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Grain Yield Increase and Disaster Reduction by “Fen long” Technology Invented in China Contributing to Improve the Better Future of Human Being

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Editors Note:

In recent years, natural disasters such as drought and waterlogging occur frequently. Climate warming has triggered various disasters that affect existence, which has brought unprecedented challenges to grain production, ecological environment and world peace maintenance. “Fen long” technology, the new method of farming invented by Wei Benhui, the Chinese inventor, can help to solve these problems in the world to a certain extent and make the human future better by multiple using “5 kinds of resources”, soil and its cubic natural rainfall, oxygen, temperature, humidity and solar energy.

In August 2021, the yield of highland barley in the saline-alkali soil, which was transformed by “smash-ridging” technology in Zangzhong Village, Zhaqi Town, Zhanang County, Shannan City, Tibet, China, the roof of the world, increased by 38.67%. The highland barley yield of smash ridging sand soil farmland in Kemai Community, Changzhu Township, Naidong District, increased by 1121.73 kg, with 25.43% of increase range, and the straw yield also increased by more than 20%. Peng Xinhua, the researcher of Nanjing Institute of Soil Science, Chinese Academy of Sciences has implemented smash-ridging sweet potato experiment in Jiangxi Province, and the result was that the yield increased by 89% to 117%. The maximum production increase of wheat of heavy coast saline-alkali soil in Dongying City, Shandong Province was 154.22% after being transformed by “smash-ridging” technology. The production increase of cotton of heavy saline-alkali soil in Yuli County, Xinjiang Autonomous Region was yet 81.17% in the fourth year after being transformed by “smash-ridging” technology. Over the past decade, “smash-ridging” technology was applied to nearly 50 kinds of crops such as rice, corn and wheat in 28 provinces such as Guangxi and Xinjiang, and no more rich water, pesticide or other production costs was required while the production increase was generally 10% to 50%, the quality was improved by 5% and the increase production in saline-alkali soil was 20% to 100% after transformation. Experts estimated that, the natural disaster such as waterlogging, drought, high temperature and low temperature may be reduced by more than 20%, and soil environment improvement,and crop biomass increase will reduce carbon by more than 10% and increase  ground air humidity by 10%.

Invented by Wei Benhui from Guangxi Academy of Agricultural Sciences, “smash-ridging” technology is a major new method of farming, which can realize a new round of production increase, quality improvement, water conservation, disaster reduction, carbon reduction and sustainable development of agriculture and contribute to widen the space of human existence and development.

In March 2021, “smash-ridging” technology was shown on the world’s No. 1 screen in Times Square, which stated that the smash ridging agricultural machinery and smash ridging farming that would not mess the soil layers for ultra deep ploughing had broken through worldwide problems such as “physical” production increase of agriculture and physical transformation of saline-alkali soil. “Smash-ridging” technology which has shocked the world is common technology, common welfare and common wealth of all mankind.

The advert of “smash-ridging” technology marks that the world has ushered in a very rare new agricultural revolution. The technology is simple, widely applied and sustainable for hundreds of years. It has realized increase of grain production and decrease of disaster to benefit human being.

1. Creating subversive fifth farming mode, which is worldwide used

“Smash-ridging” technology is named after vertical burying, high-speed rotary-cut smash soil, ridge and suspend by using spiral, hollow and other “drill” farming tools invented by Wei Benhui, instead of the “plow” which has been used for 5,500 years. “Smash-ridging” technology has become the fifth efficient farming mode after slash-and-burn cultivation, man power, animal power and tractor ploughing in the history of human farming. “Smash-ridging” technology structured “smash-ridging agriculture” technology system that matches smash-ridging agricultural machinery, smash-ridging farming and smash-ridging cultivation and overturned traditional farming way and agricultural production technical philosophy by using the scientific concept of “ultra deep ploughing and deep loosening the soil without messing the soil layers”. The worldwide universal technology expands the space for human existence and development, and its scientific connotation and characteristics are as below:

First of all, fully excavate natural resource utilization that the earth feeds human being. With 5 kinds of natural resources, soil, the grain producer which the mankind survives on, natural rainfall, oxygen, temperature and humidity and solar energy, once more multiple positive utilization can be realized on the basis of existent farming and agricultural utilization to promote a new round of agricultural production increase, quality improvement, water conservation, disaster reduction, carbon drop and sustainable development.

Secondly, trigger deepening utilization of the surface soil of earth with a light force. Loosened soil increases several times over., and most of soil is granular, and granular structure surface is smooth. Unit weight decreases by 10% to 20%, and available nutrient increases by 10% to 30%. Basic fertility improves by 10% to 30%, and applying quantity of chemical fertilizer for planting crop can reduce by more than 10%.

Thirdly, create cultivated land reservoir with loosened soil and expanded volume. Natural rainfall reserves approximately double, which provides conditions for human being to utilize rainwater and snow water again. Soil porosity enlarges approximately and oxygen increase approximately by one time. Soil microbial community and quantity increase by almost multiple times.

Fourthly, create soil ecological environment that is suitable for crop growth. Smash ridging cultivation requires soil ecological environment with balanced water, fertilizer, gas and heat. The crop takes roots in the earlier stage, strengthens in the medium stage and becomes powerful in the later stage. It features production increase and quality improvement with resistant to drought, high and low temperature. The root system is particularly developed with fibrous root increasing and activity strengthening. The photosynthetic efficiency improves by 10% to 30%, and the stress resistance such as drought and high and low temperature improves by approximately 20%, while  biomass increases by 20% to 30%.

Fifthly, create suitable environment for crops based on ecological conditions in which high agricultural yield is still available and consumption of agricultural “chemicals” is achievable even the consumption of fertilizer and pesticide can be reduced by more than 10% and some plastic mulch can be reduced. Some of polluted soil can be “purified itself”. For example, reduction of heavy metal pollution (reduction of cadmium content of rice) is a physical effect that other chemical means can hardly match.

Sixthly, realize no ecological area or crop variety limit. Almost all crops and some traditional Chinese medicinal materials in rice field, dry land and even saline-alkali soil can be applied to from Hainan Province at low latitude (18°N) to Xinjiang and Heilongjiang at high latitude (45° to 50°N), from Beihai of Guangxi at low altitude (10 to 15 metres) to Shigatse of Tibet at high altitude (over 4,000 metres), which indicates that there is no obvious limit on ecological area or crop variety, and it can be generally used in the world.

2. Application in China’s cultivated land and saline-alkali soil in 2021, with outstanding results

Test on smash ridging has been implemented in many places of China, and the result showed that comparing with traditional cultivation, the yield of rice increased by 15.5%, that of corn increased by 12.26%, and that of peanut increased by 8.05% with no fertilization.

“Smash ridging” technology has been applied to 50 kinds of crops such as rice, corn, wheat and potato in 28 provinces all over China for more than a decade, and production increase achieved 10% to 50%, and production increase in saline-alkali soil after being transformed achieved 20% to 100% with no increasing fertilization or irrigation volume. There are many cases of production increase in various places. In Yuanjiang City of Hunan Province, yield of smash ridging rice increased by 26.5% in that year, and it still increased by 12% in the fourth year after the first smash ridging cultivation. The yield of smash ridging wheat in Fuping, Shaanxi Province increased by 29.9%, and that of the second crop of corn increased by 34.89%. The average production increase of rained farming sugarcane was 32.5%.

In 2021, the cases of production increase with “smash-ridging” technology occurred frequently, and the results are outstanding.

Firstly, rice production continuously increases with smash-ridging technology. Yaoguao Town, Longhui County, Hunan Province used to be the breakthrough point where Academician Yuan Longping’s hybrid rice yields reached 900 kg per mu. In April 2014, “smash-ridging” cultivation was implemented, and the yield of hybrid rice increased by 25% in that year. It has been the 8th year since “smash ridging” technology was implemented, but the yield of hybrid rice is expected to increase by 10% or so. The yield of second crop of rice after rice smash ridging was implemented in Yongan Village, Shifu Town, Nanning City, Guangxi Autonomous Region increased by 9.5%.

Secondly, smash ridging water conservation and continuous high yield lasted for many years. In 2021, the third year after “smash-ridging” technology was implemented in Yanshan, Cangzhou City, Hebei Province, the yield of wheat with water conservation increased by 18% with irrigation reduction by nearly 2,000 cubic metres per hectare. In 2021, the sixth year after “smash-ridging” technology was implemented in Fanjiazhai Village, Guyang Town, Lankao County, Henan Province, the yield of wheat increased by 10.3%.

Thirdly, smash-ridging agriculture and saline alkali soil transformation in highland region. As previous statement, the yield of highland barley of saline alkali soil in Tibet, the roof of the world, increased by 38.67%, that of highland barley of sand soil cultivated land with “smash-ridging” technology increased by 25.43%, that of highland barley straw increased by more than 20%, which can effectively solve the problem of lack of grain and feed in Tibet.

Fourthly, the history of high yield of sugarcane in a large area with smash-ridging technology was made. “Smash-ridging” technology “145” demonstration base for planting sugarcane was built in Guangxi Academy of Agricultural Sciences. On March 6, 2021, upon experts’ acceptance, it increased by 38.3% than conventional cultivation. “Smash-ridging” technology “145” demonstration in Binyang of Guangxi, is expected to make history of green ecological high yield of sugarcane in a large area with entire mechanization to bring a sample for China’s and the world’s sugarcane planting technology.

3. Increasing grain yield and decreasing disaster by conforming to the nature, and all the mankind getting a better future

The best living quality and survival and development environment with abundant and tasteful food, fresh air and visible blue sky and cloud are mankind’s good wishes.

The earth is endowed with 5 kinds of inexhaustible natural resources, soil and its stereoscopic spatial natural rainfall, oxygen, temperature and humidity and solar energy. Soil is the “producer” of grain and other agricultural products the human being survives on and the “regulator” of natural environment to relieve drought, waterlogging and other natural disasters. In order to realize the above dreams, human being has to profoundly comprehend and properly utilize the “5 kinds of natural resources”, which is the fundamental obedience to the rules of resource utilization for mankind’s survival. For a country, the more proper utilization rate of “the 5 kinds of natural resources” of the stereoscopic space, the more secure grain and ecology in the country, the more fortunate of national life, which is also in this way for all the world and all the mankind.

The core of “smash-ridging” technology is to multiply sound utilization of the above “5 kinds of natural resources”. Its pioneering scientific contribution is based on the principle of “ultra deep cultivation and deep loosening (by utilizing the soil resources of plough sole which human being has not utilized yet), loosening soil at original site, granular soil, once off completion of soil preparation., and no tillage or light tillage for conservation tillage for years”. Meanwhile, “smash-ridging” technology is almost applied to various land resources including cultivated land and saline alkali soil so that agricultural available resources have expanded substantially. Furthermore, yield increase can be maintained with properly reducing fertilization. Additionally, it is easy to popularize and apply, and it is merely to replace tractor “plough” cultivation with smash ridging “drill”. Rice field is 25 cm deep, and dry land is 35 cm deep, and saline alkali soil is 40 cm deep. Expected effect is achievable with no excessive input or technical instruction required.

Wei Benhui said that invention of spiral and hollow “drill” tillage implements would certainly bring a major change of tillage implements and modernization of series products of smash ridging agricultural machinery equipment. The world will usher in great new times of “smash-ridging agriculture”.

According to expert’s estimates, if 1 billion mu of farmland and 300 million saline alkali land are cultivated in China, 130 billion kg of grain can be increased every year and 300 to 400 million more people can be fed. If land “smash-ridging” technology is implemented in 50% of farmland in the world, yield of grain can be increased and more people can be fed.

With “smash-ridging” technology, 40 to 50 cubic metres of natural rainfall reserve can be increased for cultivated land per mu, and drought, waterlogging and other disasters can be reduced. Recently, heavy waterlogging occurred in Henan Province. Because light tillage is carried out in most of cultivate land (most of loosened soil of plough layer is 12 to 15 cm), the soil of button layer is compacted and moves upward due to rolling by tractor wheels for years. Adding the road extension and ground hardening in the villages, there is no more place for water reservation. If “smash ridging” technology is implemented in half of cultivated land, such affect of rainstorm can be reduced greatly. Also, with improving smash ridging soil environment and significant increasing crop biomass, the goals including carbon reduction, peak carbon dioxide emissions and carbon neutralization can be achieved early, and global warming can be relived greatly.

“Smash-ridging agriculture” and its entire production technology system invented and created by Wei Benhui have surpassed the existent agricultural production mode and have been affirmed and supported by Yuan Longping and other more than 10 Chinese academicians. The technology system has been practiced to almost all crop varieties from low latitude to high latitude and from low altitude to high altitude. It can be popularized globally and is expected to be a new mainstream technology in the world to lead the trend of agricultural cultivation development. The future will be better for all mankind. (Written by Heng Yi)

[Character Introduction]

Wei Benhui, the inventor of “smash-ridging” technology, Chinese cultivation expert, secondary researcher of Guangxi Academy of Agricultural Sciences, has acquired 21 achievements in sugarcane, Chinese yam, potato, cassava and “smash-ridging” technology, 18 national, provincial and ministerial awards, 15 invention patents. He has bred 26 new varieties of Chinese yam. Additionally, he has published 10 works such as Chinas Ecology for Grain Increase with Smash Ridging Alive Soil and Chinese Yam Cultivation as well as more than 170 papers. He has won the titles of National Outstanding Scientific and Technological Worker of China, Special Allowance Expert of the State Council, Guangxi Excellent Expert, Guangxi Outstanding Contribution Expert, Guangxi Most Beautiful Scientific and Technological worker, etc.

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Shute Family Foundation Aims to Surpass 200k Raised for Tunnel to Towers at 6th Annual 9-11 Golf Tournament

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The Shute Family Foundation will host its 6th Annual 9/11 Charity Golf Tournament on September 11 at Saint Anne Country Club, aiming to surpass $200,000 raised for Tunnel to Towers. The event will honor veterans and first responders and feature a live painting and charity auction by Master Disney Artist Rob Surette.

FEEDING HILLS, MA, August 24, 2026 – The Shute Family Foundation is proud to announce its 6th Annual Charity Golf Tournament, taking place Friday, September 11, 2026, at Saint Anne Country Club in Feeding Hills, Massachusetts.

This premier regional event will bring together golfers, veterans, first responders, business leaders, and community supporters from across Western Massachusetts and Central Connecticut to honor the memory of our nation’s fallen heroes while raising funds for the Tunnel to Towers Foundation.

To date, the Shute Family Foundation has raised an incredible $184,000 for the Tunnel to Towers Foundation. With a fundraising goal of $50,000 for this year’s tournament, the organization is on track to surpass the $200,000 lifetime fundraising milestone.

“Reaching this $200,000 milestone on the anniversary of September 11th is a testament to the incredible generosity of our local community,” said Dave Shute, founder of the Shute Family Foundation. “Our mission is to support the Tunnel to Towers Foundation in its vital work providing mortgage-free homes to our nation’s catastrophically injured veterans, Gold Star families, and families of fallen first responders. We invite everyone to join us this year and help us surpass our biggest goal yet.”

The tournament will feature a four-person scramble with a 9:30 a.m. shotgun start. In addition to a premier day on the course, participants will take part in a powerful opening ceremony honoring local military members and first responders, followed by awards, raffles, and a live charity auction.

A highlight of this year’s event will be a live speed-painting performance by world-renowned Master Disney Artist Rob Surette of Haverhill, Massachusetts. Surette will create an original patriotic work of art live during the tournament. The completed piece will then be auctioned, with 100% of the proceeds benefiting the foundation.

Tournament registration, corporate sponsorship packages, and direct donation opportunities are currently available, with space filling quickly.

To register a team, secure a sponsorship, make a donation, or learn more about supporting this milestone event, visit www.theshutefamilyfoundation.com.

About the Shute Family Foundation

The Shute Family Foundation is a nonprofit organization dedicated to uniting communities across Western Massachusetts and Central Connecticut in support of America’s heroes. Through its flagship annual golf tournament, the foundation has become a leading regional contributor to the Tunnel to Towers Foundation, helping ensure that the sacrifices of military service members and first responders are never forgotten.

David V. Shute, Founder
The Shute Family Foundation
413-896-1122
ShuteFamilyFoundation@gmail.com
www.theshutefamilyfoundation.com

 

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Organization: Shute Family Foundation

Contact Person: Dave Shute

Website: https://www.theshutefamilyfoundation.com

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City: Suffield

State: Connecticut

Country: United States

Release id: 48949

The post Shute Family Foundation Aims to Surpass 200k Raised for Tunnel to Towers at 6th Annual 9-11 Golf Tournament appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Airwheel SE3SX AI Wheel Luxury Suitcase Wins 2026 WGA for Smart Electric Riding Carry-On Hand Luggage

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HONG KONG, CHINA – The SE3SX Cabin Suitcase recently received the Silver Award in Product Design at the 2026 WGA Wonder Global Design Award, standing out among numerous international entries. The recognition highlights not only its distinctive industrial design, but also Airwheel’s continued exploration of how intelligent technology can be integrated into real-world travel.

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Rather than treating luggage as a passive container, Airwheel is developing it as an active mobility device—combining electric drive technology, intelligent controls, connected features and premium design in a compact carry-on format.

From Traditional Luggage to Intelligent Mobility

For decades, the fundamental concept of luggage has remained largely unchanged: pack belongings, pull the handle and walk.

Airwheel approached the problem differently.

The company recognized that the most physically demanding part of many journeys does not necessarily happen during a flight or train ride. It often occurs while travelers move through expansive airports, railway stations, exhibition centers, hotels and transportation hubs, carrying or pulling luggage over long distances.

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The result was a new product category that combines luggage with personal mobility.

The Airwheel SE3SX Electric Riding Cabin Suitcase allows users to transition from conventional pulling to powered riding. Equipped with a high-performance brushless motor, the suitcase can reach a riding speed of up to 9.9 km/h, providing an alternative way to move through appropriate travel environments.

Its intelligent riding handle integrates key riding controls, allowing users to manage acceleration, braking, steering and reverse functions with a relatively intuitive control layout. This approach reduces the learning curve while making the riding experience feel more like a compact personal mobility device.

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For Airwheel, the objective is not simply to make a suitcase that can move. It is to make luggage more useful once travelers leave the airport gate, hotel lobby or railway platform.

SE3SX: Where Intelligent Design Meets Practical Engineering

The SE3SX combines mobility with a structure designed around both riding and luggage protection.

Its motorized front wheel uses a retractable structure that can extend the wheelbase by approximately 180 mm when riding. The longer wheelbase is designed to enhance stability and handling, helping the suitcase maintain a more controlled riding experience across suitable indoor and outdoor surfaces.

The suitcase body uses an ABS+PC composite construction, reinforced with an integrated aviation-aluminum frame structure. With a maximum load capacity of 95 kg, the design balances the requirements of riding stability with the everyday demands of carrying personal belongings.

This engineering approach reflects a broader philosophy behind the SE3SX: intelligent functionality should not come at the expense of practicality.

A Smart Suitcase still needs to function as luggage. A Luxury Suitcase still needs to look refined. And an Electric Riding Suitcase still needs to provide a reliable and intuitive riding experience.

SE3SX brings these elements together in one 20-inch travel platform.

Intelligent Interaction Beyond the Physical Ride

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The evolution of the SE3SX does not stop with electric mobility.

Through its dedicated intelligent APP, users can access key operating information such as riding speed, battery level and accumulated mileage. Riding speed can be adjusted within a range of 0.1–9.9 km/h, allowing users to select a more suitable pace for different environments.

The APP also extends control beyond basic riding.

Users can remotely control the suitcase’s retractable structure, customize its lighting experience and access additional intelligent functions. The built-in ambient lighting supports 8 colors and 9 lighting effects, allowing the suitcase to develop a distinctive visual identity while reinforcing its technology-oriented design language.

Additional functions include low-battery reminders, Bluetooth disconnection alerts, cruise control, intelligent remote control and programming-oriented features.

Together, these capabilities transform the suitcase from a mechanical travel accessory into a connected intelligent device.

The idea is simple: instead of forcing users to adapt to complicated technology, the technology should gradually disappear into the experience.

Apple Find My Adds Another Layer of Travel Security

Connectivity also plays an important role in modern travel.

The Airwheel SE3SX supports Apple Find My, allowing compatible Apple devices to help users locate the suitcase through the Find My network. When the suitcase is within an appropriate nearby range, users can also activate a sound to assist with locating it.

For travelers moving through crowded airports, railway stations, hotels or other busy environments, location-based connectivity can provide an additional layer of reassurance.

The feature reflects a wider shift in how people think about travel equipment. A modern suitcase is no longer isolated from the digital ecosystem surrounding its owner.

It can be connected, monitored and managed as part of a broader intelligent travel experience.

Designed for Real-World Travel

Advanced technology only becomes meaningful when it works within real travel conditions.

The Airwheel SE3SX adopts a 20-inch carry-on format, measuring approximately 530 × 360 × 236 mm, making it compact enough for everyday business trips, leisure travel and other mobility scenarios.

The product is equipped with a 73.26 Wh lithium battery and incorporates a modular, removable battery design to facilitate handling and inspection where required. The battery has passed International safety certification.

A TSA-compatible combination lock further supports international travel, while an external USB output interface allows users to recharge mobile devices such as smartphones, tablets and Bluetooth headphones during a journey.

These details demonstrate an important principle behind SE3SX: intelligent travel technology must remain connected to the realities of travel.

An Award That Recognizes More Than Appearance

The 2026 WGA Wonder Global Design Award evaluates product design across multiple dimensions, including creativity, aesthetics, functionality, practicality, market impact, emotional impact and problem-solving.

The SE3SX Silver Award therefore represents recognition beyond visual design.

Its combination of electric mobility, intelligent interaction, structural engineering and travel-oriented functionality demonstrates how a familiar everyday product can be reconsidered through technology.

For Airwheel, international design recognition has become part of a longer journey.

Since entering the intelligent mobility field, the company has continued to invest in areas including electric drive systems, intelligent control, structural design and human-machine interaction. Airwheel has accumulated more than 600 patents globally and has developed a portfolio spanning intelligent mobility products and smart travel equipment.

The company’s products have also received recognition from international design and innovation programs, reflecting its ongoing efforts to combine technology with practical product design.

Building a Broader Intelligent Travel Ecosystem

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SE3SXD Ai Luxury Suitcase is the flagship expression of this philosophy, but it is not the only product in Airwheel’s intelligent travel portfolio.

The SE3SL+ Airport Suitcase extend smart riding technology to different travel preferences, combining riding functionality with features such as intelligent APP connectivity, Apple Find My and USB charging.

The SE3miniT Boarding suitcase focuses on a lighter and more compact riding experience for users who prioritize portability and flexible urban mobility.

For travelers requiring additional luggage capacity, the SE3T expands the concept into a larger 24-inch format with approximately 48 liters of storage capacity and a riding speed of up to 13 km/h.

Airwheel also extends intelligent riding technology into family travel with the SQ3S and SQ3S children’s smart riding suitcases, creating a different approach to mobility and entertainment for younger travelers.

Together, these products demonstrate that Airwheel’s vision is broader than a single electric suitcase.

The company is building a product ecosystem around the idea that travel equipment can become more intelligent, more connected and more responsive to individual needs.

The Next Step in Intelligent Travel

The evolution of luggage is no longer limited to lighter materials, larger wheels or additional storage.

The next generation is increasingly about interaction.

From Smart Suitcase to AI Suitcase, from traditional carry-on luggage to Electric Riding Suitcase, Airwheel is exploring how technology can give everyday travel equipment new capabilities without making the experience unnecessarily complicated.

The Airwheel SE3SX represents one step in that evolution.

It combines powered mobility, intelligent control, connected functions, premium construction and carry-on-oriented design in a single platform—turning the suitcase from something travelers simply pull behind them into something that can actively participate in the journey.

For Airwheel, the future of travel is not simply about arriving faster.

It is about making the entire journey smarter, easier and more connected. And with the SE3SX, that future is beginning to take shape—one journey, one innovation and one intelligent suitcase at a time.

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Company: Airwheel

Contact: Media Team

Email: Jonas@airwheel.net

Website: https://www.airwheel.net

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Roberto Cioffi Highlights Why Financial Planning Must Adapt as Business Conditions Change

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  • Corporate finance professional Roberto Cioffi explains why strong financial planning combines disciplined frameworks with the flexibility to respond when assumptions no longer match business conditions.

CALGARY, Alberta, Sep 11, 2026, ZEX PR WIRE Every budget and financial forecast begins with a set of assumptions. Companies estimate revenue, expenses, demand, interest rates, operating conditions, and other factors based on the information available at the time. The challenge is that businesses rarely operate in an environment where those assumptions remain unchanged.

Roberto Cioffi, a Calgary-based corporate finance professional with nearly two decades of experience in financial planning, forecasting, budgeting, financial modeling, and business analysis, believes this is why flexibility should be considered an important part of financial discipline.

“A forecast is based on what you know at a particular point in time,” Cioffi said. “When the conditions or assumptions change, the value comes from understanding why they changed and what that means for the business.”

Cioffi currently works as a Director of Corporate Finance, where his responsibilities include corporate financial planning, annual budgeting, forecasting, financial modeling, capital allocation, expenditure reviews, business opportunity analysis, and supporting strategic planning. His experience has given him a close view of how financial plans interact with changing business conditions.

Financial Plans Depend on Assumptions

Budgets and forecasts can provide companies with a framework for allocating resources and measuring performance. However, Cioffi believes leadership teams should also understand the assumptions supporting those plans.

Interest rates may change. Operating costs may rise or fall. Consumer behavior can shift. Revenue may develop differently than expected. Broader economic conditions can also affect the environment in which a company operates.

When those factors change, comparing actual performance against the original plan can help leadership understand what has happened and why.

“The difference between a forecast and the actual result is often where an important conversation begins,” Cioffi said. “Instead of only asking whether the company was above or below the forecast, it can be more useful to understand what caused the difference.”

A variance may reflect a temporary event, an incorrect assumption, a change in operating conditions, or a larger trend. Identifying the reason can give leadership better context when deciding whether the original plan still makes sense.

Flexibility Does Not Mean Constantly Changing Direction

Cioffi cautions against interpreting flexible financial planning as a reason to continually rewrite plans whenever results differ from expectations.

Instead, he sees financial discipline and flexibility as complementary ideas. A clear budget or forecast gives an organization something against which it can measure performance. Flexibility allows leadership to recognize when new information is significant enough to warrant another look at the assumptions behind that plan.

“A strong financial framework creates consistency,” Cioffi said. “The goal is not to change direction every time something moves. The goal is to recognize when the facts have changed enough that the original assumptions need to be reconsidered.”

This approach can be particularly useful when leadership teams conduct regular reviews of financial performance. Rather than treating the annual budget as a document that remains untouched throughout the year, companies can use actual results and updated information to better understand how the business is developing.

Understanding the Story Behind the Numbers

Cioffi’s perspective has developed through years of working at different levels of corporate finance. He began his career as a Financial Analyst before advancing to Senior Financial Analyst and Finance Manager roles. As his responsibilities expanded, he became increasingly involved in annual planning, forecasting, operational analysis, business performance, and discussions with senior leadership.

Those experiences reinforced his belief that financial information is most useful when it is considered alongside the operational context behind it.

“Numbers tell a story about how a business is performing, but you still have to understand the decisions and circumstances behind those numbers,” Cioffi said. “That context is important when you are trying to determine what should happen next.”

For example, an unexpected increase in expenses may appear negative when viewed alone, but the reason for that increase matters. It could reflect an unplanned cost, or it could result from an intentional business decision. Similarly, revenue that falls below a forecast can have several possible causes, each of which may require a different response.

Cioffi believes finance teams can contribute to these discussions by connecting financial results with information from other areas of the organization.

Financial Planning as an Ongoing Business Process

Cioffi views effective financial planning as an ongoing process rather than a one-time annual exercise. That process includes establishing expectations, measuring actual performance, examining meaningful differences, and revisiting assumptions as new information becomes available.

He also believes communication is an important part of that work. Financial models can become complex, but leadership teams still need to understand the key assumptions and implications behind them.

“Financial information is most useful when the people involved in the decision understand what it actually means,” Cioffi said. “The technical work matters, but so does the ability to explain what the information is telling you.”

As business conditions continue to evolve, Cioffi believes the companies that approach planning with both structure and adaptability can be better prepared to understand change. The purpose is not to predict every development correctly. Instead, it is to create a framework that helps leaders recognize when expectations and reality have started to move apart.

About Roberto Cioffi

Roberto Cioffi is a Calgary, Alberta-based corporate finance professional with nearly two decades of experience in financial analysis, budgeting, forecasting, financial modeling, business performance, and strategic planning. He graduated from the University of Alberta in 2007 after studying finance and business and has progressed through Financial Analyst, Senior Financial Analyst, Finance Manager, and Director of Corporate Finance roles. His professional interests include corporate finance, economics, Canadian business, financial planning, business strategy, and the role finance teams can play in supporting informed organizational decision-making.

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