Las Vegas, NV, 28th April 2025, ZEX PR WIRE, Bell Buckle Holdings Inc. (OTCMarkets: BLLB) today announced a transformative shift in its strategic direction, positioning the company at the forefront of the digital asset economy. As part of this strategic realignment, BLLB has divested its interest in Green Mantis, LLC and will no longer pursue its previous focus on soil remediation. Moving forward, the company will operate as a digital asset holding company and incubator, bridging the gap between traditional finance and the rapidly evolving cryptocurrency market.

Acquisition of MORE Management, LLC

BLLB has acquired 100% of the assets of MORE Management, LLC. Founded in 2016, MORE (www.morebrand.co) was an early pioneer in the crypto lifestyle sector, gaining global recognition for its innovative use of the MORE token, launched in 2017, as a payment and membership instrument.

MORE now operates in exclusive nightlife venues in Las Vegas and Los Angeles, and hosts pop-up events, private dinners, Super Bowl and EDC parties, concierge services, and high-profile activations.

Through this acquisition, BLLB now owns MORE’s intellectual property, social media accounts, membership roster, and 10,000,000 MORE tokens. The MORE token is currently available directly from the company, with plans to pursue additional exchange listings immediately.  Proceeds from token sales are retained by BLLB.

MORE’s hotel partners have included premier brands such as MGM Grand, Resorts World, Sahara Hotel, and Graduate Hotels.

To facilitate the transaction, 40 million restricted shares were issued to outgoing management. These shares are subject to a twelve-month restriction. Control shares have been transferred to entities associated with MORE Management. The company’s overall capital structure remains relatively unchanged.

Creator Economy and AI Integration

Since its inception, MORE has cultivated relationships with creators, talent agencies, DJs, influencers, and celebrities. The company is now expanding its focus by integrating AI services with its creator economy platform, enhancing product offerings in alignment with emerging trends at the intersection of digital assets, AI, and social media.

Building a Diverse Cryptocurrency Portfolio

BLLB intends to establish a portfolio of leading digital assets, including Bitcoin, Ethereum, Solana, Ripple, Trump, Dogecoin, and BNB. In addition, the company is exploring opportunities in special situations such as meme coin launches, with the goal of maximizing shareholder value. MORE’s network of venues and events will provide added utility and brand activation opportunities for various cryptocurrencies.

Tokenization of Real-World Assets

Leveraging the MORE acquisition as a strategic foundation, BLLB plans to partner with businesses seeking to tokenize real-world assets, including real estate, fine art, season tickets, royalties, collectibles, and other tangible assets. This strategy underscores BLLB’s commitment to innovation in bridging traditional and digital finance.

Leadership and Strategic Initiatives

Peter Klamka, a seasoned executive with extensive expertise in traditional finance, digital assets, and AI, has been appointed interim CEO. Under Mr. Klamka’s leadership, BLLB will provide updates in the near term on several initiatives, including:

– Capital structure refinement and share reduction programs
– Addressing potential 3(a)(10) dilution concerns
– Expansion of venue partnerships
– Development of an advisory board and board of directors

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements regarding Bell Buckle Holdings Inc.’s (“BLLB”) future plans, objectives, strategies, expectations, intentions, and projections, are forward-looking statements. These statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements.

Factors that could cause or contribute to such differences include, but are not limited to, risks related to the development and implementation of BLLB’s business strategies, risks associated with cryptocurrency market volatility, regulatory changes, technological changes, market conditions, competitive factors, and other risks described in BLLB’s filings with OTCMarkets and other regulatory bodies.

BLLB undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by applicable law.

Dee Agarwal shares a 10-step checklist for scaling into larger markets, emphasizing market research, financial health, scalable operations, strong teams, tech adoption, risk mitigation, customer experience, tailored marketing, and performance tracking.

Atlanta, GA, 28th April 2025, ZEX PR WIRE, Scaling up a business to enter larger markets can be a thrilling yet challenging endeavor. Dee Agarwal, a seasoned founder known for his strategic acumen and innovative approach, shares his essential checklist to ensure a smooth transition and sustained growth. 

1. Assess Market Potential

Before diving into a larger market, it’s crucial to thoroughly understand its potential. Dee Agarwal emphasizes the importance of comprehensive market research.

“Understanding the market dynamics, consumer behavior, and competitive landscape is the first step,” Dee Agarwal explains. “Without this knowledge, you’re essentially flying blind.”

2. Evaluate Financial Health

Scaling up requires significant financial resources and investments. Dee Agarwal suggests conducting a detailed financial assessment to ensure the business can support the expansion.

“You need to have a clear picture of your current financial standing,” says Dee Agarwal. “Evaluate your cash flow and profit margins, and ensure you have enough capital or access to funding to sustain the growth phase.”

3. Strengthen Your Core Operations

Before expanding, it’s vital to have the robust internal processes and operations necessary to fuel the growth.

“Your core operations should be scalable,” Dee Agarwal advises. “This means having efficient systems in place that can handle increased demand without compromising on quality or customer satisfaction.”

4. Develop a Scalable Business Model

A scalable business model is essential for successful expansion. Dee Agarwal points out that businesses need to ensure their model can be replicated in different markets.

“A business model that works in a small market might not be suitable for a larger one,” Dee Agarwal notes. “Adaptability and flexibility are key. You need to be ready to pivot your model to meet the demands of new markets.”

5. Build a Strong Team

A strong, cohesive team is the backbone of any successful expansion. Dee Agarwal stresses the importance of having the right talent in place.

“Scaling up requires a team that is not only skilled but also aligned with your vision,” he says. “Invest in hiring, training, and retaining top talent that understand the market you are looking to enter and are willing to take accountability.”

6. Leverage Technology

Technology and automation can significantly streamline the scaling process. Dee Agarwal encourages businesses to embrace digital tools and platforms that enhance efficiency and productivity.

“From CRM systems to data analytics and automation, technology can provide valuable insights and improve operational efficiency,” Dee Agarwal explains. “It’s an investment that pays off in the long run.”

7. Mitigate Risks

Entering a new market comes with its own set of risks. Dee Agarwal advises businesses to have a robust risk management strategy in place that takes into account business and market vulnerabilities and potential scenarios.

“Identify potential risks and develop strategies to mitigate them,” Dee Agarwal says. “Whether it’s regulatory challenges, supply chain issues, or market volatility, being prepared can save you a lot of headaches down the road.”

8. Focus on Customer Experience

Customer experience should remain a top priority, regardless of the market size. Dee Agarwal highlights the importance of maintaining high standards of customer service.

“Your customers are your biggest advocates,” Dee Agarwal states. “Delivering exceptional service and creating positive experiences will help you build a loyal customer base and drive growth. Build raving fans at every instance by obsessing over your customers.”

9. Adapt Your Marketing Strategy

Dee Agarwal believes that a tailored marketing strategy is crucial for capturing the attention of a larger audience.

“Your marketing efforts need to resonate with the new market demographics,” Agarwal advises. “Invest in market-specific campaigns, leverage local influencers, and utilize ROAS-driven amplification to reach a broader audience on UGC.”

10. Monitor and Evaluate Performance

Finally, continuous monitoring and evaluation of your core KPIs are essential to ensure the success of your expansion efforts. Remember, what gets measured gets done.

“Regularly track your performance metrics,” Dee Agarwal recommends. “Analyze what’s working and what’s not, and be ready to make necessary adjustments. Scaling up is an ongoing process of learning and improvement.”

Dee Agarwal Final Thoughts on Scaling

Scaling up to larger markets can propel your business to new heights, but it requires careful planning and execution. By taking cues from Dee Agarwal’s checklist, businesses can navigate the complexities of expansion and position themselves for sustained success.

“Scaling up is not just about growing bigger; it’s about growing better,” Dee Agarwal concludes. “With the right strategy and mindset, you can achieve remarkable growth and make a significant impact in larger markets and with customers.”