Press Release
Use Volatility In Your Favor With Robinhood Options Trading In April, Volatility Index VIX Hit Highest Mark
–News Direct–
By Meg Flippin, Benzinga
Thanks to their large upside potential, many seasoned traders choose to trade options to play the markets. Fintechs like Robinhood have made accessing the market easier for seasoned traders to fine-tune their strategies, building based on their trading level.
With inflation remaining stubborn, the markets appearing to be waiting for the Federal Reserves next move on interest rates and the U.S. about to enter what is expected to be a polarizing presidential election, volatility has been high. In April, the VIX Index which Wall Street uses to gauge volatility in the market hit its highest level since late October 2023, when the Israel-Hamas conflict began. Year-to-date, the VIX Index is up more than 12%.
Options Abound With Options Trading
While volatility may scare buy-and-hold investors, for active options traders, some look at it as an opportunity. After all, with options trading, investors can engage in a variety of diverse strategies that have the potential to work in all sorts of market conditions, whether it's speculating stocks will go up or down based on their bearish and bullish outlooks. Options are also cheaper than buying shares outright, creating leverage, which means the gains on your investment could be amplified as can losses. However, options expire, and you can lose your entire investment in a short period of time. Some strategies present a potential for substantial or even unlimited losses.
Then there are the hedging capabilities that come with options, which can help mitigate the dangers of high-risk, high-reward instruments. If an investor is worried a stock is going to fall they can purchase puts that enable them to sell the stock at a strike price, regardless of where the stock falls prior to expiration of the option. The same cant be said of stocks. If shares tank, you dont have any downward protection other than to sell and limit your losses. However, if the stock goes up or doesnt move prior to expiration, the option will expire worthless and the loss is equal to the premium paid.
Leveling The Playing Field For Options Investors
Accessing options trading is getting even easier thanks to Robinhoods trading platform. Not only do customers get access to options but also advanced charts, including the ability to track and modify technical indicators such as moving average, relative strength index and moving average convergence divergence. Furthermore, there are no contract fees.*
Other powerful features of Robinhoods platform include the ability to save and monitor options contracts to see hypothetical returns and options rolling in which you can seamlessly adjust and extend your positions. And lets not forget 24-hour support. If you have a question on your option strategy even in the wee hours of the morning, Robinhood has you covered.
Even retirement accounts and cash account holders can trade options with Robinhood. The same cant be said of some of Robinhoods rivals.
Robinhoods efforts to improve access are not surprising. For some time now, the company has been on a mission to level the playing field when it comes to investing by providing access to an array of investment and retirement products, keeping costs down and commissions at zero (other fees apply). Take Robinhood Gold for one example. Gold subscribers get 5% APY on uninvested cash in their brokerage account, a 1% boost on brokerage transfers and instant deposits.
None of this is lost on options traders, which is why that part of Robinhoods business is growing, and options traders are taking note. Robinhood is making moves to grow its market share even more. We want to be number one in the active trader market. So active traders are very important for us, Robinhood CEO Vladimir Tenev said in a recent interview. They care about very specific things like performance, pricing, user experience. And we're making lots of investments there both in the user experience and in new product innovations that other competitors don't offer, 24-hour market being a great example there.
Options trading is growing in popularity as regular retail investors learn its virtues. Robinhood wants to be a leader in the space and is pulling out all the stops to achieve that.
Featured photo by Nicholas Cappello on Unsplash.
Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders.
This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.
Disclaimer:
*There are no contract fees charged directly by Robinhood. However Robinhood does pass through certain fees charged by securities regulators and exchanges.
Commission-free trading of stocks, ETFs and options refers to $0 commissions for Robinhood Financial self-directed individual cash or margin brokerage accounts that trade U.S. listed securities and certain OTC securities electronically. Keep in mind, other fees such, Gold subscription fees, wire transfer fees, and paper statement fees may apply to your brokerage account. Please see Robinhood Financial's Fee Schedule to learn more.
Options trading entails significant risk and is not appropriate for all customers. Customers must read and understand the Characteristics and Risks of Standardized Options before engaging in any options trading strategies. Options transactions are often complex and may involve the potential of losing the entire investment in a relatively short period of time. Certain complex options strategies carry additional risk, including the potential for losses that may exceed the original investment amount.
Robinhood Financial does not guarantee favorable investment outcomes. The past performance of a security or financial product does not guarantee future results or returns. Customers should consider their investment objectives and risks carefully before investing in options. Because of the importance of tax considerations to all options transactions, the customer considering options should consult their tax advisor as to how taxes affect the outcome of each options strategy. Supporting documentation for any claims, if applicable, will be furnished upon request.
Rolling options does not ensure a profit or guarantee against a loss. An investor may also end up compounding their losses. By rolling out, the duration is extended, which can also increase risks as there's more time for the underlying security's price to move unfavorably.
One of the key downsides of options vs stocks is that options contracts expire over time. For puts, If the stock price is at or above the strike price, the option expires worthless, and you can lose the money you paid for the options contract.
Risk of VIX options:
The prices of VIX options can fluctuate significantly and thus increase the risk for investors.
The VIX is a synthetic value that is calculated on the basis of option prices. Investors who invest in VIX options should therefore be aware of the special features of this asset class.
In some market situations, the VIX and thus also the prices of VIX options may not move in the expected direction. This means that in some cases VIX options may not help to reduce the risk of a portfolio, but rather increase it.
VIX options generally have a term of only a few months and are therefore more suitable for short-term trading.
Contact Details
Benzinga
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View source version on newsdirect.com: https://newsdirect.com/news/use-volatility-in-your-favor-with-robinhood-options-trading-in-april-volatility-index-vix-hit-highest-mark-337548674
Benzinga
COMTEX_453285838/2655/2024-06-03T09:43:17
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Emersoft Launches First Complete Commerce Solution for Online and Brick-and-Mortar Bookstores
Emersoft’s Books Shopify App with Pubnet integration creates the only complete solution for bookstores managing both online storefronts and physical retail locations through a single platform.
St. Petersburg, FL, United States, 16th Jan 2026 — Emersoft has announced plans to launch a Pubnet electronic ordering integration for the Emersoft Books Shopify App in Q1 2026, creating the only complete commerce solution designed to serve both online booksellers and brick-and-mortar bookstores through a single platform. While existing technology platforms address either ecommerce or physical retail operations, the new integration enables bookstores to manage online storefronts, in-store sales, inventory, and publisher ordering through one system: Shopify plus the Emersoft Books App.
The integration solves a fundamental challenge facing independent booksellers who operate both physical stores and online channels. Traditional solutions require separate platforms for ecommerce, point-of-sale, and ordering, forcing retailers to manually reconcile data across systems. The Emersoft solution transforms Shopify into a unified operational hub where every sale—whether at the counter, online, or at events—feeds the same real-time inventory data and purchasing workflow.
By connecting Shopify POS for brick-and-mortar locations, Shopify ecommerce for online sales, and Pubnet for Electronic Data Interchange with publishers, the system enables booksellers to manage their entire operation in one place. This represents the first technology platform specifically designed to eliminate the operational divide between online and physical bookstore channels.
The system operates through real-time data synchronization across all sales channels. When transactions occur at the counter, online, or at events, inventory updates instantly by location without requiring end-of-day reconciliation. This live inventory data provides staff with immediate visibility into sell-through patterns and reorder requirements, enabling purchasing decisions based on actual sales rather than estimates or buyer intuition.
Purchase orders are created directly within Shopify rather than through separate vendor portals. Staff selects titles for reordering, and Emersoft generates purchase orders that are transmitted through Pubnet’s Electronic Data Interchange network to the appropriate publishers and distributors. Order acknowledgments, shipping notifications, and invoices flow back into Shopify and attach directly to the originating purchase orders, eliminating the manual tracking and email management traditionally required for order fulfillment.
“Every other solution forces booksellers to choose between platforms optimized for online or optimized for brick-and-mortar,” said Marcin Ruman, founder of Emersoft. “We built the only system that actually works for both. One system—Shopify plus the Emersoft Books App—manages your physical store, your website, and your publisher relationships. Everything in one place.”
The system delivers operational benefits for bookstores regardless of whether they operate primarily online, primarily brick-and-mortar, or both. Real-time inventory synchronization means a sale at the physical counter instantly updates the same inventory count that online customers see, eliminating out-of-stock purchases on the website. Purchase orders created for in-store restocking automatically reflect in the online catalog. The same ISBN database, inventory counts, and reorder logic serve both channels without separate management workflows.
For brick-and-mortar operations, staff gain immediate visibility into what is selling, what inventory is low, and what requires reordering, grouped by publisher or distributor. This enables newer team members to execute accurate purchasing while senior buyers focus on curation. For online operations, live inventory eliminates customer frustration from ordering unavailable titles and reduces refund requests. Bookstores operating both channels benefit from managing everything through one system rather than reconciling separate ecommerce and point-of-sale platforms.
Most book suppliers require terms accounts to accept electronic orders through Pubnet. Emersoft works with MVB, which administers Pubnet services, to help bookstores establish the necessary business credit and convert accounts to terms status. Setup requires a one-time fee of $75, which is waived for American Booksellers Association members, with no ongoing subscription costs for Pubnet access.
“Bookstores told us they were tired of managing separate systems for their website and their store, or choosing platforms that only worked well for one channel,” added Ruman. “Our solution is simple: Shopify plus the Emersoft Books App. That’s it. One system manages everything whether you’re online-only, brick-and-mortar-only, or both. This is the only complete solution that actually works for bookstores operating in both worlds.”
The integration represents part of Emersoft’s commitment to supporting the independent bookstore community through both technology development and education. The company hosts regular community-driven webinars where booksellers share experiences and best practices while learning about new platform capabilities and industry developments.
Additional information about the Pubnet integration and other Emersoft services for independent bookstores is available online.
About Emersoft
Emersoft develops technology solutions enabling independent retailers to operate both online and physical locations through unified platforms. The company’s Books Shopify App is the only complete commerce solution designed specifically for bookstores managing both ecommerce and brick-and-mortar operations. Learn more about Emersoft.
About Pubnet
Pubnet provides electronic ordering services connecting bookstores to hundreds of book suppliers through standardized EDI protocols. The service is administered by MVB and serves as industry-standard infrastructure for professional bookselling operations.
Media Contact
Organization: Emersoft LLC
Contact Person: Marcin Ruman
Website: https://www.emersoft.co
Email:
marcin@emersoft.co
City: St. Petersburg
State: FL
Country:United States
Release id:40251
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Travel Light and Embrace Every Journey with Ease — COOFANDY Spring/Summer Collection Infuses Lightness and Style into Men’s Daily Wear
As the initial hustle and bustle of the year gradually subsides, life returns to its familiar rhythm. For contemporary men, true transformation doesn’t stem from a grand starting point but rather permeates every daily choice. The transition from spring to summer isn’t a completely fresh beginning; instead, it’s a seamless continuation of life’s journey—and so should one’s wardrobe.
Spring/Summer Narrative: Lightness, Freedom, and Fluidity
As a brand dedicated to men’s apparel, COOFANDYcontinues its core philosophy of “Dress the Journey” in this season’s spring/summer collection, breaking free from the notion that clothing is only meant for specific occasions. Whether it’s the morning commute, an evening stroll after work, or a weekend get-together, clothing is no longer confined by scenarios but becomes a companion that adapts to different states and accompanies daily life. The design logic of “lighter, easier, and more fluid” runs throughout the entire collection, interpreting the men’s dressing philosophy of “traveling light.”
COOFANDY believes that men don’t need to pile on clothes in spring and summer but rather make “just-right” choices. Lightness doesn’t equate to casualness—even basic styles incorporate precise control over silhouettes. Comfort doesn’t mean sacrificing style—simple designs still retain detailed textures, allowing daily wear to be effortless yet stylish.
Key Pieces: Urban Gear for All-Day Adaptability
This collection features two key pieces that precisely fit various life scenarios.
Between the morning light and evening glow of the city, clothing needs to be flexible. The COOFANDY Knitted Button-Down Vintage Polo, with its soft fabric and retro texture, is an ideal companion for daily wear. Paired with jeans in the morning, it offers a polished look for the commute; by evening, unbutton the collar and roll up the sleeves to transition effortlessly into a café-ready style; for nighttime gatherings, layer it over a T-shirt or match it with shorts to reveal a naturally relaxed vintage vibe. One piece, multiple ways to wear—no need for deliberate changes, just ease through the day’s rhythm.
For short trips or approaching holidays, style should return to “comfort and ease.” The COOFANDY Cotton-Linen Henley T-Shirt, made from a blend of 90% cotton and 10% linen, offers a light and breathable wearing experience. Paired with chinos for a smart-casual look, with jeans for relaxed outings, or with shorts for a holiday vibe—it fits naturally into various settings without effort, allowing you to focus on the scenery and the moment.
Lasting Companionship Over Seasonal Turnovers
For COOFANDY, clothing should not be a temporary choice for the season but a long-term companion for life’s journey. The brand adheres to a “made to last, not just to wear fast” design approach—from careful fabric selection to timeless cuts, every detail is crafted to provide enduring and effortless companionship, ensuring each piece stands the test of time.
Lighter chapters don’t mean slowing down.
They mean moving forward with ease.
COOFANDY—Dress the Journey, every step of the way.
For more information, please visit the COOFANDY website and Amazon storefront, or connect with COOFANDY on Facebook and Instagram.
COOFANDY
Charlotte Liu
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Spring and Summer Wardrobe “Lightening” is in Vogue: Zeagoo Responds to Women’s New Dressing Needs with “Practical and Easy-to-Match” Styles
As spring and summer approach, many women are starting to update their wardrobes. Unlike the previous trend of chasing after complex designs and piling on multiple items, this year’s spring and summer seasons lean more towards classic styles that can be worn frequently and are easy to match. The core demand for dressing is returning to comfort, ease, and efficient self-expression. Against this backdrop, fashion brands that emphasize practicality and cost-effectiveness are increasingly favored. Zeagoo‘s philosophy of “practical, easy-to-match, and affordable” precisely aligns with the current lifestyle of pursuing refined simplicity and rational consumption.
Authoritative Media Endorsement: Affordable Style with a High-End Feel
As a highly influential media outlet in the fashion realm, Travel + Leisure’s senior journalist Merrell Readman is well-known for her discerning eye for fashion. Recently, when reviewing high-value winter outfits, she specifically highlighted Zeagoo’s satin blouse as an excellent alternative to J.Crew’s offerings, lavishing it with praise.
“This blouse, priced at just $26, offers a surprisingly high-quality feel,” Merrell Readman shared. “It boasts a similar draping sheen to that of expensive brands and features a loose, comfortable fit that can be worn from winter through summer. Whether paired with jeans, a skirt, or layered under a sweater, it exudes a sense of sophistication and casual elegance.”
From Home to Holiday: One Garment for Multiple Scenarios
Life is constantly in motion, with scenarios shifting from working from home and urban commuting to weekend gatherings and planning spring getaways… Your attire should seamlessly adapt to these changes.
Inspired by the concept of “From Home to Holiday,” Zeagoo has crafted a collection of versatile pieces for this season. Take this floral-print long-sleeve blouse, for example. Its unique bohemian-style print imbues it with a romantic charm. Paired with a skirt or pants, it effortlessly transitions from workdays to concerts, from cozy coffee shop breaks to short vacations.
Returning to the Essence of Dressing: Be Yourself Effortlessly
Zeagoo has always adhered to its core principle of “practical, easy-to-match, and affordable,” refusing to pay for unnecessary design premiums. As spring and summer dressing trends towards simplicity, the brand aims to empower every woman to discover her own comfort and confidence through cost-effective pieces that require minimal effort to style.
This spring and summer, why not give your wardrobe a “lightweight upgrade”? Choose garments that allow you to move freely and lift your spirits, building your personal style through simplicity.
Be different, be you.
Zeagoo is here to accompany you on every effortless and relaxed dressing journey.
For more information, please visit the Zeagoo website and Amazon storefront, or connect with Zeagoo on Facebook and Instagram.
Zeagoo
Charlotte Liu
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Emersoft Launches First Complete Commerce Solution for Online and Brick-and-Mortar Bookstores
Travel Light and Embrace Every Journey with Ease — COOFANDY Spring/Summer Collection Infuses Lightness and Style into Men’s Daily Wear
Spring and Summer Wardrobe “Lightening” is in Vogue: Zeagoo Responds to Women’s New Dressing Needs with “Practical and Easy-to-Match” Styles
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