Press Release
GWM, GO WITH MORE in the New Year, GWM Celebrates White New Year With its Ice and Snow Carnival
China, 25th Jan 2025 – As the winter chill sets in and the world transforms into a glistening wonderland, Great Wall Motor (GWM) takes center stage at its spectacular Ice and Snow Off Road Carnival, reaffirming its prowess in the off-road domain and captivating enthusiasts from all over the world.
The festival grounds are a playground of ice and snow, meticulously designed to test the limits of GWM’s off-road vehicles. Here, the latest models, equipped with state-of-the-art Hi4 tech family, are ready to take on the frigid challenges.
At the heart of GWM’s display is the Hi4 T Strong Off-Road Vehicle Family. The TANK series, including the TANK 300, 400, 500, and 700, along with the second-generation H9 and an array of pickup trucks like the GWM POER 2.4T – Off-Road POER and SAHAR POER, dominate the scene. These vehicles, purpose-built for extreme conditions, feature advanced systems that come to life in the snow.
The Hi4 technology integrated into these off-roaders represents a pinnacle of automotive engineering. Its intelligent hybrid four-wheel-drive system operates with a level of sophistication that is truly awe-inspiring. As the vehicles glide effortlessly over the icy surfaces, the system is in a constant state of vigilance, monitoring every minute change in the terrain and driving conditions. In the blink of an eye, it can make instantaneous adjustments to the torque distribution between the front and rear axles. For instance, during a sharp, high-speed turn on the slippery ice, it can precisely calculate and send the optimal amount of torque to the outside wheels, ensuring the vehicle maintains its intended path with unerring precision, effectively preventing any hint of fishtailing. This remarkable level of responsiveness instills drivers with the confidence to navigate even the most treacherous ice paths with ease and composure.
The Hi4 system’s sophisticated algorithms work in tandem with the vehicle’s dynamic stability control to predict and counteract slippage before it occurs, providing a level of proactive safety that is unmatched. This system’s ability to distribute torque instantaneously and precisely to where it’s needed most is a testament to GWM’s commitment to leveraging cutting-edge technology for superior off-road performance.
Moreover, GWM’s vehicles feature an adaptive suspension system that uses real-time data to adjust damping rates on the fly, smoothing out the ride over uneven surfaces and maintaining vehicle stability. This technology, combined with the robust engine management systems that optimize performance in cold weather, showcases GWM’s dedication to innovation and excellence in off-road engineering. The festival offers an array of activities designed to engage and excite enthusiasts. The closed test track, painstakingly carved out of the ice and snow, provides a controlled environment for drivers to experience the full spectrum of capabilities of GWM’s off-roaders. As they depress the accelerator, the powerful engines, meticulously optimized for cold weather performance, roar to life, delivering a seamless surge of power that propels the vehicle forward with authority. The enhanced suspension systems, equipped with long-travel shock absorbers and high-strength springs, work in tandem to absorb the impact of the uneven ice and snow, ensuring a remarkably smooth ride even over the most challenging surfaces.
One of the festival’s highlights is the Ice and Snow Obstacle Course Challenge. This adrenaline-pumping event pits drivers against a series of meticulously designed obstacles, all crafted from ice and snow. From towering ice ramps that test a vehicle’s climbing ability and suspension articulation to narrow, icy corridors that demand pinpoint steering control, the challenge is a hopeless test of both man and machine. GWM’s vehicles, with their advanced Hi4 technology and robust build, rise to the occasion, navigating the obstacles with grace and power. Spectators line the course, their cheers and applause adding to the electric atmosphere as drivers push the limits of what’s possible on the ice.
At the GWM Ice and Snow Carnival, a captivating hill-climbing challenge drew the attention of many. The TANK500 Hi4-Z, powered by its robust engine and superior off-road capabilities, successfully summited the formidable Baihupo Slope of Changbai Mountain. This feat not only demonstrated GWM’s leadership in powertrain technology but also attested to the vehicles’ reliability under extreme conditions. Additionally, models such as the TANK700, TANK400, and the 2.4T POER offered test drives on the complex icy terrain, allowing participants to experience firsthand the stability and handling of these vehicles in harsh environments, further highlighting the high performance and power of GWM’s lineup.
At the Ice and Snow Carnival press conference, GWM officially announced the establishment of the “GWM Off-Road Alliance.” This non-profit organization consists of participants from the off-road ecosystem and aims to provide users with off-road services, advice, and support. Currently, its operations are limited to China, with plans for future international expansion.
Beyond the thrilling off-road experiences, GWM also offered participants a deep dive into Chinese culture. During the festival, GWM arranged for traditional Chinese homestays, providing an authentic taste of Chinese lifestyle. Cultural workshops were also part of the experience, where attendees could learn about Chinese opera, feel the charm of this ancient art form, and engage in paper-cutting activities, creating their own artistic pieces and trying on traditional attire from China’s Northeast region. These cultural activities enriched the festival and allowed participants to gain a deeper understanding and appreciation of Chinese heritage alongside their off-road adventures.
Looking ahead, GWM plans to expand and enhance its Ice and Snow Festival in the coming years. Research and development efforts will focus on further optimizing its vehicles for extreme cold conditions, integrating new technologies that enhance safety and performance. The brand envisions a future where the festival becomes a global destination for off-road enthusiasts, attracting adventurers from around the world to experience the magic of GWM’s off-road technology in the snow.
In the spirit of continuous innovation, GWM’s recent participation in the China-Arab Motoring Media Summit at Liwa further exemplifies its commitment to redefining off-roading. In the Liwa Desert, with its challenging terrains ranging from the imposing Moreeb Dune to vast salt flats and steep slopes, GWM showcased its off-road grading system, a revolutionary concept that categorizes terrains into 10 different levels based on difficulty and risks. This structured approach ensures that off-roading is accessible to all, regardless of their driving expertise.
The principles of this grading system, proven effective in the Liwa Desert, are now being applied and further developed into 4 scenario-based criteria, including Sand, Mud, Mountain and Snow field at the Ice and Snow Festival. Each has 10 different levels to guide drivers for a safe off-road drive.
The Hi4 technology, which demonstrated its adaptability and performance in the desert, is equally vital in the winter landscape. Its capacity to adjust to varying conditions ensures optimal performance, whether navigating through the desert’s sands or the festival’s icy paths. The Hi4 technology, which proved its worth in the desert, continues to shine in the winter wonderland. Its ability to adapt to changing conditions and provide optimal performance is equally crucial when dealing with slippery ice and deep snow.
In the highly competitive automotive landscape, Great Wall Motor (GWM) has been making remarkable strides, especially in the off-road segment. From the bustling Chengdu Auto Show to the challenging sands of the Alxa Desert Rally, the intense Liwa International Off-Road Championship, and the frigid New Year’s ice and snow test race, GWM has continuously demonstrated its extraordinary charm and technological prowess, etching its mark in the annals of off-road history.
At the Chengdu Auto Show, GWM’s off-road vehicle lineup commanded significant attention with their conspicuous designs and robust engineering. The showcased advanced engine and suspension technologies proffered an alluring vista of driving experiences for off-road aficionados. In the Alxa Desert Hero Festival, GWM’s vehicles exhibited remarkable resilience against the sweltering heat and shifting dunes. The drivers maneuvered them with dexterity, while the outstanding performance of the suspension and engine systems fortified GWM’s standing in the face of such arduous conditions. During the Liwa International Off-Road Championship, pitted against international competitors, GWM distinguished itself through its state-of-the-art traction control mechanism and reinforced chassis, delivering an outstanding performance across the complex terrains.
At the GWM Off-road Day, a multitude of users had the opportunity to directly experience the formidable off-road prowess of GWM. An experienced off-road enthusiast remarked, “Throughout the diverse and challenging events of the GWM Off-road Day, the performance of GWM’s vehicles was truly remarkable. Whether ascending steep inclines or traversing intricate ice and snow impediments, the stability and handling capabilities of the vehicles surpassed my expectations by a wide margin. Notably, the Hi4 technology’s torque distribution and power output on ice and snow surfaces were flawless, instilling in me absolute confidence in GWM’s off-road capabilities. It is, without a doubt, an exemplary choice for off-road enthusiasts.” Such acclamations from users further corroborate GWM’s preeminent position and exceptional quality in the off-road sector, spurring GWM to persistently strive for progress and present more innovations and breakthroughs to the off-road community.
From the Chengdu Auto Show to the Ice and Snow Festival, along with the establishment of the Off-Road Alliance and the release of the off-road grading standard, GWM has redefined the upward trajectory of Chinese automotive brands. Demonstrating an unwavering dedication to innovation, GWM persistently endeavors to augment users’ off-road experiences. Future efforts will center on optimizing vehicle performance in extreme conditions and integrating advanced safety and performance-enhancing technologies through continuous R&D investment.
Moreover, GWM aims to collaborate closely with industry stakeholders, facilitating the standardization and orderly progression of off-road activities. By cultivating a unique Chinese off-road culture, it endeavors to enrich the domestic automotive landscape and position China as a significant exporter of automotive culture globally. With its resolute commitment and continuous exertion, GWM is poised to dominate the off-road sector and inspire a new generation of adventurers and automotive aficionados worldwide.
Learn more: https://youtu.be/IYzLmc2kSS0?si=0cLwVCaTDbux5B93
Media Contact
Organization: GWM
Contact Person: Carol Wang
Website: https://www.gwm-global.com
Email: Send Email
Country: China
Release Id: 25012522921
The post GWM, GO WITH MORE in the New Year, GWM Celebrates White New Year With its Ice and Snow Carnival appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
United States, 6th Mar 2025, – As a company with 20 years of expertise in eyewear craftsmanship, ZENOTTIC gives customers stylish, high-quality choices that are also affordable. ZENOTTIC makes prescription sunglasses and blue-light-blocking lenses that can be customized to fit the needs of a wide range of customers, such as professionals, fashion-forward individuals, and families. This brand’s goal is to make high-end items more affordable without sacrificing style or quality.
A Vision Born from Passion and Precision
Founded by industry veteran Shenghao Chen, ZENOTTIC was born from a personal journey. “Growing up, I was taught to protect my eyesight, yet life led me to rely on glasses myself,” Chen recalls. “I saw a gap in the market—consumers shouldn’t have to choose between quality, style, and price.” With over 20 years of experience in design, production, and global distribution, Chen’s team has streamlined the supply chain to deliver premium, customizable eyewear directly to consumers. ZENOTTIC’s curated collections cater to men, women, children, and seniors, offering versatile options for work, leisure, and everything in between. 
Integrated Solutions and Forward-Thinking Design
ZENOTTIC addresses eyewear industry challenges by prioritizing accessible pricing without compromising quality, rigorous inspections to ensure product consistency, and customizable lens options—including tints, prescriptions, and blue-light filtering—to meet diverse needs. The brand further bridges innovation and practicality through transition lenses with prescription customization, versatile designs for work, sports, and social settings, and weekly refreshed collections that mirror global fashion trends.
Looking Ahead: A Clear Vision for the Future
In 2025, ZENOTTIC will debut 3D virtual try-on tools and eco-friendly material lines, further cementing its commitment to sustainability and personalized experiences. The brand also plans pop-up activations in major U.S. cities, inviting consumers to engage with its “fashion-first, customer-always” ethos.
“We’re not just selling glasses—we’re crafting confidence,” says Chen. “Every pair tells a story, and we’re here to make sure it’s yours.”
Discover Your Perfect Pair
Explore ZENOTTIC’s collections at www.zenottic.com. Join the vision revolution—where clarity meets creativity.
Media Contact
Organization: ZENOTTIC
Contact
Person: Media Relations
Website:
https://www.zenottic.com/
Email:
info@zenottic.com
Country:United States
The post ZENOTTIC: Affordable, Customizable Eyewear for Every Style and Need appeared first on
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About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
United States, 6th Mar 2025, – ZM Home, an independent furniture design brand, continues to explore and innovate in the realm of home furnishings. With a focus on natural materials, minimalist aesthetics, and sustainable craftsmanship, the company integrates design and functionality to create pieces that foster a seamless connection between people and their living spaces.
ZM Home operates from its headquarters in Chengdu, China, and maintains a showroom in the United States. The company has established its own manufacturing facility and research and development team, ensuring direct oversight of the entire production process. From material selection and design to manufacturing, each step is executed with precision to maintain consistency in quality and craftsmanship. By leveraging a factory-direct model, the company streamlines production, reducing intermediaries and offering well-crafted furniture and home decor at competitive prices.
A Thoughtful Approach to Design
ZM Home follows a unique “Four-Dimensional” design philosophy, which serves as the foundation for its product development:
- Emotional Dimension – Creating furniture that fosters emotional connections and enhances everyday experiences.
- Comfort Dimension – Prioritizing ergonomic design to ensure comfort and usability.
- Natural Dimension – Emphasizing sustainability by incorporating eco-friendly materials and responsible sourcing.
- Craftsmanship Dimension – Upholding meticulous craftsmanship to deliver durable, high-quality pieces.
Diverse Collections Rooted in Tradition and Innovation
ZM Home’s furniture collections reflect a balance between traditional craftsmanship and modern design sensibilities. The company’s product lines include:
- Solid Wood Creations – Constructed using raw and solid wood to ensure durability and longevity while maintaining the material’s natural characteristics.
- Vintage and Antique Restoration – Sourcing and restoring rustic furniture from China, Southeast Asia, and Europe, preserving historical design elements while integrating them into contemporary interiors.
- Old Wood Creativity – Repurposing aged wood to create unique, character-rich pieces that celebrate craftsmanship and sustainability.
- 3D Modeling and Customization – Providing designers and clients with tailored solutions to bring personalized home visions to life.
- Material Specialization – Exploring a variety of materials, including rattan weaving, linen, lambswool, and leather, each selected for its tactile and aesthetic appeal.
- Home Decorations – Offering thoughtfully designed accessories that enhance the details of interior spaces while maintaining a balance between function and style.
Through continuous innovation and an appreciation for traditional craftsmanship, ZM Home remains dedicated to creating furniture that embodies quality, aesthetics, and sustainability.
Media Contact
Organization: ZM Home Co.
Contact
Person: Shihan Zhou
Website:
https://www.zmhome.store
Email:
info@zmhome.store
Country:United States
The post ZM Home: A Commitment to Craftsmanship, Sustainability, and Timeless Design appeared first on
Brand News 24.
It is provided by a third-party content
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warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
San Francisco, California, United States, 6th Mar 2025 – GlamAI, the app that redefines instant image and video generation with proprietary GenAI technology, reveals the key trends shaping consumer and AI artists’ preferences for GenAI-based visualization tools.
GlamAI began researching emerging trends in early 2024 and launched its product in June. The app quickly gained popularity, becoming profitable by December 2024, reaching 1 million total downloads and 300,000 monthly active users (MAU). By November 2024, it ranked #11 in the App Store’s Photo & Video category in the USA.
“Our success lies in continuously studying GenAI consumption trends and rapidly deploying cutting-edge features. Every day, we run dozens of A/B tests across a variety of features to anticipate and meet our users’ evolving needs,” said Paul Shaburov, Founder of GlamAI.
Demographic and User Profile Shifts in GenAI Usage
Initially, the GenAI boom was dominated by male, tech-savvy AI creators. However, in 2024, usage patterns shifted toward casual consumers:
- Women now comprise 55% of GlamAI users, marking a significant shift from the male-dominated early days of GenAI.
- The age range of users has expanded, with older generations experimenting with AI-powered filters and content creation.
- Mothers are increasingly using the app to enhance photos and videos of their children.
At the same time, GenAI has become a key tool for professionals, such as AI artists, content creators, and corporate marketers.
- AI artists, including digital illustrators and designers, use GlamAI to transform ideas and sketches into high-quality artwork.
- Musicians leverage AI to generate 3–4 minute music videos.
- Influencers, particularly content creators reviewing products (cosmetics, handbags, etc.), form a strong segment of paying users.
“We have AI artists with over 200K followers on our team, which helps us deliver the best experience for professional users,” Shaburov added.
- Marketers are using GlamAI for their ad campaigns, both online and offline, and for social media marketing purposes.
“We see a trend of using solutions built for individual consumers in the enterprise environment. It’s essentially a ‘Bring Your Own AI’ trend – a reincarnation of previous trends such as BYOD and the use of personal SaaS tools in the office, bypassing IT department policies and procedures. This happens because enterprise-class solution providers are too slow to catch up with AI technological development, which is happening literally every day. Small teams like ours are much faster, and this allows business users to surf on social trends with high-quality content,” Shaburov explains.
Simplification: The Rise of “One-Tap” Features
A major trend in 2024 was efficiency in content creation. Users no longer want to spend hours editing—instant results are in demand. GlamAI’s one-tap feature allows users to generate 10 different edits instantly, covering such filters as styling, beautification, kids’ image and video edits, seasonal styles (Halloween, Winter Holidays, etc.)
“There’s no longer a need to edit a photo in one app, create a video in another, and repeat the process multiple times for different styles. Now, users can generate 10 high-quality images in one tap, all within a single app,” said Shaburov.
Another high-demand feature is multi-resolution output, where users can instantly generate content in multiple formats within the same pack. GlamAI’s proprietary technology enables users to generate 10 images in a few minutes, significantly faster than competitors that take several minutes per image.
Personalization and Socialization: AI Meets UGC Trends
With over 600 filters available, users often feel overwhelmed by too many choices. To enhance user experience, GlamAI offers:
- Customized recommendations based on app usage and saved images.
- A personalized feed that adapts to user preferences.
- A social feature where users exchange filter ideas in a UGC (user-generated content) feed.
Currently, 50% of UGC feed users apply at least one filter variation inspired by other users. Data suggests that users learn better from each other’s edits rather than from GlamAI templates, driving deeper engagement.
One of the evolving behaviors among GenAI users in recent months is their approach to engaging with trendy songs and dances on TikTok and Instagram. Rather than simply replicating a viral trend, users—especially influencers—want to make their content unique. While a popular song or dance may gain traction, many prefer to modify it in their own style using AI rather than create an identical copy.
GenAI tools like GlamAI enable users to enhance trends with filters, styles, and personalized variations, making content feel fresh rather than overused.
“This behavior will definitely continue to evolve, increasing the demand for filters that allow instant and creative modifications of videos for Reels or Shorts,” added Shaburov.
A Unique Take on AI-Enhanced Trends
A surprising trend emerging in 2025 is the anti-GenAI trend. Users still want AI-enhanced images, but not in a way that looks artificial. Instead, they prefer subtle, natural-looking edits, resembling traditional photography retouching rather than obvious AI-generated content.
“This is why hyper-polished, overly smooth AI photoshoots are losing popularity, while GlamAI’s styles—designed to look ultra natural—are gaining traction,” explained Shaburov.
Popular Features and Filters of 2025
By late 2024, image-to-video functionality became the most in-demand feature. Leading the trend is the kids’ “Fashion Show” edit, where a single photo of a child transforms into videos of them walking a fashion runway in different outfits.
Despite shifts in GenAI trends, beauty and body edits remain evergreen favorites. Popular transformations include:
- Subtle beauty retouching that doesn’t appear AI-generated.
- Body shape modifications, such as adding six-packs, curves, or enhanced facial features.
Technological Trends in GenAI
The GenAI landscape is evolving rapidly. Features that seemed groundbreaking just months ago—like Sora’s AI-powered video generation—are already being surpassed by newer technologies, such as Google’s Veo 2.
“For GenAI developers, keeping up with these advancements requires balancing market exploration with proprietary development. Speed in deploying new technologies is more critical than ever,” said Shaburov.
Why GlamAI’s Insights Matter for the Industry
GlamAI’s ability to track and respond to market trends stems from extensive user research and analytics:
- Since January 2024, the team has conducted 400+ deep-dive user interviews.
- Every executive at GlamAI conducts at least one interview per day with potential or existing users.
- Analysts track viral trends on TikTok and Instagram, studying influencer adoption.
- 30 filters are tested for every 1 that is launched, ensuring only the best-performing features reach production.
- Weekly free “Style of the Day” filters are introduced to test potential viral trends.
- The UGC feed serves as an insight hub, allowing the team to analyze how users modify and apply filters.
About GlamAI
GlamAI is a San Francisco-based startup developing state-of-the-art solutions for advanced image/video transformation, creating immersive mixed-reality experiences. One of the team’s flagship products is the GlamAI Virtual Try-On, a digital cloning technology for fashion brands and online retailers that brings the “try-before-you-buy” experience to the online world. With GlamAI’s proprietary algorithms, consumers can become virtual models, wearing the outfits they are considering for purchase, making shopping both magical and personalized.
Media Contact
Organization: GlamLabs
Contact Person: Kseniya Zaharova
Website: https://glam.ai/
Email: kzaharova@glam.ai
City: San Francisco
State: California
Country: United States
Release Id: 06032524765
The post The Future of AI Creativity: GlamAI Identifies Key GenAI Trends for 2025 appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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