Press Release
The Media Agency Shift – Genius Monkeys Assessment
–News Direct–
Looking back 20 25 years ago, you simply could not get your commercial on TV, your ad on a billboard, or mailers sent out to your audience without going through an advertising agency. They were the end-all-be-all for anything you needed in marketing and there really was no other option. But the advertising landscape has changed dramatically in the last couple of decades, thanks in no small part to new technologies and more recently a worldwide pandemic that changed how many companies prioritize resources.
The media agency is going through a paradigm shift. Here is our assessment of where we are and where we are going.
The COVID Effect
In 2013, around 58% of marketers had transitioned to in-house agencies in an effort to cut costs and middlemen. When the pandemic hit in 2019, this process accelerated and saw many businesses adopt the in-house method, whether they were ready for it or not.
Many companies internal teams which were already understaffed and overworked quickly began getting overburdened by the immense workload. Agencies that previously had Google experts, GRP buying teams, social media departments and more were now being significantly downsized, sometimes reducing teams to as little as 2-5 people in total.
These teams were also generally using self-serve platforms, a supposedly cost-effective solution where the advertiser builds and maintains campaigns themselves. If the team found themselves lacking the expertise needed on certain platforms or ways of buying media, there wasnt much they could do. Marketing suffered, and many companies found themselves in this situation amid the upheaval of Covid-19.
From Self-Serve to Fully-Managed
For better or worse, the majority of the industry followed this path. In 2023, a full 82% of marketers had transitioned to an in-house model; today, many teams are now starting to feel the squeeze. They need more efficient tools and all-in-one platforms that can help them do more with less time.
Enter the fully-managed platform, where the ad tech companies build and maintain the campaigns for the advertiser. With this methodology switch, advertisers can remain on 15-20+ DSPs/networks in a fraction of the set up and management time, all while having a much more accessible and digestible all-in-one reporting location.
Above all, advertisers could make use of the expertise that came with a fully managed platform: a support group they could always come to for help with specific and nuanced marketing questions. Ad placements and programmatic campaigns become a footnote so in-house teams can focus on branding, company voice, and other areas where they are the experts.
The Media Agency Shift
So where does this leave the media agency? There are things that an agency can do better than anyone; theres no better partner for brand development, TV GRP buying and more. But in an evolving landscape, agencies also need to adapt if they want to thrive. The best agencies find the best partners and assimilate a team with the expertise to help companies thrive and aggressively pursue their goals.
Embracing fully managed platforms is just one example of how agencies can reap the same benefits as the in-house teams with:
- Full ad coverage with placements on all devices
- Access to programmatic experts
- Campaigns supervised by humans instead of an AI.
- Decreased costs and more efficient workflows.
Genius Monkey data alone shows a 19% better cost per conversion on fully managed over self-serve with even better metrics on CPC, CPM and other key data points. Efficiency is the metric of the future, and fully-managed platforms are built to deliver it.
The Genius Monkey Difference
Of course, not all programmatic platforms are created equal, and finding the right fit is step one to reaping the benefits of modern marketing. Featuring the latest technologies and spanning dozens of networks and DSPs, Genius Monkey is the farthest-reaching platform on the planet, built to track every detail of the customer journey and cut your cost-per-conversion.
No matter your audience, no matter your industry, Genius Monkey can help you evolve your marketing to the next level. Get in touch with us today to see how!
Contact Details
Genius Monkey
Travis Champ- Chief Operating Officer
Company Website
View source version on newsdirect.com: https://newsdirect.com/news/the-media-agency-shift-genius-monkeys-assessment-213033689
Genius Monkey
COMTEX_451733717/2655/2024-05-01T15:50:02
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Press Release
Emergency Dentist Perth Provides Rapid and Reliable Emergency Dental Care
Australia, 23rd Dec 2024, – Emergency Dentist Perth announces the availability of rapid and reliable dental care services for residents of Perth. Located in Yokine, the clinic is designed to cater to patients requiring immediate attention for dental emergencies, providing essential services that address a range of urgent oral health issues. Operating seven days a week, including after-hours availability, the clinic offers a dependable solution for those in need of urgent dental treatment.
The importance of prompt care during a dental emergency cannot be overstated. Issues such as severe pain, chipped or broken teeth, infections, and the need for extractions often demand immediate intervention to prevent further complications. Emergency Dentist Perth is dedicated to meeting these needs efficiently and effectively, ensuring patient comfort and care remain priorities.
“Dental emergencies can be incredibly distressing, and timely care is critical in preventing more severe complications,” said Dr. Anand Ponnusamy, Principal Dentist at Emergency Dentist Perth. “Our focus is on delivering high-quality emergency care that alleviates pain, addresses urgent dental issues, and restores oral health as quickly as possible. By being available outside standard hours, Emergency Dentist Perth serves as an essential resource for the community.”
The facility is prepared to address dental emergencies, offering services ranging from acute pain management to procedures such as emergency extractions. Staffed by skilled dental professionals, the clinic is designed to ensure patients receive timely care without the prolonged wait times often associated with traditional dental appointments. Emergency Dentist Perth adopts an approach that addresses the specific needs of patients, acknowledging the urgency and challenges that can arise during dental emergencies.
In addition to providing immediate relief, the clinic prioritises education and prevention. Patients are guided on follow-up care and maintenance to reduce the risk of future dental emergencies. The combination of experience, a focus on patient needs, and service accessibility highlights Emergency Dentist Perth’s role in addressing dental emergencies effectively.
Looking ahead, Emergency Dentist Perth plans to continue expanding its services to ensure even greater accessibility to emergency dental care. The clinic’s vision includes incorporating advanced technology to enhance treatment outcomes and streamline processes, enabling faster diagnosis and care delivery.
“As the demand for reliable emergency dental services continues to grow, it is essential to adapt and innovate to meet these needs,” added Dr. Ponnusamy. “The future holds opportunities for integrating new technologies and techniques, which will allow us to provide even more efficient and effective care for our patients. The clinic aims to remain a reliable partner in oral health for the Perth community.”
Emergency Dentist Perth’s central location at Shop 6/201 Flinders Street, Yokine, ensures accessibility for residents across Perth. The clinic provides services to support individuals and families dealing with urgent dental needs, ensuring accessible and timely care for the community. The commitment to patient care and the availability of comprehensive emergency services underscore the clinic’s role in supporting the oral health needs of the community.
For more information about emergency dental Perth or to access emergency dental services, contact Emergency Dentist Perth at (08) 6119 9605 or via email at info@emergencydentistperth.com.au.
Media Contact
Organization: Emergency Dentist Perth
Contact
Person: Dr. Anand Ponnusamy
Website:
https://emergencydentistperth.com.au/
Email:
info@emergencydentistperth.com.au
Contact Number: 61861199605
Address:Shop 6/201 Flinders Street
Address 2: Yokine WA 6060
Country:Australia
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Press Release
Treendale Pet Medical Provides Trusted and Reliable Veterinary Care in Australind
Australia, 23rd Dec 2024, – Treendale Pet Medical is dedicated to delivering dependable and compassionate veterinary care to the local community, offering a comprehensive range of services that cater to the diverse health needs of pets. Located at 109 The Blvd, the practice has established itself as a trusted resource for pet owners seeking professional and attentive care for their beloved animals.
Treendale Pet Medical offers a range of veterinary services, including health consultations, surgical procedures, dental treatments, and diagnostic tests. These services aim to address the various health needs of pets in the community. This holistic approach ensures that pets receive the highest standard of care in every stage of their lives. The facility is equipped with modern technology, allowing for accurate diagnoses and effective treatments tailored to individual patient needs.
Dr. Rob Hill, an experienced veterinarian and skilled surgeon at Treendale Pet Medical, emphasised the importance of the clinic’s commitment to reliability and compassion. “Pet owners in Australind deserve a veterinary service they can count on to prioritise their pets’ well-being,” said Dr. Hill. “Treendale Pet Medical is committed to delivering expert medical care in a supportive and understanding environment.”
The clinic’s team of veterinarians and support staff combines years of experience with a strong commitment to animal care. Each team member is committed to staying current with advancements in veterinary medicine through ongoing education and training. This dedication enables Treendale Pet Medical to offer innovative solutions for complex medical and surgical cases.
In addition to addressing acute medical issues, Preventive care is a key focus at Treendale Pet Medical, with regular assessments and wellness practices integrated into its services. Regular health assessments, vaccinations, and nutritional guidance are integral parts of the practice’s offerings, aimed at maintaining pets’ overall health and preventing potential illnesses. The clinic’s advanced diagnostics, including imaging and laboratory testing, play a critical role in early detection and management of health concerns.
Looking to the future, Treendale Pet Medical plans to introduce advanced diagnostic tools, expand specialist referral networks, and develop targeted wellness programs to address the evolving needs of pets in the community. Plans include integrating additional cutting-edge technologies and exploring partnerships with specialists to ensure that every pet receives the most comprehensive care possible.
“The landscape of veterinary medicine is constantly evolving, and it is crucial to remain ahead of the curve,” added Dr. Hill. “Treendale Pet Medical will continue enhancing its services to support the health and well-being of pets in Australind and surrounding areas.”
Treendale Pet Medical is conveniently located to serve the Australind community and beyond. The clinic’s focus on transparent communication and a personalised approach to care is reflected in the positive feedback from pet owners and their continued reliance on its services for routine and emergency veterinary needs.
For inquiries about Australind Vet, contact Treendale Pet Medical at +61 8 9796 1388 or via email at reception@treendalevet.com.au.
Media Contact
Organization: Treendale Pet Medical
Contact
Person: Dr Rob Hill
Email:
reception@treendalevet.com.au
Contact Number: 61897961388
Address:109 The Blvd
Address 2: Australind WA 6233
Country:Australia
The post Treendale Pet Medical Provides Trusted and Reliable Veterinary Care in Australind appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
JC Dental Como Delivers Expert Kids Dentistry Services for Families in Perth
Australia, 23rd Dec 2024, – JC Dental Como has expanded its offerings to include dedicated kids dentistry services tailored to meet the unique needs of children in Perth and surrounding areas. The clinic highlights its recent focus on providing tailored services for young patients, emphasizing a child-friendly approach that supports the unique dental needs of children and fosters trust among families in Perth.
Located in the heart of Como, the facility utilizes modern dental technology alongside a focus on patient comfort to address a range of dental needs. The clinic’s team of experienced dental professionals works closely with families to ensure children receive personalized care that supports healthy dental development. The new services aim to make dental visits an engaging and stress-free experience for children, fostering lifelong positive attitudes toward oral health.
Dr. Jia Jing Teh, spokesperson for JC Dental Como, emphasized the importance of specialized care for young patients. “Children have unique dental needs that require specialized attention. The clinic aims to provide a comfortable, supportive environment where children feel at ease and parents trust in the care provided for their child’s oral health. Establishing good dental habits early on is crucial, and we are committed to being a trusted partner for families in this journey.”
JC Dental Como offers kids dentistry services focused on addressing the essential dental needs of children in a comprehensive and personalized manner. These services cover routine check-ups, cleanings, fluoride treatments, sealants, and guidance on proper oral hygiene practices. The clinic also offers educational support to parents, equipping them with the knowledge and tools necessary to maintain their children’s oral health between visits.
In addition to routine care, JC Dental Como is equipped to handle more complex needs, such as orthodontic consultations for early alignment issues, gentle extractions, and management of dental anxiety in young patients. Child-friendly communication techniques and advanced technology are employed to provide care tailored to children’s needs, ensuring effective and supportive dental visits.
The introduction of specialized children’s services aligns with JC Dental Como’s broader commitment to fostering strong, long-term dental relationships. The clinic’s patient-centered approach has made it a trusted name in dental care across Perth, and this latest development underscores its dedication to meeting the needs of every family member, regardless of age.
Looking ahead, JC Dental Como aims to expand its community impact by enhancing accessibility and continuing to innovate in pediatric dental care. Dr. Teh expressed optimism about the future, saying, “Investing in the next generation’s oral health is not just about immediate benefits but about laying the foundation for a lifetime of healthy smiles. The team remains committed to delivering exceptional care and exploring new ways to better serve the community.”
Families seeking expert dental care for their children can visit JC Dental Como at Suite 3/2 Downey Dr, Como WA 6152. For more information about kids dentistry Perth or to schedule an appointment, contact the clinic at (08) 9106 9195 or email contact@jcdental.com.au.
Media Contact
Organization: JC Dental Como
Contact
Person: Dr Jia Jing Teh
Website:
https://www.jcdental.com.au/
Email:
contact@jcdental.com.au
Contact Number: 61891069195
Address:Suite 3/2 Downey Dr
Address 2: Como WA 6152
Country:Australia
The post JC Dental Como Delivers Expert Kids Dentistry Services for Families in Perth appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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