From September 26 to 28, the 2021 International Conference of Mountain Tourism and Outdoor Sports (MTOS) and the 16th Guizhou Tourism Industry Development Conference, with the theme of “Deepening Industry Integration to Improve Tourism Quality”, will be held in Tongren city, Guizhou province, and people from all over the world including representatives of internationally renowned cultural and tourism enterprises, internationally renowned mountain tourism experts and scholars, representatives of relevant international tourism alliance and organizations, and well-known domestic and foreign savvy travelers and sportsmen will attend the conferences. With the Covid-19 epidemic hitting the global economy,  holding of the conferences is of great significance to bolstering confidence in global tourism market and contributing to the recovery of tourism industry.

Sponsored by the Ministry of Culture and Tourism of the People’s Republic of China, General Administration of Sport of China, and the People’s Government of Guizhou Province, the conferences are the first  time that the MTOS and Guizhou Tourism Industry Development Conference are jointly organized. The MTOS was held for the first time in 2015 and has been successfully held for five years in Guizhou province, which is currently the only national and international summit with the theme of mountain tourism in China. The MTOS has constantly achieved good results, and its international influence has continued to increase. It has become an important window for the world to understand Guizhou. The Guizhou Tourism Industry Development Conference is a conference held by Guizhou to promote the development of the province’s tourism industry. So far, the conference has been held for fifteen years, helping to develop many characteristic tourism brands across Guizhou.

Compared with previous conferences, this year’s “Two Conferences in tourism “of Guizhou province have four features, namely more precise in terms of strategies, more open in terms of forms, more comprehensive in terms of integration, and more distinctive in terms of content. The conferences take mountain health and wellness tourism as the basic orientation to promote the development of tourism in Guizhou, so as to better develop the “mountain” tourism featuring ecology, ethnic groups, countryside, etc.

Rich and varied activities are arranged for the conferences, including Guizhou Cultural and Tourism Industry Investment Attraction Conference, the OSEI Xingyi Guizhou 2021, a series of cultural and tourism industry matching exhibitions, in-depth inspections of tourism products, and a series of sports activities. The activities above cover various high-quality cultural and tourism resources and forms of business in Guizhou province, involving cultural tourism, health tourism, business tourism, sports tourism, night economy and other industries, aiming at comprehensively deepening the integration of culture and tourism and forming a diversified and integrated tourism industry where multiple industries co-exist and in the province through continuous exploration of a high-quality integrated development featuring “tourism + multi-industry”.

The conferences focus on building a high-end exchange platform for the innovative development of international mountain tourism. The Dialogue among Famous Mountains (Fanjing Mountain) in the World will invite internationally renowned experts and scholars to conduct on-site exchanges and discuss the building of a new pattern of mountain tourism where man and nature coexist harmoniously, aiming at opening up a new frontier of mountain hot spring health and wellness tourism. The International Mountain Tourism Alliance (IMTA), the world’s first international organization based on mountain tourism, will release the “World Tourism Famous Mountains Classification and Evaluation System”, “International Mountain Hiking Travel Guide” (Chinese version), and “Guidelines for the Construction of International Mountain Hot Spring Health and Wellness Tourism Demonstration Base” during the conferences, announce the first batch of international hiking demonstration sites, sign the “International Mountain Hot Spring Health and Wellness Tourism Cooperation Memorandum”, etc.

Guizhou province boasts extremely rich and diversified mountain tourism resources. In recent years, Guizhou province has gradually explored a path for the development of mountain tourism with its own characteristics. The mountain tourism economy has become an important driving force for the economic development of the whole province. This year’s “Two Conferences in tourism” will further lay a solid foundation for Guizhou province to implement tourism industrialization and in a high-quality manner build a colorful Guizhou as a major province of tourism.