Press Release
GWM’s Hi4 Off-Road Family Takes Over LIWA: A Journey Through Adventure and Innovation
China, 3rd Jan 2025 – 28th December, 2024, at the prestigious LIWA Hero Festival in the Middle East, GWM’s TANK 500 Hi4 Z edition lead the charge and made a bold and unforgettable entrance, capturing the attention of off-road enthusiasts and global fans alike. Through an exciting series of events, numbers of renowned KOLs and influencers as they embark on a journey with the GWM off-road family, showcasing the brand’s unmatched off-road capabilities and celebrating its groundbreaking Hi4-Z technology. This experience transcends mere driving—it’s a testament to China’s leadership in off-road innovation, creating a new standard in the global off-road community.
In the golden sands of the Liwa Desert, where the dunes stretch as far as the eye can see, the 2024 Liwa Hero Festival became the stage for Great Wall Motor (GWM) to redefine off-road excellence. With the TANK 500 leading the charge, GWM once again demonstrated its commitment to pushing the boundaries of innovation, proving that Chinese engineering is a force to be reckoned with on the global stage.
This year’s festival brought together off-road enthusiasts, automotive experts, and influencers from across the globe. Amid the desert’s demanding terrain, the TANK 500 emerged as a star, showcasing its advanced Hi4-Z hybrid platform and delivering an awe-inspiring performance that sparked global conversations across social media.
The Liwa Desert: A Test of True Off-Road Prowess
The Liwa Desert, nestled in the UAE, is home to some of the world’s most challenging off-road terrains. Renowned for its towering sand dunes like the iconic Moreeb Dune, also known as the “Tall Hill,” this desert offers a unique blend of natural beauty and extreme difficulty. Moreeb Dune rises to over 300 meters, with a slope gradient exceeding 50 degrees, making it a true test of any vehicle’s capability. Other formidable challenges include: Sabkha (Salt Flats): These deceptive, flat surfaces demand high traction control and stability due to their soft, shifting layers. Slip Faces: Sudden drops and steep inclines require precise torque distribution and power management. Deep Sand Traps: These stretches test a vehicle’s ability to maintain momentum without losing traction. Each of these features makes the Liwa Desert an unforgiving environment, ideal for proving the mettle of GWM’s off-road vehicles.
The TANK 500 turned heads at the festival, not only for its commanding design but also for its revolutionary Hi4-Z hybrid platform, which has redefined what an off-road vehicle can achieve. As the first platform of its kind, Hi4-Z combines raw power with cutting-edge hybrid efficiency, tailored specifically for extreme conditions.
Moreeb Dune, one of the most famous and steepest dunes in the Liwa Desert, rises at an almost vertical angle of 50 degrees. It’s here that the TANK 500’s Hi4-Z system truly shines, effortlessly climbing steep inclines and tackling the toughest sand conditions with its strong torque and power output. The Hi4-Z system delivers a combined power output of 715 kW, allowing the TANK 500 to accelerate from 0 to 100 km/h in just 4 seconds. This power, paired with a 3-speed DHT transmission, ensures seamless gear shifts and optimal performance across various terrains.
As the convoy ventures through the desert, deep sand pits, sand dune valleys, and rapid dune crossings test both the vehicles’ capabilities and the drivers’ skills. The TANK 500, with its advanced suspension system and Hi4-Z hybrid system, absorbs the shock of the deep sand valleys, providing a smooth and stable ride even in the most unpredictable conditions. The Hi4-Z platform’s torque distribution between the electric and combustion engines ensures that no terrain is too difficult to navigate. With a pure electric range of 200+ km, the TANK 500 offers an eco-friendly yet powerful solution for extended adventures. Its fast-charging capability adds 120 km of range in just 15 minutes, ensuring minimal downtime during long off-road expeditions.
Next, the spotlight shifts to the Moresha Dune Challenge, where the TANK 500 leads the pack, charging ahead with its striking red exterior. As it takes on the famous dunes, KOLs drove TANK 500s to take on some of the most challenging off-road conditions. The TANK 500’s remarkable performance is on full display, easily outpacing other vehicles, thanks to the TANK 500’s body-on-frame body structure and high-strength chassis, as they were critical in tackling steep inclines and uneven surfaces, providing unmatched durability and stability in the harsh desert environment. Meanwhile, a high-density 234 Wh/kg lithium-ion battery, the Hi4-Z platform supports superior energy efficiency and discharge power, outperforming other plug-in hybrid vehicles in its class.
Celebrating the Off-Road Family: A Festival of Innovation and Unity
The Liwa Hero Festival also provided a platform to showcase GWM’s full range of off-road vehicles, including the TANK 300, HAVAL H9, and POER series. Each model highlighted GWM’s commitment to creating vehicles that cater to diverse off-road needs, from family-friendly adventures to professional-grade challenges.
One of the event’s most anticipated moments is the User Gala, where key GWM executives, take the stage to discuss the brand’s achievements and future. As the leaders highlight the impact of GWM’s off-road family and the success of the TANK 500, KOLs share their thoughts, recapping the most memorable moments of the event.
The festival kicked off with a comprehensive exhibition of GWM’s off-road family. Influencers and KOLs provided real-time reviews, delving into the design, performance, and technological advancements of the TANK 500 and its siblings. Attendees also had the chance to interact with GWM’s technical experts, gaining insights into the mechanics behind the Hi4-Z and Hi4-T platforms.
Over 28 GWM vehicles formed a convoy, parading through the dunes and creating an awe-inspiring spectacle. The convoy’s finale featured the vehicles forming the GWM logo, symbolizing unity and innovation—a moment that quickly went viral online. The highlight of the festival saw the TANK 500 take on the legendary Moresha Dune. With its iconic red finish, the vehicle led the pack, climbing the steep incline effortlessly, thanks to its exceptional torque and power distribution. This feat solidified the TANK 500’s reputation as a true off-road champion. GWM invited enthusiasts and vehicle owners to share their personal off-road stories, creating a sense of community and global connection. Their tales, combined with live demonstrations, showcased the TANK 500’s versatility in real-world scenarios. The festival concluded with a vibrant gala, featuring local music, cuisine, and a campfire gathering. GWM executives emphasized the company’s vision for global collaboration and cultural exchange, ensuring that the TANK 500 represents not just technology but also a bridge between diverse communities.
The success of the TANK 500 at the Liwa Hero Festival marks a turning point in how Chinese vehicles are perceived globally. GWM is not merely exporting products; it is sharing a vision of off-road culture that resonates with enthusiasts worldwide.
From the deserts of the Middle East to the rugged trails of Australia and the forests of North America, GWM is integrating localized insights into its vehicle designs. This global approach ensures that each model meets the unique demands of its market while preserving its core identity as a high-performance off-road machine. As GWM continues to innovate, the TANK 500 and the Hi4-Z platform represent only the beginning of a broader strategy to lead the global off-road market. By embracing a philosophy of long-termism and professional dedication, GWM is setting new standards for hybrid technology, sustainability, and user experience.
What’s Next for GWM?
– Diverse Powertrain Options: Expanding the Hi4-Z platform to include more solutions in the Hi4 Tech Family, catering to a wide range of user preferences and environmental needs.
– Global Expansion: Establishing localized manufacturing and service centers, ensuring that GWM’s vehicles and expertise are accessible to enthusiasts worldwide.
– Community Building: Strengthening the bond between GWM and its users through immersive experiences like the Liwa Hero Festival, fostering a global community of off-road enthusiasts.
The TANK 500’s triumphant performance at the Liwa Hero Festival is more than just a milestone for GWM; it’s a call to action for off-road enthusiasts worldwide. Whether you’re scaling dunes, navigating forests, or embarking on urban adventures, GWM invites you to be part of a journey where innovation meets passion and where every terrain is a new opportunity to push boundaries.
Stay connected with GWM for more updates on its groundbreaking vehicles and initiatives. Together, we’re not just driving change—we’re redefining the future of off-roading.
Learn more: https://youtu.be/Dq3Ffni3-OU?si=Bm7JKMfYl_me9GK2
Media Contact
Organization: GWM
Contact Person: Carol Wang
Website: https://www.gwm-global.com
Email: Send Email
Country: China
Release Id: 03012522179
The post GWM’s Hi4 Off-Road Family Takes Over LIWA: A Journey Through Adventure and Innovation appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.
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Australia, 5th Feb 2025, –
The BREW Book Excellence Awards is delighted to reveal the winners of its 2025 honours, celebrating literary excellence across a diverse range of genres. This year’s top distinction has been awarded to The Velvet Hammer by Judge Belvin Perry, Jr. and Amy Mitchell, which has been named Overall Book of the Year. In recognition of its publishers’ exceptional contributions to literature, Post Hill Press and Simon & Schuster have also been crowned Publisher of the Year.
OUSTANDING LITERARY ACHIEVEMENTS
Overall Book of the Year – The Velvet Hammer
A powerful memoir that offers a deep and thought-provoking look into the legal career of former chief judge Belvin Perry, Jr., The Velvet Hammer blends historical narrative, social justice themes, and legal drama. Co-authored with Amy Mitchell, the book provides a compelling examination of justice, equality, and resilience.
In addition to being recognised as Overall Book of the Year, The Velvet Hammer has also been awarded:
- Best Memoir
- Best Legal Drama
- Best Social Justice Narrative
- Best Historical Narrative
Publisher of the Year – Post Hill Press by Simon & Schuster
Post Hill Press and Simon & Schuster have been recognised for their outstanding work in publishing impactful and thought-provoking literature. Their dedication to bringing important narratives to a global readership is exemplified by the success of The Velvet Hammer.
CATEGORY WINNERS
The BREW Book Excellence Awards also acknowledges exceptional works in various genres. This year’s category winners include:
True Crime and Investigative Masterpiece – Saint Bloodbath by Frederick Douglass Reynolds
A gripping true crime story that looks into the complexities of homicide investigation and law enforcement, Saint Bloodbath has been honoured with multiple accolades:
- Best True Crime
- Best Crime Investigation Narrative
- Best Police Procedural
- Best Homicide Investigation Narrative
Historical and Naval Fiction Brilliance – Intrepid Spirit by David Tunno
A thrilling historical fiction novel that transports readers into the world of naval warfare, Intrepid Spirit has been recognised for its exceptional storytelling:
- Best Historical Fiction
- Best Military Fiction
- Best Nautical Fiction
- Best Naval Adventure
HONOURING LITERARY EXCELLENCE
The BREW Book Excellence Awards continues to celebrate books that push creative boundaries and leave a lasting impact on readers. This year’s winners embody the power of storytelling, inspiring audiences across the globe.
For more details about the 2025 BREW Book Excellence Award winners and this announcement, visit The Chrysalis BREW Project.
To nominate or for more details about the BREW book awards, visit https://thechrysalisbrewproject.com/the-brew-awards/.
Media Contact
Organization: The Chrysalis BREW Project
Contact
Person: Sev Emanuel Pretila
Website:
https://thechrysalisbrewproject.com
Email:
info@thechrysalisbrewproject.com
Country:Australia
The post BREW Book Excellence Awards 2025 Announces Winners, Honouring Literary Masterpieces appeared first on
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About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
The Metzger Enterprises (metzgerenterprises.com) conglomerate creates and operationally manages appreciating assets across various sectors, whilst also utilizing capital deployment. In an innovative landscape of global business, Metzger Enterprises is quietly growing its significant portfolio under management. Its focus is on creating economic value globally by modern solutions delivered through goods and services.
This successful empire is rumoured to run a portfolio of multiple assets projecting to exceed hundreds of millions of dollars in the coming years. The significant hype around its growth has started making waves ever since. It is said to reach millions of people monthly through its various distribution channels, having reportedly established a strong base of customers, including individuals, businesses and entities worldwide. Since the company is not publicly traded, those exact details and numbers remain private. All assets are kept confidential except for thoroughly selected business partners or clients. Metzger Enterprises embodies a rare combination of strategic vision, operational excellence, and an unwavering focus on long-term growth.
Metzger Enterprises’ charming demeanor and confident perspective foster mutual respect, culminating in a track record of successful ventures. The firm commands an aura of prestige, making it a highly selective company. Known for its rigorous approach and tendency to reject most job applicants, the company carefully chooses its business partners, clients, and employees, cultivating relationships that align with its professionalism, high standards, and long-term vision. This exclusivity, paired with its charming and confident demeanor, positions Metzger Enterprises as a benchmark of success and respect in the global market
The meaning of “Metzger” is a noble family name with its historic records and its royal status dating back to the early 12th century. The family crest was given by the great emperor of the Holy Roman Empire in 1266 AD. The empire was founded in c. 800 AD and today is made up of contemporary central europe. Today the noble Metzger operates globally with hundreds of employees and owns significant land, real estate and assets valued at over a billion dollars. Alignment with the noble family’s roots is still honoured, as the company is strongly positioned in the modern day DACH region.
Metzger Enterprises was founded in recent years. The founder, CEO and chairman of the Metzger Enterprises conglomerate is a specific member of the noble Metzger family who also owns 100% of the company.
Official website: https://metzgerenterprises.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Leafr, a groundbreaking platform based in London, connects businesses with a global network of over 500 pre-vetted sustainability consultants to address the climate skills gap. With consultants across the UK, Europe, the US, and Asia, Leafr helps organizations of all sizes accelerate climate action by providing tailored expertise in sectors such as agriculture, banking, construction, energy, and more.Founded by Gus Bartholomew, Leafr’s mission is to make climate expertise accessible at scale, empowering businesses to meet sustainability goals and consultants to grow their skills and networks. By bridging the climate skills gap, Leafr enables businesses to take meaningful action against the climate crisis. For more information, visit www.leafr.com.
United Kingdom, 5th Feb 2025 – Leafr, a pioneering platform in the sustainability sector, is revolutionizing how businesses access climate expertise by connecting them with a vast network of pre-vetted sustainability consultants. With over 500 consultants across the UK, Europe, the US, and Asia, Leafr addresses the pressing need for skilled professionals to drive meaningful climate action.
“Our mission at Leafr is to unlock climate expertise at scale, enabling businesses to meet their sustainability goals by connecting them with top consultants,” said Gus Bartholomew, Founder of Leafr. “By focusing on the right skills at the right time, we help organizations accelerate climate action and achieve real, lasting results.”
Bridging the Climate Skills Gap
Despite unprecedented investment and innovation aimed at tackling the climate crisis, a significant challenge remains: the climate skills gap. With 18 million climate jobs to fill globally and only one in eight people possessing the relevant skills, the demand for qualified professionals is critical. Leafr was founded to bridge this divide by providing businesses with quick access to climate consultants who can drive immediate and measurable results.
Tailored Solutions for Diverse Industries
Leafr’s consultants specialize in various sectors, including agriculture, banking and investment, construction, consumer goods, energy and utilities, fashion and retail, healthcare, manufacturing, and technology. This diverse expertise ensures that businesses across industries can find consultants tailored to their specific sustainability challenges and goals.
Empowering Consultants and Businesses
By democratizing access to sustainability skills, Leafr enables organizations of all sizes from startups to multinational corporations to tap into the expertise needed to meet their sustainability objectives. The platform also empowers consultants to work on their terms, maximizing their contribution to the global climate effort while growing their skills, networks, and earning potential.
About Leafr
Founded to address one of the biggest challenges in the fight against climate change, Leafr connects businesses with pre-vetted sustainability consultants to bridge the climate skills gap. With a mission to unlock climate expertise at scale, Leafr provides tailored solutions that evolve with an organization’s sustainability goals and challenges.
For more information, visit https://www.leafr.com/ to learn more about them.
Media Contact
Organization: Leafr
Contact Person: Gus Bartholomew
Website: https://www.leafr.com/
Email: Send Email
Country: United Kingdom
Release Id: 05022523013
The post Connecting Businesses to Sustainability Experts: Leafr’s Game-Changing Platform appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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