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Grain Yield Increase and Disaster Reduction by “Fen long” Technology Invented in China Contributing to Improve the Better Future of Human Being

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Editors Note:

In recent years, natural disasters such as drought and waterlogging occur frequently. Climate warming has triggered various disasters that affect existence, which has brought unprecedented challenges to grain production, ecological environment and world peace maintenance. “Fen long” technology, the new method of farming invented by Wei Benhui, the Chinese inventor, can help to solve these problems in the world to a certain extent and make the human future better by multiple using “5 kinds of resources”, soil and its cubic natural rainfall, oxygen, temperature, humidity and solar energy.

In August 2021, the yield of highland barley in the saline-alkali soil, which was transformed by “smash-ridging” technology in Zangzhong Village, Zhaqi Town, Zhanang County, Shannan City, Tibet, China, the roof of the world, increased by 38.67%. The highland barley yield of smash ridging sand soil farmland in Kemai Community, Changzhu Township, Naidong District, increased by 1121.73 kg, with 25.43% of increase range, and the straw yield also increased by more than 20%. Peng Xinhua, the researcher of Nanjing Institute of Soil Science, Chinese Academy of Sciences has implemented smash-ridging sweet potato experiment in Jiangxi Province, and the result was that the yield increased by 89% to 117%. The maximum production increase of wheat of heavy coast saline-alkali soil in Dongying City, Shandong Province was 154.22% after being transformed by “smash-ridging” technology. The production increase of cotton of heavy saline-alkali soil in Yuli County, Xinjiang Autonomous Region was yet 81.17% in the fourth year after being transformed by “smash-ridging” technology. Over the past decade, “smash-ridging” technology was applied to nearly 50 kinds of crops such as rice, corn and wheat in 28 provinces such as Guangxi and Xinjiang, and no more rich water, pesticide or other production costs was required while the production increase was generally 10% to 50%, the quality was improved by 5% and the increase production in saline-alkali soil was 20% to 100% after transformation. Experts estimated that, the natural disaster such as waterlogging, drought, high temperature and low temperature may be reduced by more than 20%, and soil environment improvement,and crop biomass increase will reduce carbon by more than 10% and increase  ground air humidity by 10%.

Invented by Wei Benhui from Guangxi Academy of Agricultural Sciences, “smash-ridging” technology is a major new method of farming, which can realize a new round of production increase, quality improvement, water conservation, disaster reduction, carbon reduction and sustainable development of agriculture and contribute to widen the space of human existence and development.

In March 2021, “smash-ridging” technology was shown on the world’s No. 1 screen in Times Square, which stated that the smash ridging agricultural machinery and smash ridging farming that would not mess the soil layers for ultra deep ploughing had broken through worldwide problems such as “physical” production increase of agriculture and physical transformation of saline-alkali soil. “Smash-ridging” technology which has shocked the world is common technology, common welfare and common wealth of all mankind.

The advert of “smash-ridging” technology marks that the world has ushered in a very rare new agricultural revolution. The technology is simple, widely applied and sustainable for hundreds of years. It has realized increase of grain production and decrease of disaster to benefit human being.

1. Creating subversive fifth farming mode, which is worldwide used

“Smash-ridging” technology is named after vertical burying, high-speed rotary-cut smash soil, ridge and suspend by using spiral, hollow and other “drill” farming tools invented by Wei Benhui, instead of the “plow” which has been used for 5,500 years. “Smash-ridging” technology has become the fifth efficient farming mode after slash-and-burn cultivation, man power, animal power and tractor ploughing in the history of human farming. “Smash-ridging” technology structured “smash-ridging agriculture” technology system that matches smash-ridging agricultural machinery, smash-ridging farming and smash-ridging cultivation and overturned traditional farming way and agricultural production technical philosophy by using the scientific concept of “ultra deep ploughing and deep loosening the soil without messing the soil layers”. The worldwide universal technology expands the space for human existence and development, and its scientific connotation and characteristics are as below:

First of all, fully excavate natural resource utilization that the earth feeds human being. With 5 kinds of natural resources, soil, the grain producer which the mankind survives on, natural rainfall, oxygen, temperature and humidity and solar energy, once more multiple positive utilization can be realized on the basis of existent farming and agricultural utilization to promote a new round of agricultural production increase, quality improvement, water conservation, disaster reduction, carbon drop and sustainable development.

Secondly, trigger deepening utilization of the surface soil of earth with a light force. Loosened soil increases several times over., and most of soil is granular, and granular structure surface is smooth. Unit weight decreases by 10% to 20%, and available nutrient increases by 10% to 30%. Basic fertility improves by 10% to 30%, and applying quantity of chemical fertilizer for planting crop can reduce by more than 10%.

Thirdly, create cultivated land reservoir with loosened soil and expanded volume. Natural rainfall reserves approximately double, which provides conditions for human being to utilize rainwater and snow water again. Soil porosity enlarges approximately and oxygen increase approximately by one time. Soil microbial community and quantity increase by almost multiple times.

Fourthly, create soil ecological environment that is suitable for crop growth. Smash ridging cultivation requires soil ecological environment with balanced water, fertilizer, gas and heat. The crop takes roots in the earlier stage, strengthens in the medium stage and becomes powerful in the later stage. It features production increase and quality improvement with resistant to drought, high and low temperature. The root system is particularly developed with fibrous root increasing and activity strengthening. The photosynthetic efficiency improves by 10% to 30%, and the stress resistance such as drought and high and low temperature improves by approximately 20%, while  biomass increases by 20% to 30%.

Fifthly, create suitable environment for crops based on ecological conditions in which high agricultural yield is still available and consumption of agricultural “chemicals” is achievable even the consumption of fertilizer and pesticide can be reduced by more than 10% and some plastic mulch can be reduced. Some of polluted soil can be “purified itself”. For example, reduction of heavy metal pollution (reduction of cadmium content of rice) is a physical effect that other chemical means can hardly match.

Sixthly, realize no ecological area or crop variety limit. Almost all crops and some traditional Chinese medicinal materials in rice field, dry land and even saline-alkali soil can be applied to from Hainan Province at low latitude (18°N) to Xinjiang and Heilongjiang at high latitude (45° to 50°N), from Beihai of Guangxi at low altitude (10 to 15 metres) to Shigatse of Tibet at high altitude (over 4,000 metres), which indicates that there is no obvious limit on ecological area or crop variety, and it can be generally used in the world.

2. Application in China’s cultivated land and saline-alkali soil in 2021, with outstanding results

Test on smash ridging has been implemented in many places of China, and the result showed that comparing with traditional cultivation, the yield of rice increased by 15.5%, that of corn increased by 12.26%, and that of peanut increased by 8.05% with no fertilization.

“Smash ridging” technology has been applied to 50 kinds of crops such as rice, corn, wheat and potato in 28 provinces all over China for more than a decade, and production increase achieved 10% to 50%, and production increase in saline-alkali soil after being transformed achieved 20% to 100% with no increasing fertilization or irrigation volume. There are many cases of production increase in various places. In Yuanjiang City of Hunan Province, yield of smash ridging rice increased by 26.5% in that year, and it still increased by 12% in the fourth year after the first smash ridging cultivation. The yield of smash ridging wheat in Fuping, Shaanxi Province increased by 29.9%, and that of the second crop of corn increased by 34.89%. The average production increase of rained farming sugarcane was 32.5%.

In 2021, the cases of production increase with “smash-ridging” technology occurred frequently, and the results are outstanding.

Firstly, rice production continuously increases with smash-ridging technology. Yaoguao Town, Longhui County, Hunan Province used to be the breakthrough point where Academician Yuan Longping’s hybrid rice yields reached 900 kg per mu. In April 2014, “smash-ridging” cultivation was implemented, and the yield of hybrid rice increased by 25% in that year. It has been the 8th year since “smash ridging” technology was implemented, but the yield of hybrid rice is expected to increase by 10% or so. The yield of second crop of rice after rice smash ridging was implemented in Yongan Village, Shifu Town, Nanning City, Guangxi Autonomous Region increased by 9.5%.

Secondly, smash ridging water conservation and continuous high yield lasted for many years. In 2021, the third year after “smash-ridging” technology was implemented in Yanshan, Cangzhou City, Hebei Province, the yield of wheat with water conservation increased by 18% with irrigation reduction by nearly 2,000 cubic metres per hectare. In 2021, the sixth year after “smash-ridging” technology was implemented in Fanjiazhai Village, Guyang Town, Lankao County, Henan Province, the yield of wheat increased by 10.3%.

Thirdly, smash-ridging agriculture and saline alkali soil transformation in highland region. As previous statement, the yield of highland barley of saline alkali soil in Tibet, the roof of the world, increased by 38.67%, that of highland barley of sand soil cultivated land with “smash-ridging” technology increased by 25.43%, that of highland barley straw increased by more than 20%, which can effectively solve the problem of lack of grain and feed in Tibet.

Fourthly, the history of high yield of sugarcane in a large area with smash-ridging technology was made. “Smash-ridging” technology “145” demonstration base for planting sugarcane was built in Guangxi Academy of Agricultural Sciences. On March 6, 2021, upon experts’ acceptance, it increased by 38.3% than conventional cultivation. “Smash-ridging” technology “145” demonstration in Binyang of Guangxi, is expected to make history of green ecological high yield of sugarcane in a large area with entire mechanization to bring a sample for China’s and the world’s sugarcane planting technology.

3. Increasing grain yield and decreasing disaster by conforming to the nature, and all the mankind getting a better future

The best living quality and survival and development environment with abundant and tasteful food, fresh air and visible blue sky and cloud are mankind’s good wishes.

The earth is endowed with 5 kinds of inexhaustible natural resources, soil and its stereoscopic spatial natural rainfall, oxygen, temperature and humidity and solar energy. Soil is the “producer” of grain and other agricultural products the human being survives on and the “regulator” of natural environment to relieve drought, waterlogging and other natural disasters. In order to realize the above dreams, human being has to profoundly comprehend and properly utilize the “5 kinds of natural resources”, which is the fundamental obedience to the rules of resource utilization for mankind’s survival. For a country, the more proper utilization rate of “the 5 kinds of natural resources” of the stereoscopic space, the more secure grain and ecology in the country, the more fortunate of national life, which is also in this way for all the world and all the mankind.

The core of “smash-ridging” technology is to multiply sound utilization of the above “5 kinds of natural resources”. Its pioneering scientific contribution is based on the principle of “ultra deep cultivation and deep loosening (by utilizing the soil resources of plough sole which human being has not utilized yet), loosening soil at original site, granular soil, once off completion of soil preparation., and no tillage or light tillage for conservation tillage for years”. Meanwhile, “smash-ridging” technology is almost applied to various land resources including cultivated land and saline alkali soil so that agricultural available resources have expanded substantially. Furthermore, yield increase can be maintained with properly reducing fertilization. Additionally, it is easy to popularize and apply, and it is merely to replace tractor “plough” cultivation with smash ridging “drill”. Rice field is 25 cm deep, and dry land is 35 cm deep, and saline alkali soil is 40 cm deep. Expected effect is achievable with no excessive input or technical instruction required.

Wei Benhui said that invention of spiral and hollow “drill” tillage implements would certainly bring a major change of tillage implements and modernization of series products of smash ridging agricultural machinery equipment. The world will usher in great new times of “smash-ridging agriculture”.

According to expert’s estimates, if 1 billion mu of farmland and 300 million saline alkali land are cultivated in China, 130 billion kg of grain can be increased every year and 300 to 400 million more people can be fed. If land “smash-ridging” technology is implemented in 50% of farmland in the world, yield of grain can be increased and more people can be fed.

With “smash-ridging” technology, 40 to 50 cubic metres of natural rainfall reserve can be increased for cultivated land per mu, and drought, waterlogging and other disasters can be reduced. Recently, heavy waterlogging occurred in Henan Province. Because light tillage is carried out in most of cultivate land (most of loosened soil of plough layer is 12 to 15 cm), the soil of button layer is compacted and moves upward due to rolling by tractor wheels for years. Adding the road extension and ground hardening in the villages, there is no more place for water reservation. If “smash ridging” technology is implemented in half of cultivated land, such affect of rainstorm can be reduced greatly. Also, with improving smash ridging soil environment and significant increasing crop biomass, the goals including carbon reduction, peak carbon dioxide emissions and carbon neutralization can be achieved early, and global warming can be relived greatly.

“Smash-ridging agriculture” and its entire production technology system invented and created by Wei Benhui have surpassed the existent agricultural production mode and have been affirmed and supported by Yuan Longping and other more than 10 Chinese academicians. The technology system has been practiced to almost all crop varieties from low latitude to high latitude and from low altitude to high altitude. It can be popularized globally and is expected to be a new mainstream technology in the world to lead the trend of agricultural cultivation development. The future will be better for all mankind. (Written by Heng Yi)

[Character Introduction]

Wei Benhui, the inventor of “smash-ridging” technology, Chinese cultivation expert, secondary researcher of Guangxi Academy of Agricultural Sciences, has acquired 21 achievements in sugarcane, Chinese yam, potato, cassava and “smash-ridging” technology, 18 national, provincial and ministerial awards, 15 invention patents. He has bred 26 new varieties of Chinese yam. Additionally, he has published 10 works such as Chinas Ecology for Grain Increase with Smash Ridging Alive Soil and Chinese Yam Cultivation as well as more than 170 papers. He has won the titles of National Outstanding Scientific and Technological Worker of China, Special Allowance Expert of the State Council, Guangxi Excellent Expert, Guangxi Outstanding Contribution Expert, Guangxi Most Beautiful Scientific and Technological worker, etc.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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A Tribute to DJ Kay Slay — From JDLINO Brand, Friends, and FELITWO

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Some people play music.  

Some people move the culture.  

DJ Kay Slay did both — and he did it with a force that New York City will never forget.

Today, JDLINO Brand, our extended family of friends, Big City Prom, and rising artist Felitwo come together to honor a man whose legacy is woven into the DNA of hip‑hop itself.

 The Drama King: A Voice That Defined an Era

Kay Slay wasn’t just a DJ on Hot 97 — he was the pulse of the streets.  

He broke artists, broke barriers, and broke silence. When he spoke, the city leaned in. When he dropped a tape, the whole culture shifted.

He gave a platform to the hungry.  

He amplified the voices that deserved to be heard.  

He protected the authenticity of hip‑hop like a guardian of the craft.

 A Legacy of Loyalty, Strength, and Vision

At JDLINO Brand, we saw firsthand how Kay Slay moved — with integrity, with passion, and with a deep love for the culture. He wasn’t just a gatekeeper; he was a bridge. He connected generations, neighborhoods, and movements.

He didn’t just support artists — he believed in them.

He brought energy to our stages, credibility to our events, and inspiration to everyone grinding to build something real in this city.

He showed us what it meant to hustle with purpose.  

He showed us what it meant to stand tall in your truth.

 Felitwo: An Upcoming Artist Inspired by a King

For Felitwo, an emerging voice in the next wave of hip‑hop, Kay Slay’s influence is personal.  

Growing up listening to The Drama King, Felitwo saw what it meant to be fearless, to be original, to be unapologetically yourself in a world that tries to shape you.

Kay Slay represented possibility — the idea that talent from any block, any borough, any background could rise if given a chance.

Felitwo carries that spirit forward, honoring the blueprint Kay Slay left behind.

 The Culture Lost a King — But His Crown Lives On

Kay Slay’s passing left a void, but it also left a legacy that will outlive all of us.  

His voice may no longer echo through the Hot 97 airwaves, but his fingerprints are everywhere — in the artists he championed, the mixtapes he immortalized, and the culture he protected with everything he had. Click here for “Felitwo Music Details

 From JDLINO Brand, Friends, and FELITWO

We say thank you.  

Thank you for the music.  

Thank you for the mentorship.  

Thank you for the courage.  

Thank you for the legacy.

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GCL Announces the Global Console and PC Version 1.0 Release of ‘Realm of Ink’

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SINGAPORE – GCL Global Holdings Ltd (Nasdaq: GCL) (“GCL” or the “Company”), a leading provider of games and entertainment, today announced that its publishing subsidiary, 4Divinity Pte. Ltd. (“4Divinity”),  together with developer Leap Studio, has officially launched  “Realm of Ink,” the highly anticipated fast-paced action roguelite. The game is now available in its full V1.0 release for PC via Steam and Epic Games Store, alongside launches on PlayStation 5, Xbox Series, and Nintendo Switch.

Blending breathtaking Chinese-inspired ink art, fluid 2.5D visuals, and lightning-fast combat, “Realm of Ink” follows Red, a relentless swordswoman trapped within a world written in ink. As she hunts the mysterious Fox Demon, Red uncovers a devastating truth: her fate has already been written within the pages of a book. To escape, she must battle through illusion, challenge fate itself, and carve a new destiny one page at a time.

In “Realm of Ink,” death is only the beginning. Each defeat returns Red to the Inn, a sanctuary filled with allies, upgrades, unlockable combat forms, and new opportunities to reshape every future run. More than cosmetic variations, each playable form introduces distinct weapons, skills, combat identity, and powerful build possibilities, encouraging players to experiment with new strategies, elemental Ink Gems, and evolving relic combinations as they fight deeper into the Ink Realm.

“Today’s launch of ‘Realm of Ink’ marks an exciting milestone for GCL and our publishing team at 4Divinity,” said Sebastian Toke, Group CEO at GCL. “From its breathtaking ink-inspired art style to the fast-paced, rewarding gameplay, ‘Realm of Ink’ represents the kind of bold, high-quality interactive entertainment we are committed to bringing to players around the world. We are incredibly proud of what Leap Studio has created and grateful for the passion and support the community has shown throughout development. With the game now having exited Early Access on Steam and launching globally across PC and consoles, we look forward to seeing players immerse themselves in the Ink Realm and experience this unforgettable journey firsthand.”

To celebrate today’s launch, 4Divinity has unveiled a new trailer featuring never-before-seen gameplay and stunning cinematics. Offering fans the most exciting look yet at the game’s brutal combat, haunting ink-painted environments, and evolving narrative, the trailer welcomes players into the beautifully crafted world of “Realm of Ink” as it launches worldwide today.

In support of the full launch, Leap Studio is also excited to announce a special crossover collaboration with 91Act, bringing content inspired by “BlazBlue Entropy Effect” into the Ink Realm.

Available now as part of the ‘Realm of Ink’ launch update, players can unlock Oread, the formidable Stage 4 boss from “BlazBlue Entropy Effect,” as a fully playable character form. Entering the battlefield with devastating style, Oread arrives equipped with a powerful new Ink Gem, two exclusive Ink Pet skins, and unique perks designed to complement her aggressive combat abilities, opening up bold new build possibilities for players ready to master her relentless fighting style.

About “Realm of Ink”

“Realm of Ink” is a fast-paced, ink-washed action roguelite where the line between fate and freedom begins to blur. As the protagonist Red pursues the Fox Demon, she discovers she exists inside a story not of her own making, and the only path to freedom is rebellion.

Within this living manuscript, every death reshapes the narrative. Players unlock new combat forms, supernatural abilities, and evolving Story Relics that transform each run into a new battle for survival. Along the way, they will confront powerful bosses guarding the truth behind the Ink Realm and encounter more than 20 mythical beings inspired by Chinese folklore and literature.

With every slash, revelation, and rebirth, players move closer to breaking the cycle and writing their own ending.

Key Features

  • Endless Cycles & Rebirth: Break free from prewritten fate as you unlock powerful new forms with every run. Harness the Fox Demon’s immortal abilities, uncover evolving Story Relics, and challenge four unique bosses standing between you and the truth.
  • Creative, Fierce & Fluid Combat: Master nine distinct combat forms and weapons, each with unique playstyles. Equip more than 40 elemental Ink Gems to forge devastating synergies and enhance your build with over 200 unlockable perks and artifacts.
  • Evolving Ink Pets: Fight alongside deadly Ink Pets capable of evolving into more than 15 unique forms depending on your chosen Ink Gem combinations and combat style.
  • A Vibrant Eastern Fantasy World: Explore four atmospheric realms inspired by Chinese folklore, battle more than 20 mythical creatures, and uncover hidden stories through lore encounters and character interactions.

Download the press kit here

Request review code is available now! Request your copy here.

For more information on Realm of Ink, follow 4Divinity on

Twitter:https://x.com/4DivinityGames,

Instagram:https://www.instagram.com/4divinity.asia/

Facebook:https://www.facebook.com/4DivinityOfficial

Discord:https://discord.gg/k6UxDs5mqW

About GCL Global Holdings

GCL Global Holdings Ltd. (“GCL”) is a holding company incorporated in the Cayman Islands (GCL together with its subsidiaries, the “GCL Group”).  Through its operating subsidiaries, GCL Group unites people through its ecosystem of content and hardware in games and entertainment, enabling creators to deliver engaging experiences to gaming communities worldwide with a strategic focus on the rapidly expanding Asian gaming market.

Drawing on a deep understanding of gaming trends and market dynamics, GCL Group leverages its diverse portfolio of digital and physical content as well as multimedia peripherals to bridge cultures and reach a global audience by introducing Asian-developed IP across consoles and PCs. Learn more at https://www.gclglobalholdings.com/ 

About 4Divinity

4Divinity Pte. Ltd. is a digital and retail games publishing company and an indirect majority-owned subsidiary of GCL, focused on bringing exciting game content from around the world to Asia and introducing Asian content to a global market. By combining regional insights with international reach, 4Divinity also partners with publishers and development studios to introduce brand-new IP to the region. Learn more at https://www.4divinity.com/ 

Forward-Looking Statements

This press release includes “forward-looking statements” made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995, and may be identified by the use of words such as “estimate,” “plan,” “project,” “forecast,” “intend,” “will,” “expect,” “anticipate,” “believe,” “seek,” “target” or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements may also include, but are not limited to, statements regarding projections, estimates and forecasts of revenue and other financial and performance metrics, projections of market opportunity and expectations, the estimated implied enterprise value of GCL, GCL’s ability to scale and grow its business, the advantages and expected growth of GCL, and GCL’s ability to source and retain creative talent and publish games.  These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of GCL’s management and are not predictions of actual performance.

These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from those expressed or implied by these forward-looking statements. Although GCL believes that it has a reasonable basis for each forward-looking statement contained in this press release, GCL cautions you that these statements are based on a combination of facts and factors currently known and projections of the future, which are inherently uncertain. In addition, there are risks and uncertainties described in GCL’s annual report on Form 20-F for the fiscal year ended March 31, 2025, as amended, and other documents filed by GCL from time to time with the SEC. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. GCL cannot assure you that the forward-looking statements in this press release will prove to be accurate. There may be additional risks that GCL presently knows or that GCL currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. The forward-looking statements in this press release represent the views of GCL as of the date of this press release. Subsequent events and developments may cause those views to change. However, while GCL may update these forward-looking statements in the future, there is no current intention to do so, except to the extent required by applicable law. You should, therefore, not rely on these forward-looking statements as representing the views of GCL as of any date subsequent to the date of this press release. Except as may be required by law, GCL does not undertake any duty to update these forward-looking statements.

GCL Investor Relations:

Crocker Coulson

crocker.coulson@aumadvisors.com

(646) 652-7185

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Energy drinks: $83 billion category, zero global quality benchmark. Until now.

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A new independent global ranking has exposed something the industry preferred to leave unexamined: energy drinks are not one category. They are two – and the divide runs straight down the Atlantic.

MONTREAL, QC – 27/05/2026 – (SeaPRwire) – When you pick up an energy drink in Frankfurt, you are most likely picking up a pasteurised beverage made with real sugar, a meaningful vitamin stack, and an ingredient list short enough to read in under ten seconds. When you pick up what is marketed as the same product category in Houston, you are, in all statistical likelihood, drinking an artificially sweetened, chemically preserved formulation that bears almost no resemblance to its European equivalent beyond the can format and the caffeine content. Same shelf. Same category name. Fundamentally different product.

This is not a matter of opinion or consumer preference. It is now a matter of documented fact – and the study that documented it, published this month by independent German beverage professional Pat Eckert under the banner of the Six Continents Index (SCI), is the first serious attempt anyone has made to compare energy drinks on a global basis using objective, measurable criteria.

The findings are striking enough on their own terms. But their broader implication – that the world’s largest energy drink market has, over time, quietly optimised for margin rather than product quality – raises questions that go well beyond any single study.

What an energy drink is supposed to be

The category is older than most people assume. The correct answer is Japan, 1962, when Lipovitan-D was launched as a functional health tonic for a hardworking, health-conscious, largely white-collar population – built around a clear physiological promise, with sugar as one of its core ingredients. The global spread of the format came later, and with it, in certain markets, a gradual drift from that original intent.

Before examining what the study found, it is worth asking what a consumer actually expects from an energy drink. The answer covers several things: sustained energy, immediate alertness, and functional support from vitamins and other active ingredients. But the foundation – the one the category name is built on – is energy itself, and that has a specific physiological meaning. Carbohydrates, including sugar, are the primary fuel source for both the body and the brain. Glucose is what muscles run on and what the brain demands in quantity when concentration and alertness are required. An energy drink that contains no sugar – or that replaces it entirely with artificial sweeteners that deliver sweetness without caloric content – is not, in any meaningful sense, an energy drink. It is a flavoured caffeine delivery mechanism.

This is not a fringe position. It is basic nutritional science, and it matters when evaluating a category in which “zero” and “sugar-free” variants have proliferated to the point where, in some markets, they now represent the majority of shelf space. The logic of drinking a zero-energy product and expecting an energy outcome is roughly equivalent to ordering a decaffeinated coffee and expecting to feel alert. The category name is making a promise. In many cases, the formulation is not keeping it.

The SCI was not a desk exercise. Eckert and his team spent roughly six months collecting energy drinks from all six inhabited continents – not just the obvious markets of the United States, Germany, UK and Japan, but extending to Nepal, Kenya, Mauritius, Chile, New Zealand, and dozens of markets in between. The result was a sample spanning virtually every corner of the global category, assembled product by product, market by market. The assessment framework applied to each of them covered 36 criteria: for example caffeine content and declaration, sugar quantity and type, sugar-to-caffeine balance, vitamin content, preservation method, label readability, packaging integrity, traceability, and label transparency – built around what a consumer has a reasonable right to expect from a product in this category. No taste testing, no jury votes, no brand popularity or marketing spend factored into the score. Only what could be objectively verified on the product itself. Top-performing products were submitted for independent Swiss laboratory analysis to validate what the label claimed.

A category, or two categories sharing a name?

The continental findings of the SCI read less like a market analysis and more like a study of two parallel industries that happen to use the same distribution channel.

In Europe, 85.7 per cent of energy drinks assessed had been pasteurised – the same heat-treatment process used in quality food and beverage production for over a century, and one that eliminates the need for artificial preservatives. In North America, that figure was 12 per cent. In Asia, 78.9 per cent of products used real sugar. In North America, 8 per cent did. Some 84 per cent of North American energy drinks relied entirely on artificial sweeteners – a figure that stood at 4.2 per cent in Europe and was near zero across Asia, Australia, South America, and Africa. Australian products averaged 4.2 vitamins per serving; North American products averaged 2.9.

The analogy that comes to mind is beer. The craft movement of the past two decades has repeatedly made the point that mass-market lager and a carefully brewed artisanal ale are related by category name and little else. The beverage industry has also seen the rise of alcohol-free beer – a product that answers a real consumer need, occupies the same shelf, and uses the same brand architecture as its alcoholic counterpart. Nobody seriously argues that non-alcoholic beer is the ‘real’ beer, however. Real beer has alcohol. Real wine has alcohol. Real energy drinks, by the logic of their own name, should have energy – meaning, above all, carbohydrates. The zero-sugar variant is a legitimate product with a legitimate market. But it should not be confused with the article it is imitating.

The health debate around energy drinks follows a similar pattern of category confusion. Concerns about the category are frequently generalised from the worst-formulated examples to the entire shelf. This is not a methodology that would be applied to any other food or beverage category. A sausage made with poor-quality mechanically recovered meat and a high preservative load is a different product from one made with high-welfare pork, natural casings, and no additives beyond salt and spice – yet both sit in the same supermarket aisle under the same category label. The relevant question is not whether sausages are healthy or unhealthy. It is what is in this sausage. The same logic applies to energy drinks, and it is the logic the SCI was built to apply.

Quantity matters independently of quality. Three litres of an entirely natural chicken broth will make most people feel unwell. This is not an argument against chicken broth. Overconsumption of almost anything produces negative outcomes. The energy drink category has suffered from a persistent conflation of formulation concerns with consumption concerns, and the result has been a debate that generates more heat than light. What the SCI provides, for the first time, is a framework for the formulation question specifically – separating it from consumption patterns and allowing product quality to be evaluated on its own merits.

North America’s uncomfortable result

The SCI ranked North America last overall among the six continental regions assessed. For the world’s largest energy drink market by revenue, this is a result that demands some explanation.

The most plausible one is competitive economics. The North American energy drink market is extraordinarily concentrated, with the top two or three brands together commanding the large majority of category revenue. In a market that competitive, the pressure on all participants is to protect margin. Artificial sweeteners cost a fraction of real sugar. Synthetic preservatives are cheaper than pasteurisation infrastructure. Vitamin inclusion adds cost without necessarily driving volume in a consumer environment where the functional credential of “energy” is dominated by caffeine and sweetness perception rather than by the full ingredient profile.

The result is a market that has, over decades of intense competition, rationalised its way to formulations that serve producer economics more reliably than consumer nutritional expectations. This is not unique to energy drinks – it is a well-documented dynamic in high-competition FMCG categories generally. But it is notable that it has occurred in the market that, by revenue, appears to be winning.

Europe, meanwhile, has retained formulation practices that are closer to the original product concept. Pasteurisation remains the norm. Real sugar remains the primary sweetener for the majority of products. The vitamin stack is fuller. This is partly a function of regulatory environment – the EU maintains stricter standards on certain additives than the FDA – and partly a function of a market that developed somewhat later and in a more competitive multi-brand environment from the outset, leaving less room for the cost-reduction trajectories that concentrated markets tend to produce.

Finally, a rating system

The beverage industry has long had objective quality frameworks for wine, mineral water, and spirits. Cars are safety-rated. Hotels are star-classified. Food products carry nutritional scoring systems of varying sophistication across different markets. Energy drinks – a category worth approximately $83 billion in global retail value in 2025, forecast to approach $116 billion by 2030 – have had none of this. Consumers buying an energy drink have had no independent, methodologically transparent basis for comparing what they were buying against alternatives. Marketing spend, shelf placement, and brand familiarity have filled the gap.

The SCI does not fill that gap entirely – it is a first assessment, not a permanent institutional framework, and its methodology will no doubt be interrogated and refined over time. But it establishes the principle that the category can be evaluated objectively, and that the results of that evaluation are both informative and commercially significant.

The question of aspartame illustrates why this matters. The sweetener – classified by the WHO’s International Agency for Research on Cancer as “possibly carcinogenic to humans”, a Group 2B classification – appeared in 10.5 per cent of products assessed globally, with 43 per cent of those aspartame-containing products found in Africa. The classification does not mean aspartame causes cancer; it means the evidence is sufficient to warrant ongoing scrutiny. A consumer with access to that information might reasonably prefer a product that does not use it. Until now, there has been no systematic global tool for identifying which products do and do not.

The brand at the top of the table

The highest-scoring brand in the SCI – on objective ingredient quality, formulation standards, and label transparency, with no weighting for taste, marketing, or popularity – is one that most consumers in the United States will not have encountered. HELL Energy, founded in Hungary in 2006, is not a household name in North America. It is, however, one of the largest energy drink manufacturers in the world by production volume, operating a megafactory with a combined annual capacity of ten billion cans, certified to the highest international food safety standards.

The brand is available in 60+ countries and holds category leadership in Hungary, its home market, where it commands a market share consistently around 65 per cent. In other markets where HELL leads, the brand typically holds 49–68 per cent market share. In India – one of the most logistically and competitively demanding consumer markets on earth – it achieved category leadership in under five years. So it is not a small or unproven player. It is simply one that has not prioritised the North American market, where the competitive barriers to entry and the margin pressures on formulation quality are both at their most extreme. Notably, despite its scale and quality credentials, HELL typically sits on the shelf at around half the price of the global category leader – a combination that, in the markets where it competes, has proven difficult to argue against.

Its position at the top of the SCI is consistent with a product philosophy that has prioritised ingredient quality over cost reduction. The brand uses no artificial preservatives, no aspartame, and real sugar in its standard formulations. These are not unusual choices in the European context. They are, however, choices that distinguish it sharply from the formulation norms of the world’s most valuable energy drink market.

The marketing history is worth noting, not because it is the basis for the ranking – it emphatically is not – but because it illustrates a pattern of deliberate strategic positioning over two decades. The brand entered Formula 1 sponsorship at a point when that association carried category credibility, then exited before the returns diminished. Bruce Willis fronted global campaigns for six consecutive years. The successor chosen – Michele Morrone, a strikingly handsome Italian actor and former model for a number of international fashion brands, whose career was at an early stage when the partnership began – has since appeared alongside Sidney Sweeney and is in upcoming productions with Sir Anthony Hopkins, Al Pacino, Jessica Alba, and Andy Garcia. The instinct for identifying cultural traction before it becomes expensive has been consistent.

It does, however, suggest that a brand capable of that quality of market timing over twenty years is unlikely to be sitting still on formulation either.

What this means for the category

The energy drink market is, in one sense, two markets that have been allowed to share a name for long enough that the distinction has become invisible. The publication of the SCI makes that distinction visible, and the question now is whether the market responds.

The organic food and beverage movement offers a partial precedent. Products positioned on ingredient quality and transparency were, for much of the 1990s and 2000s, treated as niche and overpriced. They eventually found their mainstream. The process was slow and required both consumer education and retail willingness to give quality-positioned products shelf space alongside cheaper alternatives. The energy drink category is earlier in that process, but the direction of travel – in regulatory terms, in consumer awareness terms, and now in independent assessment terms – is not difficult to read.

For distributors and retailers assessing which brands to build positions around over the next decade, the arrival of an objective global quality framework is, if anything, a simplifying development. The question of which energy drink to back has historically been answered primarily by marketing power and distribution reach. It can now also be answered, at least in part, by ingredient quality and formulation transparency.

About The Six Continents Index & Fine Liquids

The Six Continents Index (https://sixcontinentsindex.com) was conducted independently by Pat Eckert and his team at Fine Liquids, Meckesheim, Germany. Assessed brands were not notified in advance and had no involvement in the evaluation. No paid participation, sponsorship, or commercial influence played any role.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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