Press Release
Marketing Expert Esha Persad of Seminole, Florida Shares Marketing Tips for Struggling Businesses
Michigan, US, 1st March 2025, ZEX PR WIRE, Running a business is no small feat, and one of the most challenging aspects can often be marketing. Many small and mid-sized businesses struggle to stand out in today’s crowded and competitive markets. Esha Persad, a seasoned marketing professional based in Seminole, Florida, brings a wealth of experience and insights to help businesses overcome these challenges. With over a decade of experience and a passion for crafting tailored strategies, Esha has helped a wide range of businesses thrive in the digital space. Here, she shares her expert marketing tips aimed at businesses looking to make an impact and move past their struggles.
Start by Knowing Your Audience
Understanding your target audience is the foundation of effective marketing. Esha firmly believes that you can’t market to your customers if you don’t know them. Many businesses make the mistake of attempting to cater to everyone, which dilutes the effectiveness of their message. Instead, Esha advises focusing on understanding your audience at a much deeper level.
This involves researching your customers’ demographics, behaviors, needs, and pain points. Leveraging platforms like surveys, social media analytics, and website data can provide valuable insights, which can then be distilled into detailed customer personas. By tailoring your messaging and content to speak directly to these personas, businesses can make their marketing efforts much more compelling and targeted.
Harness the Power of Free Marketing Tools
Budget constraints shouldn’t hold businesses back from building strong marketing campaigns. Esha highlights the availability of free or cost-effective tools that can help businesses streamline their efforts while remaining efficient. Social media platforms like Instagram, Facebook, and LinkedIn provide excellent opportunities to connect with your audience, while free tools like Google My Business can dramatically improve local search visibility. Additionally, platforms like Canva and Mailchimp can empower businesses to create professional-quality designs and email campaigns without breaking the bank.
Create Content That Builds Trust
To Esha, marketing goes beyond selling; it is about cultivating trust. Customers are more likely to engage with businesses that provide value through their content. By creating educational, entertaining, or informative content, businesses can position themselves as trusted authorities in their field. For example, blog posts addressing customer challenges, behind-the-scenes content, or how-to videos can resonate deeply with audiences. Over time, this approach builds a strong connection with potential customers, inviting them to engage with the brand on a more meaningful level.
Consistency Matters
One reason why many businesses struggle is a lack of consistency in their marketing efforts. Sporadic posts on social media or irregular email campaigns make it difficult to maintain an ongoing connection with your audience. Esha strongly encourages businesses to develop a content calendar to keep their efforts regular. Tools like Hootsuite and Buffer can help automate scheduling, making it easier to stay visible and connected with your audience without added stress.
Use Data to Guide Decisions
Esha stresses the importance of backing your strategy with data. While gut feelings can occasionally guide creative choices, marketing decisions should largely rely on concrete metrics. Tracking website traffic, conversion rates, social media engagement, and email performance can provide valuable feedback on what’s working and what isn’t. With tools like Google Analytics at your disposal, businesses can shift their strategies in real time to improve results.
Focus on Relationships, Not Just Sales
Customer retention is just as important as customer acquisition. Building strong, lasting relationships with your current customer base can drive higher profits and encourage word-of-mouth recommendations. Offering loyalty programs, responding promptly to queries, and adding personalized touches, like thank-you emails or special discounts, contribute to stronger brand loyalty. For Esha, these relational efforts build a sustainable foundation upon which businesses can continue to grow.
Be Willing to Pivot
If your current strategy isn’t yielding the desired results, don’t hesitate to reevaluate and pivot. Esha emphasizes the importance of adaptability in business and marketing, especially in dynamic industries. The willingness to adjust your approach, whether it means trying a new marketing tactic or refining your target audience, can often be the key to unlocking new opportunities and overcoming obstacles.
Leverage Influencer Partnerships
Influencer marketing doesn’t have to come with a hefty price tag. Esha recommends tapping into micro-influencers within your niche—those with smaller but highly engaged followings. These influencers can lend authenticity to your brand, as they often have a close connection with their audience. Partnerships can range from product reviews to social media collaborations, creating buzz and widening your reach.
Don’t Neglect SEO and Local Search
Even in the digital age, boosting local visibility remains crucial for many businesses. Esha advises optimizing your website and content for search engines by incorporating relevant keywords, improving mobile-friendliness, and prompting satisfied customers to leave reviews online. These small adjustments can make a big difference in helping potential customers discover your business.
Stay Authentic
Above all, Esha emphasizes the importance of authenticity. Customers can see through inauthentic efforts, which can harm trust and credibility. Instead, brands should focus on aligning their marketing strategies with their core values and messaging. Staying honest and true to your identity allows you to connect with your ideal audience in a meaningful way.
Final Thoughts
Marketing doesn’t have to be an insurmountable challenge. By understanding your audience, leveraging data and free tools, building trust, and remaining adaptable, businesses can overcome obstacles and reach their full potential. Esha Persad’s wealth of experience underscores the importance of strategy, authenticity, and consistency in achieving success. For any business struggling to stand out, these practical tips serve as a roadmap to not only survive but also thrive in the modern market.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Landwolf, a community-owned meme token built on the Ethereum blockchain, is gaining serious traction.
United States, 3rd Apr 2025 – As the official digital embodiment of the werewolf emoji created by legendary internet artist Matt Furie, Landwolf stands out as a rare example of a culturally rooted meme project that blends creative storytelling with decentralized ownership.
With a total supply of 1 trillion $WOLF tokens, the project features 0% buy/sell tax, fully renounced contract ownership, and $1.34 million in locked liquidity. Unlike many meme coins, Landwolf is entirely community-driven with no team or developer token allocation. The treasury, currently valued at over $5.8 million, was seeded by a massive 96 billion $WOLF donation from one of its largest holders.
Landwolf is more than a token—it’s a living character. Inspired by Furie’s original werewolf emoji, the Landwolf persona is half-human, half-wolf: a relaxed gamer and pizza lover by day, and a party-seeking beast under the full moon. This spirit is embedded into the project’s emoji lore, weekly community drops, and meme-driven social content.
“Landwolf is a celebration of internet culture,” said a community spokesperson. “Matt Furie’s blessing gives the project authenticity, and everything we build—from emojis to lore—honors that creative foundation.”
The Landwolf community has grown to over 8,000 holders and continues to expand organically through social engagement and creative storytelling. With a strong focus on transparency, culture, and shared ownership, Landwolf aims to be more than a trend—it’s a digital icon in the making.
Official Links: Website: https://landwolf.com
Telegram: https://t.me/BoysClubWolf
Reddit: https://www.reddit.com/r/LANDWOLF
TikTok: https://www.tiktok.com/@landwolf
Twitter: https://x.com/wolf0x67
Swap: https://swap.landwolf.com
Official Contract (ETH): 0x67466BE17df832165F8C80a5A120CCc652bD7E69
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
JOHANNESBURG, South Africa – 03/04/2025 – (SeaPRwire) – CAJ News Africa will host the official presentation of Guinean musician Elie Kamano’s new single “Africa without Africans” on April 5, 2025, at the Johannesburg Arts Centre, the agency announced today.
The English-language track will be distributed on major global streaming platforms including Spotify, Apple Music, and Audiomack, targeting both African and international audiences. According to industry analysts, the release aligns with growing market interest in content addressing historical narratives from an African perspective.
The single explores the economic and social impacts of colonialism on the continent while highlighting the resilience of African communities. The track features a fusion of traditional Guinean rhythms with contemporary production techniques, establishing a commercial appeal while maintaining cultural authenticity.
“This song examines our shared history while looking toward economic justice and development,” Kamano said in a statement. “I wanted to create art that not only entertains but stimulates meaningful discussion about Africa’s place in the global economic system.”
The release coincides with the African Union’s 2025 theme, “Justice for Africans and People of African Descent Through Reparations,” which has generated significant policy discussions across the continent.
Kamano, whose previous releases have accumulated over 12 million streams globally, drew inspiration for the single from historical documentation in The New York Times regarding the 1944 Thiaroye massacre in Senegal, where West African soldiers were killed by colonial troops after World War II.
“Thiaroye can become the foundation of a pan-African consciousness, uniting all African countries that lost citizens in this tragedy,” said Mamadou Diop, Senegalese historian and Director of African Studies at Columbia University, regarding the historical events that influenced the composition.
On March 21, 2025, pan-African representatives and civil society organizations convened in Dakar to examine potential frameworks for addressing historical economic imbalances. The summit produced a detailed report outlining specific economic metrics and proposed accountability mechanisms.
CAJ News Africa’s decision to host the single’s presentation reflects the media company’s strategic expansion into cultural content with historical and economic significance, according to industry observers. The agency has recently increased investment in multimedia platforms by 35% compared to fiscal year 2024.
“We’re facilitating conversations that connect cultural expression with economic discourse,” said Savious Kwinika, Director of Research at CAJ Africa. “This presentation allows us to highlight how creative industries can contextualize complex historical narratives within contemporary market frameworks.”
Financial analysts note that the global market for content exploring historical African narratives has grown 28% annually since 2023, with particularly strong performance in streaming and digital distribution channels.
The presentation will include a panel discussion featuring economists and cultural analysts examining how artistic expression intersects with ongoing policy dialogues regarding economic development and international relations. The track will be available for purchase and streaming on all major platforms at 00:01 GMT on April 5, 2025.
About CAJ News Africa
CAJ News Africa is a leading pan-African media agency providing business, technology, and cultural news across the continent. Established in 2008, the agency operates bureaus in 18 African countries and maintains strategic partnerships with global media organizations.
CAJ News Africa
Savious Kwinika, Director of Research, CAJ Africa
E-mail: news@cajnewsafrica.com
Website: https://www.cajnewsafrica.com
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Experts from iPrivod, a Russian Drive Technology Provider (Electric Motors, Soft Starters, and Frequency Converters), Have Prepared a Comprehensive Review Covering Key Trends and Innovations in Electric Motors for 2025.
The article presents an analysis of modern technologies aimed at improving the efficiency and environmental sustainability of electrical systems utilizing electric motors. It also examines cutting-edge solutions, including high-temperature conductors and smart power grids, which are shaping the future of energy and transportation sectors.
The Future of Electric Motors: Current Agenda for 2025 from iPrivod Experts
In today’s world, electric motors play a pivotal role across various industries – from manufacturing and transportation to power generation and household appliances. Each year, technological advancements continue to evolve, unlocking new possibilities for enhancing the efficiency, durability, and environmental friendliness of electrical systems.
In 2025, we are witnessing the emergence of innovative solutions that are transforming approaches to electric motor design and application. From high-temperature conductors to smart power grids – all these developments are becoming integral parts of a new era in electrical engineering.
This article explores the most relevant topics and trends in electric motor technology that are shaping the future of energy and transportation. Below is a list of key focus areas in the current electric motor agenda for 2025:
1. High Specific Power Electric Motors
In 2025, intensive development continues in creating electric motors with increased specific power. This direction focuses on developing motors that deliver greater power relative to their size and weight. Technically, this is achieved through new magnetic materials that facilitate more efficient magnetic field interactions. For example, certain magnetic alloys with enhanced magnetic properties enable stronger magnetic fluxes within the motor. Additionally, improved motor design architecture allows for compact component arrangement without compromising functionality.
These electric motors have found widespread application. In transportation, they have become crucial components of electric vehicles. The high specific power enables EVs to achieve greater speed and performance, enhancing their market competitiveness. In aviation, they may form the basis for electric drones or even electric aircraft. These aerial vehicles with electric motors demonstrate lower fuel consumption and reduced environmental impact compared to traditional combustion engines.
2. Smart Power Grids and Power Supply Systems
2025 sees active development of smart power grids. These networks are based on modern technologies like IoT (Internet of Things), artificial intelligence, and cloud computing. IoT devices installed throughout the power network collect data about grid conditions. They measure voltage levels, electricity consumption across different grid segments, and equipment status. This data is then transmitted to processing systems where artificial intelligence analyzes it.
Integrating such networks into existing power supply systems involves connecting various devices and subsystems. For instance, electric motors at industrial plants can be incorporated into smart grids. This allows centralized monitoring of their energy consumption, enabling optimization of industrial power usage. If a facility’s consumption exceeds normal levels at any point, the smart grid can automatically reduce power to certain motors without disrupting production processes. Such integration also enhances power supply reliability as the system can promptly respond to equipment failures and other disruptions. These topics were discussed at the “Current Issues in Power Engineering” 2025 conference, which explored various integration approaches and their practical applications.
3. Distributed Energy and Energy Storage Systems
The implementation of distributed energy systems is becoming increasingly relevant. Instead of relying on a single large power plant, energy is generated at various industrial facilities. For example, solar panels installed on rooftops can generate electricity for household use or feed into the grid. Small-scale wind turbines at industrial sites can also serve as power sources. In such systems, electric motors can drive fans for cooling solar panels or be incorporated into fuel preparation systems for microgenerators.
Energy storage systems like batteries play a crucial role when combined with electric motors. For instance, at solar power stations, when panels generate excess electricity, motors can activate pumps to redirect energy to storage batteries. This allows energy preservation for periods of reduced generation, such as nighttime or cloudy days. Thus, energy storage systems ensure power supply stability and enable more efficient utilization of energy produced by distributed generation systems.
4. High-Temperature Conductors and Increased Current Capacity
2025 sees intensive research into high-temperature conductor applications. These conductors represent specialized materials capable of carrying electrical current at elevated temperatures. They can be manufactured from special alloys or polymers possessing unique electrical and physical properties. These materials allow current transmission with lower heat loss compared to conventional conductors.
High-temperature conductors can improve electrical system efficiency. Since they can handle higher currents without significant heating, they reduce energy losses from conductor heating. For example, in industrial facilities requiring substantial power, using such conductors can significantly lower energy costs. They also increase permissible current levels, which benefits long-distance power transmission systems. This enhances the reliability and efficiency of electrical grids.
5. Electric Vehicles and Electronic Components
2025 continues to see active development and production of electric vehicles. Electric motors serve as central components in EVs, providing vehicle propulsion. Developers are focusing on improving motor characteristics – enhancing efficiency, extending vehicle range, and reducing weight. For instance, they’re employing new materials for motor shafts and windings that offer higher conductivity and lower weight.
Beyond the motor itself, EVs incorporate numerous other electronic components closely integrated with it. Motor control systems play a vital role, regulating motor operation based on various factors like vehicle speed, motor load, and battery status. These topics were discussed at Motor&Magnetics Expo 2025, where automotive and electronics industry representatives exchanged ideas about technologies that could improve EV quality and competitiveness.
6. Environmental Aspects of Electric Motors
Compared to combustion engines, electric motors have the advantage of producing no harmful emissions during operation. However, their manufacturing and disposal can negatively impact the environment. Producing certain components like magnetic materials may require substantial energy and resources. Additionally, disposing of batteries used with electric motors in EVs can release toxic substances if not handled properly.
Therefore, 2025 sees efforts to develop cleaner technologies. This includes searching for alternative motor production materials – such as biodegradable materials or waste-derived substances that would be less resource-intensive and more environmentally safe. Improving manufacturing and recycling technologies can also minimize environmental impact – for example, implementing production waste treatment systems that remove toxins from wastewater and emissions.
7. Innovative Materials and Technologies for Electric Motors
2025 research explores new materials for electric motors. Nanomaterials with unique electrical, magnetic, and mechanical properties are attracting particular attention. They can be used to manufacture motor shafts, windings, and magnetic components. For instance, nanocomposites can provide higher conductivity and magnetic permeability, improving motor efficiency.
Beyond new materials, emerging technologies like 3D printing of motor components are gaining ground. This technology enables precise fabrication of complex parts while reducing production time and costs by eliminating the need for specialized molds. Thus, novel materials and technologies are creating opportunities to develop more efficient and durable electric motors.
8. Ring Motors for Future Transportation
2025 sees active development of ring-shaped electric motors. These feature unique designs differing from conventional motors. They incorporate new materials and technologies that enable more efficient magnetic field interactions. For example, advanced magnetic materials used in ring motors can create stronger, more stable magnetic fluxes.
These motors could power various future transportation modes. In hypercars designed for extreme speeds, ring motors could provide more powerful and efficient propulsion, enabling smoother energy use and improved hypercar efficiency. They could also be used in drones, where their design could create lighter, more compact motors – enhancing maneuverability, flight duration, and energy efficiency.
9. Application of Electric Motors in Russia’s Energy Sector – Current Agenda
In the energy sector, electric motors play a critical role in automating technological processes. At power plants, they drive various mechanisms. Cooling fans powered by electric motors maintain optimal equipment temperatures, improving efficiency and lifespan. Motors also power fuel system components and emissions control equipment, enabling process automation, precision, and rapid response to changing conditions.
Additionally, electric motors are used in manufacturing electrical equipment. For example, in generator production – key components of energy infrastructure – motors can rotate generator rotors. They’re also employed in auxiliary devices needed for manufacturing, quality control, and generator installation. These issues were discussed at the Russian International Energy Forum 2025, where experts shared experiences and proposed new approaches to using motors in energy applications.
10. Current State of the Russian Electric Motor Market
Currently, Russia’s electric motor market has distinct characteristics. Domestic motor production spans various segments. Some manufacturers specialize in industrial motors used in factory automation – powering fans, conveyor drives, and other machinery. There’s also demand for household appliance motors. However, some production relies on imported components, making the market sensitive to external economic factors.
Russia’s motor market is poised for growth, driven by industries increasingly adopting electric motors. The automotive sector’s push toward EV production will require more motors. Government energy efficiency programs and industrial development support could also stimulate domestic motor production. Regarding exports, if Russian manufacturers develop competitive products, they could capture niche markets internationally. However, economic factors like currency exchange rates, tax policies, sanctions, tariffs, and raw material costs may significantly impact supply and demand dynamics in Russia’s motor market.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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