Press Release
This Mark-Cuban-Backed Company Is Creating Waves In The Creator Economy
–News Direct–
By Faith Ashmore, Benzinga
Ever since the pandemic, the creator economy has taken off in ways that few would have predicted. While the 21st century had already seen YouTube stars making seven-figure salaries, the pandemic made the creator economy far more accessible to a larger number of people. In 2023, the creator economy was worth $250 billion, and it is predicted that by 2027, it could reach more than $480 billion. According to a report by Goldman Sachs Research, it's expected that 50 million global creators will grow at a 10-20% compound annual growth rate during the next five years.
This significant expansion in the creator economy has ample room for continued development. Individuals are finding new opportunities to monetize their skills and creativity across a number of platforms. This has led to an increase in the variety of content being produced, from vlogs and tutorials to artwork and music. The rise of subscription-based platforms and the implementation of creator monetization tools has further fueled this expansion, providing creators with the means to generate income directly from their fanbase. Of course, earning their share in ad revenue remains important for creators who are monetizing on platforms like YouTube, TikTok and Instagram. However, while user-generated content is becoming more and more valuable, this trend hasnt yet fully emerged in the gaming format because games until now have been difficult, time-consuming and expensive to make.
A New Creator Platform That Leverages Interest In Video Games
In today's digital landscape, where, according to YouTube, 1 billion hours of video are watched on YouTube daily, and short-form videos are found to be highly engaging by almost 70% of consumers, Overplay has emerged as a revolutionary addition to the creator economy. Overplay empowers creators to effortlessly transform their videos into interactive games, requiring no coding skills. This game-changing solution addresses the demand for engaging and interactive content, enabling creators to tap into the world of gaming in just minutes. The platform also helps content creators do more with their existing content, making playable experiences for their fans without intensive labor.
Overplay extends its value to brands as well, offering the opportunity to create playable game ads at a fraction of the cost and time required by traditional methods. Imagine the NBA creating playable highlight reels, movie studios releasing trailers that are games and car companies making commercials where you virtually test drive their cars! Moreover, playable ads yield a 7x higher conversion rate compared to other ad formats. The company's success is evident through impressive figures, including over hundreds of thousands of app downloads and millions of games played. When stacked against a regular YouTube video, a gamified version of that same video garners 23 times more engagement, proving the significant potential of Overplay as a new approach to content creation and consumption.
When Overplay appeared on the latest season of Shark Tank, it was no surprise that the company managed to catch the attention and investment of Mark Cuban, who later said at SXSW, I like to geek out with the good stuff, Overplay is the good stuff!
Overplay operates at the nexus of a $574 billion digital media landscape that encompasses social media, advertising and gaming and is revolutionizing content creation. It introduces fresh, lean-in interactive experiences that surpass the lean-back approach to video that we are all used to.
Recognizing the need for faster and cost-effective game development, the founders of Overplay have harnessed the power of interactivity to create content that is highly replayable and, as a result, more valuable to both creators and players alike, especially as they strive to achieve high scores. With its innovative approach, Overplay is making its mark as a transformative force within the creator economy.
Featured photo by Andre Hunter on Unsplash.
Overplay is revolutionizing a $574 billion digital media landscape with the first frictionless platform for user-generated games.With Overplay, everyone can turn their videos into games and share them with the world in minutes, for free, with no code. Overplays app can be used to quickly and easily make games from anything: funny moments with your friends, cat memes, cooking tutorials, extreme sports POVs, and more!Imagine the NBA creating playable highlights reels, movie studios releasing trailers that are games, and car companies making commercials where you virtually test drive their cars. Overplays app and licensable technology allows billions of creators, social media users, and brands to amplify audience engagement by making their content interactive.Overplay sits at the intersection of three massive markets: social media, video advertising, and casual gaming. We are merging everything that makes these markets successful into one revolutionary form of digital media that will be consumed and created by BILLIONs of potential Overplayers worldwideWith Overplays API, brands can apply a thin layer of gaming on top of videos already being streamed in advertisements. Because our technology is so simple and takes only a few minutes, Overplay cuts down on thousands of hours of production time and millions of dollars in costs for brands to leverage this highly engaging ad format.
This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.
Contact Details
Caroline Strzalka
Company Website
View source version on newsdirect.com: https://newsdirect.com/news/this-mark-cuban-backed-company-is-creating-waves-in-the-creator-economy-775696436
Overplay
COMTEX_453110070/2655/2024-05-30T08:45:18
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Press Release
Tugs-Oyun Davaadorj Named One of the 100 Successful Women in Business
San Ramon, Ca, United States, 27th Nov 2024 – Oyu Cosmetics is thrilled to announce that its visionary founder and CEO, Tugs-Oyun Davaadorj, has been honored as one of the “100 Successful Women in Business” by Women in Business Magazine. This prestigious accolade recognizes her groundbreaking achievements in the clean beauty industry and her tireless dedication to empowering women globally through sustainable entrepreneurship and innovation.
As the creative force behind Oyu Cosmetics, Tugs-Oyun has redefined beauty with her commitment to clean, cruelty-free, and ethically sourced skincare products. Under her leadership, the brand has achieved certifications like EWG Verified, Vegan, and Leaping Bunny Certified, affirming its dedication to quality, safety, and environmental stewardship.
A Trailblazer in Clean Beauty and Female Empowerment
Tugs-Oyun’s journey from a finance professional to a trailblazer in the beauty industry showcases her resilience, creativity, and entrepreneurial spirit. Leveraging her expertise in organic cosmetic chemistry, she founded Oyu Cosmetics in 2020 with a vision to combine scientific innovation and nature to create skincare solutions that inspire confidence and promote self-care.
Her recognition in the “100 Successful Women in Business” is a testament to her work as a:
- Entrepreneur: Leading a globally recognized brand that aligns beauty with sustainability.
- TEDx Speaker: Inspiring audiences with her talks on “Human connection in a digital world”.
- Author: Publishing four books, including FitFast: The Power of Intermittent Fasting, Unlock Yourself: Even on Unprecedented Times and Amazon Selling Mastery which merges her passions for health and wellness, helping others and entrepreneurship.
Oyu Cosmetics: Revolutionizing Skincare
Oyu Cosmetics has quickly become a favorite among conscious consumers, offering high-quality skincare products that are as effective as they are ethical. Highlights of the brand’s impact include:
- Sustainability First: Eco-friendly packaging and sustainable ingredient sourcing to protect the planet.
- Innovation Meets Nature: Advanced skincare solutions that harness the power of superfoods and organic compounds.
- Empowering Women: Creating opportunities and uplifting women through mentorship and brand collaborations.
A Global Advocate for Women and Well-being
In addition to her success as a CEO, Tugs-Oyun is a passionate advocate for women in business, frequently mentoring young entrepreneurs and sharing her journey to inspire others. She is also mentor to other women who wants to become entrepreneur. “I’m incredibly humbled to receive this award,” said Tugs-Oyun. “This recognition underscores the hard work and purpose behind Oyu Cosmetics—to create products that empower individuals, support sustainability, and inspire a global movement for clean beauty and ethical entrepreneurship.”
Join the Movement
With her vision and commitment, Tugs-Oyun Davaadorj is setting a new standard in the beauty industry, blending innovation, ethics, and empowerment. Oyu Cosmetics invites everyone to experience skincare that not only transforms their beauty routine but also makes a positive impact on the world.
For more information about Tugs-Oyun Davaadorj her personal blog tugsooblog.wordpress.com and Oyu Cosmetics, visit www.oyucosmetics.com.
Media Contact
Organization: Oyu cosmetics
Contact Person: EP – Marketing Manager
Website: https://www.oyucosmetics.com/
Email: Send Email
Contact Number: +14154630519
City: San Ramon
State: Ca
Country: United States
Release Id: 27112420438
The post Tugs-Oyun Davaadorj Named One of the 100 Successful Women in Business appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.
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Press Release
Tengxiao Co.: to Build a Leading Brand of FRP Environmental Protection Equipment
China, 25th Nov 2024, Grand Newswire – Hebei Tengxiao Environmental Protection Equipment Co., Ltd. was established in 2018, located on Fuqiang North Road, Zaoqiang County, Hengshui City, Hebei Province. The company covers an area of 36,800 square meters with a registered capital of 10.8 million yuan. It is a comprehensive industrial company specializing in the research, design, production, manufacturing, system installation, and industrial trade of fiberglass environmental protection equipment.
Main products include: fiberglass square counterflow cooling towers, fiberglass crossflow cooling towers, biological deodorization equipment (biological deodorization filter beds), fiberglass pipes, fiberglass manhole covers, drainage trench covers, fiberglass cable trays, fiberglass grating patterned covers, fiberglass explosion-proof electrical boxes, fiberglass junction boxes, fiberglass desulfurization and denitrification towers, fiberglass purification towers, fiberglass arched covers, fiberglass septic tanks, fiberglass integrated pump stations, fiberglass board and profile materials, and fiberglass molded products.
The company currently employs 2 engineers, 2 designers, 260 frontline workshop staff, and 16 office personnel. It has become a company integrating project budgeting, technical consulting, product design, manufacturing, installation and debugging, and after-sales service, forming a complete set of standardized, scientific, and systematic management systems.
Tengxiao consistently adheres to the principle of “Quality First, Customer Supreme, High-Quality Service, and Honoring Contracts.” With high-quality products, good reputation, and excellent service, the company has received widespread praise for its products and services in the market.
Tengxiao has always followed the corporate spirit of “Exploration, Innovation, Unity, Progress, and Integrity,” continuously improving and strengthening itself. We are willing to work closely with both new and old customers to establish extensive and mutually beneficial cooperative relationships.
Tengxiao will uphold the development goal of “Technology First, Perfect Management, Satisfactory Service, and Continuous Innovation.” The company will continue to increase R&D investment, optimize product structure, and improve product performance to enhance the technical content of its products, striving to become a technology-oriented enterprise. In terms of service, the company will continue to adhere to the customer-first business philosophy, constantly improving customer service levels and increasing customer loyalty. In terms of development, the company will stick to continuous innovation, adapt to environmental changes, and innovate in technology and management, expanding both domestic and international markets.
Hebei Tengxiao Environmental Protection Equipment Co., Ltd. insists on the principle that quality leads the development of the enterprise. With advanced processing equipment and installation technology, we can provide high-quality products and services.
“Better Quality, Integrity-Based, Customer First” is our business principle. Careful design, excellent manufacturing, safety standards, sincere service, and customer satisfaction are our operational philosophies. Honoring contracts and offering high-quality, cost-effective products are our business strategies. Our company has consistently promoted standardized production, applied high-tech, strengthened process control, and improved after-sales service, using excellent technology and social reputation as the driving force for long-term sustainable development.
All employees of Hebei Tengxiao Environmental Protection Equipment Co., Ltd. warmly welcome friends from all walks of life to establish cooperative relationships with us. We will do our best to provide you with satisfactory, reliable, and thoughtful service. Our company has always adhered to the business principles of “Honoring Contracts, Maintaining Integrity, Pursuing Modest Profits, Emphasizing Ethics,” and “Quality Service.” We always focus on “User, Quality, Reputation, and Service” as our business guidelines. We will cooperate sincerely with friends from all walks of life with excellent products and perfect services, striving for mutual development. We are also open to joint ventures and partnerships with domestic and international clients based on favorable conditions and a commitment to contributing to society. The company relies on product quality and modern, large-scale equipment to provide customers with high-quality products and services. We look forward to cooperating with you!
Tengxiao always adheres to the basic principles of “Reasonable Price,” “High-Quality Products,” “On-Time Delivery,” and “Good Reputation Service.” The corporate philosophy of “People-Oriented, Quality-Based” runs through all aspects of our production. “Everything is market-oriented, everything is customer-centered” is our business purpose. Hebei Tengxiao Environmental Protection Equipment Co., Ltd. will continue to introduce new high-quality products, innovate, seek practical development, and contribute quality products to create a comfortable environment for humanity. We look forward to becoming your loyal partner and creating a mutually beneficial future. Your choice, our cooperation! Choose Tengxiao, choose peace of mind! Win-win!
Tengxiao appreciates the beauty of the world and understands the principles of all things. We invite you to appreciate the different beauty of the world and understand the principles of survival in nature. Tengxiao’s existence is to cherish and protect this beauty, and we sincerely invite everyone to participate and embrace a more beautiful tomorrow.
Media Contact
Organization: Hebei Tengxiao Environmental Protection Equipment Co., Ltd.
Contact
Person: Mr Guo
Website:
https://www.tx-frp-enviroequip.com/
Email:
1143220512@qq.com
Country:China
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Press Release
Doulos Digital: Montgomery County, TX’s Premier Facebook and Instagram Ads Management Agency
Doulos Digital now offers expert Facebook and Instagram Ads Management services for businesses in Montgomery County, TX, focusing on advanced audience targeting, creative ad design, and maximizing ROI. Their tailored solutions help local businesses connect with their audiences effectively, driving measurable growth through cost-efficient and data-driven campaigns.
Montgomery, Texas, United States, 27th Nov 2024 – Doulos Digital, a trusted name in web design and digital marketing, has expanded its services to include professional Facebook Ads Management and Instagram Ads Management for businesses in Montgomery County and beyond. With a mission to empower local businesses, Doulos Digital crafts high-performing ad campaigns designed to increase engagement, generate leads, and boost sales.
The agency leverages the power of advanced audience targeting and creative ad design to help clients reach their ideal customers on social media platforms. By integrating in-depth audience research and A/B testing, their team ensures every dollar spent maximizes ROI. Doulos Digital’s holistic approach includes budget optimization, campaign performance tracking, and ongoing management.
Doulos Digital’s CEO emphasized, “We believe every business, regardless of size, deserves access to cutting-edge digital marketing tools. With our new Facebook Ads Management services, we’re enabling local businesses to harness the potential of social media marketing to drive measurable growth.”
Why Facebook and Instagram Ads?
With billions of active users, Facebook and Instagram provide unparalleled opportunities for businesses to connect with their target audience. Doulos Digital focuses on:
- Advanced Audience Targeting to reach specific demographics, interests, and behaviors.
- Engaging Ad Content that grabs attention and drives action.
- Cost-Effective Solutions with real-time performance tracking.
Their approach has proven effective for diverse industries, including eCommerce, home services, restaurants, and more.
For more details, visit their page on Instagram Ads Management in Montgomery, TX.
Tailored Solutions for Local Businesses
Doulos Digital understands the unique challenges of marketing in Montgomery County. Their campaigns prioritize local audience connection, ensuring small and medium-sized businesses are well-represented in their communities.
The team provides comprehensive solutions, from designing attention-grabbing visuals to managing ad placements and budgets. Regular performance reports keep clients informed about campaign success, allowing for seamless adjustments.
A Partner You Can Trust
Beyond social media advertising, Doulos Digital’s expertise spans web design and SEO integration, creating a unified digital presence for its clients. With their Facebook and Instagram ads expertise, the agency is committed to delivering exceptional value and measurable results.
For businesses ready to elevate their online presence, Doulos Digital is the partner of choice. Contact them today to schedule a consultation and learn how their services can transform your marketing strategy.
Media Contact
Organization: Doulos Digital
Contact Person: Preston Toor
Website: https://doulosdigital.io/
Email: Send Email
Contact Number: +16895003603
Address: 396 Mallorn Lane
City: Montgomery
State: Texas
Country: United States
Release Id: 27112420452
This press release not only introduces Doulos Digital’s services but also highlights their expertise in serving Montgomery County businesses with tailored, high-impact social media campaigns.
The post Doulos Digital: Montgomery County, TX’s Premier Facebook and Instagram Ads Management Agency appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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