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Is Gamification The Future Of Advertising? Heres How One Company Is Shaking Up The Industry

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–News Direct–

By Faith Ashmore, Benzinga

In the early 90s and even 2000s, ads were a key part of consuming media and advertising was, in a way, fun. Commercials were part of the popular culture monolith and it was clear that advertising budgets were spent with intention. Ask any 90s kid, and they can quote the most popular ads of the time, whether that is Tony the Tigers Theyre G-r-r-reat! or Verizons (NYSE: VZ) Can you hear me now? Today, the landscape of ads has changed, and the overall feeling is not one of enjoyment but rather fatigue.

Advertising seems to be missing its mark for the majority of viewers. While ads have always been looked at through the lens of doubt, only 4% of people in a recent study by Inc. Magazine believed they were trustworthy. Not to mention, people feel overwhelmed by the sheer volume of ads they are exposed to on a daily basis, which makes them more likely to tune them out. Additionally, the cultural significance of advertising has diminished due to the increasing amount of ads on the internet, and most ads are not viewed as entertaining or effective at selling products. There has also been recent discourse that criticizes the rise of "woke-wash" advertising or makes false claims about social or environmental responsibility just for profit.

Its harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of those channels has proliferated, Jay Pattisall, the lead author of a recent advertising report, shared in an interview. Its a continual pressure for marketers were no longer just creating advertising campaigns three or four times a year and running them across a few networks and print.

What Does The Future Of Successful Advertising Look Like?

In a world where everyone seems to despise ads, gamification could be the next frontier for advertising, with 2 out of 3 Americans spending an hour on gaming every day. In this landscape, Overplay emerges as a solution that aims to disrupt the status quo.

Overplay leverages the power of gamification and introduces a new approach to advertising that transforms traditional ads into interactive games. By turning ads into engaging experiences, Overplay seeks to capture users' attention and boost their active participation.

Overplay's innovative platform empowers creators to effortlessly infuse their videos with interactive elements, removing the need for coding skills and technical expertise. This democratization of interactive content creation opens up a world of possibilities for creators, allowing them to tap into the immense popularity of gaming culture quickly and easily. The result is a more immersive and enjoyable ad experience that stands out amidst the noise of traditional advertising.

Not only does Overplay benefit creators, but it also offers value to brands. By harnessing the power of playable game ads, brands can connect with their target audience in a highly interactive and memorable way. Plus, playable ads have been shown to achieve a staggering 7x higher conversion rate compared to other ad formats, making them a powerful tool for driving results. With Overplay, brands can create these effective playable game ads at a fraction of the cost and time traditionally required.

The allure of Overplay is undeniable, with hundreds of thousands of app downloads and millions of games played. By recognizing that the current zeitgeist has shifted away from enjoying ads, Overplay has set out to transform the advertising landscape by making ads more enjoyable, interactive and effective through the power of gamification.

Featured photo by Joshua Earle on Unsplash.

Overplay is revolutionizing a $574 billion digital media landscape with the first frictionless platform for user-generated games.With Overplay, everyone can turn their videos into games and share them with the world in minutes, for free, with no code. Overplays app can be used to quickly and easily make games from anything: funny moments with your friends, cat memes, cooking tutorials, extreme sports POVs, and more!Imagine the NBA creating playable highlights reels, movie studios releasing trailers that are games, and car companies making commercials where you virtually test drive their cars. Overplays app and licensable technology allows billions of creators, social media users, and brands to amplify audience engagement by making their content interactive.Overplay sits at the intersection of three massive markets: social media, video advertising, and casual gaming. We are merging everything that makes these markets successful into one revolutionary form of digital media that will be consumed and created by BILLIONs of potential Overplayers worldwideWith Overplays API, brands can apply a thin layer of gaming on top of videos already being streamed in advertisements. Because our technology is so simple and takes only a few minutes, Overplay cuts down on thousands of hours of production time and millions of dollars in costs for brands to leverage this highly engaging ad format.

This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.

Contact Details

Caroline Strzalka

caroline@overplay.com

Company Website

https://overplay.com/

View source version on newsdirect.com: https://newsdirect.com/news/is-gamification-the-future-of-advertising-heres-how-one-company-is-shaking-up-the-industry-840289131

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Josiah Grauso Encourages Community to Give Back in 2025

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Financial Leader Highlights the Importance of Supporting the Less Fortunate and Shares Ways to Volunteer in Pennsylvania

Pennsylvania, US, 10th January 2025, ZEX PR WIRE, As the holiday season approaches, Josiah Grauso, a Certified Senior Advisor (CSA) and Vice President of ASC Financial Group, is calling on individuals and families to embrace the spirit of giving. Recognized for his commitment to community service, Josiah is advocating for increased support for those in need during this critical time of year.

“The holidays are a time for gratitude and reflection,” Josiah said. “It’s also a time to recognize that not everyone is as fortunate. By volunteering or donating, we can make a significant difference in the lives of others and bring hope to our communities.”

Josiah’s advocacy is rooted in his personal experiences volunteering at the Stroudsburg Wesleyan Church’s Cold Weather Shelter, where he donates his time two nights a week during the winter months. The shelter provides a safe and warm space for individuals experiencing homelessness, offering meals, resources, and care to those most vulnerable.

Ways to Help in Pennsylvania

Josiah encourages Pennsylvania residents to get involved through various local organizations and initiatives. Here are some ways to make an impact this holiday season:

  1. Volunteer at Local Shelters: Many shelters, including the Cold Weather Shelter at Stroudsburg Wesleyan Church, need volunteers to prepare meals, distribute clothing, or assist with operations.

  2. Donate Essential Items: Items such as warm clothing, blankets, and non-perishable food are always in demand. Check with local food banks or shelters for specific needs.

  3. Support Food Drives: Participate in food drives hosted by organizations like Second Harvest Food Bank of Lehigh Valley and Northeast Pennsylvania.

  4. Offer Financial Contributions: Monetary donations to trusted charities can help fund essential programs, including housing support and meal services.

  5. Engage in Community Outreach: Churches and civic groups often organize events to distribute gifts and meals to families in need. Joining these efforts can create a meaningful connection with your community.

“Every small act of kindness adds up,” Josiah said. “Whether it’s giving an hour of your time or donating a pair of gloves, your contribution can change someone’s day — or even their life.”

Building a Stronger Community

Josiah believes that giving back not only benefits those in need but also strengthens community bonds. “When we come together to support one another, we create a ripple effect of compassion and hope that can last far beyond the holiday season,” he explained.

For more information on how to get involved in local volunteering opportunities, visit VolunteerMatch or contact the Stroudsburg Wesleyan Church for shelter volunteer details.

This holiday season, Josiah Grauso reminds us all to reflect on the true meaning of giving and encourages everyone to take action to support the less fortunate. Together, we can make the season brighter for all.

Media Contact

Josiah Grauso

https://josiahgrauso.com/

https://www.linkedin.com/in/josiah-grauso-90111621

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CryptoKG Hedge Fund Predicts Bitcoin to Soar to $210,000 by 2025!

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Delaware, US, 10th January 2025, ZEX PR WIRE, CryptoKG Hedge Fund LLC is thrilled to unveil its groundbreaking report, forecasting a meteoric rise for Bitcoin, projecting it to reach an unprecedented $210,000 by 2025. This bold prediction is backed by comprehensive market analysis and the increasing institutional adoption of Bitcoin as a premier digital asset.

In 2024, the cryptocurrency market witnessed significant shifts. Meme coins surged to the forefront, capturing investor interest with their transparency and accessibility, while venture-backed tokens faced declining trust and dilution issues. Additionally, Real-World Assets (RWA) gained prominence, highlighting a shift towards more sustainable and reliable investments.

Key highlights from CryptoKG Research’s 2025 outlook include:

  • – Bitcoin to $210,000:** Driven by robust market trends and institutional support.

  • – Total Crypto Market Cap to $7.5 Trillion:** Fueled by widespread investment from both institutions and retail investors.

  • – Ethereum/Bitcoin Ratio Restores to 0.05:** Enhanced user experience and technological advancements bolster Ethereum’s standing.

  • – Solana Reaches $1,000:** Supported by institutional investments and innovative projects.

CryptoKG Hedge Fund LLC empowers investors with cutting-edge insights and strategic guidance, positioning them to capitalize on the dynamic growth of the cryptocurrency landscape. As the market evolves, CryptoKG remains committed to delivering unparalleled expertise and reliable forecasts to navigate the future of digital finance.

About CryptoKG Hedge Fund LLC

CryptoKG Hedge Fund LLC is a leading cryptocurrency hedge fund specializing in digital asset management and market analysis. Our mission is to provide investors with reliable and informed investment strategies based on advanced analytical methodologies and deep market understanding.

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Dennis Pappas Highlights Brooklyn’s Green Potential for 2025

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Tackling Challenges with Community-Focused Design

New York, US, 10th January 2025, ZEX PR WIRE, As 2025 approaches, the need for sustainable, community-centered urban spaces in Brooklyn has never been more urgent. Landscape architect Dennis Pappas is calling for transformative initiatives to address climate challenges and enhance the borough’s livability. From community gardens in Bedford-Stuyvesant to flood-resilient waterfronts along the East River, Pappas envisions a greener, more connected Brooklyn.

“Brooklyn’s strength is its communities,” says Pappas. “By focusing on green spaces that bring people together, we can tackle environmental challenges while creating vibrant neighborhoods where people want to live, work, and play.”

Brooklyn’s Unique Challenges

Brooklyn faces rising temperatures, frequent flooding, and a lack of equitable access to green spaces. The urban heat island effect raises temperatures by up to 7°F, disproportionately impacting vulnerable communities. Meanwhile, neighborhoods along the East River and Gowanus Canal are increasingly at risk from storm surges and heavy rainfall.

“The time to act is now,” says Pappas. “Climate change is here, and green infrastructure is one of the best tools we have to protect Brooklyn’s residents while improving their quality of life.”

Community-Focused Solutions

Pappas highlights several key initiatives that can address these challenges while strengthening Brooklyn’s communities:

  • Community Gardens: Expanding gardens in neighborhoods like Bedford-Stuyvesant and Crown Heights to encourage local food production, foster connections, and empower residents.

  • Waterfront Resilience: Enhancing green infrastructure along the East River and Gowanus Canal with rain gardens, wetlands, and public recreational spaces to manage stormwater and reduce flooding risks.

  • Green Streets: Incorporating bioswales and permeable pavements into residential areas to handle stormwater and reduce urban heat islands.

  • Playground Innovations: Updating outdated playgrounds with sustainable materials and nature-inspired designs that reflect Brooklyn’s creative spirit and artistic identity.

Opportunities for a Greener Brooklyn

The benefits of these initiatives are far-reaching. Community gardens improve food security and mental health while fostering a sense of belonging. Green streets and bioswales can reduce stormwater runoff by up to 80%, alleviating pressure on city drainage systems. Resilient waterfronts not only protect against flooding but also provide much-needed public spaces for recreation and relaxation.

“Brooklyn can lead the way in showing how urban design and environmental resilience go hand in hand,” Pappas explains. “These projects aren’t just about solving problems—they’re about creating opportunities for communities to thrive.”

As Brooklyn faces the challenges of a changing climate, Pappas emphasizes the importance of collaboration. “Residents, city planners, and private developers must work together to make these ideas a reality. A greener Brooklyn is a stronger Brooklyn.”

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Dennis Pappas

https://www.dennispappasnewyork.com/

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