Press Release
Global Fascination with Korean Soju Soars, Sparked by BLACKPINK’s Rosé and Bruno Mars’ New Hit ‘APT.’”
The collaboration between BLACKPINK’s Rosé and Bruno Mars on “APT.” has cast a spotlight on Korean soju, with global fans intrigued by Korea’s unique drinking culture. The song has fueled interest in soju, especially the iconic Jinro brand, bringing Korean customs and beverages to the forefront for Gen Z and millennial audiences worldwide.
Soju Craze Goes Global with Rosé and Bruno Mars’ Collaboration on “APT.”
BLACKPINK’s Rosé and Bruno Mars’ collaboration on the new single “APT.” is more than just a musical hit; it’s a celebration of Korean culture, notably Korea’s distinctive soju traditions. With scenes highlighting Korean drinking games and the charm of soju, the song has caught the attention of new fans worldwide, inviting them to discover Korea’s beloved Jinro soju and the art of somaek—a popular soju-beer mix.
Jinro Soju’s Journey to Global Popularity
Soju, particularly Jinro, has been a staple in Korean culture since its inception in 1924. Known for its smoothness, varied flavors, and moderate alcohol content, Jinro has captivated all generations in Korea and has recently seen impressive global growth. In 2022, Jinro reached a landmark $100 million in exports, reflecting its international popularity, with a 126% annual sales growth from 2017 to 2023. This legacy, fueled by rising interest from Gen Z and millennials, solidifies Jinro’s reputation as a global icon.
Gen Z and Millennials Embrace Jinro and Soju Culture
Younger generations are drawn to authenticity, and Jinro soju has become a window into Korean culture. Soju’s prominent role in Korean dramas, alongside K-pop’s global reach, has transformed it into a cultural emblem. The drink, once enjoyed mostly in Korea, is now part of a new social experience, thanks to creative Jinro marketing strategies and social media influence. Jinro has embraced YouTube and other platforms to share engaging content, from food pairings to tutorials on mixing somaek. These initiatives let fans immerse themselves in Korean drinking culture wherever they are.
Somaek: A Global Drinking Sensation
One standout aspect of Korean drinking culture is somaek, a blend of soju and beer that has charmed fans internationally. Its flexible mixing methods and customization options offer a hands-on way for fans to experience Korean culture. With stars like Rosé promoting somaek, the drink is rapidly gaining a loyal following across the globe.
Rosé’s Impact on the Global Perception of Korean Brands
K-pop stars like Rosé serve as cultural ambassadors, allowing global fans to connect with Korean products in an authentic way. Rosé’s effortless promotion of Jinro and soju not only raises the brand’s profile but also builds pride among international fans who embrace Korean products and traditions.
Conclusion: From K-Pop to Cultural Connection
Through “APT.,” Rosé and Bruno Mars have sparked a newfound global interest in Korean drinking culture, with Jinro soju now at the center of this cultural exchange. Korean customs, like somaek, are celebrated, giving global audiences a taste of Korea’s unique blend of tradition and modern pop culture—one glass of soju at a time.
As Jinro and soju continue to gain popularity, Korea’s influence on global drinking trends is poised for even greater recognition, building a bridge for fans to explore and enjoy authentic Korean experiences.
Disclaimer:
This content is for promotional purposes only. Excessive alcohol can affect your health.
Media Details:
Company name : Hite Jinro
Email:162177@hitejinro.com
Name: Manager. Yoo Deuk Ryeol
GLOBAL MARKETING TEAM
State : Seoul
City:Seoul City Gangnam
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Ethical Elegance Redefined: Lahela Jewelry Weaves Nature’s Stories into Heirloom Treasures
United States, 11th Mar 2025, – Lahela Jewelry, the luxury fashion brand redefining luxury through sustainable storytelling, launches its latest collections that marry celestial inspiration with earth-conscious design. Founded in 2020 by master jeweler Maile Nakano, the brand fuses Hawaiian heritage and contemporary sophistication to offer heirloom-quality pieces for those who seek beauty with a purpose.
Nature’s Poetry in Precious Metals
Drawn by the quiet majesty of nature’s beauty—moonlit waves, starburst patterns in desert dunes, and the delicate geometry of blooming orchids—Lahela Jewelry transforms nature’s wonder into wearable art. Each engagement ring, wedding band, and bespoke piece is painstakingly hand-crafted by skilled artisans using age-old techniques, so that no two pieces are identical. The company’s iconic bridal sets, featuring tenderly paired sets of rings that convey floral and celestial motifs.
A New Standard for Ethical Luxury
In an industry that’s at times under fire for social and environmental problems, Lahela Jewelry stands up for open and responsible practices, keeping its approach in line with globally recognized standards of sustainability. Every piece is crafted using 100% recycled precious metals and cultured gemstones, so the beauty never comes at the cost of people or planet. “Our mission isn’t to reimagine sustainability,” explains founder Maile Nakano, “but to honor it with relentless effort—one responsibly designed heirloom at a time.”
Personalized Stories for Modern Romantics
Seizing the greater demand for inner-depth expression, Lahela Jewelry offers unparalleled personalization. Clients can sit down with designers to engrave coordinates of proposal locations, create birthstone star constellations, or alter ring profiles to coordinate with heirloom pieces already in hand. This personalized service, along with complimentary resizing and lifetime care workshops, positions Lahela at the vanguard of experiential luxury.
Recent data shows 78% of Lahela clients choose to avail themselves of the customizing possibilities, with “milestone anniversary upgrades” and “multi-generational redesigns” making record sales for Q2 2024.
About Lahela Jewelry
Founded in 2020 by third-generation jeweler Maile Nakano, Lahela Jewelry combines Hawaiian ancestral wisdom with contemporary fashion. Named after Nakano’s grandmother (“a gift from the heavens” in Hawaiian), the brand serves an international customer base seeking ethically made luxury.
Media Contact
Organization: Lahela Jewelry Studio
Contact
Person: Media Relations
Website:
https://lahelajewelry.com/
Email:
service@lahelajewelry.com
Country:United States
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Press Release
OurPCB Provides Advanced LED PCB Manufacturing for High-Performance Electronics
United States, 11th Mar 2025, – OurPCB, a leading provider of PCB manufacturing and assembly services, is expanding its expertise in LED PCB manufacturing to meet the growing demand for high-performance electronic solutions. The company’s advanced LED PCB production capabilities offer enhanced thermal management, improved durability, and optimized energy efficiency for applications ranging from consumer electronics to industrial lighting solutions.

With the increasing global reliance on LED technology, manufacturers require high-quality, reliable PCB solutions to support the performance and longevity of their products. OurPCB integrates state-of-the-art materials and advanced fabrication techniques to ensure that LED PCBs meet stringent industry standards. The company’s capabilities include high-power LED PCB design, aluminum-based PCB manufacturing, and precision assembly tailored for a wide range of industries, including automotive, medical, and telecommunications sectors.
“OurPCB remains committed to delivering reliable LED PCB solutions that enhance efficiency and durability in electronic devices,” said Hommer Zhao, Owner of OurPCB. “With extensive expertise in PCB manufacturing and assembly, the company provides high-quality circuit board solutions designed to improve thermal performance and ensure long-term reliability.”
LED PCBs require specialized designs to accommodate the heat dissipation needs of high-power LED components. OurPCB’s expertise in manufacturing aluminum-based and copper-based PCBs provides enhanced thermal conductivity, allowing for optimal heat management in LED applications. The company’s solutions are tailored to support various industries, ensuring precise design, prototyping, and large-scale production that aligns with customer requirements.

Beyond material selection, OurPCB utilizes precision manufacturing techniques to produce LED PCBs with advanced features, such as multi-layer designs, surface-mounted components, and customized circuit layouts. These capabilities contribute to the overall efficiency and reliability of LED lighting solutions, enabling manufacturers to achieve superior product performance and longevity.
In addition to high-performance materials, OurPCB implements strict quality control measures at every stage of the manufacturing process. Each PCB undergoes rigorous testing, including electrical performance evaluations, thermal analysis, and durability assessments, to ensure compliance with industry standards. This commitment to quality provides manufacturers with assurance that LED circuit boards will perform optimally under various operational conditions.
The growing adoption of LED technology across multiple sectors has increased the demand for specialized PCB solutions that cater to unique design requirements. OurPCB’s ability to customize PCB configurations based on specific applications ensures that clients receive tailored solutions optimized for their product needs. Whether for automotive LED headlights, smart lighting systems, or medical devices, the company’s expertise allows for the seamless integration of LED PCBs into various electronic applications.

As LED technology continues to evolve, manufacturers seek solutions that support higher efficiency and better energy savings. OurPCB remains at the forefront of this advancement by continuously improving its production capabilities and investing in cutting-edge PCB assembly technologies. The company’s commitment to quality control and strict adherence to industry standards ensures compliance with performance and reliability standards.
Looking toward the future, OurPCB aims to expand its LED PCB manufacturing services to accommodate the growing needs of emerging technologies. The company is exploring new materials and fabrication methods to enhance the efficiency of LED circuit boards, further supporting industries that rely on advanced electronic solutions. By integrating environmentally friendly materials and energy-efficient designs, OurPCB is also contributing to sustainable electronics manufacturing, aligning with global efforts to reduce energy consumption and electronic waste.
“As LED technology continues to advance, OurPCB remains focused on research and development to refine PCB manufacturing processes,” Zhao added. “The company is committed to providing innovative solutions that contribute to next-generation electronic products with improved performance and sustainability.”
For more details about OurPCB, a leading LED PCB manufacturer, contact the company at +1 626 790 1487 or via email at hommer.z@ourpcb.com.
Media Contact
Organization: OurPCB
Contact
Person: Hommer Zhao
Website:
https://www.ourpcb.com/
Email:
hommer.z@ourpcb.com
Contact Number: 16267901487
Address:160 W Sierra Madre Blvd
Address 2: Sierra Madre, CA 91024
Country:United States
The post OurPCB Provides Advanced LED PCB Manufacturing for High-Performance Electronics appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
OurPCB Delivers Precision SMD PCB Assembly Services for Reliable Electronics Production
United States, 11th Mar 2025, – OurPCB, a provider of PCB manufacturing and assembly services, has expanded its surface-mount device (SMD) PCB assembly capabilities to support manufacturers in producing high-quality, reliable electronic products. Through advanced assembly technology and rigorous quality control measures, the company aims to enhance precision in component placement and soldering processes. These efforts align with the increasing demand across industries such as telecommunications, medical devices, automotive, and consumer electronics.

As electronic devices continue to decrease in size while increasing in complexity, manufacturers require assembly solutions that enable high-density circuit integration without compromising performance. OurPCB integrates automated pick-and-place systems and refined soldering techniques to improve the efficiency and accuracy of SMD PCB assembly. This approach reduces manual labor while maintaining strict quality assurance standards.
“OurPCB remains committed to delivering precise and dependable SMD PCB assembly services that meet the demands of modern electronics manufacturing,” said Hommer Zhao, owner of OurPCB. “By investing in advanced assembly processes and maintaining stringent quality control measures, the company supports manufacturers in achieving the reliability and performance required for today’s electronic products.”

SMD PCB assembly involves the precise placement of surface-mounted components onto printed circuit boards using automated processes. This method allows for smaller PCB footprints, higher component densities, and improved electrical performance. To ensure consistency, OurPCB utilizes comprehensive inspection technologies, including automated optical inspection (AOI) and X-ray analysis, to identify potential defects and verify assembly accuracy.
The company’s SMD PCB assembly services are designed to accommodate varying production needs, from small-scale prototyping to full-scale manufacturing. By maintaining flexibility in its production capabilities, OurPCB provides manufacturers with reliable assembly solutions that align with evolving industry requirements.

To further enhance reliability, OurPCB continuously refines its processes by implementing advancements in soldering methods, material selection, and inspection protocols. Adherence to international quality standards ensures compliance with industry requirements and improves the durability of assembled PCBs.
As technology advances, the complexity of electronic assemblies continues to increase. Manufacturers require partners capable of delivering precise and repeatable assembly solutions to maintain product integrity. OurPCB remains focused on advancing its technological capabilities to support the development of next-generation electronic devices.
“The electronics industry is undergoing rapid transformation, and OurPCB is dedicated to evolving alongside it by incorporating the latest assembly technologies,” Zhao added. “Looking ahead, the company will continue refining its processes to support the development of innovative electronic products while maintaining a commitment to efficiency and reliability.”
For more details about OurPCB, a provider of SMD PCB assembly services, contact OurPCB at +1 626 790 1487 or via email at hommer.z@ourpcb.com.
Media Contact
Organization: OurPCB
Contact
Person: Hommer Zhao
Website:
https://www.ourpcb.com/
Email:
hommer.z@ourpcb.com
Address:160 W Sierra Madre Blvd
Address 2: Sierra Madre, CA 91024
Country:United States
The post OurPCB Delivers Precision SMD PCB Assembly Services for Reliable Electronics Production appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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