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The International Conference of Mountain Tourism and Outdoor Sports 2024 concluded successfully

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A Review on the International Conference of Mountain Tourism and Outdoor Sports 2024

Beijing, China, 28th October 2024, ZEX PR WIRE, Gathering in a Haven of Wellness and a City of Culture, Embracing a Golden Autumn with Clear Skies and Lush Surroundings, the International Conference of Mountain Tourism and Outdoor Sports 2024 (MTOS) was successfully held in Xingyi City, Qianxinan Prefecture, Guizhou Province from September 26 to 27. Over 400 participants from China, Thailand, Vietnam, the Philippines, Japan, Pakistan, Nepal, Spain, and other countries—comprising representatives from international organizations, foreign embassies in China, International Mountain Tourism Alliance (IMTA) members, tourism-related businesses, mountain tourism destination management agencies, industry experts, scholars, and media—gathered to discuss and share insights on the conference’s theme, ‘ Integration of Culture, Sports and Tourism Presents a High – Quality Life.’ Together, they explored innovative, sustainable pathways for high-quality mountain tourism in the new era, offering solutions to empower new productive forces in the mountain tourism industry.

MTOS is the only national and international high-level summit in China focused on mountain tourism. This year’s conference was hosted by the International Mountain Tourism Alliance (IMTA), organized by the IMTA Secretariat and the People’s Government of Qianxinan Prefecture, Guizhou Province, and received strong support from the Guizhou Provincial Department of Culture and Tourism, Guizhou Provincial Sports Bureau, Guizhou Provincial Foreign Affairs Office, Guizhou Tourism Industry Development Group Co., Ltd., and Guizhou Civil Aviation Industry Group. The conference featured various thematic sections and included a total of 17 events.

As Zurab Pololikashvili, UN Tourism Secretary-General, mentioned in his congratulatory letter to the conference: “This annual event serves as a significant platform, not only for the Chinese mountain tourism sector but also for the global tourism community. This year’s theme, focused on the construction and innovation of mountain tourism governance systems, reflects the forward-thinking approach needed in today’s rapidly evolving tourism landscape .”

Celebrating the Grand Opening and Sharing the Fruitful Results of Mountain Tourism

On the morning of September 26, visitors were captivated by nearly 100 photography works from 25 countries, showcasing the stunning natural and cultural allure of mountain tourism at the World Mountain Natural and Cultural Photography Exhibition . Co-hosted by IMTA and the Japan-China Friendship Photographers Association, the exhibition received strong support from many renowned international photographers and related organizations.

The conference’s opening ceremony comprised three segments: Opening Address, Releasing Achievements, and an Awarding Ceremony. During the Opening Address, speakers analyzed the background and significance of the conference from different perspectives, ranging from local insights in Guizhou and China to broader Asia-Pacific and global views, while also highlighting the critical role played by the International Mountain Tourism Alliance.

Lu Yongzheng, Member of the Standing Committee of the CPC Guizhou Provincial Committee and Head of the Publicity Department of the Provincial Party Committee, remarked that this is the first conference held since adjustments were made to the conference’s organizational structure. He noted that the theme, ‘Integration of Culture, Sports and Tourism Presents a High – Quality Life,’ aligns with the public’s desire for a better life, building a bridge for international exchanges on mountain tourism and revealing new trends in the high-quality development of the tourism industry.

Peter Semone, Chairman of the Pacific Asia Travel Association (PATA), pointed out that mountains are becoming focal points for travelers seeking new experiences. Driven by this demand, China’s mountain tourism destinations are rapidly developing into world-class locations. He emphasized that the association’s mission and goal are to manage the mountain tourism industry responsibly, sustainably, and with equitable benefit distribution while supporting the recovery and growth of inbound tourism to China and the broader Asia-Pacific region.

He Yafei, IMTA Vice Chairman and Secretary-General, delivered a speech and officially announced the opening of the conference. He noted that since the inception of the MTOS in 2015, the event has embraced the innovative concept of “Tourism + Sports,” striving to create an important platform that integrates mountain tourism with outdoor sports. This platform not only promotes the deep integration of mountain tourism, sports, and the tourism industry, contributing to the cultural and tourism development in Guizhou, but also serves as a model for the synergistic development of mountain tourism, outdoor sports, and the mountain economy.

As a key part of the opening ceremony, two significant research achievements, drafted and formulated by the International Mountain Tourism Alliance, were officially released.

“Our aim with this research is not only to examine the impact of climate change on mountain tourism destinations but also, more importantly, to explore how the tourism industry and local communities can mitigate the effects of global warming and adapt to new environmental conditions,” said Francesco Frangialli, Honorary Secretary-General of UNWTO and council member of IMTA, as he presented the study titled “Mountain Tourism Destinations Responding to Climate Change” in three languages—Chinese, French, and English. The study offers academic solutions to address climate issues in the development of mountain tourism.

Additionally, the Certification Criteria and Guidelines of World Famous Tourism Mountains was unveiled. The documents was drafted by IMTA to promote and establish a world tourism mountain evaluation system, aiming to protect and utilize mountain tourism resources and contribute to the global governance of mountain tourism. The guidelines are designed to cement the authority of “World Famous Tourism Mountains.” Wu Bihu, Director of the International Center for Recreation and Tourism Research at the College of Urban and Environmental Sciences of Peking University and an expert of IMTA, introduced that the Certification Criteria are classified based on “Natural Orientation” and “Cultural Orientation” categories. These standards, in line with the development trends of the mountain tourism industry, outline the basic criteria for a “World Famous Tourism Mountains” across three aspects: natural resources, cultural resources, and comprehensive supporting services. The Certification Guidelines explain the implementation procedures of the Certification Criteria and will be continuously updated and improved.

Following a global call for nominations, 14 world tourism mountains were selected as the first batch, including Jungfrau (Switzerland), Annapurna-I (Nepal), Risco Caido and Gran Canaria Sacred Mountains(Spain), Serra da Estrela (Portugal), Table Mountain (South Africa), and 10 mountains from China: Changbai Mountain (Jilin Province), Mount Emei (Sichuan Province), Fanjing Mountain (Guizhou Province), Hengshan (Shanxi Province), Hengshan (Hunan Province), Yulong Snow Mountain (Yunnan Province), Songshan (Henan Province), Wugong Mountain (Jiangxi Province), and Mangshan (Hunan Province).

Following the awards ceremony for the first group of “World Famous Tourism Mountains,” the conference also awarded the title of ” World Wellness Demonstration City ” to Xingyi, further enhancing the city’s appeal and influence in the wellness tourism sector and driving the integration of mountain tourism and wellness industries.

Collaborative Dialogue: Asian Experiences Benefiting the World

Immediately after the opening ceremony, the Asian Mountain Tourism Promotion Conference 2024 was held. This was the third such event under the Ministry of Culture and Tourism’s “Asia Tourism Promotion Plan.” Centered around the theme of “Mutual Learning and Cooperation – Join Hands to Embark on a New Journey of Asian Mountain Tourism,” the conference explored topics such as ” Mountain Tourism Innovation & Community Co-construction” and ” Asian Wisdom and Practice for Mountain Tourism.” Experts from various Asian countries shared their insights, contributing the Asian perspective to the global stage and offering models for collaborative development that demonstrate the principles of consultation, co-construction, and shared benefits.

At the Asian Mountain Tourism Promotion Conference, Djibril Fofana, General Secretary of the World Association for Hospitality and Tourism Education and Training (AMFORHT), shared how education enables local communities to better understand their environment, history, and culture while raising awareness of the importance of protecting fragile ecosystems, particularly in mountainous regions. Training, on the other hand, allows professionals in the tourism industry to enhance their skills, innovate, and adapt to new trends, which is critical for maintaining high-quality tourism services. Fofana emphasized that close cooperation with the International Mountain Tourism Alliance will play a crucial role in this area.

Ajay Prakash, Global President of the International Institute for Peace through Tourism (IIPT), shared his insights on how mountain tourism provides a lifeline for many rural communities around the world by creating jobs and stimulating local businesses. He emphasized the importance of balancing the environmental pressures caused by overtourism with the need to protect fragile ecosystems. To achieve this, innovative infrastructure, digital platform empowerment, and the development of less environmentally impactful tourism forms, such as sports tourism, could be explored. He also stressed that sustainable mountain tourism can only be achieved through the collaboration of governments, private enterprises, NGOs, and local communities.

Professors Tanaka Toyoji from the International Exchange Center at Nishikyushu University, and Tsuyoshi Yamaguchi, Chairman of the Board of Directors of Ureshino Onsen Tourist Association, introduced Ureshino Onsen, a hot spring destination with over 1,400 years of history in Saga Prefecture in Japan. They highlighted that as society continues to evolve, the nature of tourism is changing as well. Wellness tourism is gaining popularity within mountain tourism projects, with hot springs serving as the foundation and “health” and “well-being” elements integrated into the tourist experience. This approach provides visitors with a sense of emotional satisfaction and happiness.

Resonating with the Spirit of the Times: Innovation at IMTA Annual Conference

The IMTA Annual Conference 2024 is one of the core events. As the world’s first non-governmental, non-profit international organization focused on mountain tourism, IMTA has consistently upheld its mission to “protect mountain resources, preserve mountain culture, promote mountain economies, and benefit mountain communities” while striving for the sustainable development of mountain tourism. This year’s annual conference theme, ” Inclusiveness, Mutual Learning, Innovation – Empowering Sustainable Mountain Tourism with New Quality Productive Forces,” aimed to delve into innovative development paths for high-quality and sustainable mountain tourism in the context of the new era.

Dominique de Villepin, Chairman of the International Mountain Tourism Alliance, stated that facing the transformations and challenges of mountain tourism’s future requires a deep understanding of industry trends from multiple perspectives, dimensions, and levels. Governments, businesses, and all sectors of society must work together to foster the emerging prosperity of the tourism market. This is the driving force behind IMTA’s creation of international dialogue platforms such as the annual meeting, International Mountain Tourism Day, and the Asian Mountain Tourism Promotion Conference.

In a congratulatory letter, Zurab Pololikashvili, UN Tourism Secretary-General, commended the role of IMTA in promoting global sustainable mountain tourism practices. He noted that IMTA has contributed significantly to enhancing cultural diversity and environmental awareness while also fostering local economic growth through inclusive and sustainable development practices.

IMTA Vice Chairman and Secretary-General He Yafei remarked that the new era is shaping a fresh landscape for global tourism. Over the past year, IMTA has continuously organized mountain tourism-themed events, creating a strong platform for collaboration. Through discussions on opportunities and trends in mountain tourism, IMTA has facilitated exchanges and cooperation between its members, governments, and the industry, yielding remarkable results.

IMTA Vice Chairman Pansy Ho expressed that IMTA remains committed to promoting the principles of “ecology first, green development, solidarity, cooperation, and mutual benefit.” By leveraging IMTA’s membership network and industry resources, IMTA actively supports the innovative use of mountain resources, the preservation and transmission of cultural heritage, and the development of regional economies, contributing to the sustainable development of the global tourism industry.

In IMTA’s annual work report, Fu Yingchun, Vice Chairman and Executive Secretary-General of IMTA, highlighted that IMTA has actively integrated into the global mountain tourism governance system. Its international visibility and influence have continued to grow, with significant expansion in business collaboration opportunities and improved overall operational effectiveness. The “Mountain Integration” platform created by IMTA has maintained a steady growth trajectory, with the three key platforms—International Mountain Tourism Day, the Annual Conference Forum, and the Asian Mountain Tourism Promotion Conference—demonstrating renewed vitality and energy this year.

As a prominent part of IMTA’s brand-building efforts, “International Mountain Tourism Day” has now been successfully held six times. In May 2024, the theme event for International Mountain Tourism Day was hosted in Nice, Alpes-Maritimes, France, resonating widely with the industry. At the annual meeting, He Yafei awarded the hosting rights for the International Mountain Tourism Day 2025 to Gran Canaria, Spain.

During the annual conference, the “International Mountain Hiking Tourism Demonstration Routes” were also awarded to the Hengshan, Hengshan (Shanxi), and Songshan segments of the Chinese Five Sacred Mountains hiking routes. Building on the momentum of the annual meeting, IMTA also expanded its Expert Committee and membership. Nine senior experts from the tourism industry and related fields joined the Expert Committee, bringing new insights to IMTA’s think tank. Additionally, 11 new member organizations were awarded certificates, growing IMTA into a global family with 199 institutional and individual members (118 domestic and 81 international).

During media interviews, several guests praised the IMTA for its outstanding contributions in platform operations, brand building, and achievement realization. They expressed strong willingness to strengthen communication and cooperation with IMTA for mutual benefits.

Diverse Activities Attract Media Attention

This year’s conference was highly innovative in its event design, offering a series of exciting auxiliary activities beyond the main conference events. These activities garnered extensive media coverage, leading the new wave of mountain tourism

The 2024 Wanfenglin Hiking Conference, themed “Run with Passion, Enjoy the Beauty of Xingyi,” was launched with great enthusiasm. As a core event of 2024 MTOS, the hiking conference attracted over 10,000 hiking enthusiasts, allowing participants to experience the charm of outdoor sports and promoting the integration of culture, sports, and wellness tourism

The 2024 China International Camping Conference and Culture, Sports, and Wellness Equipment Expo kicked off on September 26 at Jushan Square in Xingyi. Li Shouwen, Executive Chairman of the China International Camping Conference, emphasized that outdoor sports and experiential tourism are becoming new trends in modern lifestyle and consumption. This year’s theme, “Collaboration between East and West: Integrating into the Unified National Market,” focused on creating safe equipment, safe environments, and safe processes. Leveraging the MTOS platform and IMTA’s global resources, the event facilitated international exchanges and contributed to the “dual circulation” economic strategy.

The 8·9·00 Concept Meeting is a custom-made platform for the younger generation, designed by IMTA to foster exchange and innovation around cultural tourism trends. In an open and relaxed atmosphere, this youth-oriented forum covered topics such as cross-industry integration in mountain tourism, digital marketing, business model upgrades, and sustainable development. It sparked interest and resonance from young entrepreneurs and successful young professionals alike.

At the Mountain Tourism Investment and Financing Exchange Seminar organized by IMTA, more than 50 domestic and international investment experts, cultural tourism business representatives, and financial institution representatives discussed topics such as cross-border mergers and acquisitions for resource integration, opportunities and risks in the securitization of cultural tourism assets, and successful experiences in homestay investment and brand management. Wu Mai, IMTA Vice Secretary General, stated that IMTA will leverage its strengths and platform functions, actively introduce diversified financing strategies, strengthen cooperation with financial institutions, and use financial tools to innovate cultural tourism products.

Around the 2024 MTOS, a variety of supporting events were held, including the 2024 Wanfenglin Half Marathon, the 18th China Wanfeng Lake Wild Fishing Competition, the 2024 China Mountain Bike League (Xingyi Station), the 2024 China Anlong International Rock Climbing Week & First “Rock Tourism Guizhou” Rock Climbing Carnival, and the 2024 Wanfenglin Hiking and Trail Obstacle Race. These activities enriched the development of the outdoor sports industry, empowering it while showcasing the natural beauty and dynamic spirit of Guizhou Province, known as the “Mountain Park Province.”

The conference was highly recognized by attending leaders and guests, receiving warm feedback. Media outlets provided comprehensive coverage of the event. The conference and IMTA’s development caught the attention of Hao Xiaohong, former Vice President of the National Tour Association of the United States, who promptly published an in-depth report in the U.S. media titled Mountain Tourism, Striving Forward—The Driving Force from Guizhou, China. In the article, Hao expressed her admiration: “Guizhou is blessed with unique natural resources, a true gift from nature. It is a fortune to collaborate and prosper in this land of mountains. Mountain tourism is progressing steadily, and I wish IMTA and Guizhou continued success!”

As of October 16, over 100 media outlets—including CGTN, People’s Daily, The Paper, China Culture Daily, China Tourism News, China Radio International, and Sina Weibo—published thousands of reports on the MTOS opening ceremony, the IMTA annual meeting, and other supporting events like the 8·9·00 Concept Meeting. The reports reached audiences in China, the U.S., France, and other countries and regions.

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Atrend Capital Launches Inaugural Global Investment Masters Tournament, Bridging International Strategies with India’s Financial Market

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Mumbai, April 2, 2025 Global intelligent investment platform Atrend Capital today announced the official launch of its first-ever Global Investment Masters Tournament. The competition brings together top investment professionals from India, the United States, the United Kingdom, France, and Japan for a 60-day performance-based showdown, evaluated across three core dimensions: portfolio returns, investor support, and asset inflow. The tournament features a total prize pool of USD 5 million, with the champion earning the title of “Global Strategy Leader”.

The event aims to introduce diversified international investment perspectives to the Indian market, serving as a platform for local investors to engage directly with global strategic experts.

International Lineup: A Global Roster of Investment Experts

Confirmed participants include:

  • India: Local fund manager Vikas Pershad leading a team of quantitative researchers
  • United States: Behavioral finance expert Michael Batnick
  • Germany: Macro asset allocation strategist Michael Zimmermann
  • United Kingdom: ESG-focused investment researcher Rhys Davies
  • Japan: Arbitrage strategy developer Daisuke Yamamoto

Atrend Capital stated that the tournament is designed to showcase a variety of investment methodologies while evaluating real-time fund management under dynamic market conditions, emphasizing adaptability and risk control.

Scoring System: A Comprehensive Three-Pillar Evaluation

According to Atrend, the final rankings will be determined based on the following three criteria:

  • Investor Voting (30%): Daily voting available through the Atrend APP, reflecting public engagement and strategy resonance
  • Asset Inflow (40%): Measured by the total real capital allocated to each strategy, fully held in custody by Atrend for transparency
  • Portfolio Returns (30%): Scored based on absolute returns adjusted for risk over the 60-day competition period

Vikas Pershad, CEO of Atrend Capital Asia, commented:

“This tournament isn’t just about returns. It emphasizes investor trust and capital mobilization, highlighting the comprehensive competitiveness of each strategy.”

Investor Engagement: Learning & Participation Opportunities

Throughout the competition, Atrend will offer Indian investors a range of educational and interactive features, including:

  • Live strategy performance dashboards, allowing users to observe or mirror trades
  • Daily strategy analysis broadcasts, delivered by Atrend’s investment research team
  • Platform rewards program, providing registration bonuses and prize draws for active users
  • Localized support, including INR-based settlements, 24/7 customer service, and in-depth market insights tailored to Indian investors

How to Participate

Investors can join the tournament by completing the following steps:

  1. Download the Atrend APP and complete registration
  2. Browse and follow participant strategies
  3. Join the official community group for daily updates and insights

Registration and participation are open until April 30, 2025. For more information, please visit:
www.atrendcapital.com

About Atrend Capital

Atrend Capital was co-founded by M&G Investments, Doo Group, and Axis Capital, with a focus on delivering intelligent asset allocation and technology-driven investment solutions in the Indian market. The company aims to bridge global investment know-how with local opportunities, offering professional and technology-enhanced wealth management services for emerging market investors.

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Company Name : Atrend Capital
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Company Website : https://atrendcapital.com

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Achieve Financial Freedom: Turn $200 into $20,000 with SIX MINING

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In the UK, more and more cryptocurrency investment enthusiasts are participating in the cryptocurrency market to mine. Cloud mining has become a new generation of passive income method and has gradually replaced traditional cloud mining. Times are changing, technology is advancing, and cryptocurrency cloud mining is no exception.

 

SIX MINING is a global cryptocurrency investment company. By combining modern technology with environmental protection principles, SIX MINING provides a smooth and profitable mining experience. You can easily experience mining without having extensive investment experience and rich mining knowledge. The professional one-stop service is very suitable for novice and experienced investors.

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For example:

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Terrance Bradford of Tampa’s ELA Contracting Introduces Comprehensive Roofing and Restoration Solutions

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Michigan, US, 2nd April 2025, ZEX PR WIRE, When it comes to roofing and restoration services in Tampa Florida, Terrance Bradford’s ELA Roof Contracting has etched its name as a trusted provider under the leadership of Terrance Bradford. Based in Tampa, this forward-thinking company combines innovation, precision, and a community-focus to redefine the roofing industry. With a track record spanning over 15 years, ELA Contracting continually raises the bar by offering services tailored to meet the unique needs of both large-scale enterprises and private ventures.

Roof Coating Solutions That Deliver

One of ELA Contracting’s standout offerings is their silicone roof restoration system—a cost-effective and performance-driven solution. Designed to extend the life of commercial roofs without the expense of a full replacement, this system offers businesses a financially savvy option that doesn’t compromise quality.

The benefits speak for themselves. By opting for a Pro-Grade Silicone Commercial Roof Restoration System, businesses can unlock up to 4x the cost savings and see energy expenses slashed by as much as 50%. Beyond tangible savings, the system prevents downtime and cuts unnecessary waste, all while fostering a more sustainable approach.

What sets this system apart is its ease of application and advanced engineering. The coatings reflect over 80% of sunlight and UV radiation, helping maintain cooler indoor temperatures and reducing reliance on heating and cooling systems. This means happier tenants, a stronger ROI, and a better-functioning building. With rain-safe protection just 15 minutes after application, clients can also rest assured their investment is safeguarded quickly and effectively.

Comprehensive Commercial Roofing Expertise

Underpinning the success of ELA Roof Contracting is their mastery in commercial roofing solutions. Their specialization spans a wide array of services, including new roof installations, re-roof applications, custom sheet metal fabrication, seamless gutters, and structural elements like soffit and fascia. What truly distinguishes the company is their commitment to craftsmanship and durability, backed by warranties that satisfy even the most rigorous industry standards—some extending for up to 20 years.

Bradford’s team doesn’t believe in one-size-fits-all. Instead, they assess each project with a custom lens, ensuring every solution aligns with the unique demands of the client. Whether the aim is to extend the life of an existing roof or enhance it with upgraded materials, ELA ensures that quality, affordability, and longevity are front and center.

A Broad Spectrum of Expertise

The range of services offered by ELA Roof Contracting extends well beyond traditional roofing. Their expertise spans specialized areas such as asphalt shingles, slate, and tile installations, alongside high-performance metal roof coatings. They also provide unique solutions like historic restoration projects and offer roof maintenance programs to help clients proactively manage upkeep.

From government buildings and healthcare facilities to multi-family residential complexes and private businesses, the company has delivered results across diverse industries. These projects underscore ELA’s ability to tackle challenges of any complexity while maintaining the highest safety and quality standards.

Innovative Leadership and Safety Commitment

At the heart of ELA Roof Contracting’s success is Terrance Bradford, whose leadership sets the company apart. Bradford’s dedication to safety is unwavering, with ELA consistently exceeding safety regulations to ensure employees, contractors, and clients are protected on every job site. Training programs are a core part of ELA’s strategy, fostering heightened situational awareness while promoting best practices.

Bradford’s collaborative approach with clients further cements ELA’s reputation as a standout name in the industry. By actively welcoming client input and understanding their specific goals, ELA ensures every project is executed with precision and care.

The Man Behind the Mission

Tampas Terrance Bradford’s expertise in roofing and construction stems from years of dedication and professional growth. A Certified General Contractor and Roofing Contractor in the State of Florida, Bradford has built ELA Roof Contracting into a beacon of trust and dependability. His business, a certified minority-owned enterprise (MBE), reflects his commitment to breaking barriers and fostering inclusive operations.

Complementing his professional achievements are his academic credentials. With a Bachelor’s degree in Business & Professional Management and an associate degree in Electronic Engineering, Bradford brings a blend of strategic vision and technical knowledge to his work. He balances his fast-paced professional life with a deep connection to his family, embodying the values of both ambition and integrity.

Building Partnerships and Delivering Excellence

Ultimately, Terrance Bradford’s ELA Roof Contracting’s approach sets it apart. By addressing challenges with tailored solutions and an unshakeable commitment to safety and craftsmanship, the company has built long-lasting relationships with clients. From emergency projects to energy-efficient upgrades, ELA covers every angle to ensure customer satisfaction.

For businesses in the Tampa area, ELA Roof Contracting represents not just a service provider, but a reliable partner in achieving roofing excellence. With Terrance Bradford at the helm, clients can rest assured they’re in capable hands, with access to innovative services that enhance building performance and long-term value.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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