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Majority Of US Social Media Users Make Influencer-Inspired Online Purchases, According To New IZEA Study

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–News Direct–

By James Blacker, Benzinga

In the rapidly evolving arena of e-commerce and social media influencing, understanding consumer behavior has become a strategic imperative. Influencer marketing pioneer IZEA Worldwide Inc. (NASDAQ: IZEA) released a new research report on Apr. 18 that examines the effectiveness of influencer marketing on purchasing behavior and its impact on products sold on Amazon.com (NASDAQ: AMZN).

Drawing insights from a survey of more than 1,200 American consumers, Influencers & Amazon 2024 reveals compelling statistics that paint a vivid picture of how influencers shape consumer decisions. The study found that 59% of all social media users in the U.S. have made a purchase after seeing it being used by an influencer, and an estimated 55% have made influencer-inspired purchases on Amazon.

The report also shows that consumers are at least 7.6 times more likely to shop on Amazon than other websites after seeing a product promoted by an influencer, with 71% of respondents saying they use the e-commerce giant to make purchases. Furthermore, 80% of social media users surveyed said they are Amazon Prime members.

Consumers Find Influencer Marketing Compelling

Users of all social media platforms reported that they have bought a product after seeing it used by an influencer. However, a staggering 78% of TikTok users and 75% of Snapchat users said this was the case, compared to 67% of Instagram users, 60% of Facebook users, and 38% of X users.

The findings echo those in a report titled Trust in Influencer Marketing 2024, published by IZEA in March, which found that 51% of respondents made a purchase after seeing a product used by an influencer. The same study found that influencers reach at least 83% of social media users aged 18-60.

It is also noteworthy that more than 50% of U.S. consumers surveyed for the March report said they find that content created by social media influencers is more compelling than scripted advertising written by a marketing professional. Respondents under the age of 45 said influencer posts are the number one way to get them to try a new product.

The data clearly shows that influencers hold immense sway over consumer behavior. Brands need to make the most of this form of marketing if they do not want to fall behind their competitors.

This is where IZEA can help. By connecting brands with the right influencers and crafting impactful campaigns, IZEA empowers brands to capitalize on this consumer behavior effectively.

Founded in 2006 as one of the first influencer marketing platforms, the company has now grown to more than 100 employees in the United States and Canada. It has completed over 3.7 million transactions between marketers and brands, and currently processes tens of millions of dollars to creators each year.

IZEAs next-gen influencer marketing platform, IZEA Flex, provides brands with a suite of services designed to track and measure the performance of campaigns. It gives detailed analytics and reports so brands can understand how a campaign is performing and make the necessary adjustments to get better results.

Featured photo by Marques Thomas on Unsplash

Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders.

This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.

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Benzinga

+1 877-440-9464

info@benzinga.com

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http://www.benzinga.com

View source version on newsdirect.com: https://newsdirect.com/news/majority-of-us-social-media-users-make-influencer-inspired-online-purchases-according-to-new-izea-study-636697276

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QuickBooks File Repair: Essential Steps to Restore and Protect Your Financial Data

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Brandon, MB, 22nd November 2024, ZEX PR WIRE, QuickBooks file repair is often necessary when a QuickBooks company file becomes corrupted or damaged. This can happen due to various reasons, such as system crashes, large file sizes, network issues, or power outages. Corrupted files can lead to issues like missing data, error messages, or QuickBooks freezing unexpectedly, so it’s essential to address these problems quickly to maintain data integrity.

As a QuickBooks company file grows, it can become more prone to corruption and performance issues, especially in older versions of QuickBooks that may not handle large files as effectively.

If multiple users are working on the same file over a network, disruptions in network connectivity can lead to file corruption. System crashes, power outages, or abrupt QuickBooks closures can cause file damage, as data may not be saved or closed correctly. 

The QuickBooks File Doctor is a free tool from Intuit that scans and repairs corrupted QuickBooks files. It addresses common issues and can resolve error messages related to data corruption, network issues, and Windows permissions.

The Rebuild Data utility within QuickBooks Desktop can fix minor data issues. This tool scans the file for errors and attempts to repair them automatically. To access it, go to “File” > “Utilities” > “Rebuild Data.”

If file size is the cause of corruption, condensing the data may help. The Condense Data utility reduces file size by summarizing older transactions, which can make the file more manageable and reduce the risk of future corruption.

If the file is significantly damaged, restoring from the most recent backup can often be the quickest solution. QuickBooks allows users to create regular backups, so if you’ve been backing up your data, you may be able to restore it without losing much information.

For severe file corruption, or when standard tools fail, contacting a QuickBooks file repair specialist may be necessary. Professional services can often repair damaged files without data loss, restoring the integrity of financial records.

QuickBooks file repair is crucial to prevent data loss and keep financial records accurate. Regularly backing up data, monitoring file size, and maintaining a stable network connection can reduce the risk of file corruption, ensuring smoother, uninterrupted use of QuickBooks.

Visit https://quickbooksrepairpro.com/quickbooks-data-recovery.aspx for more information.

About QuickBooks Repair Pro

QuickBooksRepairpro.com is a leading QuickBooks File Repair and Data Recovery, QuickBooks Conversion, QuickBooks Mac Repair, and QuickBooks SDK programming services provider in North America, serving thousands of business users all over the world. With over 20 years of experience with Intuit QuickBooks, QuickBooksRepairpro.com assists QuickBooks users and small businesses with a variety of services and work with the US, UK, Canadian, Australian (Reckon Accounts), and New Zealand versions of QuickBooks (PC and Mac platforms).

For more information, visit https://quickbooksrepairpro.com/

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QuickBooks SuperCondense reduces file size more drastically than standard condensing, resulting in faster load times and smoother navigation

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Brandon, MB, 22nd November 2024, ZEX PR WIRE, QuickBooks SuperCondense is a specialized process used to significantly reduce the size of large QuickBooks company files, helping improve software speed and stability. Over time, QuickBooks files can become sluggish as more transactions are recorded, leading to delays, errors, or even corruption issues. A SuperCondense, which goes beyond the built-in “Condense Data” utility, can help resolve these issues by reducing file size by up to 80%.

Large file sizes can cause QuickBooks to slow down, affecting user productivity and increasing the chance of crashes. SuperCondense reduces file size more drastically than standard condensing, resulting in faster load times and smoother navigation.

Smaller files are less prone to corruption, which can occur when QuickBooks attempts to handle oversized files. SuperCondense helps protect data integrity, reducing the need for frequent repairs or data recovery.

Moving large QuickBooks files to QuickBooks Online can be challenging due to file size limits. SuperCondensing your file before migration ensures it meets size requirements, allowing for a seamless transition to the cloud.

Smaller files are easier to back up and store, reducing storage costs and simplifying data management processes.

During SuperCondense, older or inactive transactions are summarized, and unused items (like vendors or customers) are removed or archived. Unlike the regular condense process, which may only summarize old transactions, SuperCondense minimizes every aspect of the file, providing a more compact and efficient end result.

QuickBooks users can use professional services for a SuperCondense process, as it’s not included in the standard QuickBooks software. These services ensure a smooth reduction process while preserving essential data, helping businesses maximize QuickBooks performance without losing historical information.

SuperCondense is an effective way for businesses to optimize their QuickBooks files for faster, more reliable performance. By reducing file size significantly, businesses can enjoy a smoother QuickBooks experience, better data protection, and simpler cloud migration, making SuperCondense a valuable option for those dealing with large, sluggish files.

https://e-tech.ca/Quickbooks-Super-Condense-Service.aspx has more information.

About E-Tech

Founded in 2001, E-Tech is the leading file repair, data recovery, and data conversion services provider in the United States and Canada. The company works to stay up to date on the latest technology news, reviews, and more for their customers.

For media inquiries regarding E-Tech, individuals are encouraged to contact Media Relations Director, Melanie Ann via email at Melanie@e-tech.ca. 

To learn more about the company, visit: www.e-tech.ca

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GlobalTradeAxis.com Redefines the B2B Marketplace with Genuine Business Opportunities

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Summary: GlobalTradeAxis.com, a top-notch platform addressing the biggest challenge businesses face: generic inquiries that fail to convert into meaningful opportunities and aims to transform the B2B marketplace with authentic inquiries and real connections.

To address the latest approach, GlobalTradeAxis.com is set to revolutionize the B2B marketplace with authentic inquiries and real connections. Spearheaded by CEO Deepak Chaudhary, GlobalTradeAxis offers a visionary solution designed to transform the way buyers and sellers connect globally.

A vision born from real experience, Deepak Chaudhary, the CEO of Global Trade Axis, explains, “After exploring various marketplaces and listening to countless clients, one recurring issue became evident: businesses were inundated with generic inquiries that rarely turned into actual opportunities. We created Global Trade Axis to solve this problem by verifying every inquiry, removing junk leads, and ensuring urgent buyer needs are matched with the right sellers.”

Here are some features that stand out Global Trade Axis.com in the B2B marketplace, including:

  1. Authentic and Relevant Inquiries: Every inquiry on the platform is rigorously vetted to eliminate junk, ensuring businesses receive high-quality leads that are genuinely interested in their offerings.
  2. Instant Matches for Urgent Needs: GlobalTradeAxis uses smart algorithms to quickly connect buyers with sellers who can fulfill their urgent requirements, saving time and increasing efficiency.
  3. One Platform, All Solutions: From sourcing raw materials to expanding product reach, the platform offers a complete ecosystem for businesses to thrive.
  4. Client-Centric Innovation: By addressing real-world challenges faced by buyers and sellers, GlobalTradeAxis provides a solution that goes beyond being just another listing site.

By solving problems with one platform, Global Trade Axis’s vision is clear to create a platform that eliminates the inefficiencies and frustrations of traditional marketplaces. “We believe businesses deserve more than just a directory of contacts. They need a reliable partner that provides verified connections and real opportunities,” he said.

Whether they’re a buyer seeking reliable suppliers or a seller looking to expand their market reach, GlobalTradeAxis.com is their go-to solution for meaningful business connections. It’s time to move beyond the clutter of generic inquiries and embrace a smarter, more effective way to trade.

Visit GlobalTradeAxis.com today and discover the future of global B2B trading.

About Global Trade Axis:

GlobalTradeAxis is a leading B2B platform founded by Deepak Chaudhary with the vision of solving marketplace challenges through innovation. By combining verified inquiries with user-centric technology, the platform bridges the gap between buyers and sellers, creating a seamless global trading experience.

Company Name = Global Trade axis

Contact Person = Deepak Chaudhary

Contact Email = enquiry@globaltradeaxis.com

City = New Delhi

State = India

Website link: http://www.globaltradeaxis.com/

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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