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The Media Agency Shift – Genius Monkeys Assessment

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–News Direct–

Looking back 20 25 years ago, you simply could not get your commercial on TV, your ad on a billboard, or mailers sent out to your audience without going through an advertising agency. They were the end-all-be-all for anything you needed in marketing and there really was no other option. But the advertising landscape has changed dramatically in the last couple of decades, thanks in no small part to new technologies and more recently a worldwide pandemic that changed how many companies prioritize resources.

The media agency is going through a paradigm shift. Here is our assessment of where we are and where we are going.

The COVID Effect

In 2013, around 58% of marketers had transitioned to in-house agencies in an effort to cut costs and middlemen. When the pandemic hit in 2019, this process accelerated and saw many businesses adopt the in-house method, whether they were ready for it or not.

Many companies internal teams which were already understaffed and overworked quickly began getting overburdened by the immense workload. Agencies that previously had Google experts, GRP buying teams, social media departments and more were now being significantly downsized, sometimes reducing teams to as little as 2-5 people in total.

These teams were also generally using self-serve platforms, a supposedly cost-effective solution where the advertiser builds and maintains campaigns themselves. If the team found themselves lacking the expertise needed on certain platforms or ways of buying media, there wasnt much they could do. Marketing suffered, and many companies found themselves in this situation amid the upheaval of Covid-19.

From Self-Serve to Fully-Managed

For better or worse, the majority of the industry followed this path. In 2023, a full 82% of marketers had transitioned to an in-house model; today, many teams are now starting to feel the squeeze. They need more efficient tools and all-in-one platforms that can help them do more with less time.

Enter the fully-managed platform, where the ad tech companies build and maintain the campaigns for the advertiser. With this methodology switch, advertisers can remain on 15-20+ DSPs/networks in a fraction of the set up and management time, all while having a much more accessible and digestible all-in-one reporting location.

Above all, advertisers could make use of the expertise that came with a fully managed platform: a support group they could always come to for help with specific and nuanced marketing questions. Ad placements and programmatic campaigns become a footnote so in-house teams can focus on branding, company voice, and other areas where they are the experts.

The Media Agency Shift

So where does this leave the media agency? There are things that an agency can do better than anyone; theres no better partner for brand development, TV GRP buying and more. But in an evolving landscape, agencies also need to adapt if they want to thrive. The best agencies find the best partners and assimilate a team with the expertise to help companies thrive and aggressively pursue their goals.

Embracing fully managed platforms is just one example of how agencies can reap the same benefits as the in-house teams with:

  • Full ad coverage with placements on all devices
  • Access to programmatic experts
  • Campaigns supervised by humans instead of an AI.
  • Decreased costs and more efficient workflows.

Genius Monkey data alone shows a 19% better cost per conversion on fully managed over self-serve with even better metrics on CPC, CPM and other key data points. Efficiency is the metric of the future, and fully-managed platforms are built to deliver it.

The Genius Monkey Difference

Of course, not all programmatic platforms are created equal, and finding the right fit is step one to reaping the benefits of modern marketing. Featuring the latest technologies and spanning dozens of networks and DSPs, Genius Monkey is the farthest-reaching platform on the planet, built to track every detail of the customer journey and cut your cost-per-conversion.

No matter your audience, no matter your industry, Genius Monkey can help you evolve your marketing to the next level. Get in touch with us today to see how!

Contact Details

Genius Monkey

Travis Champ- Chief Operating Officer

Info@geniusmonkey.com

Company Website

https://geniusmonkey.com/

View source version on newsdirect.com: https://newsdirect.com/news/the-media-agency-shift-genius-monkeys-assessment-213033689

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Press Release

340Bwell Presents the latest research for Optimizing STD Clinics at Global HIV and AIDS Conferences

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Austin, Texas, United States, 21st Nov 2024 – 340Bwell, a leader in the 340b consulting and solutions, presented their cutting edge research in two major global HIV/AIDS conferences  – HIV4Prevention Conference held in Lima, Peru; and Fast Track City Conference held in Paris, France. 

Building upon the foundation of promoting evidence decision making within the organization and among its clients – that includes leading STD clinics of the United States – 340bwell team used regular client demographic and clinical data to uncover a diverse range of findings. 

In the Fast Track City Conference, the Bwell team presented a poster that highlighted the paucity of research on PrEP retention in the global south. The poster was the outcome of a systematic review being conducted by the team that examines PrEP retention and analyses the way researchers and practitioners measure it and define it. The poster revealed that the majority of the studies (>50%) were in the United States. The other two countries with a relatively large number of studies were South Africa (14.2%) and Kenya (12.5%). Bwell Managing Partner Mark Erwin also delivered a presentation on a novel telehealth model for PrEP service delivery that deployed an in-house assembled testing kits to save on cost and to expand access. 

In the HIV4Prevention Conference, two posters were presented. The first focussed on the science and dynamics of appointment scheduling – demonstrating that the association between client showing up and day of appointment, time slot, chosen, and if the appointment was in-clinic or telehealth was statistically significant. The second poster aimed to test the accuracy of a model that could predict if the client will show up or not using machine learning – deploying routine data. 

Considering that The United States’ PrEP clinics have high no-show rates and not only do cancellations or no-shows result in lost opportunities to connect patients to PrEP therapy, but they also waste clinic time and resources – these findings and models can influence the way clinics can optimize their resources. 

Mark Erwin, the managing partner of the company said “We are excited to present evidence generated by our team at such esteemed global platforms and at the same time, learn from researchers across the world. It is truly a joyful experience to be around HIV/AIDS advocates and scientists with the common goal of reducing the impact of HIV for those who live with it or are vulnerable to it.”

About 340Bwell:

340Bwell is a consulting firm specializing in optimizing 340B drug pricing programs for HIV and STD clinics. They use data-driven strategies to improve patient outcomes, clinic efficiency, and care access. Their innovative solutions have been presented at global HIV/AIDS conferences. 340Bwell is committed to advancing healthcare for underserved populations.

For more information visit https://340bwell.com/

Media Contact

Organization: 340bwell

Contact Person: Harsh Agarwal – Data Scientist

Website: https://340bwell.com/

Email: harsh@340bwell.com

Contact Number: +19199031531

City: Austin

State: Texas

Country: United States

Release Id: 21112420055

The post 340Bwell Presents the latest research for Optimizing STD Clinics at Global HIV and AIDS Conferences appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

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Press Release

Industry Titans Join Forces to Revolutionize Fintech Automation and Decentralized Infrastructure

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In a landmark partnership, Clever Tech, a global leader in advanced AI-driven solutions, and NebulaNet, a trailblazer in decentralized cloud computing, have announced a strategic collaboration aimed at redefining the fintech industry. By combining cutting-edge machine learning, natural language processing, and next-gen cloud computing, the partnership promises to set a new standard for automation and innovation in financial technology.

Driving Innovation at Scale

Clever Tech and NebulaNet are no strangers to transforming industries. With Clever Tech’s reputation for building real-time, context-aware decision-making engines and NebulaNet’s pioneering work in decentralized storage solutions, the collaboration is set to tackle some of fintech’s most pressing challenges, including operational inefficiency, data security, and scalability.

“Clever Tech and NebulaNet are two of the most influential forces in tech today, and this partnership is about more than advancing fintech; it’s about creating an entirely new foundation for how financial systems operate,” said Erik, CEO of Clever Tech.

Key Goals of the Partnership

This collaboration will focus on two critical areas of the fintech ecosystem:

  1. Automation-First Financial Systems: By leveraging Clever Tech’s AI-driven decision engines, the partnership will introduce unparalleled automation to financial services, enabling real-time, personalized decision-making in areas like loan processing, fraud detection, and customer support.
  2. Decentralized Infrastructure for Fintech: NebulaNet’s decentralized cloud computing solutions will be integrated to create secure, scalable, and cost-effective infrastructure for financial institutions, empowering them to store and access sensitive data with unmatched efficiency and reliability.

“Our vision is to provide the fintech industry with the tools it needs to thrive in a rapidly evolving digital landscape. Decentralized infrastructure is the key to ensuring resilience and scalability, and together with Clever Tech, we’re unlocking its full potential,” added Nelson, Founder and CTO of NebulaNet.

Big News: A Revolutionary Fintech Operating System

As part of this partnership, Clever Tech and NebulaNet are co-developing a first-of-its-kind Fintech Operating System (FinOS). This platform will serve as an all-in-one ecosystem for financial institutions, combining AI-powered automation with decentralized cloud infrastructure.

FinOS will enable institutions to:

  • Streamline Operations: Automate decision-making processes for faster, more accurate results.
  • Enhance Security: Utilize NebulaNet’s decentralized storage to safeguard sensitive data.
  • Scale Seamlessly: Leverage elastic, decentralized computing to adapt to changing demands without downtime or inefficiency.

A Partnership That’s Built to Last

Both companies are committing significant resources to the partnership, including a joint R&D initiative and the establishment of a shared innovation lab. With a combined investment of $100 million over the next three years, this collaboration underscores both companies’ commitment to pushing the boundaries of what fintech can achieve.

About Clever Tech

Clever Tech is a global leader in artificial intelligence and advanced decision-making systems. With a proven track record of delivering cutting-edge solutions across industries, Clever Tech empowers businesses to make smarter, real-time decisions using the latest in machine learning and natural language processing.

About NebulaNet

NebulaNet is a next-generation cloud computing platform specializing in decentralized storage and computing solutions. Recognized for its innovative approach to secure and scalable infrastructure, NebulaNet supports industries worldwide in unlocking the power of decentralized technology.

For media inquiries, please contact:

Company Name: ClevrTech

Contact person: Joshua

Contact Email: support@clevrtech.com

City: Singapore

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Press Release

Global Investment Leaders Unite to Launch $15 Million Fund for Blockchain and Fintech Innovation

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Three powerhouse firms in financial advisory, venture capital, and global investments have joined forces to create a $15 million fund aimed at driving innovation in blockchain and fintech. This unprecedented partnership brings together industry titans with a shared mission to reshape the financial technology landscape and foster the next wave of transformative solutions.

A Unified Vision for Blockchain and Fintech Growth

The newly formed fund will focus on early-stage startups leveraging blockchain and fintech solutions to enhance efficiency, accessibility, and sustainability across industries. Each partner brings a unique perspective and strength to the initiative, making this venture a beacon of innovation and collaboration.

  • WealthWise Partners brings its deep understanding of financial markets and consumer-focused strategies to the table. Known for empowering clients with smarter financial decisions, WealthWise will guide the fund’s focus on technologies that simplify financial management and improve transparency for end users. “Our mission has always been to make finance accessible. By supporting blockchain and fintech startups, we are enabling technologies that will democratize financial opportunities for millions,” said Frank, CEO of WealthWise Partners.
  • Arbor Ventures, renowned for its commitment to sustainability and technology innovation, will lead the charge in identifying startups that align with sustainable development goals. With a proven track record in nurturing early-stage ventures, Arbor Ventures aims to integrate blockchain’s potential with green initiatives. “Sustainability and technology are no longer separate goals. Blockchain and fintech innovation can drive efficiencies in supply chains, energy systems, and beyond, making sustainable progress achievable at scale,” commented Maddie, Managing Partner at Arbor Ventures.
  • InnovateInvest Capital, a global leader in infrastructure and technology investments, will harness its expertise in scaling long-term growth opportunities. With its focus on impactful and sustainable returns, InnovateInvest Capital will support startups that demonstrate robust potential to transform global financial and technology landscapes. “John,” Chief Investment Officer at InnovateInvest Capital, stated, “We see blockchain as the backbone of the next digital economy, and fintech as its enabler. Our role is to identify the projects with the vision and capability to shape this future.”

Focus Areas and Strategic Approach

The fund will prioritize investments in startups developing solutions in areas such as decentralized finance (DeFi), blockchain-enabled payment systems, regulatory technology (RegTech), and sustainable digital infrastructure. By fostering innovation in these areas, the collaboration aims to:

  1. Empower underserved communities by enhancing access to financial tools and resources.
  2. Drive transparency and security through blockchain’s immutable ledger capabilities.
  3. Promote global sustainability with tech solutions that optimize energy use and resource management.

The partners have committed to an inclusive and collaborative approach, working closely with portfolio companies to provide mentorship, market access, and scalability strategies.

A Shared Commitment to Transformative Change

The $15 million fund will target startups in critical areas such as decentralized finance (DeFi), blockchain-enabled payment systems, regulatory technology (RegTech), and sustainable digital infrastructure. By aligning their resources and expertise, these firms are committed to:

  1. Driving Financial Inclusion: Supporting technologies that broaden access to financial services for underserved communities.
  2. Building a Sustainable Future: Investing in innovations that optimize energy use and promote environmentally friendly solutions.
  3. Advancing Transparency and Security: Leveraging blockchain’s inherent capabilities to enhance trust and accountability across industries.

Strategic Vision for Sustainable Innovation

This collaboration underscores the growing importance of partnerships in scaling breakthrough technologies. By pooling their resources and leveraging their global reach, the partners aim to not only fund but also mentor startups, providing access to invaluable expertise, networks, and markets.

“This fund represents more than just an investment—it’s a vision for the future of finance and sustainability,” commented John, speaking on behalf of the partnership. “Together, we are empowering innovators to solve real-world challenges and create value for businesses and communities alike.”

Looking Ahead: A Transformative Opportunity

This initiative signals a shift in how blockchain and fintech are approached by leading players in the financial world. By harnessing the combined power of financial advisory, venture capital, and large-scale investment, these firms are poised to set a new benchmark for collaboration in fostering meaningful, technology-driven change.

For additional details about the fund or partnership, please contact:

Company Name: WealthWise Partners

Contact person: Benjamin

Contact Email: support@wealthwise.homes

City: Singapore

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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