Press Release
Use Volatility In Your Favor With Robinhood Options Trading In April, Volatility Index VIX Hit Highest Mark
–News Direct–
By Meg Flippin, Benzinga

Thanks to their large upside potential, many seasoned traders choose to trade options to play the markets. Fintechs like Robinhood have made accessing the market easier for seasoned traders to fine-tune their strategies, building based on their trading level.
With inflation remaining stubborn, the markets appearing to be waiting for the Federal Reserves next move on interest rates and the U.S. about to enter what is expected to be a polarizing presidential election, volatility has been high. In April, the VIX Index which Wall Street uses to gauge volatility in the market hit its highest level since late October 2023, when the Israel-Hamas conflict began. Year-to-date, the VIX Index is up more than 12%.
Options Abound With Options Trading
While volatility may scare buy-and-hold investors, for active options traders, some look at it as an opportunity. After all, with options trading, investors can engage in a variety of diverse strategies that have the potential to work in all sorts of market conditions, whether it's speculating stocks will go up or down based on their bearish and bullish outlooks. Options are also cheaper than buying shares outright, creating leverage, which means the gains on your investment could be amplified as can losses. However, options expire, and you can lose your entire investment in a short period of time. Some strategies present a potential for substantial or even unlimited losses.
Then there are the hedging capabilities that come with options, which can help mitigate the dangers of high-risk, high-reward instruments. If an investor is worried a stock is going to fall they can purchase puts that enable them to sell the stock at a strike price, regardless of where the stock falls prior to expiration of the option. The same cant be said of stocks. If shares tank, you dont have any downward protection other than to sell and limit your losses. However, if the stock goes up or doesnt move prior to expiration, the option will expire worthless and the loss is equal to the premium paid.
Leveling The Playing Field For Options Investors
Accessing options trading is getting even easier thanks to Robinhoods trading platform. Not only do customers get access to options but also advanced charts, including the ability to track and modify technical indicators such as moving average, relative strength index and moving average convergence divergence. Furthermore, there are no contract fees.*
Other powerful features of Robinhoods platform include the ability to save and monitor options contracts to see hypothetical returns and options rolling in which you can seamlessly adjust and extend your positions. And lets not forget 24-hour support. If you have a question on your option strategy even in the wee hours of the morning, Robinhood has you covered.
Even retirement accounts and cash account holders can trade options with Robinhood. The same cant be said of some of Robinhoods rivals.
Robinhoods efforts to improve access are not surprising. For some time now, the company has been on a mission to level the playing field when it comes to investing by providing access to an array of investment and retirement products, keeping costs down and commissions at zero (other fees apply). Take Robinhood Gold for one example. Gold subscribers get 5% APY on uninvested cash in their brokerage account, a 1% boost on brokerage transfers and instant deposits.
None of this is lost on options traders, which is why that part of Robinhoods business is growing, and options traders are taking note. Robinhood is making moves to grow its market share even more. We want to be number one in the active trader market. So active traders are very important for us, Robinhood CEO Vladimir Tenev said in a recent interview. They care about very specific things like performance, pricing, user experience. And we're making lots of investments there both in the user experience and in new product innovations that other competitors don't offer, 24-hour market being a great example there.
Options trading is growing in popularity as regular retail investors learn its virtues. Robinhood wants to be a leader in the space and is pulling out all the stops to achieve that.
Featured photo by Nicholas Cappello on Unsplash.
Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders.
This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.
Disclaimer:
*There are no contract fees charged directly by Robinhood. However Robinhood does pass through certain fees charged by securities regulators and exchanges.
Commission-free trading of stocks, ETFs and options refers to $0 commissions for Robinhood Financial self-directed individual cash or margin brokerage accounts that trade U.S. listed securities and certain OTC securities electronically. Keep in mind, other fees such, Gold subscription fees, wire transfer fees, and paper statement fees may apply to your brokerage account. Please see Robinhood Financial's Fee Schedule to learn more.
Options trading entails significant risk and is not appropriate for all customers. Customers must read and understand the Characteristics and Risks of Standardized Options before engaging in any options trading strategies. Options transactions are often complex and may involve the potential of losing the entire investment in a relatively short period of time. Certain complex options strategies carry additional risk, including the potential for losses that may exceed the original investment amount.
Robinhood Financial does not guarantee favorable investment outcomes. The past performance of a security or financial product does not guarantee future results or returns. Customers should consider their investment objectives and risks carefully before investing in options. Because of the importance of tax considerations to all options transactions, the customer considering options should consult their tax advisor as to how taxes affect the outcome of each options strategy. Supporting documentation for any claims, if applicable, will be furnished upon request.
Rolling options does not ensure a profit or guarantee against a loss. An investor may also end up compounding their losses. By rolling out, the duration is extended, which can also increase risks as there's more time for the underlying security's price to move unfavorably.
One of the key downsides of options vs stocks is that options contracts expire over time. For puts, If the stock price is at or above the strike price, the option expires worthless, and you can lose the money you paid for the options contract.
Risk of VIX options:
The prices of VIX options can fluctuate significantly and thus increase the risk for investors.
The VIX is a synthetic value that is calculated on the basis of option prices. Investors who invest in VIX options should therefore be aware of the special features of this asset class.
In some market situations, the VIX and thus also the prices of VIX options may not move in the expected direction. This means that in some cases VIX options may not help to reduce the risk of a portfolio, but rather increase it.
VIX options generally have a term of only a few months and are therefore more suitable for short-term trading.
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View source version on newsdirect.com: https://newsdirect.com/news/use-volatility-in-your-favor-with-robinhood-options-trading-in-april-volatility-index-vix-hit-highest-mark-337548674
Benzinga
COMTEX_453285838/2655/2024-06-03T09:43:17
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Press Release
Vice Holdings LLC Expands Luxury Residential Development Portfolio Across Metro Atlanta
Atlanta-based development and investment firm advances multiple luxury residential projects throughout Buckhead, Loring Heights, East Cobb, and surrounding high-growth markets
United States, 12th May 2026 – Vice Holdings LLC, an Atlanta-based luxury real estate development and investment firm, is continuing to expand its footprint across Metro Atlanta through a growing portfolio of architecturally driven residential developments, strategic acquisitions, and high-end infill construction projects.

The company specializes in modern luxury residential development, focusing on transforming underutilized properties into premium, design-forward living spaces tailored to today’s evolving luxury buyer. Vice Holdings oversees every phase of the development process, including acquisition strategy, site evaluation, planning, construction management, redevelopment, and final delivery.
Among the firm’s recent and active developments is a three-level modern luxury residence located at 1490 Brooklyn Avenue NW in West Buckhead, featuring a rooftop terrace and contemporary architectural design. The company is also actively redeveloping properties throughout Loring Heights as part of a broader long-term neighborhood investment strategy focused on revitalization, elevated design standards, and long-term value creation.
Vice Holdings is additionally developing a 10-townhome luxury residential community in an exclusive East Cobb location, while advancing plans for another signature Buckhead infill development at 998 Northrope Drive NW Atlanta, a nearly 4,000-square-foot modern luxury residence featuring a private pool, spa, rooftop terrace, and high-end custom amenities designed to reflect the future of upscale urban living in Atlanta.
As Atlanta continues to experience sustained demand for luxury housing and modern infill development, Vice Holdings LLC is positioning itself at the intersection of strategic investment, elevated architecture, and market-driven residential design.
“Luxury development requires more than construction expertise, it requires vision, disciplined execution, strategic planning, and a deep understanding of how modern buyers want to live,” said Tommy Femi Ashadele, founder of Vice Holdings LLC. “Our focus is creating architecturally significant projects that combine lifestyle, functionality, long-term investment value, and thoughtful design while contributing positively to the surrounding community.”
The firm’s development philosophy centers around what it describes as a “Land to Luxury” approach, a vertically integrated strategy that transforms raw land, aging properties, and underutilized sites into premium modern residences through disciplined planning, strategic acquisitions, and high-quality execution.
Working alongside architects, engineers, consultants, and construction professionals, Vice Holdings manages each project with an emphasis on modern aesthetics, efficient operations, structural integrity, and long-term market sustainability. The company believes the future of residential development in Atlanta lies in intentional, design-driven projects that enhance both lifestyle experience and asset value.
With active developments spanning Buckhead, Midtown, Brookhaven, Sandy Springs, Alpharetta, East Cobb, and the greater Metro Atlanta market, Vice Holdings LLC is also investing heavily in expanding its digital presence, strategic partnerships, and development portfolio as it continues scaling operations across Georgia’s luxury residential sector.
“Our objective is not simply to build homes,” Ashadele added. “We aim to create enduring residential experiences and strategically positioned developments that reflect where the Atlanta luxury market is heading over the next decade.”
About Vice Holdings LLC
Vice Holdings LLC is an Atlanta-based real estate development, investment, and consulting firm specializing in luxury residential development, modern infill construction, strategic acquisitions, and high-end redevelopment projects. The company focuses on architecturally driven homes, design-forward construction, and long-term value creation across Metro Atlanta’s most desirable residential markets. Through its integrated “Land to Luxury” development model, Vice Holdings LLC manages projects from acquisition and planning through construction and final delivery.
For more information, visit https://www.viceholdingsllc.com.
Media Contact
Organization: Vice Holdings LLC
Contact Person: Femi Tommy Ashadele
Website: https://www.viceholdingsllc.com
Email: Send Email
Contact Number: +14048504860
Country:United States
Release id:44937
The post Vice Holdings LLC Expands Luxury Residential Development Portfolio Across Metro Atlanta appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
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Press Release
Smoothie Bar Blend 3.0 Rated Top Product by Forbes.com

United States, 12th May 2026 — Smoothie Bar is making waves with the official launch of Blend 3.0, its most innovative product yet, now rolling out across Launch States (NY, CA, OK, NV). The highly anticipated release follows a feature in Forbes, where the device was spotlighted as a “must-have accessory” for today’s consumers.

With Blend 3.0, Smoothie Bar is pushing boundaries, delivering a product designed for those who expect more from their everyday experience.
“We built Blend 3.0 for the next generation of users,” said a Smoothie Bar spokesperson. “It’s smarter, more customizable, and designed to give people control over how they use it.”
Built for Customization and Control
At the center of Blend 3.0 is a full-screen front display, giving users a modern, interactive interface that feels intuitive from the first use. The display offers real-time feedback and simplifies control, making the experience more engaging and seamless.
The device is equipped with multiple performance settings and adjustable airflow, allowing users to fine-tune every session. Whether prioritizing smoothness, intensity, or balance, Blend 3.0 adapts to the user.
What sets the product apart is its dual-flavor system, allowing users to switch between flavors or blend them together for a completely unique experience. This feature transforms how users interact with the device, turning customization into a core part of the experience.
An enhanced airflow system further elevates performance, ensuring consistency and smooth delivery with every use.
Expanding Across the U.S.
Smoothie Bar’s expansion into New York, California, Oklahoma, and Nevada represents a major step forward for the brand. These markets reflect both high demand and strong growth potential, allowing Smoothie Bar to connect with a wider audience.
From trend-setting cities like Los Angeles and New York to rapidly growing markets in Oklahoma and Nevada, Blend 3.0 is positioned to reach consumers nationwide.
Backed by Buzz
The recent Forbes recognition has amplified excitement around the launch, helping position Blend 3.0 as one of the most talked-about products in its category. Being named a “must-have accessory” highlights the brand’s ability to stay ahead of consumer trends.
More Than a Product
For Smoothie Bar, Blend 3.0 is more than just a release; it’s a statement about where the brand is headed. By focusing on innovation, personalization, and experience, the company is building a platform that resonates with modern consumers.
Blend 3.0 is now available across Launch States (NY, CA, OK, NV), with additional markets expected soon.
Media Contact
Organization: Smoothie Bar Infusions
Contact Person: Melissa M Murphy
Website: https://smoothiebarinfusions.com
Email: Send Email
Contact Number: +13238094658
Country:United States
Release id:44884
The post Smoothie Bar Blend 3.0 Rated Top Product by Forbes.com appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Emersoft Expands Internationally Through Partnership with Gardners to Power UK Bookstore Commerce on Shopify
Upcoming Gardners integration will help UK booksellers connect catalog data, availability, ecommerce, Shopify POS-connected operations, and TikTok Shop access through one integrated system.
St. Petersburg, FL, United States, 12th May 2026— Emersoft, the St. Petersburg-based team behind the Emersoft Books Shopify App, today announced an upcoming partnership with UK book wholesaler Gardners. The collaboration will enable UK booksellers to access Gardners’ catalog data and availability through Emersoft’s platform, delivering a modern, Shopify-native way to automate ecommerce, POS-connected bookstore operations, and more from one integrated system.
After successfully serving more than 100 booksellers across the United States, Emersoft is bringing its Shopify-native bookstore infrastructure to the UK market. Set to be available in early June 2026, the Gardners and Emersoft Books App integration will help UK booksellers connect their Shopify stores to Gardners catalog and availability data, support ecommerce and Shopify POS-connected operations, and tap into TikTok Shop through Shopify’s native sales channel capabilities.
For independent booksellers, the integration is designed to reduce the manual work that often sits between running a physical bookstore and selling online. Catalog data, product availability, ecommerce listings, customer orders, and POS-connected workflows should not have to live in disconnected systems. With the upcoming Gardners integration, UK booksellers will have a clearer path to operate through Shopify while keeping more sales in their own store.
“After working with more than 100 booksellers in the US, we have seen the same pattern again and again: booksellers want modern ecommerce, stronger catalog access, and fewer disconnected systems,” said Marcin Ruman, Founder, Emersoft.
“Partnering with Gardners gives UK booksellers a practical path to run catalog data, availability, Shopify ecommerce, POS-connected workflows, and TikTok Shop selling through one connected ecosystem. The goal is simple: help booksellers say yes to more customers and keep more sales in their own store,” said Pawel Marciniuk, Co-Founder and CTO, Emersoft.
“At Gardners, through our partnership with Emersoft, we are focused on enabling booksellers to access the ever-growing digital marketplace more easily. By making our data and availability accessible through modern platforms and providing access to our fast and efficient CDF service, we aim to support retailers in expanding their reach, improving efficiency, and continuing to thrive both in-store and online,” said Nigel Wyman, Chief Sales Officer, Gardners.
The Emersoft Books Shopify App helps bookstores manage catalog data, import titles, automate fulfillment workflows, handle pre-orders, enrich product metadata, and connect online selling with broader bookstore operations inside Shopify. The product is built for bookstores, authors, publishers, and book-focused creators who need a direct-to-reader commerce system without building custom infrastructure themselves.
The upcoming Gardners integration expands that model for the UK market by connecting domestic UK catalog and availability data into Emersoft’s Shopify-native bookstore system. For omnichannel booksellers, this creates a stronger operational bridge between online storefronts, physical retail, Shopify POS, and emerging sales channels like TikTok Shop.
“This collaboration is just getting started,” added Marcin Ruman. “We are excited for what is ahead and for the role this can play in helping UK booksellers modernize without losing the independence, customer relationships, and community presence that make their stores matter.”
The Gardners integration is expected to be available in early June 2026, with onboarding details and launch information to be shared directly with UK booksellers ahead of release.
About Emersoft
Emersoft builds Shopify-native commerce infrastructure for bookstores, authors, publishers, and book-focused creators. Headquartered in St. Petersburg, Florida, Emersoft has served more than 100 US-based booksellers through the Emersoft Books Shopify App, which helps merchants manage catalog data, import titles, automate fulfillment workflows, support pre-orders, enrich product metadata, and connect online selling with broader bookstore operations inside Shopify. Emersoft is also a Certified Shopify Partner, offering Shopify design, development, onboarding, and technical support for merchants building or expanding their bookstore on Shopify. Learn more at emersoft.co.
About Gardners
Gardners Books is one of the world’s leading book wholesalers and distributors of English-language books, providing booksellers worldwide with instant access to more than 500,000 in-stock titles for fast and efficient delivery. With a broad range of in-stock titles, reliable distribution, and a focus on supporting booksellers, Gardners provides a one-stop supply solution across print, digital integration, and direct-to-consumer fulfillment services. Learn more at gardners.com.
Media Contact
Organization: Emersoft LLC
Contact Person: Marcin Ruman
Website: https://www.emersoft.co
Email:
marcin@emersoft.co
City: St. Petersburg
State: FL
Country:United States
Release id:44784
The post Emersoft Expands Internationally Through Partnership with Gardners to Power UK Bookstore Commerce on Shopify appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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