Jetek helps international brands unlock Little Red Book (Xiaohongshu)’s rising potential in the digital market which combines community content with visual exploration and e-commerce.

Xiaohongshu which Charlwin Mao and Miranda Qu started in 2013 originally functioned as a peer-to-peer shopping reference but it now stands as one of China’s top lifestyle and social commerce platforms. The Xiaohongshu app attracts over 200 million monthly active users who explore long-form “notes” which combine images and videos with product details and direct buying options. The platform attracts 79 percent of its users who are urban women between 18 and 34 years old.

How Xiaohongshu is Reshaping Brand Engagement

While traditional advertising systems rely on brand messaging, Xiaohongshu succeeds through genuine content created by users. The platform experience revolves around user-generated material because authenticity connects more with audiences than polished brand stories. Marketers find that organic posts achieve higher engagement levels that last longer than those of traditional paid placements.

With its AI-powered discovery tools Xiaohongshu boosts content visibility by revealing posts that match detailed tagging and user behavior patterns. High-performing content on Xiaohongshu remains popular and retains its visibility for weeks or months after publication because of the platform’s essential save and share functions.

Xiaohongshu provides brand engagement opportunities through specialized verticals in beauty and fashion as well as wellness travel and parenting which allow brands to connect directly with niche communities prepared to explore and make purchases.

The Importance of Localized Strategy

Xiaohongshu provides substantial opportunities for brands through its platform while giving preference to content that appears native to its users. Direct translations of content and global assets without adjustments tend to perform poorly. Chinese consumer expectations dictate that successful content must combine nuanced language with culturally relevant references and visual aesthetics.

Within Xiaohongshu’s interconnected audience seemingly minor errors like mistranslated taglines or awkward visuals can rapidly go viral. Brands need to prioritize culturally aware content creation based on these findings.

Jetek’s Approach to Xiaohongshu Marketing

Jetek has worked with over 500 international brands like Princess Polly and SuperDry since 2018 to create Xiaohongshu strategies that deliver measurable results through authentic execution.

The company delivers influencer partnership services through KOL matching and platform-specific campaign strategies while creating culturally customized content and providing real-time performance tracking based on KPIs. Our campaigns merge flawlessly into the platform ecosystem to help brands connect with their audiences while securing authentic user engagement.

According to Alex Wang, CEO of Jetek, effective Xiaohongshu campaigns go beyond simple localization to reflect the unique aspects of local culture and consumer behavior.

Jetek operates office locations in Australia, the United States, and China while maintaining their status as a Tencent-certified partner to deliver around-the-clock regional support for brands looking to create a sustainable digital presence. Details about Jetek’s offerings are available at www.jetek.com.au.
 

Looking Ahead: Opportunities on Xiaohongshu

U.S. downloads of Xiaohongshu are growing at a rate of over 200 percent annually which allows brands that take immediate action to secure a competitive position in a market that values authentic storytelling alongside community engagement and social-commerce integration. Success in the upcoming digital marketing era will depend on agility and cultural understanding alongside a dedication to authenticity.

About Jetek

Jetek is a global marketing consultancy specializing in social commerce strategies for international brands. Founded in 2018, Jetek has supported over 500 brands in building meaningful engagement on major platforms such as Xiaohongshu, WeChat, and Tmall. The company operates offices in Australia, the United States, and China, and is a certified Tencent partner.

Media Contact

Organization: Jetek Asia Digital

Contact Person: Chris Cheng

Website: https://www.jetek.com.au/

Email: Send Email

Contact Number: +61425033993

Address:17 Myrona Avenue

City: GLEN OSMOND

State: SA

Country:Australia

Release id:26789

View source version on King Newswire:
Jetek extends its brand engagement strategies through Little Red Book Xiaohongshu

It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

ABCProxy, the world’s leading residential proxy service provider, has officially released its SERP API, a one-stop search engine results page (SERP) data collection solution for developers and enterprises. Users can try 1000 requests for free to seamlessly crawl global localized results from major search engines such as Google, Bing, etc., and quickly integrate with multi-language SDKs such as Python, Java, etc., and deploy the API within 10 minutes.

Why choose ABCProxy SERP API? 

1. Zero Threshold 

Instantly get 1000 free requests credit (no credit card required) and experience millisecond data collection speed.

Cover 15+ search engines like Google, Bing, Yandex, Naver, etc. Support customized language, device type (mobile/desktop) and geo-location.

2.Global Compliance Acquisition

Avoid the risk of search engine blocking through real residential IP rotation and AI anti-detection technology, with a request success rate of 99.8%.

Built-in GDPR and CCPA compliance engine automatically filters sensitive data and provides auditable collection logs.

3.Developer Friendly Design

Provides Python, Java, Node.js, Ruby SDK and full API documentation, supports RESTful and GraphQL dual protocol.

Core Functions 

Free Amount: 1000 requests for new users to meet the initial needs of small and medium-sized teams.

Global localization: support city-level location (e.g. “New York, USA”) to get real local search results.

Multi-language SDK: Generate code snippets with one click, compatible with mainstream development frameworks.

Anti-anti-crawling technology: dynamic IP rotation, request fingerprint camouflage, adaptive frequency limit breakthrough.

Data richness: extract 50+ fields such as title, link, summary, ad space, knowledge graph, etc.

How to get started?

Visit ABCProxy SERP API page 
Register an account and automatically activate 1000 free credits 
Call the API to open global search engine data collection

About ABCProxy 

As an innovator in the residential proxy field, ABCProxy operates more than 80 million real residential IPs, with services covering ten major industries such as e-commerce, finance, market research, and etc. Its Dynamic Proxy technology has been Its dynamic proxy technology has passed information security certification and EU data sovereignty compliance audit.