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Majority Of US Social Media Users Make Influencer-Inspired Online Purchases, According To New IZEA Study

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8 months ago

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–News Direct–

By James Blacker, Benzinga

In the rapidly evolving arena of e-commerce and social media influencing, understanding consumer behavior has become a strategic imperative. Influencer marketing pioneer IZEA Worldwide Inc. (NASDAQ: IZEA) released a new research report on Apr. 18 that examines the effectiveness of influencer marketing on purchasing behavior and its impact on products sold on Amazon.com (NASDAQ: AMZN).

Drawing insights from a survey of more than 1,200 American consumers, Influencers & Amazon 2024 reveals compelling statistics that paint a vivid picture of how influencers shape consumer decisions. The study found that 59% of all social media users in the U.S. have made a purchase after seeing it being used by an influencer, and an estimated 55% have made influencer-inspired purchases on Amazon.

The report also shows that consumers are at least 7.6 times more likely to shop on Amazon than other websites after seeing a product promoted by an influencer, with 71% of respondents saying they use the e-commerce giant to make purchases. Furthermore, 80% of social media users surveyed said they are Amazon Prime members.

Consumers Find Influencer Marketing Compelling

Users of all social media platforms reported that they have bought a product after seeing it used by an influencer. However, a staggering 78% of TikTok users and 75% of Snapchat users said this was the case, compared to 67% of Instagram users, 60% of Facebook users, and 38% of X users.

The findings echo those in a report titled Trust in Influencer Marketing 2024, published by IZEA in March, which found that 51% of respondents made a purchase after seeing a product used by an influencer. The same study found that influencers reach at least 83% of social media users aged 18-60.

It is also noteworthy that more than 50% of U.S. consumers surveyed for the March report said they find that content created by social media influencers is more compelling than scripted advertising written by a marketing professional. Respondents under the age of 45 said influencer posts are the number one way to get them to try a new product.

The data clearly shows that influencers hold immense sway over consumer behavior. Brands need to make the most of this form of marketing if they do not want to fall behind their competitors.

This is where IZEA can help. By connecting brands with the right influencers and crafting impactful campaigns, IZEA empowers brands to capitalize on this consumer behavior effectively.

Founded in 2006 as one of the first influencer marketing platforms, the company has now grown to more than 100 employees in the United States and Canada. It has completed over 3.7 million transactions between marketers and brands, and currently processes tens of millions of dollars to creators each year.

IZEAs next-gen influencer marketing platform, IZEA Flex, provides brands with a suite of services designed to track and measure the performance of campaigns. It gives detailed analytics and reports so brands can understand how a campaign is performing and make the necessary adjustments to get better results.

Featured photo by Marques Thomas on Unsplash

Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders.

This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.

Contact Details

Benzinga

+1 877-440-9464

info@benzinga.com

Company Website

http://www.benzinga.com

View source version on newsdirect.com: https://newsdirect.com/news/majority-of-us-social-media-users-make-influencer-inspired-online-purchases-according-to-new-izea-study-636697276

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Helical IT Solutions Introduces Helical Insight 5.2.2: Advancing Session-Less Embedded Analytics

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46 minutes ago

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December 27, 2024

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TELANGANA, HYDERABAD, INDIA – December 26, 2024 – Helical IT Solutions has announced the release of Helical Insight 5.2.2, the latest version of its Open Source Business Intelligence (BI) platform. This release emphasizes session-less embedded analytics and advanced security features, catering to product-based companies aiming to integrate advanced analytics into their offerings.

Key enhancements in Helical Insight 5.2.2 include expanded emailing and scheduling capabilities, featuring dynamic variables such as date, time, filter values, report names, and user details, which can be incorporated into email subject lines and body content. The platform now supports direct connections to various flat file formats, including Google Sheets, Excel, and CSV, as well as API and JSON as data sources.

For users focused on creating visually compelling reports, the introduction of color palettes and custom color options provides enhanced customization. Additional chart properties include sub-chart options for zoom functionality, custom map icons, and advanced data label customization, offering greater control over report aesthetics. At the dashboard level, new features include free-floating filter components, reset button functionality, drill-through with full-screen options, dropdowns with custom value-based actions, and border properties with multi-select capabilities.

Performance improvements have also been achieved, with filter value selection now operating 80% faster.

In the context of a rapidly evolving business environment, business intelligence tools are becoming essential for data-driven decision-making. Industry insights from Fortune Business Insights highlight the BI market’s projected growth from $24.05 billion in 2021 to $43.03 billion by 2028, with a compound annual growth rate (CAGR) of 8.7%. Despite this growth trajectory, BI adoption rates remain modest, with only 26% of organizations leveraging these tools, according to 360Suite. Helical Insight aims to bridge this gap, providing businesses of all sizes with tools to transform data into actionable insights.

For further information or media inquiries, contact support@helicalinsight.com. Additional details about Helical Insight can be found at https://www.helicalinsight.com.

Register here for a free trial and download the enterprise version. The free open-source community version can be downloaded from github.

Media Contact
Company Name: Helical IT Solutions
Contact Person: Nikhilesh Tiwari
Email: Send Email
Phone: 7893947676
Country: India
Website: https://www.helicalinsight.com/

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Press Release

Storm Pro Solution: Empowering Communities with Expert Storm Restoration and Future Growth

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15 hours ago

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December 26, 2024

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Storm Pro solution, a leading provider of storm restoration, roofing replacements, and water damage restoration, is dedicated to serving residential and commercial property owners in Asheville, NC, and surrounding areas. With a commitment to expert craftsmanship, cost-effective solutions, and outstanding customer care, Storm Pro Solution ensures properties regain their safety and integrity after storm or water-related damage.

The company specializes in helping communities recover from the devastating effects of severe weather events by providing top-tier restoration services tailored to individual needs. From roof repairs to comprehensive property restoration and water damage restoration, Storm Pro Solution has earned the loyalty of clients through its unwavering dedication to quality and transparency.

At Storm Pro Solution, we understand that restoring homes and businesses after a storm is about more than just repairing structures; it’s about rebuilding lives and communities, said Chad Neal one of the trusted leaders at Storm Pro Solution. “Our team is deeply committed to delivering results that exceed expectations while maintaining the highest standards of professionalism and integrity.

Expanding Horizons: A Strategic Vision for 2025

As part of its growth strategy, Storm Pro Solution is set to expand its operations in 2025. This expansion will enable the company to serve more communities, create additional job opportunities, and solidify its position as an industry leader. To support this ambitious growth plan, the company is preparing a Private Placement Memorandum (PPM) that will offer equity and debt investment opportunities to strategic partners. We believe in the power of partnerships to drive growth and innovation, added Chad Neal. “Our upcoming funding initiative will allow us to bring in like-minded investors who share our vision of delivering exceptional restoration services while making a meaningful impact on the communities we serve.”

Why Storm Pro Solution is a Strong Investment

  • Proven Expertise: Years of hands-on experience in storm restoration and property repairs.
  • Unmatched Customer Care: A reputation for delivering personalized service with a focus on quality and reliability.
  • Market Potential: Increasing demand for restoration services due to unpredictable weather patterns.
  • Growth-Oriented Vision: A clear roadmap for scaling operations and increasing market share.

About Storm Pro Solution

At Storm Pro Solution, we are dedicated to providing top-quality roofing replacements and damage restoration services for both residential and commercial properties. With a blend of expert craftsmanship, superior materials, and affordable pricing, we deliver dependable solutions that safeguard your home or business from the elements. the company has established a reputation for trust, quality, and customer satisfaction. With plans for significant expansion and investment opportunities on the horizon, Storm Pro Solution is poised for an exciting future.

For more information about Storm Pro Solution, its services, and its growth plans, visit the company’s official website at www.stormprosolution.com. Stay updated on the latest developments and explore how you can become part of this exciting journey.

Contact Details

Company name: Storm pro Solution 

Website link: www.stormprosolution.com

Contact Email: sales@stormprosolution.com   

Country: United States 

City: Asheville, NC

Contact person name: Chad Neal 

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Press Release

Optcoin Exchange: Building the World’s Safest Trading Environment with U.S. MSB Certification and UK Company Registration

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15 hours ago

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December 26, 2024

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New York, December 26th, 2024 – In the ever-evolving fintech and cryptocurrency sectors, security and compliance remain top concerns for investors. Optcoin Exchange has long established itself as a trusted platform by leveraging its U.S. Money Services Business (MSB) certification, issued by the Financial Crimes Enforcement Network (FinCEN), and its UK company registration, providing a strong foundation for investor confidence.

Global Compliance Standards to Ensure Peace of Mind

The U.S. MSB certification represents the gold standard in financial service compliance, requiring platforms to maintain robust Anti-Money Laundering (AML) and Know Your Customer (KYC) capabilities. Meanwhile, the UK company registration underscores Optcoin Exchange’s status as a globally recognized and legitimate business entity. These authoritative credentials not only highlight the exchange’s excellence in regulatory adherence but also reinforce investor trust in the platform.

“We understand that security and trust are the cornerstones of any exchange’s operations,” said Thomas Miller, Spokesperson of Optcoin Exchange. “As a platform with dual certifications from the U.S. and UK, we are committed to delivering the highest level of fund and data protection to our users.”

The Preferred Platform for Investors

Thanks to its unwavering commitment to stringent international compliance standards, Optcoin Exchange serves a diverse clientele, including individual investors, high-net-worth clients, and institutional players. With a solid compliance foundation, the platform ensures industry-leading safeguards for users, covering fund security, data privacy, and transactional transparency.

Innovation and Steady Growth

Beyond compliance, Optcoin Exchange integrates technological innovation with user needs, continuously enhancing platform functionality and user experience. By maintaining its focus on security, compliance, and keen insights into market trends, the exchange is poised to remain at the forefront of the industry.

About Optcoin Exchange

Optcoin Exchange is a leading platform dedicated to providing safe, transparent, and innovative trading services. With a customer-centric approach, the exchange continuously optimizes trading processes to protect user interests and aims to create a trustworthy global trading environment for investors.

Contact Information:

Company Name: Optcoin Exchange

Contact person: Thomas Miller

Mail: support@optcoin36.com

Website: https://optcoin36.com/

City & Country: New York, United States

SOURCE: Optcoin Exchange

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