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Teads Global Report Reveals New Auto Buying Landscape

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–News Direct–

Teads, the global media platform, today announced the findings of its latest global report, "Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide." Based on research conducted across 17 markets, these latest findings shed light on the key motivations, considerations, and emerging trends for auto buyers around the world. Here's what the data reveals:

Brand Loyalty Wanes, Openness Soars:

Consumer loyalty is taking a backseat, with a staggering 82% of respondents globally, open to switching brands. While this presents a critical opportunity for automakers to capture attention and build trust in a shorter timeframe, it also means that traditional marketing strategies may need a refresh to stand out in this new, competitive environment.

Faster Decisions Demand Proactive Outreach:

With a significant portion (42%) devoting two weeks or less to researching brands and models, consumer research timelines are shortening. To succeed in this environment, reaching consumers early and maintaining consistent engagement throughout their research journey is critical.

The Green Wave: EVs and Hybrids Surge in Popularity:

Sustainability is now a key buying factor, with 42% of consumers solely considering hybrid or electric. However, this trend varies regionally, with Mexico, Brazil, and the US still showing a stronger reliance on gas engines, Italy and Spain moving away from gas engines, but primarily focusing on Hybrid options, and France & Singapore showing the fastest adoption of both EVs and Hybrids.

Russell Wager, VP of Marketing at Kia America, comments on this shift: 'Consumers are trying to understand what sustainability means for them and how much they should care. And I think that's actually on the OEMs to educate them, and we're taking that mission on as part of our global strategy. We have a combination of some new electric vehicles. We just revealed the K4, which is one of our newest gas-engine vehicles. We're giving choices to customers.' His insights underscore the evolving market dynamics and Kia's strategic response to meet diverse consumer preferences.

Jen Brace, Chief Futurist, Ford, regarding electric vehicles, "It's clear that consumer curiosity and interest are high. However, potential buyers are seeking reassurance from trusted sourcesfriends, family, and acquaintances who already own EVs. They rely on these personal connections to provide them with the confidence they need to make the transition. Additionally, there is a strong desire to alleviate concerns about charging, which remains a significant barrier to adoption."

Digital Dominates the Car Buying Journey:

Consumers are overwhelmingly turning to the internet for car research. A whopping 43% say online resources are now more important than ever, and half of all car buyers begin their research into different brands and models online. This digital showroom shift demands automakers prioritize a user-friendly and informative online presence.

Trusted Sources and the Power of Online Ads

While online resources are crucial, car buyers still value trusted sources like manufacturer websites. However, the power of online ads cannot be underestimated. They inspire 81% of consumers to take action, particularly younger demographics, and EV considerers. What encourages users even more to consider a brand is to see it advertised across multiple screens (56%), highlighting the effectiveness of omnichannel marketing campaigns that combine online and TV advertising for a broader reach.

The Always-On Branding Imperative

Given the shortened decision-making timeframe, maintaining an always-on presence is crucial for automotive marketers. Brands must continuously engage potential buyers prior to and throughout their research journey, influencing them as the relevant set of options shrinks.

Marisstella Marinkovic, Vice President and Chief Marketing Officer, Nissan U.S. notes that a flexible ability to reach consumers wherever they are is imperative. She says, It's really about understanding the behavior of customers. Some customers are online consuming different types of media, so we really have to be mindful of the different target audiences, how best to connect with the, and where they are."

Henner Blmer VP of Global Client Partnerships, said: "In the face of seismic shifts within the auto marketing industry, proactivity is a winning strategy. By understanding the new dynamics of modern car buyers driven by changing consumer behavior and a growing focus on sustainability automakers and dealerships can optimize their strategies to cater to their evolving needs and preferences.

To explore these and other trends in the automotive buying journey, please download our report.

About Teads

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.

For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the worlds best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments while improving the effectiveness and efficiency of digital ad transactions.

Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries.

Contact Details

Kite Hill PR for Teads

Alexandra Morrison

+1 214-604-9658

teads@kitehillpr.com

Company Website

https://www.teads.com/

View source version on newsdirect.com: https://newsdirect.com/news/teads-global-report-reveals-new-auto-buying-landscape-459510117

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New World Asset Management Ltd NWAM and AlgoDynamix reach a comprehensive strategic cooperation Leading the new era of intelligent risk management

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In the ever-changing global financial market, investors have an increasing demand for accurate market insights and intelligent risk management. Market volatility, emergencies and global economic uncertainty have brought unprecedented challenges to investors. However, in the face of these changes, New World Asset Management (NWAM) and AlgoDynamix have joined forces to provide global investors with forward-looking market risk management solutions to help them remain invincible in market fluctuations.

United States, 24th Oct 2024 – In the ever-changing global financial market, investors have an increasing demand for accurate market insights and intelligent risk management. Market volatility, emergencies and global economic uncertainty have brought unprecedented challenges to investors. However, in the face of these changes, New World Asset Management (NWAM) and AlgoDynamix have joined forces to provide global investors with forward-looking market risk management solutions to help them remain invincible in market fluctuations.

As a leading global risk analysis company, AlgoDynamix relies on its unique AI and big data analysis technology to focus on predicting market volatility and risk management. The market volatility prediction tools provided by AlgoDynamix have been widely used in many financial institutions around the world, helping investors to make plans before market fluctuations. Its innovative risk prediction system allows investors to adjust their strategies in time when the market fluctuates violently to avoid potential losses.  In November 2023 , NWAM and AlgoDynamix officially launched strategic cooperation negotiations. The two parties quickly determined the cooperation framework and decided to integrate AlgoDynamix’s market risk prediction model with NWAM’s AI quantitative trading platform. This integration will not only greatly enhance NWAM’s market analysis capabilities, but also provide its users with intelligent market volatility early warning functions.

In early 2024, the two parties successfully completed the integration of market data and risk prediction tools, and officially released the AI-driven market volatility early warning system on the NWAM platform. The system can monitor market dynamics in real time, capture potential risk signals, and provide users with instant risk warnings. With this technology, NWAM users can quickly respond to market changes and adjust investment strategies to achieve more stable wealth growth.  One of the important results of this cooperation is the launch of an intelligent risk management system. Through this system, NWAM users can not only obtain accurate market volatility forecasts, but also use intelligent tools for personalized risk management. Whether it is large institutional investors or individual investors, the NWAM platform will help them make smarter decisions amid market uncertainty.  Commenting on the partnership, NWAM CEO said: “We have always believed that the future of financial markets belongs to those companies that can fully leverage smart technology. AlgoDynamix’s technology fits seamlessly with our AI quantitative trading platform, providing our users with powerful risk management tools. This partnership marks a key step forward in our journey towards smart investment management.”

The founder of AlgoDynamix is also looking forward to the cooperation: “NWAM’s leading technology in digital asset management and AI trading perfectly complements our expertise in predicting market volatility. We firmly believe that through this cooperation, global investors will be able to better protect their assets during market turmoil and achieve steady wealth appreciation.”  This cooperation not only promotes the advancement of intelligent risk management technology, but also opens a new chapter in safer and more reliable wealth management for global investors. Through its cooperation with AlgoDynamix, NWAM will significantly enhance its capabilities in market analysis and risk management. The AI-driven market fluctuation early warning system and intelligent risk management functions not only improve the platform’s market response capabilities, but also bring more security to investors. In an increasingly complex global market, improving risk management capabilities is undoubtedly an important cornerstone for investors to make steady profits.

Media Contact

Organization: New World Asset Management Ltd

Contact Person: Don Adam Perera

Website: https://newworldeco.com

Email: Send Email

Country: United States

Release Id: 24102418963

The post New World Asset Management Ltd NWAM and AlgoDynamix reach a comprehensive strategic cooperation Leading the new era of intelligent risk management appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

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Press Release

Eagle Crest Asset Management and Its AI Ambitions A Global Expansion

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United States, 24th Oct 2024 – Since its founding in 2019, Eagle Crest Asset Management has been steadfast in its commitment to providing long-term value to clients through professional investment management and meticulous risk control strategies. With a client-first approach, the firm has built a strong reputation for its innovative solutions and personalized investment strategies, which are designed to meet the unique financial goals of each client. As the company evolves, it is turning its focus towards a new frontier: artificial intelligence (AI).

Eagle Crest’s Growing Focus on AI

In today’s rapidly changing financial landscape, technology and AI are becoming critical components in shaping the future of asset management. Recognizing this trend, Eagle Crest has identified the AI industry as a key area for future growth and investment. The firm plans to intensify its research and development efforts in AI, aiming to discover and invest in promising AI startups and enterprises that show potential for long-term success.

By leveraging cutting-edge AI technologies, Eagle Crest intends to enhance its investment strategies, enabling more sophisticated portfolio management and improving predictive analytics for better market forecasting. The firm is particularly focused on identifying companies at the forefront of AI innovation, those developing groundbreaking applications across industries such as healthcare, robotics, autonomous systems, and big data analytics.

Strategic Global Expansion

To support its ambitious AI focus, Eagle Crest Asset Management is expanding its global footprint. Over the next few years, the company plans to establish offices in dozens of regions worldwide. This global expansion will provide the firm with a more diverse and extensive network, allowing it to tap into local AI ecosystems and identify promising investment opportunities in key markets.

By setting up operations in major innovation hubs, including North America, Europe, Asia, and the Middle East, Eagle Crest aims to build strong partnerships with local AI companies, researchers, and innovators. These offices will also serve as research centers, helping the company stay ahead of emerging trends and technological advancements in AI. This global presence will not only enhance Eagle Crest’s access to high-potential AI startups but will also allow the firm to support them through funding, mentorship, and strategic partnerships.

A Vision for the Future

Founder Ridel Bosco Castillo has always been a visionary leader, driving Eagle Crest’s growth and innovation. With this new focus on AI, Castillo sees tremendous opportunities to shape the future of asset management by integrating advanced technologies into the investment process. He believes that by fostering AI innovation, Eagle Crest can generate superior returns for its clients while also contributing to the advancement of AI industries worldwide.

As Eagle Crest Asset Management continues to evolve, its AI-driven strategies and global expansion will position the firm as a leader in both the financial and technology sectors. The company’s commitment to finding and investing in the best AI enterprises, combined with its robust network of global offices, will enable it to stay at the forefront of the industry, offering clients access to cutting-edge investment opportunities and solutions.

In the coming years, Eagle Crest aims to become a key player in the AI space, bridging the gap between finance and technology while delivering unparalleled value to its clients. This strategic move marks the beginning of a new chapter for the firm, one where AI and global innovation will drive its future success.

Media Contact

Organization: Eagle Crest Asset Management

Contact Person: Ridel Bosco Castillo

Website: https://ecamai.com/

Email: Send Email

Country: United States

Release Id: 24102418964

Disclaimer: Investments in artificial intelligence (AI) and related technologies are subject to significant risks, including technological challenges, market volatility, and unpredictable regulatory environments. Clients and prospective investors should perform their own due diligence and consider their financial goals, risk tolerance, and consult with financial advisors before making investment decisions. All information provided is for informational purposes only and should not be construed as financial advice.

The post Eagle Crest Asset Management and Its AI Ambitions A Global Expansion appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

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EMEET Recognized with Multiple Prestigious Awards for EMEET AirFlow and EMEET Meeting Capsule Pro Room Kit

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China, 24th Oct 2024 – EMEET, a leader in AI-driven audio and video communication solutions, recently received prestigious recognition for its innovative products. The EMEET AirFlow Open-Ear Headphones have been honored with Japan’s G-Mark Design Award and earned Zoom certification. Additionally, the EMEET Meeting Capsule Pro Room Kit has won the prestigious IDEA Award.

Award Highlights

The G-Mark Design Award, also known as the Good Design Award, is a significant accolade in Japan, recognizing outstanding design and innovation. Being Zoom certified underscores EMEET’s commitment to providing superior audio and video experiences that meet industry standards.

The IDEA (International Design Excellence Awards) is one of the premier awards in the field of industrial design. Winning this award stands as a testament to EMEET’s relentless pursuit of groundbreaking and user-friendly products.

Award-Winning Product Overview

EMEET AirFlow

EMEET AirFlow Open-Ear Headphones combine cutting-edge technology with elegant design, providing users with an exceptional auditory experience that ensures situational awareness and comfort. With the detachable microphone design, the EMEET AirFlow is not only a ideal choice for daily entertainment, but also an office essential for professionals.

The recognition by G-Mark and Zoom certification highlights its excellence in both design and functionality.

EMEET Meeting Capsule Pro Room Kit

The EMEET Meeting Capsule Pro Room Kit combines a camera, speaker, and microphone into one sleek device, eliminating the need for multiple pieces of equipment and simplifying the setup process. This all-in-one design ensures a seamless meeting experience in one compact package.

Winning the IDEA Award showcases EMEET’s dedication to creating products that blend advanced technology with user-centric design.

About EMEET

EMEET values the contributions of every individual in meetings and knows that everyone should be heard and seen. Established in August 2016, with the mission of “better communication, better world”, EMEET endeavored to create an intelligent mobile collaboration space. Today, EMEET is a prominent global company, specializing in R&D, production, and sales of AI-driven intelligent audio and video communication products.

The Zoom-Certified AirFlow will be available in December, 2024.

Media Contact

Organization: EMEET TECHNOLOGY CO., LTD

Contact Person: Amy Lyu

Website: https://emeet.com/

Email: Send Email

Country: China

Release Id: 24102418947

The post EMEET Recognized with Multiple Prestigious Awards for EMEET AirFlow and EMEET Meeting Capsule Pro Room Kit appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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