Press Release
Is Gamification The Future Of Advertising? Heres How One Company Is Shaking Up The Industry
–News Direct–
By Faith Ashmore, Benzinga
In the early 90s and even 2000s, ads were a key part of consuming media and advertising was, in a way, fun. Commercials were part of the popular culture monolith and it was clear that advertising budgets were spent with intention. Ask any 90s kid, and they can quote the most popular ads of the time, whether that is Tony the Tigers Theyre G-r-r-reat! or Verizons (NYSE: VZ) Can you hear me now? Today, the landscape of ads has changed, and the overall feeling is not one of enjoyment but rather fatigue.
Advertising seems to be missing its mark for the majority of viewers. While ads have always been looked at through the lens of doubt, only 4% of people in a recent study by Inc. Magazine believed they were trustworthy. Not to mention, people feel overwhelmed by the sheer volume of ads they are exposed to on a daily basis, which makes them more likely to tune them out. Additionally, the cultural significance of advertising has diminished due to the increasing amount of ads on the internet, and most ads are not viewed as entertaining or effective at selling products. There has also been recent discourse that criticizes the rise of "woke-wash" advertising or makes false claims about social or environmental responsibility just for profit.
Its harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of those channels has proliferated, Jay Pattisall, the lead author of a recent advertising report, shared in an interview. Its a continual pressure for marketers were no longer just creating advertising campaigns three or four times a year and running them across a few networks and print.
What Does The Future Of Successful Advertising Look Like?
In a world where everyone seems to despise ads, gamification could be the next frontier for advertising, with 2 out of 3 Americans spending an hour on gaming every day. In this landscape, Overplay emerges as a solution that aims to disrupt the status quo.
Overplay leverages the power of gamification and introduces a new approach to advertising that transforms traditional ads into interactive games. By turning ads into engaging experiences, Overplay seeks to capture users' attention and boost their active participation.
Overplay's innovative platform empowers creators to effortlessly infuse their videos with interactive elements, removing the need for coding skills and technical expertise. This democratization of interactive content creation opens up a world of possibilities for creators, allowing them to tap into the immense popularity of gaming culture quickly and easily. The result is a more immersive and enjoyable ad experience that stands out amidst the noise of traditional advertising.
Not only does Overplay benefit creators, but it also offers value to brands. By harnessing the power of playable game ads, brands can connect with their target audience in a highly interactive and memorable way. Plus, playable ads have been shown to achieve a staggering 7x higher conversion rate compared to other ad formats, making them a powerful tool for driving results. With Overplay, brands can create these effective playable game ads at a fraction of the cost and time traditionally required.
The allure of Overplay is undeniable, with hundreds of thousands of app downloads and millions of games played. By recognizing that the current zeitgeist has shifted away from enjoying ads, Overplay has set out to transform the advertising landscape by making ads more enjoyable, interactive and effective through the power of gamification.
Featured photo by Joshua Earle on Unsplash.
Overplay is revolutionizing a $574 billion digital media landscape with the first frictionless platform for user-generated games.With Overplay, everyone can turn their videos into games and share them with the world in minutes, for free, with no code. Overplays app can be used to quickly and easily make games from anything: funny moments with your friends, cat memes, cooking tutorials, extreme sports POVs, and more!Imagine the NBA creating playable highlights reels, movie studios releasing trailers that are games, and car companies making commercials where you virtually test drive their cars. Overplays app and licensable technology allows billions of creators, social media users, and brands to amplify audience engagement by making their content interactive.Overplay sits at the intersection of three massive markets: social media, video advertising, and casual gaming. We are merging everything that makes these markets successful into one revolutionary form of digital media that will be consumed and created by BILLIONs of potential Overplayers worldwideWith Overplays API, brands can apply a thin layer of gaming on top of videos already being streamed in advertisements. Because our technology is so simple and takes only a few minutes, Overplay cuts down on thousands of hours of production time and millions of dollars in costs for brands to leverage this highly engaging ad format.
This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.
Contact Details
Caroline Strzalka
Company Website
View source version on newsdirect.com: https://newsdirect.com/news/is-gamification-the-future-of-advertising-heres-how-one-company-is-shaking-up-the-industry-840289131
Overplay
COMTEX_453335487/2655/2024-06-04T09:02:00
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
The world of trading is evolving at an unprecedented pace, with traders and investors demanding faster, more efficient, and highly secure platforms to navigate the financial markets. To meet these demands, Ledger Markets Global has introduced a series of high-speed AI trading enhancements and risk management features, setting new industry standards for precision, security, and automation in trading.
These updates reinforce Ledger Markets Global as a leading platform in AI-powered trading solutions, delivering institutional-grade technology to individual and professional investors alike.
AI-Powered Trading at Unparalleled Speeds
One of the most significant upgrades introduced by Ledger Markets Global is the integration of high-frequency AI-driven trading technology. This innovation ensures ultra-fast trade execution, allowing traders to capitalize on market movements instantly and with greater efficiency.
With the introduction of AI-powered trade execution, Ledger Markets Global is addressing critical challenges in trading, including latency, slippage, and order execution delays. The system is designed to:
- Analyze real-time market data in milliseconds.
- Predict price movements based on historical patterns and current trends.
- Execute trades automatically at the most favorable prices.
- Adapt to volatile market conditions, reducing risks associated with price fluctuations.
This AI-driven model ensures that traders using Ledger Markets Global gain a competitive advantage by staying ahead of the market with precise and lightning-fast execution.
Risk Management Features to Safeguard Investments
In addition to speed and efficiency, Ledger Markets Global is introducing advanced risk management tools that help traders mitigate losses and optimize their portfolio strategies. These features include:
- Automated Stop-Loss and Take-Profit Orders – Traders can set predefined price levels where their trades will automatically close, ensuring they lock in profits or limit potential losses.
- AI-Enhanced Market Monitoring – The system continuously analyzes price fluctuations, liquidity levels, and volatility to alert traders of potential market risks.
- Dynamic Portfolio Rebalancing – The AI system suggests adjustments to portfolio allocations to optimize returns while managing exposure to high-risk assets.
- Smart Leverage Adjustments – Traders receive AI-powered recommendations on optimal leverage levels, helping them manage risk without overexposing their capital.
With these new risk management solutions, Ledger Markets Global is providing traders with the necessary tools to navigate market uncertainty with confidence.
Institutional-Grade Security Measures
With the rapid growth of online trading, security has become a top priority for traders. Ledger Markets Global has implemented institutional-grade security enhancements to protect user funds and personal data from cyber threats. These measures include:
- End-to-End Encryption – All user transactions and communications are fully encrypted, preventing unauthorized access.
- Two-Factor Authentication (2FA) and Biometric Security – Users can enable additional layers of security to protect their accounts from unauthorized logins.
- Cold Storage for Digital Assets – The majority of funds on Ledger Markets Global are stored offline in cold wallets, preventing cyber-attacks and unauthorized withdrawals.
- Fraud Detection AI – The platform’s machine-learning security model continuously monitors trading activities to detect and prevent fraudulent transactions.
These security enhancements ensure that Ledger Markets Global remains one of the most secure trading environments available in 2025.
Optimized Trading Experience with Instant Withdrawals and Market Access
Speed is not only crucial for trade execution but also for fund withdrawals and deposits. The latest upgrades at Ledger Markets Global now offer:
- Near-Instant Withdrawals – Traders can access their funds faster than ever before, significantly reducing waiting times.
- Expanded Asset Offerings – The platform now supports a wider range of financial instruments, enhancing global accessibility.
- Seamless User Interface – The updated trading platform features an intuitive, responsive design, making it easy for both beginner and advanced traders to navigate.
These improvements make Ledger Markets Global an ideal platform for traders seeking efficiency, diversity, and accessibility in the financial markets.
UK Traders React to the Latest Upgrades
The latest advancements from Ledger Markets Global have been well received by UK traders who have already started benefiting from the platform’s high-speed execution and risk management features.
Daniel R. – London, UK
“I have been trading for years, and the speed improvements at Ledger Markets Global are unlike anything I’ve seen before. The AI execution ensures that my orders go through instantly, without delays or slippage.”
Olivia T. – Manchester, UK
“Risk management has always been a challenge in trading, but Ledger Markets Global has changed the game. The AI-powered stop-loss and portfolio balancing tools give me complete control over my investments.”
James W. – Birmingham, UK
“Security is my top concern when it comes to trading, and the multi-layered security system at Ledger Markets Global is outstanding. Cold storage and fraud detection AI make it one of the safest platforms I’ve ever used.”
Sophie L. – Edinburgh, UK
“The instant withdrawal feature is a game-changer. I no longer have to wait days to access my profits. Ledger Markets Global is making trading more efficient than ever before.”
Shaping the Future of AI-Powered Trading
The latest upgrades from Ledger Markets Global mark a significant step forward in the evolution of AI-driven trading. By focusing on speed, security, and intelligent risk management, the platform is helping traders adapt to an increasingly complex and fast-moving market.
The integration of AI-powered trade execution and risk mitigation strategies ensures that Ledger Markets Global remains a top choice for UK and global investors seeking a high-performance, secure trading environment.
As the financial markets continue to mature, Ledger Markets Global is positioned as a leader in AI-driven trading, setting new benchmarks for efficiency, automation, and investor security.
Company Information
Organization: Ledger markets global uk
Contact Person Name: Berry adler
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
ForU AI Pioneers the Future of Real-World AI Agents through the Community AI-DiD Initiative
ForU AI is announcing the launch of a transformative platform that brings Real-World AI (RWAI) to a decentralized network of AI Agents. The Community AI-DiD initiative powers this network, a unique program allowing users to create and train their AI Agents, fostering a community-driven approach to AI development. ForU AI’s vision is to give users the ability to create a gamified version of AI Agents who are racing against the clock to find a way to survive and meet the real-world KPIs and targets they set rather than just posting and replying on social media.
Integrating AI with Sei’s high-performance blockchain, ForU AI empowers individuals and communities to control their digital identities, collective intelligence, and economic opportunities. This sets a new standard for user-created, co-owned, and user-driven AI Agents in Web3. As part of this evolution, ForU’s mini app—a popular AI-driven community platform serving 8 million users by providing personalized interactions and resources—will extend its capabilities to a larger AI ecosystem, unlocking even greater possibilities.
AI Agents & AI-DiDs: Where Data Empowerment Meets SocialFi
ForU AI’s Real-World AI Agent Launchpad enables users to create and co-own AI Agents, launch tokens, form liquidity pools, and establish DAOs—all driven by community leadership. The process is simple: users can create their AI Agents, train them to perform specific tasks and launch them into the community. Once created, these AI Agents can handle community moderation, user engagement strategies, and token launch tasks. They can also assist in managing liquidity and facilitating DAO governance. By harnessing AI-driven insights, the Agents help communities streamline decision-making, foster more meaningful interactions among members, and ultimately accelerate the growth of decentralized ecosystems.
“ForU AI is pioneering decentralized AI Agents that learn to be self-sustaining and integrate into real-world economies,” said Pang Xue Kai, Founder of ForU AI. “Unlike previous AI Agents, our vision is for AI Agents to be trained to understand money and value, allowing them to eventually support their own computational needs and evolve based on performance and economic incentives. With AI-DiD and Community-DiD integration, these agents are intelligent and purpose-driven, aligning with user and community goals. Through tokenized rewards and seamless Web2–Web3 integration, we are building a decentralized, value-generating AI ecosystem.”
Influencers, public figures, and community leaders can leverage the SocialFi aspect to assure their followers of their authenticity (via AI DiDs) and employ AI Agents to engage with their communities, fostering deeper relationships and trust. Meanwhile, Web3 enthusiasts can collaborate to launch liquidity pools, create their DAOs, and much more. AI DiDs ensure genuine human participation, while AI Agents craft project strategies, moderate communities, and interact with members.
ForU AI Secures Backing from Top Investors, Leading the AI-DiD Revolution
Positioned at the intersection of Web2 and Web3, ForU AI combines ease of access with the security and decentralization of blockchain technology. The consumer data platform market is projected to reach USD 28.2 billion by 2028, and ForU AI is poised to lead this growth with its AI-powered solutions. Investors, including IBC Group, Blum Labs, WAGMi Ventures, NLS Ventures, DWF Labs, GSR Ventures, TRIVE Digital, 1982 Ventures, and notable angel investors, are backing ForU AI’s vision of a synergy between AI-DiDs and AI Agents.
“ForU AI exemplifies the kind of visionary innovation we champion at IBC Group,” said Mario Nawfal, Founder & CEO of IBC Group. “Through our accelerator program and strategic support, we’ve seen ForU AI develop groundbreaking solutions that bridge Web2 accessibility with Web3’s transformative power. AI Agents are the next frontier in decentralization, enabling communities to operate with unprecedented autonomy and innovation.”
Launching on Sei Ecosystem: ForU AI TGE and Community AI-DIDs
ForU AI is gearing up for its Token Generation Event (TGE) on Sei, marking a pivotal milestone in redefining data ownership and AI-driven engagement.
- The $FORU Token Utility is designed to facilitate the creation and continuous training of AI agents, unlock governance functions, provide staking rewards, and access premium AI services.
- 50 Million $FORU Airdrop Campaign – Reward early adopters for supporting the growth of decentralized AI-driven applications.
In collaboration with Sei and Magic Eden, ForU AI will roll out Community AI-DIDs for ten different communities, enabling users to create personal AI Agents. To kickstart this tripartite partnership, a Genesis NFT collection will be co-launched, offering airdrops and free minting opportunities for personalized AI Agents.
“ForU AI is contributing to the development of AI Agents within the Sei ecosystem, offering new ways to enhance engagement and innovation in decentralized environments,” said Lee Zhu, Strategic Partnership Lead at Sei Foundation. “Their approach to Community AI-DiDs and AI Agents introduces novel mechanisms for leveraging data in Web3 projects, and we look forward to seeing its impact unfold. Lee Zhu, Strategic Partnerships Lead at Sei Foundation.”
The NFT minting and TGE are scheduled for Q1 2025. The official public sale and listing details will be announced via the ForU AI Telegram channel.
ForU AI: Building the Future of Real World AI Agents for On-Chain Communities
ForU AI is pioneering the Real-World AI Agent Launchpad, powered by our Real-World AI Engine. The engine comprises an AI Network with 3 components: User AI-DIDs, Community AI-DIDs and Community AI Agents. Our mission is to bring ideas, fandom, communities, hobbies and interests on-chain, so that users can create sentient and independent AI agents serving their needs, whilst ensuring their financial interests are accounted for. AI agent launchpads are not new, but our innovation begins with the intelligence that comes with our AI-DIDs, before AI agents are launched. The result? You’ll be building an army of AI agents For U to be able to go beyond your limits.
Explore the future: aiagentforuai.io Connect: cong@foruai.io
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
CoinW is listing $HIPPO, a leading Sui meme coin inspired by Moo Deng, on Feb 14th. To celebrate, they’re launching a 3,000 USDT bounty program, supporting a project with a $160M market cap and a commitment to wildlife conservation.
CoinW, the world’s pioneering cryptocurrency trading platform, will list HIPPO, a meme coin, on SUI Zone. For all CoinW users, the HIPPO/USDT will be officially available for trading on February 14th, 2025, at 19:00 (UTC+8). To celebrate the listing of HIPPO, we are launching the “HIPPO Bounty Program” event with a reward pool of 3,000 USDT.
$HIPPO – A Meme Coin on Sui Chain
Inspired by the viral Thai pygmy hippopotamus Moo Deng, $HIPPO has emerged as the flagship meme token on the Sui blockchain, boasting a market value of $160 million.
As the Sui chain gains momentum as one of the hottest public chains, $HIPPO has garnered robust support from both the Sui community and its official channels. This collaboration aims to attract external traffic and elevate the prominence of meme tokens within the ecosystem.
Drawing parallels to TRON’s Sundog, $HIPPO has established a strong community foundation, making it a standout project in the meme coin space.
Join the $HIPPO Herd – Community and Conservation at Its Core
$HIPPO is more than just a meme token; it’s a community-driven initiative that honors Moo Deng while giving back to wildlife conservation efforts. Thirty percent of profits are dedicated to global wildlife needs, starting with support for Khao Kheow Open Zoo, home to Moo Deng.
The $HIPPO Telegram app, developed with @flooz_xyz, offers holders tools to track charts, earn XP, invite friends, and climb leaderboards for upcoming rewards.
Proudly native to Sui, $HIPPO is part of an ecosystem poised for leadership in blockchain innovation.
Join the herd today and make an impact!
3,000 USDT Limited-Time Offer for CoinW Community
To celebrate the listing, 3,000 USDT equivalent HIPPO prize pool will be up for grabs from February 14th, 2025, at 11:00 (UTC) to February 21st, 2025, at 16:00 (UTC). By participating in events such as registration, trading, and community events, CoinW users have the opportunity to share in a prize pool of 3,000 USDT.
To claim your rewards, please click here.
About CoinW
CoinW is a pioneering crypto trading platform that prioritizes security, transparency, and user-centric principles. With advanced technology, deep liquidity, and a wide range of supported cryptocurrencies, the company has amassed a broad user base to become one of the world’s most secure crypto exchanges. Committed to security, transparency, and compliance, the CoinW exchange upholds the highest regulatory standards and actively contributes to the advancement of the crypto industry. To learn more about CoinW, you can visit the official website, and follow CoinW’s Twitter Account, Btok, and Telegram Group.
About HIPPO
A leading Sui-based meme coin inspired by Thailand’s viral “Moo Deng” phenomenon. HIPPO is Sui’s top meme project with a $160M market cap.
Media Contact
Organization: CoinW
Contact Person: Angelo Tan
Website: https://www.coinw.com/
Email: Send Email
City: Dubai
Country: United Arab Emirates
Release Id: 18022524043
Disclaimer: The information provided in this press release is for informational purposes only and does not constitute financial, investment, or legal advice.
The post HIPPO, a meme coin, will be listed on CoinW Exchange appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Ledger Markets Global Rolls Out High-Speed AI Trading and Risk Management Features
ForU AI Pioneers the Future of Real-World AI Agents through the Community AI-DiD Initiative
HIPPO, a meme coin, will be listed on CoinW Exchange
Pandora’s Box and Cabo Ella Group Inc Join Forces to Launch “The Perfect 8th”
Benzinga Money Article Discusses How to Become Part of the 12% of Retirees Who Have Achieved the Recommended $550,000 Minimum Retirement Savings Threshold
Bay Smokes Maintains Quality Amid Legislative Changes in the Hemp Industry
-
Press Release6 days ago
The Evolution of DeRae’s Shop for Goods – A Brand Identity Transformation
-
Press Release6 days ago
CZUR Launches ET MAX, A Professional Book Scanner
-
Press Release3 days ago
Kun The Highbinder Drops New Hit Single “Valentine” (Help Me Fly)
-
Press Release3 days ago
Myles L. Berman, a Top Gun DUI Defense Attorney
-
Press Release3 days ago
IdealRemit Launches AI-Powered Real-Time Exchange Rate Comparison Tool to Enhance Transparency in International Money Transfers
-
Press Release6 days ago
Earn More Than Just Stability: The Hidden Yield Potential of RWAFi and BrickBank
-
Press Release3 days ago
First Annual Interfaith Crawl of Nashville Builds Bridges of Peace and Unity Among Faith Communities
-
Press Release1 week ago
Under the Patronage of Prince Khalid Al-Faisal, Governor of Makkah Region Experts from the United Arab Emirates Attend the 22nd International Asset, Facility, and Maintenance Management Conference