX options:

The prices of VIX options can fluctuate significantly and thus increase the risk for investors.

The VIX is a synthetic value that is calculated on the basis of option prices. Investors who invest in VIX options should therefore be aware of the special features of this asset class.

In some market situations, the VIX and thus also the prices of VIX options may not move in the expected direction. This means that in some cases VIX options may not help to reduce the risk of a portfolio, but rather increase it.

VIX options generally have a term of only a few months and are therefore more suitable for short-term trading.

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Traction Marketing Launches Specialised Answer Engine Optimisation Framework for Architecture Firms

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Traditional, image-led architecture websites are increasingly invisible to AI “answer engines” like ChatGPT and Gemini. Without a machine-readable “digital blueprint,” firms risk being ghosted by AI or having their expertise misattributed to competitors. Traction Marketing’s new AEO framework resolves this by translating design excellence into structured data, ensuring that when developers ask high-intent questions about feasibility and planning, your firm is the cited authority, not just a hidden link

Christchurch, Canterbury, New Zealand, 12th Aug 2026 — In architecture, a beautiful facade means nothing without structural integrity. The same is now true for your digital presence. For years, firms have relied on minimalist, image-heavy websites to speak for their expertise. But in the era of AI-powered “answer engines,” that silence is becoming a liability. When ChatGPT or Google Gemini can’t “read” your design philosophy, they don’t just skip you, they often misattribute your work or invent a narrative for you.

As AI-powered “answer engines” replace traditional search, Traction Marketing has launched a new AEO framework designed to ensure your firm’s expertise isn’t just seen, it’s cited. We’re helping architects move beyond the portfolio page and into the definitive answers provided by the next generation of search.

The Hidden Cost of the “Minimalist” Website

The architectural industry is facing a unique crisis of discoverability. As potential clients move away from traditional keyword searches and toward conversational AI, the “first page of Google” is being replaced by a single, definitive recommendation. If your project data isn’t structured for these machines, your firm effectively ceases to exist in the AI’s worldview.

“AEO is no longer just a marketing choice; it is a form of brand protection,” says the team at Traction Marketing. “Without a machine-readable digital blueprint, firms risk having their sustainability credentials, material innovations, and award wins ignored or, worse – AI hallucinations”.

The Structural Breakdown: How AEO Works for Architects

  • From Imagery to Intelligence: Implementing “Answer-First” hierarchies that translate visual achievements into clear, declarative statements about methodology, materials, and project outcomes.
  • Question-Led Architecture: Restructuring page headings to answer the high-intent, commercial questions developers actually ask AI, such as:
    • “What are the common council planning hurdles for multi-residential builds in Christchurch?”
    • “How can I maximise floor area ratio on a constrained heritage-protected site?”
    • “What is the typical lead time from concept design to building consent for industrial projects in Canterbury?”
  • The Semantic Foundation: Embedding advanced Schema Markup into the site’s code, acting as a technical translator that tells AI exactly which projects are yours, your specific role in the build, and which awards you have won.
  • Precision Content Chunking: Breaking complex design philosophies into concise, single-topic segments to ensure AI citations remain accurate and contextually relevant, preventing “hallucinations” or misattribution.

Beyond Search: The Recommendation Era

The industry is moving from a “search” economy to a “recommendation” economy. In this new landscape, being found is no longer about matching a keyword; it is about being the most trusted data source for a specific answer. For architecture firms, this shift is the difference between being a “suggested link” buried on page four and being the “cited authority” in a direct ChatGPT or Gemini response.

By adopting these structural changes, firms can protect their intellectual property from being misattributed and ensure that their specific innovations in urban planning and design are the ones being fed into the global AI knowledge base.

Ensuring Design Dominance

This evolution in digital strategy allows firms to maintain total control over their project narratives. It ensures that when the next generation of property developers and city planners consult AI for expert partners, the “structural integrity” of a firm’s digital data matches the excellence of their physical builds.

About Traction Marketing

Traction Marketing is a premier digital consultancy specialising in high-performance SEO, Conversion Rate Optimisation (CRO), and AEO. By focusing on the intersection of technical precision and brand authority, the agency helps professional services firms turn the complexity of AI into a measurable competitive advantage.

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Website: https://tractionmarketing.nz/

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Ancient Texts, Modern Questions: New Book Explores the Recurring Mystery of Polydactyly Throughout History

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Footprints of the Gods: Extra Digits—The Mark of the Giants by Jim Vieira and Greg Maestro explores the recurring appearance of six-fingered and six-toed figures across ancient civilizations, archaeological artifacts, religious texts, and historical traditions.Drawing on material from Mesopotamia, the ancient Near East, Jordan, Iran, North America, and other regions, the book examines whether these unusual depictions reflect symbolic art, real cases of polydactyly, or cultural traditions connected to rulers, heroes, and divine figures. The authors also discuss references from texts such as the Epic of Gilgamesh, the Book of Enoch, and biblical passages.Rather than promoting a single theory, Vieira and Maestro present a broad collection of archaeological and historical evidence and invite readers to consider why similar motifs appear across distant cultures. The book aims to encourage further discussion and research into the relationship between archaeology, mythology, physical characteristics, and ancient belief systems.Footprints of the Gods: Extra Digits—The Mark of the Giants is now available on Amazon.

New York, New York, United States, 12th Aug 2026 – For centuries, archaeologists, historians, and readers of ancient literature have examined artifacts, inscriptions, and traditions that raise questions about humanity’s distant past. A newly released book, Footprints of the Gods: Extra Digits—The Mark of the Giants, by Jim Vieira and Greg Maestro, brings together archaeological discoveries, historical records, and ancient narratives to examine one recurring detail found across multiple civilizations: the depiction of individuals with six fingers and six toes.

Rather than presenting a single conclusion, the book surveys evidence drawn from Mesopotamia, the ancient Near East and many more spanning nine regions where unusual anatomical features appear in sculptures, seals, religious imagery, and historical texts. The authors explore whether these recurring depictions were symbolic artistic choices, representations of real individuals with polydactyly, or part of broader traditions surrounding rulers, heroes, and divine beings.

Among the artifacts discussed are Mesopotamian cylinder seals, ancient amulets, stone sculptures, and archaeological finds that depict figures with extra digits. The research also examines references from ancient literature, including the Epic of Gilgamesh and the Book of Enoch, alongside religious passages that mention individuals described as having six fingers and six toes.

The publication highlights how similar motifs appear across geographically distant cultures, prompting questions about whether these parallels developed independently or reflect shared traditions that spread over time. Rather than focusing on sensational claims, the authors encourage readers to examine the available evidence and consider how archaeology, mythology, and written history sometimes intersect in unexpected ways.

In addition to discussing well-known archaeological sites in Mesopotamia, the book references discoveries from Jordan, Iran, and North America, where images and carvings featuring extra digits have also been documented. By comparing these findings, the authors seek to identify recurring patterns that have received relatively little attention in mainstream discussions of ancient history. 

The work also explores how ancient societies associated physical characteristics with status, ancestry, and religious significance. Throughout history, unusual anatomical traits have often been interpreted differently depending on cultural context, sometimes serving as symbols of authority, divinity, or distinction.

According to the authors, the purpose of the book is not to rewrite history but to encourage closer examination of archaeological evidence and historical sources that continue to generate scholarly and public interest. By assembling material from multiple civilizations into a single volume, the book invites readers to consider whether recurring details preserved in artifacts and texts may warrant further research.

As public interest in ancient civilizations, archaeology, and historical mysteries continues to grow, Footprints of the Gods: Extra Digits—The Mark of the Giants contributes to the ongoing conversation by presenting a broad collection of historical references, archaeological discoveries, and visual evidence related to one of antiquity’s more unusual recurring themes.

The book is now available on Amazon.

 

About the Authors

Jim Vieira. Vieira has spent years researching reports and traditions involving giants, flood narratives, and polydactyly in ancient art and archaeology. His research has included travel to archaeological sites in the Andes, Malta, Turkey, Mexico, and Peru, as well as conversations with tribal elders, museum curators, and archaeologists.

Greg Maestro. Maestro brings a background in biblical and esoteric literature, travel, filmmaking, and technical research. His collaboration with Vieira grew from a shared interest in questions surrounding humanity’s ancient origins, and he contributed to expanding the book’s documented cases, research scope, and narrative structure.

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Silicon Valley Technology Consultant Tamar Toledano Says Businesses Are Replacing Hype With Measurable Results

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San Francisco, California, Aug 12, 2026, ZEX PR WIRE — After years of companies racing to adopt the latest technology trends, many organizations are taking a more disciplined approach to innovation. From blockchain and NFTs to the metaverse, businesses are increasingly evaluating emerging technologies based on measurable business outcomes rather than market excitement. According to technology consultant Tamar Toledano, this shift reflects a growing recognition that successful digital transformation depends on solving real operational challenges, not following industry hype.

Many enterprises are now introducing formal review processes for experimental technology initiatives. These include predefined performance milestones and “kill switches” that end projects if they fail to demonstrate meaningful adoption or measurable business impact within a specified timeframe. The approach allows organizations to redirect resources toward initiatives that generate lasting value rather than prolonging costly experiments. “The technology itself is rarely the problem,” said Tamar Toledano. “Problems arise when organizations adopt technologies simply because they are popular. Every investment should begin with a clearly defined business objective and a practical path to measurable results.”

The technology industry has experienced multiple waves of enthusiasm around emerging innovations. Blockchain promised to transform industries beyond finance. The metaverse generated ambitious predictions of work and commerce. NFTs attracted billions in investment from companies eager to establish digital ownership strategies. While each technology demonstrated legitimate use cases, many organizations launched projects without identifying problems that genuinely required those solutions.

As enthusiasm outpaced practical implementation, businesses encountered rising development costs, integration challenges, uncertain customer demand, and limited returns on investment. Many pilot programs never advanced beyond proof-of-concept stages, while others were quietly discontinued after failing to produce meaningful business benefits.

According to Toledano, these experiences have encouraged organizations to adopt more disciplined technology evaluation frameworks. Rather than asking whether a technology is innovative, decision-makers are increasingly asking whether it improves efficiency, reduces costs, increases revenue, or enhances customer experiences. “The conversation has shifted from asking, ‘Should we use blockchain?’ to asking, ‘What business problem are we solving?’” Toledano explained. “That change in thinking leads to much stronger investment decisions.”

The same mindset is increasingly shaping enterprise AI adoption. While artificial intelligence continues to deliver measurable value across industries, organizations are becoming more selective about where and how they deploy it. Rather than implementing AI across every department, companies are identifying high-impact use cases where automation, prediction, or data analysis can generate measurable operational improvements.

Toledano believes this represents a healthier stage in the technology adoption cycle.

“Successful organizations recognize that not every emerging technology deserves immediate deployment,” she said. “Sometimes the most valuable decision is determining that a problem can be solved more simply with existing tools.”

Throughout her consulting career, Toledano has helped organizations evaluate emerging technologies through the lens of long-term business performance. Her approach emphasizes aligning technical investments with strategic objectives, ensuring that innovation supports operational goals rather than becoming an objective in itself.

She notes that many companies now require technology initiatives to meet measurable benchmarks before receiving additional funding. These benchmarks may include user adoption rates, operational savings, revenue generation, customer satisfaction improvements, or implementation efficiency. Projects that consistently fail to meet those objectives are discontinued, allowing organizations to focus on higher-performing initiatives.

This disciplined approach also reduces the risks associated with rapidly changing technology markets. Rather than making large, irreversible investments based on future expectations, businesses can validate assumptions through smaller pilot programs before committing additional resources. “The most successful digital transformations are built on continuous learning,” Toledano said. “Organizations should be willing to test new ideas, but they should be equally willing to end projects that do not create measurable value.”

Looking ahead, Toledano expects enterprise technology strategies to become increasingly evidence-driven. Executive teams are placing greater emphasis on measurable outcomes, cross-functional collaboration, and disciplined investment governance. As a result, technology decisions are becoming more closely aligned with overall business strategy rather than industry trends.

She believes this evolution will ultimately strengthen innovation by encouraging companies to pursue technologies with proven practical benefits instead of chasing every emerging trend. “When organizations prioritize outcomes over excitement, innovation becomes far more sustainable,” Toledano added. “The goal is not to adopt the newest technology. The goal is to build better businesses.”

About Tamar Toledano

Tamar Toledano is a Silicon Valley-based technology expert and consultant specializing in artificial intelligence, blockchain, and large-scale digital transformation. With a master’s degree in computer engineering and experience supporting high-growth technology companies, she helps organizations apply emerging technologies to improve operational performance, modernize business systems, and drive measurable business results. Her work combines technical expertise with strategic business insight to help companies navigate complex digital transformation initiatives.

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