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Goodway Group Earns Fourth Nod on AdExchangers Programmatic Power Player List

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–News Direct–

Goodway Group, a leading independent digital marketing agency, has been recognized as one of AdExchanger's 2024 Programmatic Power Players, solidifying its position as a top agency and strategic partner in the ad tech industry. The prestigious accolade highlights Goodway Group's exceptional digital media expertise, comprehensive offerings and proven track record of delivering results for clients worldwide.

Selected from a competitive pool of submissions, Goodway Group stood out for its innovative solutions, advanced capabilities and documented case studies highlighting funnel impact and revenue growth. AdExchanger's editors rigorously evaluated each entry, considering the strength and breadth of offerings, talent and new business wins.

"Were honored to be named among AdExchanger's 2024 Programmatic Power Players," said Stephani Estes, Chief Media Officer at Goodway Group. "This recognition underscores our commitment to buying excellence for our client's media investment to drive measurable, bottom-line impact. We're proud to be recognized for our efforts in pushing the boundaries of programmatic advertising and delivering value in an ever-evolving digital landscape."

As reported by Statista, programmatic buying methods account for 82% of all digital spending worldwide. This figure is projected to climb even higher, reaching 89% by 2029, highlighting the growing importance and dominance of programmatic advertising in the entire industry. Theres often a misconception that programmatic advertising is simply display ads. Some of the fastest-growing channels, retail media, social media and CTV, rely heavily on programmatic buying.

In addition to Goodway Groups Programmatic Power Player recognition, Goodway Group's CEO, Jay Friedman, is a leading advocate for transparency and integrity in advertising. His bylines and commentary regularly appear in top industry publications such as Digiday, The Drum and MediaPost. Moreover, he's actively democratizing programmatic buying best practices, ensuring they're accessible to all marketers. His and Dr. Augustine Fous recent groundbreaking research on programmatic waste, for example, culminated in our "Once and For All" white paper, an acclaimed resource that offers practical solutions to minimize ad waste and maximize results.

"At its core, programmatic advertising is simply an automated, data-driven approach to delivering brand messages to consumers," said Friedman. "Marketing is the true growth engine for organizations. Embracing creativity within a scientific approach is important because doing programmatic or any marketing well requires this balanced methodology.

About Goodway Group

Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchangers Best Use of Technology by an Agency Award, and three MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at Goodwaygroup.com.

Contact Details

Kite Hill PR for Goodway Group

Alexandra Morrison

+1 214-604-9658

alexandra@kitehillpr.com

Company Website

https://www.goodwaygroup.com/

View source version on newsdirect.com: https://newsdirect.com/news/goodway-group-earns-fourth-nod-on-adexchangers-programmatic-power-player-list-483701182

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Press Release

Saudi Arabia’s biggest budget airline flyadeal appoints Bookme as key travel partner

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Lahore, Punjab, Pakistan, 27th Dec 2024 – Pakistan’s leading digital travel platform Bookme has become the first and only Pakistani platform to integrate flyadeal, Saudi Arabia’s fast-growing low-cost airline, into its system as the carrier prepares to launch flights from Pakistan to Riyadh and Jeddah.

 

Aligned with Bookme’s partnership with the Saudi Tourism Authority, this integration offers affordable flight options and a seamless booking experience for flights to Saudi Arabia and inside the Kingdom, using both local and international payment channels.

Passengers can book domestic services within Saudi Arabia as well as the new Pakistan route flights beginning 2nd February 2025 using transactions in Pakistani Rupees to avoid foreign transaction fees.

This move will benefit both the Pakistani travellers and expatriates in the Kingdom of Saudi Arabia, enhancing their convenience and affordability. flyadeal is known for its value for money, everyday low fares.

Faizan Aslam, CEO of Bookme, said: “By integrating flyadeal, we continue our mission to simplify travel for Pakistanis heading to Saudi Arabia. This is also part of our commitment to Saudi Vision 2030, as we expand our partnerships across the Kingdom. flyadeal’s entry into Pakistan with new flights starting soon is a great news for travellers and we look forward to being close partners with flyadeal in their success story out of Pakistan.”

Steven Greenway, flyadeal Chief Executive Officer, said: “flyadeal is delighted to welcome Bookme as a key travel partner in Pakistan, a market where there’s huge demand for travel to Saudi Arabia and within the Kingdom. Our new Karachi flights  serving Jeddah and Riyadh are a stepping stone for further planned expansion in Pakistan.”

Bookme’s vast reach and local payment options make travel between the two countries more cost-effective and streamlined. Click here to explore tickets to and within Saudi Arabia in Pakistani Rupees. The inventory is available on Bookme.pk, its app, partner platforms, and Bookme.sa.

Operating from bases in Riyadh, Jeddah and Dammam, flyadeal serves almost 30 domestic and international year-round and seasonal destinations in the Kingdom, Europe, Middle East and North Africa. Significant international expansion is planned in 2025 with Pakistan being the airline’s first market in South Asia.

flyadeal’s extensive domestic network covers 16 destinations. Aside from its three Saudi gateway cities, flyadeal serves Abha, Al Bahah, Al Hofuf, Bisha, Gizan, Hail, Madinah, Neom, Qassim, Tabuk, and Taif, with Najran and Yanbu being added to the network from 1 January 2025.

About Bookme: Bookme is Pakistan’s first and largest all-digital travel and ticketing platform, serving over 14 million users. With integrations across 20+ banks, fintech platforms, and super apps, it offers a wide range of travel, entertainment, and ticketing services. Now expanding into the Saudi market with www.bookme.sa For more information, visit www.bookme.pk.

About flyadeal:
On 23 September 2017, National Day of the Kingdom of Saudi Arabia, flyadeal began operations with its historic maiden flight from Jeddah to Riyadh. A pioneer and innovator, flyadeal was the first regional low-cost airline to be launched only across digital distribution channels. Since day one, over 30 million passengers have flown with flyadeal.

Media Contact

Organization: Bookme

Contact Person: Muhammad Taimoor Ali (C.O.O – Bookme)

Website: https://bookme.pk/

Email: taimoorali@bookme.pk

City: Lahore

State: Punjab

Country: Pakistan

Release Id: 27122421965

The post Saudi Arabia’s biggest budget airline flyadeal appoints Bookme as key travel partner appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

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Press Release

BRP Surges as the Crypto Community Takes Notice: A New Chapter in Decentralized Governance

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The Banana Republic Token (BRP) is Making Waves

Dubai, UAE, 28th December 2024, ZEX PR WIRE, The Banana Republic Token (BRP) has caught the attention of the crypto community with remarkable growth. In just 12 hours, BRP experienced a stunning +$10.3K% price surge, reaching $0.0003. This surge has sparked interest from investors and enthusiasts alike, as BRP begins carving its space in the decentralized governance landscape.

Highlights of BRP’s Momentum
Exceptional Price Growth: A notable +$10.3K% increase over a single day has propelled BRP to the top of crypto watchers’ lists.
Growing Community: With over 400 holders already on board, BRP’s community is expanding rapidly, reflecting growing interest in its vision.
Whale Activity: Addresses linked to major platforms like Binance and Bitget have been observed accumulating BRP in meaningful quantities.

Why BRP Stands Out
Innovative Governance: At the heart of BRP is BananaDAO, a decentralized governance system empowering its community to lead decision-making.
Exciting Roadmap: Key features like the Tapping Game and BRD-ID are set to enhance BRP’s utility and engagement.
Rising Institutional Interest: Early whale movements hint at the potential for broader institutional adoption.

What’s Next for BRP?
The Banana Republic’s ecosystem continues to gain traction, with its unique blend of decentralized governance and utility-driven innovation. As the project unfolds, all eyes are on BRP’s potential impact on the broader crypto landscape.

Ready to explore what’s behind this buzz? Be part of the growing community.

Trade BRP Now: gmgn.ai/sol/token/7QZ1tsRGcTa6Jmq5UZZUQqtxwVpma2an5VYjTTCbpump

Join the movement. Power to the people. Power to the peel. ????

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Press Release

Revolutionizing Finance: A Deep Dive into EtherForce

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Dubai, UAE, 28th December 2024, ZEX PR WIRE, The rise of decentralized finance (DeFi) continues to reshape the way individuals interact with financial systems. Among the notable players in this space is EtherForce, a platform positioned as a transformative force in empowering individuals with secure, transparent, and autonomous financial control. Built on the OP Ethereum blockchain, EtherForce seeks to create an inclusive and robust ecosystem where intermediaries are eliminated, and users are given equal rights and responsibilities. Let’s dive deeper into what EtherForce offers and why it matters.

What is EtherForce?

At its core, EtherForce is a decentralized financial platform that operates entirely on the OP Ethereum blockchain. The platform’s backbone is its immutable smart contract—a self-executing code that ensures that all operations are autonomous, transparent, and irreversible. Unlike traditional financial systems that depend on centralized institutions, EtherForce removes intermediaries and empowers users to engage directly with one another.

The philosophy behind EtherForce is simple yet profound: equal rights for everyone. Both founders and users are given the same opportunities, making the platform a level playing field. This concept of decentralized equality is one of EtherForce’s key differentiators.

How Does EtherForce Work?

EtherForce leverages smart contracts to handle all transactions and operations. These contracts ensure:
• Decentralization: All activities on EtherForce are fully peer-to-peer, without reliance on central authorities.
• Transparency: Every transaction is recorded on the Ethereum blockchain, offering full visibility to participants.
• Immutability: Once deployed, the smart contract cannot be altered, guaranteeing that the rules governing the platform remain consistent.
• Security: By removing centralized points of failure, EtherForce mitigates risks like hacks or fraud.

These features make EtherForce a trusted ecosystem for individuals seeking financial autonomy in a secure and efficient manner.

Key Features of EtherForce
1. Decentralization:
Unlike traditional financial platforms that rely on central banks or intermediaries, EtherForce is entirely decentralized. This ensures that users have full control over their assets and transactions.
2. Autonomous Operations:
The platform’s smart contract operates independently, meaning no central authority governs it. This eliminates human error and biased decision-making.
3. User Equality:
EtherForce prides itself on creating an equal-opportunity environment where all participants—whether early adopters or new users—have the same rights and responsibilities.
4. User-Friendly Dashboard:
To simplify user experience, EtherForce provides a real-time dashboard. This interface offers seamless monitoring and control, with data-driven insights that empower users to make informed decisions.
5. Security and Transparency:
All transactions and activities are visible on the Ethereum blockchain. This open ledger ensures transparency while maintaining high security standards.
6. Cost Efficiency:
By removing intermediaries, EtherForce reduces costs associated with traditional banking or payment platforms.

Why EtherForce Matters in the DeFi Ecosystem

EtherForce represents the core values of DeFi: autonomy, transparency, and inclusivity. Here are a few reasons why this platform is significant in today’s rapidly evolving financial landscape:
• Financial Freedom: Users no longer need to rely on centralized institutions for transactions or asset management. EtherForce offers complete control over funds and decisions.
• Immutable Contracts: The trustless nature of the platform ensures users are not at the mercy of human interference or changes in policies.
• Borderless Transactions: EtherForce enables global, borderless transactions, making it an ideal platform for individuals and businesses worldwide.
• Economic Empowerment: By offering equal opportunities to all users, EtherForce empowers individuals, regardless of their financial or
geographical background.

How EtherForce is Unique

While many DeFi platforms offer decentralization, EtherForce takes it a step further by emphasizing true equality between founders and users. Traditional systems—even in decentralized environments—often allocate privileges or rewards disproportionately to early adopters or founders. EtherForce disrupts this dynamic by ensuring fairness across all participants.

Additionally, the platform’s real-time dashboard sets it apart, providing an intuitive and powerful tool for users to monitor and manage their activities. Whether you’re an experienced crypto enthusiast or a newcomer, EtherForce simplifies the complexities of blockchain-based finance.

Use Cases for EtherForce
1. Peer-to-Peer Transactions:
Individuals can send and receive funds directly, without intermediaries or excessive fees.
2. Transparent Investments:
Investors can engage in blockchain-based projects with the assurance of transparency and security.
3. Global Accessibility:
EtherForce’s decentralized nature makes it accessible to anyone with an internet connection, removing barriers imposed by traditional financial systems.
4. Community-Centric Governance:
The platform aligns with the principles of decentralized governance, giving all users a voice in how the system evolves.

Conclusion: The Future of Decentralized Finance

EtherForce is more than just a DeFi platform; it is a movement towards a fairer and more inclusive financial future. By combining the power of Ethereum’s blockchain with a user-centric approach, EtherForce is setting a new standard in decentralized finance. With its focus on autonomy, transparency, and equality, the platform has the potential to revolutionize how individuals and businesses interact with financial systems.

Whether you’re a seasoned blockchain enthusiast or someone exploring DeFi for the first time, EtherForce provides a compelling ecosystem to experience the power of decentralized finance. As the platform continues to grow, it stands as a beacon of what financial systems can achieve when built on the principles of trustlessness, security, and inclusivity.

Join the revolution. Explore the EtherForce ecosystem today.

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