Press Release
Goodway Group Unveils Strategic Expansion With Launch of GRADIANT, a modern funnel agency and G-Comm, a retail media accelerator
–News Direct–
Goodway Group, a leading independent digital marketing agency, announces its strategic expansion efforts by launching two divisions to help marketers capitalize on the industrys future: GRADIANT, a modern funnel marketing agency, and G-Comm, a specialized retail media accelerator. This expansion delivers brands the future of deep analytics, identity, and measurement, today.
Goodway Group boasts a strong legacy of innovation and technical prowess, with accolades such as being a three-time MarTech Breakthrough award winner and AdExchangers Best Use of Technology by an Agency award winner. Since its inception in 1929, Goodway Group has continually excelled at being at the leading edge of marketing and a go-to resource for brands to evolve their marketing practice.
GRADIANT, the newly launched modern funnel marketing agency, sets a new standard in the next generation of media investment by bringing its massive identity graph and proprietary measurement to holistically measure brand and performance. Leveraging a blend of data science, strategy and ongoing machine learning, GRADIANT delivers CFO-friendly outcomes. Marc Ducnuigeen, Chief Client Officer at Goodway Group, remarked, "GRADIANT bridges the gap between brand and demand, giving marketers the answers they need to secure boardroom and CMO approval."
Similarly, G-Comm, the specialized retail media accelerator, creates a mutually beneficial relationship by addressing the unique challenges and opportunities within the retail landscape. G-Comm empowers retailers to build or upgrade their retail media networks (RMNs) while providing brands with the means to maximize engagement on existing platforms. Angela Myers, SVP of G-Comm, emphasized, "Both brands and retailers know the retail media potential is immense but have not yet found excellence across the practice as a whole. Through our experience with helping retailers build and upgrade their own RMNs and executing growth strategies for RMN brands, G-Comm brings this unique perspective, that you simply wont find elsewhere."
Goodway Group is widely recognized by retailers, brands, and technology partners within the industry, illustrated by being a finalist in the esteemed Modern Retail Award for Best Retailer/Agency Collaboration.
Jay Friedman, CEO of Goodway Group, expressed excitement about continuing to lead the industry: "Boards of Directors, CFOs, and CEOs rightfully want to know more precisely the return on their marketing investment. We are delighted to work with CMOs to show them how measurement, analytics execution, and provable outcomes can be better. GRADIANT and G-Comm allow us to further specialize within two key areas of industry growth. Weve spent the last couple years innovating to deliver ahead of what marketers need. Seeing the culmination of these efforts is credit to our team.
About Goodway Group
Goodway Group is a leading independent digital marketing agency fueled by data, technology and a dedicated purpose of making your media investment perform. Goodway Groups Outcome Engineering powers our full ecosystem, a proprietary philosophy that connects strategy, analytics and precise execution for measurable growth.
Goodway Group ranks among the top North American agencies, earning prestigious awards for innovative marketing technology, impactful work and fostering inclusive, remote-first workplaces. We've been honored as a multiyear Ad Age Best Places to Work and received AdExchangers Best Use of Technology by an Agency award among other accolades. Our collective media buying power has led to industry-renowned partnerships. We hold certifications and are recognized with preferred partner status across the Triopoly and all major marketing and media platforms. This ensures that our clients' media investments are optimally managed, minimizing fraud and waste, and maximizing effectiveness and value.
Our company encompasses five distinct divisions: CvE, a marketing advisory firm; G-Comm, a retail media accelerator; TUFF, a performance marketing agency; Goodway, a managed service media and analytics partner; and GRADIANT, a modern funnel digital media agency.
Together, we make up Goodway Group, the marketing engine that unlocks measurable growth for the world's most progressive brands.
Contact Details
Kite Hill PR for Goodway Group
Alexandra Morrison
+1 214-604-9658
Company Website
View source version on newsdirect.com: https://newsdirect.com/news/goodway-group-unveils-strategic-expansion-with-launch-of-gradiant-a-modern-funnel-agency-and-g-comm-a-retail-media-accelerator-112458640
Goodway Group
COMTEX_451966076/2655/2024-05-06T11:42:55
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Keynode Announces Revolutionary Staking Initiative: Expanding Accessibility to Crypto Staking Rewards
Keynode, one of the leading players in the blockchain and crypto space, has launched its staking initiative to make staking more accessible and rewarding for everyone. This move comes as part of the company’s mission to democratize blockchain and make it easy for users to try out staking on crypto staking platforms.
The new program lowers the barrier to entry for staking, so you don’t need technical expertise or a large deposit to get started. The staking platform wants to attract both seasoned investors and newbies to the crypto space.
Key Highlights of the Announcement
1. Lower Threshold to Participate:
Staking Ethereum required 32 ETH previously, which was a big barrier for many investors. The staking platform has removed this requirement and you can now stake with as low as $100. This opens up the platform to a wider audience so they can earn crypto staking rewards with minimal investment.
2. Simplified Staking Experience:
The platform automates the complexities of crypto staking, so you don’t need technical expertise. Tasks like running nodes, syncing to blockchains, and configuring software are all handled by the staking platform. This allows you to start earning from your digital assets without technical hassles.
3. Clear Reward Structure:
You can choose from different staking plans that suit your needs. Crypto staking rewards are paid out regularly so that you can have a predictable income stream. You can stake popular assets like Ethereum (ETH), Solana (SOL), Polygon (POL), and more directly on the staking platform.
A Step Towards Financial Inclusion
This announcement is in line with Keynode’s mission to bridge the gap between blockchain and everyday users. Their goal has always been to empower individuals by making access to blockchain easy. With their new staking initiative, they’re making it possible for anyone to contribute to the network and earn crypto staking rewards without needing big capital or technical skills.
With flexible crypto staking plans and 24/7 support, the platform wants to make crypto staking accessible to everyone. Whether you want to diversify your portfolio or take your first step into crypto investments, the platform has got you covered at every stage.
Enhanced Security and Reliability
The crypto staking platform takes user funds security seriously. It works with regulated entities to implement robust security measures so that you can stake your assets with peace of mind. Additionally, the infrastructure behind Keynode is designed to be stable and highly available so that stakers can have a smooth staking experience.
Affiliate Program and Community Engagement
Keynode also launched an enhanced affiliate program to go along with the staking initiative. Affiliates can earn referral commissions for bringing in new users to the platform, ensuring its growth is driven by the community. This is in line with the staking platform’s vision of a community where users can share knowledge and benefit together.
The community aspect of the platform doesn’t stop at the affiliate program. The platform also engages with users through bounty programs on YouTube, Reddit, and X to encourage content creation and provide incentives to participate. This community involvement is part of its growth strategy and makes users part of its ecosystem.
Looking Ahead
The staking platform announcement shows its commitment to innovation in the crypto staking space. By solving the problems of high entry barriers and technical challenges, it’s setting a new standard for crypto staking platforms. This is a big step towards making blockchain more accessible, equitable, and rewarding.
About Keynode
Keynode is a forward-thinking platform that provides more secure and flexible crypto staking options for cryptocurrency holders. With a focus on accessibility, transparency, and user empowerment, the staking platform offers solutions for both beginners and experienced investors.
Its user-centric approach and top-notch security standards have made it one of the trusted brands in the blockchain space. Visit Keynode.net to learn more about the new staking initiative and start earning crypto staking rewards.
For media inquiries, contact:
Email: info@keynode.net
Phone: (+1) 678-310-6834
Location: 1325 Avenue of the Americas, New City, NY, United States, New York
Disclaimer: The information contained in this press release is not investment advice, and it is also not investment, financial, or trading advice. There are risks with cryptocurrency mining as well as with staking. There is a potential loss of funds, so you are strongly advised to make sure due diligence is done, consulting with a professional financial advisor, before investing in or trading cryptocurrencies and securities.
Media Contact
Organization: KeyNode
Contact Person: Kiven Scott
Website: https://keynode.net/
Email: Send Email
Address: 1325 Avenue of the Americas, New City, NY, United States, New York
City: New York
Country: United States
Release Id: 05012522312
The post Keynode Announces Revolutionary Staking Initiative: Expanding Accessibility to Crypto Staking Rewards appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Talisman Turtle: Your Pocket Peacekeeper Introducing an Innovative and Meaningful Accessory Supporting Underprivileged Communities
Weaverville, North Carolina, United States, 5th Jan 2025 – Talisman Turtle introduces a unique accessory, the Talisman Turtle Keychain/Necklace, designed to enhance relationships and support underprivileged communities. This innovative product blends charm and purpose, making it more than just a gift—it’s a symbol of positive change and personal connection. https://videopress.com/v/6aS9ie8a
The Talisman Turtle Keychain/Necklace, crafted with meticulous attention to detail, symbolizes good luck, protection, and longevity. Each purchase contributes to initiatives aimed at uplifting underprivileged communities, ensuring every gift given has a meaningful impact.
“The Talisman Turtle is more than just a beautiful accessory; it symbolizes good luck, protection, and longevity,” says Dieter (Doc) Homburg, owner of The Talisman Turtle Team. “Each piece is crafted with care to bring positive energy and a sense of calm to its owner. We believe this unique product can help you stand out and leave a lasting impression.”
Individuals and organizations can utilize the Talisman Turtle as a distinctive gift, especially for those hesitant to engage initially. With customization options, such as adding a logo or special message, the Talisman Turtle becomes a unique and personal token of appreciation.
“We offer special bulk purchase discounts, making it easy to incorporate these charming talismans into your appreciation programs,” Homburg elaborates. “It’s a unique way to stand out and leave a lasting impression.”
Profits from the sale of these keychains and necklaces are donated to initiatives that empower young minds and support future generations. This charitable approach enhances the product’s value and resonates with organizations looking to make a socially conscious statement through their gifts.
The Talisman Turtle Keychain/Necklace features two significant elements: a turtle symbolizing longevity, protection, and stability, and space for a personalized slogan or logo, making it a powerful branding tool or personal reminder.
For more information about the Talisman Turtle Keychain/Necklace and to explore bulk purchase options, contact Dieter (Doc) Homburg at hellinow@proton.me
Join us in making a difference, one turtle at a time.
Media Contact
Organization: The Talisman Turtle Project
Contact Person: Dieter (Doc) Homburg
Website: https://talismanturtle.com/
Email: hellinow@proton.me
City: Weaverville
State: North Carolina
Country: United States
Release Id: 05012522309
The post Talisman Turtle: Your Pocket Peacekeeper Introducing an Innovative and Meaningful Accessory Supporting Underprivileged Communities appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Origins Blockchain Swap – A Glimpse into Future Technology
Did you know? The Origins Blockchain Swap seems to belong to the future!
The Origins Blockchain Swap is a protocol based on the Origins blockchain, designed to facilitate the automatic exchange of OR and ORC20 token digital assets. Entirely deployed on-chain, any individual user with a decentralized wallet software (currently supported wallets include MetaMask, WalletConnect, Coinbase Wallet, Fortmatic, Portis) can use this protocol. Origins Blockchain Swap can also be regarded as a DeFi project because it aims to fully decentralize the digital asset trading process using decentralized protocols.
Origins Blockchain Swap consists of two types of smart contracts: trading contracts and factory contracts. These smart contracts are written in the Vyper programming language and form the core components of the Origins Blockchain Swap protocol to implement various functions. A trading contract supports one ORC20 token, and each trading contract reserves a certain amount of OR and the supported ORC20 token. This means that trades executed within an ORC20-OR trading contract are based on the relative supply of OR and the respective ORC20 token in that contract.
Through OR as an intermediary, the trading contract can also facilitate direct transactions between one ORC20 token and another ORC20 token.
The factory contract is used to deploy new trading contracts, allowing any ORC20 token not yet present on Origins Blockchain Swap to deploy a trading contract. Any user of the Origins blockchain can do this using the ‘createExchange()’ function. The factory contract serves as the “registration center” for trading contracts within the Origins Blockchain Swap system, where it can be used to find all ORC20 tokens and trading addresses added to the system. After a trading contract is published, the factory contract does not perform background checks on the ORC20 tokens in that contract; it only enforces the limitation that “one trading contract can only contain one ORC20 token.” Therefore, users should only engage in trades with ORC20 tokens from projects they trust.
The design structure of the Origins Blockchain Swap protocol is entirely different from the trading models found in traditional digital asset exchanges. Origins Blockchain Swap utilizes reserve liquidity to facilitate on-chain digital asset trades.
The reserves in a trading contract are provided by many “liquidity providers.” These liquidity providers deposit equivalent amounts of OR and the ORC20 token into the trading contract. The first liquidity provider to contribute liquidity to the contract has the right to set the exchange rate between the ORC20 token and OR. If the first liquidity provider sets an exchange rate that differs from the broader market, arbitrage traders will take advantage of this price difference to bring it in line with the broader market. Subsequent liquidity providers will use the rate set by the first liquidity provider as the basis for calculating equivalent values.
Origins Blockchain Swap also issues a “liquidity token,” which complies with the ORC20 standard. This liquidity token represents a liquidity provider’s contribution to a specific trading contract. The restriction of “one trading contract only supporting one ORC20 token” encourages liquidity providers to concentrate their liquidity into the reserves of a single trading contract. The liquidity token is used to track each liquidity provider’s share of the total reserves. Liquidity providers can choose to redeem their liquidity by destroying their liquidity tokens, allowing them to withdraw the corresponding proportion of OR and the ORC20 token from the contract.
Liquidity providers can also choose to sell or transfer their liquidity tokens without removing liquidity from the trading contract. However, liquidity tokens are strictly limited to one trading contract and are not associated with a separate native digital asset for the Origins Blockchain Swap protocol. Liquidity providers add liquidity using the ‘addLiquidity()’ function, and in return for their contribution, they receive a share of the transaction fees whenever trades occur.
Although the Origins Blockchain Swap is a decentralized on-chain digital asset exchange, it is not meant to replace centralized exchanges. If there is a deviation in the trading mechanism of the Origins Blockchain Swap, there must be a proper mechanism to correct it. This correction process happens through arbitrage trading.
Arbitrage trading is a strategy that profits from price differences between different trading markets. In the cryptocurrency space, a digital asset may have different prices across exchanges. If a trader identifies an arbitrage opportunity, they will buy the asset on one exchange and sell it on another. Arbitrage trading is crucial to the functionality of Origins Blockchain Swap because arbitrage traders can correct potential price discrepancies on Origins Blockchain Swap by using exchange rates from other crypto exchanges.
One of the key advantages of using the Origins Blockchain Swap protocol for trades is that gas fees are relatively low compared to other decentralized exchanges.
Saving on gas is just one of the benefits of the Origins Blockchain Swap protocol. As a decentralized platform, it does not rely on any third parties. It is also free for anyone to access. Compared to other digital asset trading platforms, trading costs are lower on Origins Blockchain Swap. Additionally, any user can create a trading contract for any ORC20 token.
Of course, the Origins Blockchain Swap relies on arbitrage trading to maintain price alignment with the broader market, meaning it depends on the exchange rates of other trading platforms to ensure price stability. Currently, the Origins Blockchain Swap is in an experimental phase and requires further development to enhance its efficiency in facilitating digital asset trading.
We have reason to believe that the Origins Blockchain Swap will make digital asset trading more efficient. However, the protocol is still in its early stages, and the most exciting part lies in its future development.
Contact Person Name: Peter Wayne
City State: Chicago, United States
Website: https://originspro.com/
Webmail: mailto:rjaynes416@gmail.com
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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