Press Release
Grain Yield Increase and Disaster Reduction by “Fen long” Technology Invented in China Contributing to Improve the Better Future of Human Being
Editor’s Note:
In recent years, natural disasters such as drought and waterlogging occur frequently. Climate warming has triggered various disasters that affect existence, which has brought unprecedented challenges to grain production, ecological environment and world peace maintenance. “Fen long” technology, the new method of farming invented by Wei Benhui, the Chinese inventor, can help to solve these problems in the world to a certain extent and make the human future better by multiple using “5 kinds of resources”, soil and its cubic natural rainfall, oxygen, temperature, humidity and solar energy.

In August 2021, the yield of highland barley in the saline-alkali soil, which was transformed by “smash-ridging” technology in Zangzhong Village, Zhaqi Town, Zhanang County, Shannan City, Tibet, China, the roof of the world, increased by 38.67%. The highland barley yield of smash ridging sand soil farmland in Kemai Community, Changzhu Township, Naidong District, increased by 1121.73 kg, with 25.43% of increase range, and the straw yield also increased by more than 20%. Peng Xinhua, the researcher of Nanjing Institute of Soil Science, Chinese Academy of Sciences has implemented smash-ridging sweet potato experiment in Jiangxi Province, and the result was that the yield increased by 89% to 117%. The maximum production increase of wheat of heavy coast saline-alkali soil in Dongying City, Shandong Province was 154.22% after being transformed by “smash-ridging” technology. The production increase of cotton of heavy saline-alkali soil in Yuli County, Xinjiang Autonomous Region was yet 81.17% in the fourth year after being transformed by “smash-ridging” technology. Over the past decade, “smash-ridging” technology was applied to nearly 50 kinds of crops such as rice, corn and wheat in 28 provinces such as Guangxi and Xinjiang, and no more rich water, pesticide or other production costs was required while the production increase was generally 10% to 50%, the quality was improved by 5% and the increase production in saline-alkali soil was 20% to 100% after transformation. Experts estimated that, the natural disaster such as waterlogging, drought, high temperature and low temperature may be reduced by more than 20%, and soil environment improvement,and crop biomass increase will reduce carbon by more than 10% and increase ground air humidity by 10%.

Invented by Wei Benhui from Guangxi Academy of Agricultural Sciences, “smash-ridging” technology is a major new method of farming, which can realize a new round of production increase, quality improvement, water conservation, disaster reduction, carbon reduction and sustainable development of agriculture and contribute to widen the space of human existence and development.
In March 2021, “smash-ridging” technology was shown on the world’s No. 1 screen in Times Square, which stated that the smash ridging agricultural machinery and smash ridging farming that would not mess the soil layers for ultra deep ploughing had broken through worldwide problems such as “physical” production increase of agriculture and physical transformation of saline-alkali soil. “Smash-ridging” technology which has shocked the world is common technology, common welfare and common wealth of all mankind.
The advert of “smash-ridging” technology marks that the world has ushered in a very rare new agricultural revolution. The technology is simple, widely applied and sustainable for hundreds of years. It has realized increase of grain production and decrease of disaster to benefit human being.

1. Creating subversive fifth farming mode, which is worldwide used
“Smash-ridging” technology is named after vertical burying, high-speed rotary-cut smash soil, ridge and suspend by using spiral, hollow and other “drill” farming tools invented by Wei Benhui, instead of the “plow” which has been used for 5,500 years. “Smash-ridging” technology has become the fifth efficient farming mode after slash-and-burn cultivation, man power, animal power and tractor ploughing in the history of human farming. “Smash-ridging” technology structured “smash-ridging agriculture” technology system that matches smash-ridging agricultural machinery, smash-ridging farming and smash-ridging cultivation and overturned traditional farming way and agricultural production technical philosophy by using the scientific concept of “ultra deep ploughing and deep loosening the soil without messing the soil layers”. The worldwide universal technology expands the space for human existence and development, and its scientific connotation and characteristics are as below:
First of all, fully excavate natural resource utilization that the earth feeds human being. With 5 kinds of natural resources, soil, the grain producer which the mankind survives on, natural rainfall, oxygen, temperature and humidity and solar energy, once more multiple positive utilization can be realized on the basis of existent farming and agricultural utilization to promote a new round of agricultural production increase, quality improvement, water conservation, disaster reduction, carbon drop and sustainable development.
Secondly, trigger deepening utilization of the surface soil of earth with a light force. Loosened soil increases several times over., and most of soil is granular, and granular structure surface is smooth. Unit weight decreases by 10% to 20%, and available nutrient increases by 10% to 30%. Basic fertility improves by 10% to 30%, and applying quantity of chemical fertilizer for planting crop can reduce by more than 10%.
Thirdly, create cultivated land reservoir with loosened soil and expanded volume. Natural rainfall reserves approximately double, which provides conditions for human being to utilize rainwater and snow water again. Soil porosity enlarges approximately and oxygen increase approximately by one time. Soil microbial community and quantity increase by almost multiple times.

Fourthly, create soil ecological environment that is suitable for crop growth. Smash ridging cultivation requires soil ecological environment with balanced water, fertilizer, gas and heat. The crop takes roots in the earlier stage, strengthens in the medium stage and becomes powerful in the later stage. It features production increase and quality improvement with resistant to drought, high and low temperature. The root system is particularly developed with fibrous root increasing and activity strengthening. The photosynthetic efficiency improves by 10% to 30%, and the stress resistance such as drought and high and low temperature improves by approximately 20%, while biomass increases by 20% to 30%.
Fifthly, create suitable environment for crops based on ecological conditions in which high agricultural yield is still available and consumption of agricultural “chemicals” is achievable even the consumption of fertilizer and pesticide can be reduced by more than 10% and some plastic mulch can be reduced. Some of polluted soil can be “purified itself”. For example, reduction of heavy metal pollution (reduction of cadmium content of rice) is a physical effect that other chemical means can hardly match.

Sixthly, realize no ecological area or crop variety limit. Almost all crops and some traditional Chinese medicinal materials in rice field, dry land and even saline-alkali soil can be applied to from Hainan Province at low latitude (18°N) to Xinjiang and Heilongjiang at high latitude (45° to 50°N), from Beihai of Guangxi at low altitude (10 to 15 metres) to Shigatse of Tibet at high altitude (over 4,000 metres), which indicates that there is no obvious limit on ecological area or crop variety, and it can be generally used in the world.
2. Application in China’s cultivated land and saline-alkali soil in 2021, with outstanding results
Test on smash ridging has been implemented in many places of China, and the result showed that comparing with traditional cultivation, the yield of rice increased by 15.5%, that of corn increased by 12.26%, and that of peanut increased by 8.05% with no fertilization.
“Smash ridging” technology has been applied to 50 kinds of crops such as rice, corn, wheat and potato in 28 provinces all over China for more than a decade, and production increase achieved 10% to 50%, and production increase in saline-alkali soil after being transformed achieved 20% to 100% with no increasing fertilization or irrigation volume. There are many cases of production increase in various places. In Yuanjiang City of Hunan Province, yield of smash ridging rice increased by 26.5% in that year, and it still increased by 12% in the fourth year after the first smash ridging cultivation. The yield of smash ridging wheat in Fuping, Shaanxi Province increased by 29.9%, and that of the second crop of corn increased by 34.89%. The average production increase of rained farming sugarcane was 32.5%.
In 2021, the cases of production increase with “smash-ridging” technology occurred frequently, and the results are outstanding.
Firstly, rice production continuously increases with “smash-ridging” technology. Yaoguao Town, Longhui County, Hunan Province used to be the breakthrough point where Academician Yuan Longping’s hybrid rice yields reached 900 kg per mu. In April 2014, “smash-ridging” cultivation was implemented, and the yield of hybrid rice increased by 25% in that year. It has been the 8th year since “smash ridging” technology was implemented, but the yield of hybrid rice is expected to increase by 10% or so. The yield of second crop of rice after rice smash ridging was implemented in Yongan Village, Shifu Town, Nanning City, Guangxi Autonomous Region increased by 9.5%.

Secondly, smash ridging water conservation and continuous high yield lasted for many years. In 2021, the third year after “smash-ridging” technology was implemented in Yanshan, Cangzhou City, Hebei Province, the yield of wheat with water conservation increased by 18% with irrigation reduction by nearly 2,000 cubic metres per hectare. In 2021, the sixth year after “smash-ridging” technology was implemented in Fanjiazhai Village, Guyang Town, Lankao County, Henan Province, the yield of wheat increased by 10.3%.
Thirdly, “smash-ridging” agriculture and saline alkali soil transformation in highland region. As previous statement, the yield of highland barley of saline alkali soil in Tibet, the roof of the world, increased by 38.67%, that of highland barley of sand soil cultivated land with “smash-ridging” technology increased by 25.43%, that of highland barley straw increased by more than 20%, which can effectively solve the problem of lack of grain and feed in Tibet.
Fourthly, the history of high yield of sugarcane in a large area with “smash-ridging” technology was made. “Smash-ridging” technology “145” demonstration base for planting sugarcane was built in Guangxi Academy of Agricultural Sciences. On March 6, 2021, upon experts’ acceptance, it increased by 38.3% than conventional cultivation. “Smash-ridging” technology “145” demonstration in Binyang of Guangxi, is expected to make history of green ecological high yield of sugarcane in a large area with entire mechanization to bring a sample for China’s and the world’s sugarcane planting technology.
3. Increasing grain yield and decreasing disaster by conforming to the nature, and all the mankind getting a better future
The best living quality and survival and development environment with abundant and tasteful food, fresh air and visible blue sky and cloud are mankind’s good wishes.
The earth is endowed with 5 kinds of inexhaustible natural resources, soil and its stereoscopic spatial natural rainfall, oxygen, temperature and humidity and solar energy. Soil is the “producer” of grain and other agricultural products the human being survives on and the “regulator” of natural environment to relieve drought, waterlogging and other natural disasters. In order to realize the above dreams, human being has to profoundly comprehend and properly utilize the “5 kinds of natural resources”, which is the fundamental obedience to the rules of resource utilization for mankind’s survival. For a country, the more proper utilization rate of “the 5 kinds of natural resources” of the stereoscopic space, the more secure grain and ecology in the country, the more fortunate of national life, which is also in this way for all the world and all the mankind.

The core of “smash-ridging” technology is to multiply sound utilization of the above “5 kinds of natural resources”. Its pioneering scientific contribution is based on the principle of “ultra deep cultivation and deep loosening (by utilizing the soil resources of plough sole which human being has not utilized yet), loosening soil at original site, granular soil, once off completion of soil preparation., and no tillage or light tillage for conservation tillage for years”. Meanwhile, “smash-ridging” technology is almost applied to various land resources including cultivated land and saline alkali soil so that agricultural available resources have expanded substantially. Furthermore, yield increase can be maintained with properly reducing fertilization. Additionally, it is easy to popularize and apply, and it is merely to replace tractor “plough” cultivation with smash ridging “drill”. Rice field is 25 cm deep, and dry land is 35 cm deep, and saline alkali soil is 40 cm deep. Expected effect is achievable with no excessive input or technical instruction required.
Wei Benhui said that invention of spiral and hollow “drill” tillage implements would certainly bring a major change of tillage implements and modernization of series products of smash ridging agricultural machinery equipment. The world will usher in great new times of “smash-ridging agriculture”.

According to expert’s estimates, if 1 billion mu of farmland and 300 million saline alkali land are cultivated in China, 130 billion kg of grain can be increased every year and 300 to 400 million more people can be fed. If land “smash-ridging” technology is implemented in 50% of farmland in the world, yield of grain can be increased and more people can be fed.
With “smash-ridging” technology, 40 to 50 cubic metres of natural rainfall reserve can be increased for cultivated land per mu, and drought, waterlogging and other disasters can be reduced. Recently, heavy waterlogging occurred in Henan Province. Because light tillage is carried out in most of cultivate land (most of loosened soil of plough layer is 12 to 15 cm), the soil of button layer is compacted and moves upward due to rolling by tractor wheels for years. Adding the road extension and ground hardening in the villages, there is no more place for water reservation. If “smash ridging” technology is implemented in half of cultivated land, such affect of rainstorm can be reduced greatly. Also, with improving smash ridging soil environment and significant increasing crop biomass, the goals including carbon reduction, peak carbon dioxide emissions and carbon neutralization can be achieved early, and global warming can be relived greatly.
“Smash-ridging agriculture” and its entire production technology system invented and created by Wei Benhui have surpassed the existent agricultural production mode and have been affirmed and supported by Yuan Longping and other more than 10 Chinese academicians. The technology system has been practiced to almost all crop varieties from low latitude to high latitude and from low altitude to high altitude. It can be popularized globally and is expected to be a new mainstream technology in the world to lead the trend of agricultural cultivation development. The future will be better for all mankind. (Written by Heng Yi)
[Character Introduction]
Wei Benhui, the inventor of “smash-ridging” technology, Chinese cultivation expert, secondary researcher of Guangxi Academy of Agricultural Sciences, has acquired 21 achievements in sugarcane, Chinese yam, potato, cassava and “smash-ridging” technology, 18 national, provincial and ministerial awards, 15 invention patents. He has bred 26 new varieties of Chinese yam. Additionally, he has published 10 works such as China’s Ecology for Grain Increase with Smash Ridging Alive Soil and Chinese Yam Cultivation as well as more than 170 papers. He has won the titles of National Outstanding Scientific and Technological Worker of China, Special Allowance Expert of the State Council, Guangxi Excellent Expert, Guangxi Outstanding Contribution Expert, Guangxi Most Beautiful Scientific and Technological worker, etc.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
How ProfitPilot AI Is Transforming Intelligent Investing The Vision of Global Capital Partners Investments LLC
United States, 18th Jul 2026 – The financial industry is entering a new era driven by artificial intelligence, big data, and advanced analytics. Investors today face an overwhelming amount of market information, making it increasingly difficult to identify opportunities, manage risks, and make timely decisions. To address these challenges, Global Capital Partners Investments LLC (GCPI) is embracing innovation through ProfitPilot AI, an intelligent investment platform designed to help investors navigate modern financial markets with greater confidence and efficiency.
Under the guidance of financial market educator Howard Martin Smith, ProfitPilot AI represents a forward-looking approach to investment analysis, combining technology-driven insights with practical market understanding.

The Rise of AI in Financial Markets
Artificial intelligence has rapidly become one of the most influential technologies in the global financial sector. From institutional asset managers to individual investors, market participants are increasingly relying on AI-powered tools to analyze data, identify trends, and improve decision-making processes.
Unlike traditional analysis methods that often require significant time and manual effort, AI systems can process vast amounts of information in seconds. This capability allows investors to respond more effectively to changing market conditions and emerging opportunities.
As financial markets become more interconnected and data-driven, the demand for intelligent investment solutions continues to grow. ProfitPilot AI was developed to meet this demand by providing users with advanced analytical capabilities designed for today’s fast-paced investment environment.
What Is ProfitPilot AI?
ProfitPilot AI is an intelligent investment analysis platform developed to help investors better understand market dynamics and make more informed decisions.
The platform leverages advanced data-processing technologies to analyze market information from multiple sources. By evaluating trends, monitoring market movements, and identifying potential patterns, ProfitPilot AI aims to provide investors with valuable insights that support their investment strategies.
Key areas of focus include:
- Market trend analysis
- Risk management support
- Investment opportunity identification
- Portfolio monitoring
- Real-time data interpretation
- Strategic decision support
Through these capabilities, ProfitPilot AI seeks to simplify complex financial information and transform it into actionable intelligence.
Global Capital Partners Investments LLC’s Commitment to Innovation
Global Capital Partners Investments LLC believes that technology will continue to play a central role in the future of investing. The company is committed to exploring innovative solutions that improve investment accessibility and empower investors with better analytical tools.
As the financial landscape evolves, investors increasingly require platforms capable of delivering timely insights and supporting data-driven decision-making. GCPI’s investment philosophy centers on combining technological advancement with practical financial knowledge, helping investors adapt to changing market environments.
By developing solutions such as ProfitPilot AI, GCPI aims to contribute to the ongoing digital transformation of the investment industry.
Howard Martin Smith on the Future of Intelligent Investing
According to Howard Martin Smith, successful investing in the modern era requires both technological capability and human judgment.
While artificial intelligence can efficiently process information and identify patterns, long-term investment success still depends on strategic thinking, risk awareness, and disciplined decision-making. Rather than replacing investors, AI should function as a powerful support system that enhances analytical capabilities.
This philosophy forms the foundation of ProfitPilot AI. The platform is designed to assist investors by providing objective market analysis while allowing users to retain control over their investment decisions.
Howard Martin Smith has consistently emphasized the importance of investor education, believing that technology is most effective when combined with financial literacy and informed decision-making.
Why AI-Powered Investment Platforms Matter
Financial markets operate continuously, generating enormous amounts of information every day. Economic indicators, corporate earnings reports, geopolitical developments, and market sentiment can all influence asset prices.
For many investors, monitoring and interpreting this information can be challenging. AI-powered platforms help address this issue by automating data analysis and highlighting relevant market developments.
Benefits of intelligent investment platforms include:
- Faster analysis of market information
- Improved identification of trends and patterns
- Enhanced risk monitoring
- Greater efficiency in research processes
- Better support for informed decision-making
As technology continues to advance, these capabilities are expected to become increasingly important for investors seeking to remain competitive in global financial markets.
The Future of AI and Investment Technology
The integration of artificial intelligence into investment management is still in its early stages. However, industry experts widely agree that AI will play a growing role in how investors analyze markets, manage portfolios, and evaluate opportunities.
Technologies such as machine learning, predictive analytics, and automated data processing are expected to reshape many aspects of financial decision-making over the coming years.
Global Capital Partners Investments LLC views this transformation as an opportunity to develop innovative tools that help investors adapt to an increasingly digital financial landscape. ProfitPilot AI reflects this commitment by providing a technology-driven approach to market analysis and investment support.
Conclusion
As financial markets become more complex and information-rich, investors require smarter tools to support effective decision-making. ProfitPilot AI, developed by Global Capital Partners Investments LLC and guided by Howard Martin Smith, represents an innovative step toward the future of intelligent investing.
By combining advanced analytics, AI-powered market insights, and a commitment to investor education, ProfitPilot AI aims to help investors better understand market conditions, identify opportunities, and manage risks in an ever-changing financial environment.
With the continued evolution of artificial intelligence and financial technology, platforms like ProfitPilot AI are expected to play an increasingly important role in shaping the next generation of investment strategies and market participation.
Media Contact
Organization: Global Capital Partners Investments LLC
Contact Person: Howard
Website: https://gcpinvestments.it.com/
Email: Send Email
Country:United States
Release id:47284
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Press Release
Where GCC’s Most Consequential Business Decisions Get Made
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AJMS Group and Marmin AI launch the CXO Boardroom Series in Dubai, a curated executive forum on AI, digital finance, and enterprise transformation, managed by Trescon and opening 22 July 2026
Dubai, U.A.E, Jul 18, 2026, ZEX PR WIRE — AJMS Group, one of the region’s most established business advisory groups, and Marmin AI, its AI-powered compliance and finance technology entity and the first fully approved e-invoicing Accredited Service Provider (ASP) in the UAE, operating with 100% local data residency, have announced the launch of the CXO Boardroom Series, a curated invitation-only programme for senior executives across the UAE and GCC. Managed end-to-end by Trescon, a leading global business events company, the series inaugurates with a physical edition in Dubai on 22 July 2026, convening CFOs, CTOs, Finance Directors, and digital transformation leaders in a setting built for genuine executive exchange.
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Marmin AI arrives at the series from a position few compliance technology providers in the region can claim. It is the first fully approved e-invoicing Accredited Service Provider (ASP) in the UAE and a certified PEPPOL Access Point, operating across six jurisdictions — the UAE, Saudi Arabia, Malaysia, India, Singapore and Belgium — with 100% local data residency, all invoice data processed and hosted inside the country.
The launch of the CXO Boardroom Series follows AJMS Group’s recent announcement of a USD 20 million strategic investment in the UAE to accelerate the growth of Marmin AI, its AI-driven e-invoicing, compliance and financial intelligence platform. The investment reinforces the UAE’s role as the strategic hub for Marmin AI’s technology development, regulatory integration, and enterprise implementation, supporting AI-powered compliance and financial intelligence, UAE-centric enterprise e-invoicing infrastructure, open finance and SME enablement, and UAE-hosted secure cloud infrastructure. AJMS Group’s recognition under the UAE Ministry of Economy’s Future 100 programme further underlines the position both entities occupy in the country’s digital economy agenda.
That national orientation extends to Marmin AI’s work with the Federal Tax Authority. Marmin AI has partnered with the FTA under the Muwafaq and Mo’athar initiatives to deliver a customised e-invoicing package for small and medium enterprises, to be offered to more than 200,000+ SMEs across the UAE — the segment for which the transition to mandatory e-invoicing carries the greatest operational and cost burden, and for which readiness support matters most.
The platform is also built to carry a transaction beyond the invoice itself. Marmin AI is integrated with Dun & Bradstreet, giving clients counterparty diligence and verification at the point of onboarding, and payment rails are embedded directly into the platform, making e-payment options available to clients alongside the invoices they issue. Together with VAT reconciliation, bank reconciliation, and automated AML and UBO sanctions screening, this closes the loop the company describes as “compliance-to-cash” — from the moment an invoice is validated to the moment it is paid.
What separates the CXO Boardroom from conventional conference formats is deliberate restraint. Sessions are capped at 25 qualified executives, chosen through a BANT-based qualification process that ensures every seat in the room belongs to someone with both the authority and the mandate to act on what is discussed. There are no keynote crowds, no panel audiences. What exists instead is the kind of frank, peer-level conversation that most executives rarely get access to inside or outside their own organisations.
The agenda spans five pillars that reflect where GCC enterprises are navigating real complexity: UAE e-invoicing and tax digitisation, AI-driven finance transformation, cybersecurity and data governance, ERP and enterprise technology strategy, and RegTech. For the July edition, Marmin AI brings particular depth on the UAE’s mandatory e-invoicing rollout. As the first fully approved Accredited Service Provider (ASP) in the UAE and a certified PEPPOL Access Point, Marmin AI gives attendees direct access to the advisory intelligence they need to prepare, not just observe — at a point in the calendar where preparation time is finite: businesses in scope are expected to appoint an accredited service provider by 30 October 2026, ahead of the first mandatory phase of the UAE e-invoicing regime on 1 January 2027. Across 2026, the series will run four editions tailored to distinct executive audiences, covering DIFC and ADGM regulated institutions, UAE mainland corporates, a virtual GCC-wide boardroom, and a broader AI-focused edition developed in partnership with key ecosystem bodies.
“Real transformation does not happen in auditoriums. It happens when the right people sit in the same room, speak plainly about what is actually working and what is not, and leave with something they can use. The UAE is at a genuine inflection point across AI adoption, regulatory change, and digital finance. The CXO Boardroom was designed to meet that moment at the executive level, with the quality of insight and the intimacy of conversation that a larger format simply cannot deliver.”
Komal Jajoo, Co-Founder and Managing Director, AJMS Group
The boardroom format also serves a practical purpose that goes beyond dialogue. Participating organisations gain exposure to Marmin AI’s intelligent compliance platform — accredited e-invoicing and PEPPOL exchange, Dun & Bradstreet-backed counterparty diligence, VAT and bank reconciliation, automated AML and UBO sanctions screening, and embedded payment rails — without the friction of a sales engagement. The insight flows in both directions, and that reciprocity is built into the design of every session.
Attendance is by qualification and invitation only. Senior executives across banking, financial services, insurance, real estate, technology, and the public sector are encouraged to register their interest for the July 2026 Dubai edition at AJMS CXO Boardroom.
About AJMS Group
AJMS Group is a multi-disciplinary business consulting group with headquarters in Dubai and a presence across 14+ countries, including the UAE, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, India, and the UK. The group operates through a portfolio of specialist entities spanning Governance, Risk & Compliance, Tax Advisory, Management Consulting, Digital Transformation, InsurTech, RegTech, and FinTech. AJMS Global, the group’s flagship consulting entity, is led by Dr. Abhishek Jajoo and recognised as a UAE Superbrand, with the group also recognised under the UAE Ministry of Economy’s Future 100 programme. The group has announced a USD 20 million strategic investment in the UAE to accelerate the growth of Marmin AI, its AI-driven e-invoicing, compliance and financial intelligence platform. Group companies include AJMS Global, Marmin AI, AInsurtech, AJMS LG, Remitex Technologies, InfiniTech, DPMS Global, Hayford Integrated Training Institute, Fanar Advisor, Noor Shariah Solution, 1Life Healthcare and Zamara Mena.
About Marmin AI
Marmin AI (Marmin AI Software Design L.L.C., Business Bay, Dubai) is the intelligent finance and compliance technology entity of AJMS Group. It is the first fully approved e-invoicing Accredited Service Provider (ASP) in the UAE — operating with 100% local data residency, with all invoice data processed and hosted inside the country — and a certified PEPPOL Access Point, operating across six jurisdictions: the UAE, Saudi Arabia, Malaysia, India, Singapore and Belgium. Marmin AI is a partner to the Federal Tax Authority under the Muwafaq and Mo’athar initiatives, through which it is delivering a customised e-invoicing package to more than 2,000 SMEs in the UAE. Backed by a USD 20 million strategic investment from AJMS Group, Marmin AI delivers a single “compliance-to-cash” platform spanning accredited e-invoicing and PEPPOL exchange, counterparty diligence through an integration with Dun & Bradstreet, VAT reconciliation, bank reconciliation, automated AML and UBO sanctions screening, and embedded payment rails that make e-payment options available to clients directly on the platform. The platform additionally generates a projected, indicative ICV score from live invoice data, and — where a business separately and expressly opts in through a consent-based, business-initiated data layer governed independently of the ASP function — an invoice credit score. Marmin AI supports enterprises preparing for the UAE e-invoicing mandate as well as ZATCA Fatoorah in Saudi Arabia, MyInvois in Malaysia, and Fawtara in Oman.
About Trescon
Trescon is a global business events company specialising in large-scale technology and fintech conferences, bespoke boardrooms, and executive engagement programmes. Trescon manages a portfolio of marquee events across the Middle East, Asia, and beyond, including Dubai FinTech Summit, Dubai Family Wealth Summit and the Future Sustainability Forum. The CXO Boardroom Series for AJMS Group and Marmin AI is managed end-to-end by Trescon.
Media Contact
Shadi Dawi
Global Director, PR & Media | Trescon Global
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Press Release
Joe Shields Brings Software Design Thinking to Hospitality Through States of Leisure’s Experience-First Approach
San Francisco, California, Jul 18, 2026, ZEX PR WIRE — Hospitality is becoming as much about thoughtful systems as beautiful spaces. That shift is shaping how brands design every stage of the guest experience, from booking to checkout. For Joe Shields IV, founder of States of Leisure, the answer lies in an unlikely place, and that’s software design. Rather than approaching hospitality as a collection of attractive properties, Shields has built States of Leisure around the same principles that guide modern product development. Every guest interaction, from discovering a property online to checking out, is treated as part of one connected system designed to reduce friction and create clarity.

The philosophy reflects Shields’ professional background as a software designer and developer, where rapid prototyping, user feedback, and iterative improvement shape successful digital products. Those same methods now influence how States of Leisure develops its hospitality experiences. “People often think software and hospitality have very little in common,” said Shields. “In reality, both are about creating experiences that feel intuitive. Whether someone is navigating an app or arriving at a vacation home, they should never have to wonder what comes next. Good design removes uncertainty.”
Founded on the belief that hospitality extends far beyond interior design, States of Leisure integrates operational systems, communication, branding, and physical environments into a unified guest journey. Every detail is considered part of a larger experience architecture rather than an isolated feature. This systems-driven approach reflects a broader recognition that guest satisfaction depends as much on clear communication and well-designed operations as it does on attractive interiors.
Unlike traditional hospitality models that often separate marketing, operations, and guest services into independent functions, States of Leisure treats them as interconnected components. The company designs booking flows, messaging, and in-stay experiences to complement the physical environment, ensuring guests encounter consistency throughout every stage of their visit.
For Shields, this philosophy stems from years spent designing software products where usability determines success. His development process typically begins with simple prototypes that are tested early, allowing ideas to evolve through practical feedback instead of lengthy theoretical planning. The same mindset guides States of Leisure as it refines everything from guest communication to operational workflows.
The foundation for this perspective dates back to Shields’ art school education, where design was taught not as decoration but as structured problem-solving. That training continues to influence both his software career and his work in hospitality. Instead of asking how a space should look, Shields begins by asking how people will move through it, interact with it, and remember it.
That emphasis on intentional design has become a defining characteristic of States of Leisure. Each property is developed as part of a larger operating system, allowing the brand to maintain consistency while giving individual locations their own identity. The result is an approach that values precision over excess. Rather than overwhelming guests with unnecessary features, the company focuses on removing friction and creating environments that feel calm, organized, and easy to navigate.
Shields believes this type of structured thinking will continue to influence the future of hospitality as guest expectations evolve. “As technology becomes a bigger part of everyday life, people expect experiences to work effortlessly,” Shields said. “Hospitality shouldn’t be different. Behind every relaxing stay should be thoughtful systems that guests never have to think about.”
While Shields continues his full-time work in software design and development, States of Leisure serves as an extension of the same principles he applies to digital products: clarity, consistency, and continuous refinement. For the company, the goal is not simply to offer places to stay. It demonstrates how thoughtful systems and intentional design can transform hospitality into an experience that feels cohesive from beginning to end.
About Joe Shields IV
Joe Shields IV is a software designer and developer whose work spans product design, prototyping, and full-cycle software development. He is the founder of States of Leisure, where he applies software design principles to hospitality, creating guest experiences that combine intentional design with operational precision.
About States of Leisure
States of Leisure is a hospitality and real estate brand that designs short- and mid-term stays by integrating design, operations, and systems thinking. By treating every guest interaction as part of a connected experience, the company creates hospitality environments that prioritize clarity, consistency, and ease. To learn more, visit: https://statesofleisure.com/
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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