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GWM, GO WITH MORE in the New Year, GWM Celebrates White New Year With its Ice and Snow Carnival

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China, 25th Jan 2025 – As the winter chill sets in and the world transforms into a glistening wonderland, Great Wall Motor (GWM) takes center stage at its spectacular Ice and Snow Off Road Carnival, reaffirming its prowess in the off-road domain and captivating enthusiasts from all over the world.

The festival grounds are a playground of ice and snow, meticulously designed to test the limits of GWM’s off-road vehicles. Here, the latest models, equipped with state-of-the-art Hi4 tech family, are ready to take on the frigid challenges.

At the heart of GWM’s display is the Hi4 T Strong Off-Road Vehicle Family. The TANK series, including the TANK 300, 400, 500, and 700, along with the second-generation H9 and an array of pickup trucks like the GWM POER  2.4T – Off-Road POER and SAHAR POER, dominate the scene. These vehicles, purpose-built for extreme conditions, feature advanced systems that come to life in the snow.

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The Hi4 technology integrated into these off-roaders represents a pinnacle of automotive engineering. Its intelligent hybrid four-wheel-drive system operates with a level of sophistication that is truly awe-inspiring. As the vehicles glide effortlessly over the icy surfaces, the system is in a constant state of vigilance, monitoring every minute change in the terrain and driving conditions. In the blink of an eye, it can make instantaneous adjustments to the torque distribution between the front and rear axles. For instance, during a sharp, high-speed turn on the slippery ice, it can precisely calculate and send the optimal amount of torque to the outside wheels, ensuring the vehicle maintains its intended path with unerring precision, effectively preventing any hint of fishtailing. This remarkable level of responsiveness instills drivers with the confidence to navigate even the most treacherous ice paths with ease and composure.

The Hi4 system’s sophisticated algorithms work in tandem with the vehicle’s dynamic stability control to predict and counteract slippage before it occurs, providing a level of proactive safety that is unmatched. This system’s ability to distribute torque instantaneously and precisely to where it’s needed most is a testament to GWM’s commitment to leveraging cutting-edge technology for superior off-road performance.

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Moreover, GWM’s vehicles feature an adaptive suspension system that uses real-time data to adjust damping rates on the fly, smoothing out the ride over uneven surfaces and maintaining vehicle stability. This technology, combined with the robust engine management systems that optimize performance in cold weather, showcases GWM’s dedication to innovation and excellence in off-road engineering. The festival offers an array of activities designed to engage and excite enthusiasts. The closed test track, painstakingly carved out of the ice and snow, provides a controlled environment for drivers to experience the full spectrum of capabilities of GWM’s off-roaders. As they depress the accelerator, the powerful engines, meticulously optimized for cold weather performance, roar to life, delivering a seamless surge of power that propels the vehicle forward with authority. The enhanced suspension systems, equipped with long-travel shock absorbers and high-strength springs, work in tandem to absorb the impact of the uneven ice and snow, ensuring a remarkably smooth ride even over the most challenging surfaces.

One of the festival’s highlights is the Ice and Snow Obstacle Course Challenge. This adrenaline-pumping event pits drivers against a series of meticulously designed obstacles, all crafted from ice and snow. From towering ice ramps that test a vehicle’s climbing ability and suspension articulation to narrow, icy corridors that demand pinpoint steering control, the challenge is a hopeless test of both man and machine. GWM’s vehicles, with their advanced Hi4 technology and robust build, rise to the occasion, navigating the obstacles with grace and power. Spectators line the course, their cheers and applause adding to the electric atmosphere as drivers push the limits of what’s possible on the ice.

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At the GWM Ice and Snow Carnival, a captivating hill-climbing challenge drew the attention of many. The TANK500 Hi4-Z, powered by its robust engine and superior off-road capabilities, successfully summited the formidable Baihupo Slope of Changbai Mountain. This feat not only demonstrated GWM’s leadership in powertrain technology but also attested to the vehicles’ reliability under extreme conditions. Additionally, models such as the TANK700, TANK400, and the 2.4T POER offered test drives on the complex icy terrain, allowing participants to experience firsthand the stability and handling of these vehicles in harsh environments, further highlighting the high performance and power of GWM’s lineup.

At the Ice and Snow Carnival press conference, GWM officially announced the establishment of the “GWM Off-Road Alliance.” This non-profit organization consists of participants from the off-road ecosystem and aims to provide users with off-road services, advice, and support. Currently, its operations are limited to China, with plans for future international expansion.

Beyond the thrilling off-road experiences, GWM also offered participants a deep dive into Chinese culture. During the festival, GWM arranged for traditional Chinese homestays, providing an authentic taste of Chinese lifestyle. Cultural workshops were also part of the experience, where attendees could learn about Chinese opera, feel the charm of this ancient art form, and engage in paper-cutting activities, creating their own artistic pieces and trying on traditional attire from China’s Northeast region. These cultural activities enriched the festival and allowed participants to gain a deeper understanding and appreciation of Chinese heritage alongside their off-road adventures.

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Looking ahead, GWM plans to expand and enhance its Ice and Snow Festival in the coming years. Research and development efforts will focus on further optimizing its vehicles for extreme cold conditions, integrating new technologies that enhance safety and performance. The brand envisions a future where the festival becomes a global destination for off-road enthusiasts, attracting adventurers from around the world to experience the magic of GWM’s off-road technology in the snow.

In the spirit of continuous innovation, GWM’s recent participation in the China-Arab Motoring Media Summit at Liwa further exemplifies its commitment to redefining off-roading. In the Liwa Desert, with its challenging terrains ranging from the imposing Moreeb Dune to vast salt flats and steep slopes, GWM showcased its off-road grading system, a revolutionary concept that categorizes terrains into 10 different levels based on difficulty and risks. This structured approach ensures that off-roading is accessible to all, regardless of their driving expertise.

The principles of this grading system, proven effective in the Liwa Desert, are now being applied and further developed into 4 scenario-based criteria, including Sand, Mud, Mountain and Snow field at the Ice and Snow Festival. Each has 10 different levels to guide drivers for a safe off-road drive.

The Hi4 technology, which demonstrated its adaptability and performance in the desert, is equally vital in the winter landscape. Its capacity to adjust to varying conditions ensures optimal performance, whether navigating through the desert’s sands or the festival’s icy paths. The Hi4 technology, which proved its worth in the desert, continues to shine in the winter wonderland. Its ability to adapt to changing conditions and provide optimal performance is equally crucial when dealing with slippery ice and deep snow.

In the highly competitive automotive landscape, Great Wall Motor (GWM) has been making remarkable strides, especially in the off-road segment. From the bustling Chengdu Auto Show to the challenging sands of the Alxa Desert Rally, the intense Liwa International Off-Road Championship, and the frigid New Year’s ice and snow test race, GWM has continuously demonstrated its extraordinary charm and technological prowess, etching its mark in the annals of off-road history.

At the Chengdu Auto Show, GWM’s off-road vehicle lineup commanded significant attention with their conspicuous designs and robust engineering. The showcased advanced engine and suspension technologies proffered an alluring vista of driving experiences for off-road aficionados. In the Alxa Desert Hero Festival, GWM’s vehicles exhibited remarkable resilience against the sweltering heat and shifting dunes. The drivers maneuvered them with dexterity, while the outstanding performance of the suspension and engine systems fortified GWM’s standing in the face of such arduous conditions. During the Liwa International Off-Road Championship, pitted against international competitors, GWM distinguished itself through its state-of-the-art traction control mechanism and reinforced chassis, delivering an outstanding performance across the complex terrains.

At the GWM Off-road Day, a multitude of users had the opportunity to directly experience the formidable off-road prowess of GWM. An experienced off-road enthusiast remarked, “Throughout the diverse and challenging events of the GWM Off-road Day, the performance of GWM’s vehicles was truly remarkable. Whether ascending steep inclines or traversing intricate ice and snow impediments, the stability and handling capabilities of the vehicles surpassed my expectations by a wide margin. Notably, the Hi4 technology’s torque distribution and power output on ice and snow surfaces were flawless, instilling in me absolute confidence in GWM’s off-road capabilities. It is, without a doubt, an exemplary choice for off-road enthusiasts.” Such acclamations from users further corroborate GWM’s preeminent position and exceptional quality in the off-road sector, spurring GWM to persistently strive for progress and present more innovations and breakthroughs to the off-road community.QER_3872-opq3429797213

From the Chengdu Auto Show to the Ice and Snow Festival, along with the establishment of the Off-Road Alliance and the release of the off-road grading standard, GWM has redefined the upward trajectory of Chinese automotive brands. Demonstrating an unwavering dedication to innovation, GWM persistently endeavors to augment users’ off-road experiences. Future efforts will center on optimizing vehicle performance in extreme conditions and integrating advanced safety and performance-enhancing technologies through continuous R&D investment.

Moreover, GWM aims to collaborate closely with industry stakeholders, facilitating the standardization and orderly progression of off-road activities. By cultivating a unique Chinese off-road culture, it endeavors to enrich the domestic automotive landscape and position China as a significant exporter of automotive culture globally. With its resolute commitment and continuous exertion, GWM is poised to dominate the off-road sector and inspire a new generation of adventurers and automotive aficionados worldwide.

Learn more: https://youtu.be/IYzLmc2kSS0?si=0cLwVCaTDbux5B93

Media Contact

Organization: GWM

Contact Person: Carol Wang

Website: https://www.gwm-global.com

Email: Send Email

Country: China

Release Id: 25012522921

The post GWM, GO WITH MORE in the New Year, GWM Celebrates White New Year With its Ice and Snow Carnival appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

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6C666.com, Inc. Engages in Strategic Talks with Leading Financial Institutions to Accelerate Global Market Expansion

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Brasília, Brazil — Global financial entertainment service platform 6C666.com, Inc. has announced that it is engaging in strategic discussions with multiple top-tier financial institutions to further accelerate its global market expansion plans. This initiative marks a significant step in the company’s internationalization efforts and injects new momentum into its overall competitiveness in the global entertainment and financial services industries.

Founded in 2021 in the United States, 6C666.com, Inc. holds comprehensive business qualifications and currently operates in eight countries, covering areas such as online gaming and video streaming. As an industry-leading platform, the company has rapidly gained global recognition through its efficient and secure transaction system and deep understanding of user needs, establishing itself as a key player in the financial entertainment sector.

Strengthening Global Partnerships

The core objective of these strategic discussions is to establish long-term partnerships with leading financial institutions, leveraging professional financial services and resources to further enhance security systems and improve the global user experience. The CEO of 6C666.com, Inc. stated:

“Globalization is a key direction for our future development. Collaborating with top financial institutions will enable us to better serve users worldwide while enhancing our overall operational efficiency and market competitiveness.”

Recognizing the dual importance of user experience and market reach in an increasingly competitive international landscape, 6C666.com, Inc. aims to achieve breakthroughs in the following areas through its partnerships with financial institutions:

  • Strengthening data security and risk management
  • Expanding and optimizing localized services

By leveraging the expertise of financial institutions, 6C666.com, Inc. is committed to providing an enhanced experience for users worldwide.

Entry into the Brazilian Market

As part of its global expansion strategy, 6C666.com, Inc. has officially entered the Brazilian market. Through partnerships with local institutions, the company aims to provide a broader range of products and services, contributing to economic growth and job creation in Brazil. The platform will focus on promoting video streaming and online gaming services, attracting more users and creating additional revenue opportunities through flexible collaboration models.

Commitment to Corporate Social Responsibility

While expanding its business, 6C666.com, Inc. places high importance on corporate social responsibility. As part of its global expansion efforts, the company integrates sustainable development principles into all new market initiatives, supporting local social projects and creating long-term value for communities.

A Milestone in Globalization Strategy

This strategic engagement with top financial institutions marks a significant milestone in 6C666.com, Inc.’s globalization journey. By enhancing technology, services, and market strategies, the company is dedicated to building a more efficient, fair, and secure financial entertainment platform, delivering greater value to users worldwide, and setting a new industry benchmark.

As globalization accelerates, the future of 6C666.com, Inc. is highly anticipated.

Company Name: 6C666.com, Inc.
Website: https://6c666.com

Media Contact
Company Name : 6C666.com, Inc.
Email Id : cs@6c666.com
Company Address : 1331 17th Street, Denver, Colorado 80202, EUA
Company Website : https://6c666.com

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Scottsdale Jazz Festival to celebrate International Jazz Day and honor Quincy Jones

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RnR featuring Rick Braun & Richard Elliot Early Bird Tickets are Now on Sale at scottsdalejazzfest.org. The duo RnR is among the performers at the Scottsdale Jazz Festival on April 26.

SCOTTSDALE, Ariz. — Mark your calendars for an unforgettable evening of music, culture and community as the Scottsdale Jazz Festival returns on Saturday, April 26, 2025, at Scottsdale Civic Center. 

Now in its 14th year, the Scottsdale Jazz Festival aligns with UNESCO’s International Jazz Day, this time paying a special tribute to legendary musician and producer Quincy Jones, who died in November. Organized under the visionary leadership of William “Doc” Jones, the festival continues to cement Scottsdale’s reputation as a vibrant cultural destination. 

“Several years ago, at the request of the legendary Herbie Hancock, I founded the Scottsdale Jazz Festival to support UNESCO’s International Jazz Day,” Jones said. “Our mission has always been clear: to unite our state around this incredible genre and celebrate its rich history and cultural significance.” 

The Arizona Legislature has officially proclaimed April as Jazz Appreciation Month and recognized April 30 as International Jazz Day. 

Set against the verdant backdrop of Scottsdale Civic Center, this year’s festival promises to be a spectacular celebration of jazz in all its forms. Enthusiasts will experience a dynamic lineup, featuring celebrated artists, such as Richard Elliot and Rick Braun, who will perform together as the electrifying duo RnR. Known for their signature sounds and showmanship, they are sure to deliver a thrilling experience for the audience. 

Dan Pinson, a woodwind master and music educator, will also appear at the festival with his All-Star Band, featuring David Baradic, a former pianist with the Quincy Jones Orchestra, two-time Grammy winning bassist Mel Brown and John Herrera, a Grammy-nominated producer and drummer. 

“We’ll perform songs from Quincy Jones and David Sanborn, one of Quincy’s frequent collaborators,” Pinson said. “I hope you’ll join us for a day of great music from some stellar artists!” 

The stage will also welcome Carlos Rivas Y Mex-sal, featuring Luisito Rosario, and Nayo Jones of the Nayo Jones Experience, whose soulful voice and captivating presence have frequently dazzled Scottsdale audiences. 

This year’s festival is the first in a groundbreaking partnership between the Scottsdale Jazz Festival and Scottsdale Arts. This collaboration is set to bring an even greater level of sophistication and excellence to the event, building on the festival’s history of success. 

“For almost a decade, Scottsdale Arts and the Scottsdale Civic Center campus have hosted this important annual event,” said Dr. Gerd Wuestemann, president and CEO of Scottsdale Arts. “We are thrilled to have taken this partnership to the next level by joining forces with Doc Jones and working together to build Scottsdale Jazz Festival into a major destination event for music and jazz lovers from around the Valley, the Southwest and beyond.” 

The Scottsdale Jazz Festival has become one of the most anticipated cultural events in the region, drawing a diverse audience from across Arizona, Canada and Mexico. Over the years, it has consistently sold out, with last year’s festival turning away countless attendees at the gates. The event not only showcases world-class jazz performances, but it also fulfills a key objective for the City of Scottsdale: extending the shoulder period of tourism after Spring Training.

Beyond its entertainment value, the festival has a deeply rooted commitment to community enrichment. A cornerstone of its mission is to inspire young people to learn, play and appreciate jazz. Through grassroots efforts led by Doc Jones and community supporters like jeweler Alfredo Molina and Don Fenstermaker, the Scottsdale Jazz Festival has become a symbol of cultural pride and artistic innovation. 

Unlike commercially driven festivals, the Scottsdale Jazz Festival is a grassroots-organized event, fueled by passion and a desire to make jazz accessible to everyone. The festival’s history of success is a testament to its organizers’ dedication and vision and the Scottsdale community’s unwavering support. 

Attendees will experience diverse jazz styles, from Latin and blues to New Orleans and contemporary sounds. The outdoor setting at the Scottsdale Civic Center will provide the perfect ambiance for this immersive cultural experience as the festival continues to honor the rich legacy of jazz while creating new opportunities for connection and celebration. 

“Jazz is more than just music; it reflects our national identity and creativity,” Jones said. “However, its presence in our communities is dwindling, and we must act now to ensure its revival. The Scottsdale Jazz Festival has worked tirelessly to bring together musicians, educators and fans from all walks of life to honor and promote jazz in Arizona.” 

Tickets are expected to sell out quickly, so don’t miss your chance to be part of this extraordinary event. Visit ScottsdaleJazzFest.org or call 480-499-8587 for tickets and event information. Scottsdale Civic Center is located at 7380 E. 2nd Street, Scottsdale, AZ 85251. 

The Scottsdale Jazz Festival thanks the following 2025 sponsors: Yrefy, LLC (Title); Molina Fine Jewelers; City of Scottsdale; Crescent Crown; Arizona Informant; Fearless Creative; and Scottsdale City Lifestyle. 

INTERNATIONAL JAZZ DAY AZ FOUNDATION 

For 12 years, the International Jazz Day AZ Foundation, a 501(c)(3) organization, has partnered with UNESCO and Herbie Hancock’s global International Jazz Day to promote jazz as a vital aspect of America’s cultural heritage. Led by William “Doc” Jones, the organization’s commitment to this cause seeks to engage and unify the state of Arizona in celebrating International Jazz Day. Scottsdale is Arizona’s host city for this annual celebration with the Scottsdale Jazz Festival. 

SCOTTSDALE ARTS 

Through its dynamic partnership with the city of Scottsdale, the nonprofit Scottsdale Arts creates diverse, inspired arts experiences and outreach opportunities for the community while fostering active engagement with the arts among individuals, businesses, educational institutions and government agencies. Since its founding in 1987, Scottsdale Arts has grown into a regionally and nationally significant, multidisciplinary arts organization, offering an exceptional variety of programs for both residents and visitors through Scottsdale Center for the Performing Arts, Scottsdale Museum of Contemporary Art, Scottsdale Public Art, Scottsdale Arts Learning & Innovation, Canal Convergence and Civic Center LIVE. 

Youtube Channel Link: https://www.youtube.com/shorts/bC7dxUJtwFc

MEDIA: For interviews, photos or additional information, please contact:

Alicia Haygood 

Marketing Manager 

International Jazz Day AZ Foundation 

Email: Alicia@Michelle.media

Phone: 770-827-0844 

Brian Passey 

Senior Communications Manager 

Scottsdale Arts 

Email:  BrianP@ScottsdaleArts.org 

Phone: 480-874-4626 

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Shakira Lasisi: A Transformative Leader in Civil Rights Advocacy and Workplace Inclusion

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Washington, DC– In a world where equity and fairness remain critical yet challenging ideals, Shakira Lasisi emerges as a transformative leader, bridging the realms of civil rights advocacy and human resources consulting. As a dedicated civil rights activist, Diversity, Equality, and Inclusion (DEI) Officer, and HR Executive, Shakira is reshaping narratives around diversity, inclusion, and anti-discrimination with her expertise, passion, and unwavering commitment to justice.

A Journey Fueled by Education and Experience

Shakira’s remarkable journey is grounded in a strong academic foundation. She earned her Bachelor’s degree in Political Science from Temple University, where she first developed her passion for advocacy and policy reform. Recognizing the importance of understanding human behavior and psychology in fostering inclusive environments, she pursued a Master’s degree in Psychology from Walden University. 

Additionally, Shakira honed her professional skills with a Human Resources certificate specializing in Diversity and Inclusion.

These qualifications empower Shakira to approach her work with a nuanced understanding of the systemic challenges individuals face, both within society and the workplace. She has cultivated a unique perspective that combines legal advocacy, policy development, and people-centered strategies to create impactful change.

Bridging Activism and Corporate Strategy

As an HR Executive and DEI Officer, Shakira’s mission is clear: to foster workplaces where diversity is celebrated, inclusion is prioritized, and discrimination is eradicated. Her work spans developing equitable hiring practices, training leadership teams on unconscious bias, and establishing organizational cultures rooted in respect and understanding.

“Inclusion is not just a checkbox or a corporate trend—it’s a moral and organizational imperative,” Shakira explains. “When employees feel valued for their unique perspectives and experiences, organizations thrive. My goal is to ensure that no one is left behind.”

Shakira’s civil rights activism is an extension of her professional endeavors. As a proud member of the NAACP, she tirelessly advocates for marginalized communities, leveraging her voice to address systemic inequities and challenge discriminatory practices. Whether through public speaking, community organizing, or policy reform, Shakira stands at the forefront of the fight for justice.

A Vision for Lasting Impact

Through her work, Shakira has become a trusted voice and advisor for organizations seeking to align their values with meaningful action. Her ability to weave together the complexities of legal advocacy, organizational psychology, and human resources has positioned her as a thought leader in both the public and private sectors.

Her initiatives focus on:

Legal Advocacy: Collaborating with legal teams to ensure compliance with anti-discrimination laws and promoting fairness in employment practices.

Diversity and Inclusion Training: Educating employees and leadership teams on cultural competence, unconscious bias, and inclusive communication.

Policy Development: Crafting actionable policies that address inequities and promote transparency and accountability.

Community Engagement: Partnering with organizations and stakeholders to create opportunities for underrepresented groups and amplify marginalized voices.

Shakira’s Call to Action

Shakira’s impact extends beyond the workplace; she envisions a world where diversity is embraced and equity is the norm. Her work challenges individuals and organizations to rethink outdated practices and take bold steps toward creating truly inclusive environments.

“For me, this work is personal,” Shakira reflects. “I’m driven by the belief that everyone deserves equal access to opportunities, dignity, and respect. When we uplift one another, we create stronger, more resilient communities and workplaces.”

Get Involved

To learn more about Shakira Lasisi’s work, request her expertise as a consultant, or book her for speaking engagements, please contact 609-200-9037 or kira@xmsmanagement.info 

About Shakira Lasisi

Shakira Lasisi is a Civil Rights Activist, Human Resources Executive, and Diversity, Equality, and Inclusion Officer with a focus on legal advocacy, workplace anti-discrimination, and fostering inclusive cultures. A member of the NAACP, Shakira holds a Bachelor’s degree in Political Science from Temple University, a Master’s degree in Psychology from Walden University, and an HR certificate specializing in Diversity and Inclusion. Her mission is to create equitable environments where everyone has the opportunity to thrive.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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