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From Clicks to Bricks: How Omnichannel Marketing Drives Online-to-Offline Conversions, Insights from Adam Esposito, Fairview park

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4 hours ago

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Michigan, US, 7th November 2024, ZEX PR WIRE, Omnichannel marketing is transforming the way businesses interact with their customers. It seamlessly integrates digital and physical experiences, allowing brands to engage with consumers across multiple platforms. One area where omnichannel marketing is making a significant impact is in driving online-to-offline conversions. Located in Fairview Park, Adam Esposito, Senior Solutions Architect Manager at Offprem Technology and a Salesforce Marketing Cloud expert, has been at the forefront of this shift. His extensive experience in omnichannel marketing provides valuable insights into how businesses can effectively convert digital engagements into in-store transactions.

The Power of Omnichannel Marketing

Omnichannel marketing is no longer a luxury for businesses; it is a necessity. Consumers today expect a seamless experience whether they interact with a brand online or in person. Adam Esposito emphasizes that omnichannel strategies allow businesses to build stronger relationships with customers. By engaging them on their preferred channels, brands can create personalized experiences that drive action.

Adam Esposito’s expertise in Salesforce Marketing Cloud has allowed him to execute campaigns that integrate email, social media, mobile apps, and in-store interactions. He explains that each channel plays a unique role in the customer journey. “Each touchpoint must feel connected. The goal is to make the customer experience cohesive, no matter where the interaction occurs,” Esposito says.

How Omnichannel Marketing Converts Clicks to Bricks

One of the most significant benefits of omnichannel marketing, Adam Esposito says, is its ability to convert online engagement into offline action. He notes that the key to success lies in using data to understand customer behavior. By tracking online interactions, such as email opens, website visits, or social media engagement, he adds, brands can identify customers who are ready to make an in-store purchase.

Esposito explains, “Data is the backbone of omnichannel marketing. When you understand where your customer is in their journey, you can deliver the right message at the right time. This often leads to a seamless transition from an online interaction to an in-store purchase.”

For example, Esposito has helped clients implement campaigns where an email reminder or mobile notification encourages customers to visit a physical location. These campaigns often include incentives, such as exclusive in-store discounts or offers, to motivate customers to make the trip. “It’s about creating a compelling reason for them to step into your store,” he adds.

The Role of Technology in Omnichannel Success

Technology is essential in making omnichannel marketing effective. Adam Esposito has extensive experience integrating Salesforce Marketing Cloud with other platforms to create seamless experiences. This integration allows businesses to automate communications, personalize messages, and track customer interactions across all touchpoints.

Esposito explains, “Salesforce Marketing Cloud gives us the tools to not only engage customers but also to measure the effectiveness of each campaign. It helps us understand what’s working and what isn’t, so we can make adjustments in real time.”

One example Esposito shares is using geolocation data from mobile apps to send personalized messages when a customer is near a physical store. “This kind of real-time engagement encourages customers to visit the store. The combination of digital and physical touchpoints strengthens the customer relationship,” he explains.

Building Long-Term Relationships Through Omnichannel Marketing

Beyond driving immediate sales, omnichannel marketing helps businesses build long-term relationships with their customers. Adam Esposito emphasizes the importance of creating a consistent experience across all platforms. He explains that when customers receive personalized and consistent communication, they are more likely to return.

“Omnichannel marketing isn’t just about making a sale. It’s about building trust with your customers,” Esposito says. By using data to understand each customer’s preferences and behaviors, brands can provide value at every stage of the customer journey. This leads to increased loyalty and repeat business.

Esposito highlights that businesses that effectively use omnichannel strategies often see higher customer retention rates. “When customers feel understood and valued, they are more likely to stick with your brand,” he says.

The Future of Omnichannel Marketing

Adam Esposito predicts that the future will see even greater personalization and real-time engagement. “Artificial intelligence and machine learning will play a bigger role in helping us predict customer behavior and deliver even more personalized experiences,” he explains.

Esposito notes that businesses need to stay agile and adaptable. “The market is always changing, and customer expectations are evolving. Companies that can quickly adjust their strategies will thrive,” he says.

Conclusion

Fairview Park’s Adam Esposito’s extensive experience in omnichannel marketing demonstrates the power of integrating digital and physical experiences. By using data-driven insights and advanced technology, businesses can drive online-to-offline conversions, strengthen customer relationships, and achieve long-term success. Omnichannel marketing is not just about being present on multiple platforms; it’s about creating a cohesive and personalized experience that meets customers where they are.

For businesses looking to enhance their marketing efforts, Adam Esposito’s advice is clear: “Focus on the customer journey. Use data to guide your decisions, and make sure every interaction adds value. That’s how you convert clicks into actual sales.”

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Press Release

Beyond Key Offers Advanced Data Analytics Services for Businesses

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12 mins ago

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November 7, 2024

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Chicago, Illinois, United States, 7th Nov 2024 – Beyond Key, a trusted IT consulting and software development company, is happy to announce its Data Analytics Services. These services help businesses use data better and make smarter decisions. With over 30 years of experience, Beyond Key has always delivered great IT solutions. Now, with data analytics, businesses can improve their operations and stay ahead of the competition. 

Companies collect a lot of data from different sources. But, making sense of this data is not easy. That’s where Beyond Key comes in. Our Data Analytics Consulting Services use tools like AI, machine learning, and data visualization to help you understand your data and make better decisions. 

Why Data Analytics Matters for Your Business 

Data analytics is now a must for every business. Companies that use data properly make better decisions faster. They can also react quickly to market changes. Beyond Key’s data analytics services help businesses do this by providing clear insights. 

“Our goal is to help businesses unlock the power of their data,” said a spokesperson from Beyond Key. “Our services make data management, visualization, and security much easier. This frees up companies to focus on what they do best.” 

Our Data Analytics Services 

At Beyond Key, we offer a wide range of Data Analytics Services. These services are flexible and can fit the needs of any business. 

Business Intelligence (BI): We help businesses use BI tools like Power BI and Tableau. These tools help you see your data in real-time and make quick decisions based on facts. 

Data Transformation: Data can be messy and hard to use. Our data transformation services clean and organize your data. This makes it ready for analysis and reporting. 

Data Engineering: Having the right data infrastructure is key. Our data engineering services create data lakes, data warehouses, and more. This gives you a complete view of your business in one place. 

Data Visualization: We help you see your data in clear, interactive dashboards. This makes complex data easy to understand and act on. 

Advanced Analytics & Data Science: Our data science services use AI and machine learning to find patterns in your data. This helps you make predictions and identify new opportunities. 

Self-Service BI: We give you the tools to run your own data reports. This way, you don’t always need IT help to understand your data. 

AI-Powered Analytics for the Future 

Today, more and more businesses are using AI. Studies show that 73% of U.S. companies now use AI. They have seen revenue grow by 6% to 10%. Beyond Key’s AI-powered data analytics helps businesses automate data analysis. We help you find hidden opportunities and make faster, smarter decisions. 

“AI is shaping the future of business,” said Abhijeet Arora, Chief Marketing Manager. “Our AI tools help businesses see insights they might miss. This gives our clients a real advantage.” 

Industries We Serve 

Beyond Key’s data analytics services are used by businesses in more than 30 industries. These include healthcare, insurance, logistics, e-commerce, and manufacturing. We understand each industry’s needs and tailor our services to fit them. This way, businesses get the most out of their data. 

About Beyond Key 

Beyond Key is a leading software development and IT consulting company with more than 30 years of experience. We specialize in Microsoft technologies, AI, cloud services, and data analytics. As a Microsoft Gold Partner, we offer expert solutions to help businesses succeed. Our goal is to help companies use data to drive growth and innovation. 

For more details on Beyond Key’s Data Analytics Services, visit Beyond Key’s website. 

 

Media Contact

Organization: Beyond Key

Contact Person: Beyond Key

Website: https://www.beyondkey.com/

Email: Send Email

Address: 405 W Superior St, Ste 707 Chicago, IL 60654

City: Chicago

State: Illinois

Country: United States

Release Id: 07112419581

The post Beyond Key Offers Advanced Data Analytics Services for Businesses appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

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Press Release

Columbia Chipseal Wins Bid for Guadalupe County’s 2024 Chip Seal Project

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2 hours ago

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November 7, 2024

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United States, 7th Nov 2024 – Columbia Chipseal has been awarded the contract for the Guadalupe County 2024 County-Wide Chip Seal Project, following an open bidding process that concluded on May 13, 2024. The contract, valued at $837,447.89, marks an important step in Guadalupe County’s ongoing commitment to maintaining and enhancing road safety and infrastructure for its residents.

The project will involve Columbia Chipseal applying chip seal treatments across four key locations within Guadalupe County. Chip sealing is recognized for its durability and cost-effectiveness as a preventative maintenance process, which extends the life of asphalt surfaces, reduces potholes, and significantly improves driving conditions. This approach supports Guadalupe County’s broader efforts to provide safer, well-maintained roads for its community and all who travel through the area.

The representative from Columbia Chipseal expressed gratitude for the opportunity, saying, “We’re honored to be selected for this vital project. Our team is prepared to deliver high-quality workmanship and efficient project management to enhance Guadalupe County’s road infrastructure. We understand the importance of this project for the community, and we’re committed to achieving results that meet the county’s standards for safety and durability.”

Guadalupe County’s decision to invest in chip seal treatments reflects a strategic commitment to road safety and long-term cost savings. Chip sealing is particularly well-suited to high-temperature regions like Texas, where it provides a robust, protective surface that withstands heavy traffic and environmental wear and tear. By applying a layer of chip seal, Columbia Chipseal will help protect existing asphalt surfaces, reducing the likelihood of more extensive, costly repairs in the future. This method not only extends the life of the roads but also serves as a budget-friendly alternative to full-scale road reconstruction, allowing Guadalupe County to prioritize additional infrastructure needs.

The project will be completed with an emphasis on timely execution and quality workmanship, which will minimize disruptions for local drivers and help ensure safe travel. Columbia Chipseal’s reputation for excellence in road maintenance projects was a decisive factor in the county’s selection, providing confidence in the successful completion of this significant project.

For residents and road users in Guadalupe County, the chip seal project promises smoother driving conditions and an overall safer road environment. Guadalupe County’s investment in this infrastructure improvement underscores its commitment to maintaining resilient and safe roadways that will meet the needs of current and future generations.

Columbia Chipseal is set to begin work promptly and is fully prepared to meet the project’s timeline while upholding the highest standards of quality. The residents of Guadalupe County can expect clear communication regarding project timelines and any affected areas to ensure minimal disruptions during the execution phase.

For more information about this project or to learn about Columbia Chipseal’s range of services, please visit their website at https://wegotchipseal.com.

About Columbia Chipseal
Columbia Chipseal is a leading provider of chip seal and asphalt maintenance services, dedicated to delivering high-quality, cost-effective solutions for road construction and preservation. Known for their expertise and commitment to excellence, Columbia Chipseal serves communities across Texas, bringing durable infrastructure solutions to counties, municipalities, and private organizations alike. The company’s skilled team and advanced techniques ensure projects are completed efficiently and to the highest standards, helping clients maintain safe and reliable roadways. Columbia Chipseal continues to be a trusted partner in road maintenance, earning a strong reputation for professionalism, integrity, and quality workmanship.

Media Contact

Organization: Columbia Chipseal

Contact Person: Guadalupe County

Website: https://wegotchipseal.com

Email: Send Email

Country: United States

Release Id: 07112419526

The post Columbia Chipseal Wins Bid for Guadalupe County’s 2024 Chip Seal Project appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

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Press Release

Elapath Energy and Renewable Ergon Set to Launch Phase One of Transformative Solar Project in Taiwan

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2 hours ago

on

November 7, 2024

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CElapath Energy, led by CEO Eden A. Kaya, in collaboration with RenewableErgon under the leadership of Robert Leeds, is thrilled to announce the upcoming launch of Phase One of their ambitious 150MW solar energy project in Budai, Chiayi County, Taiwan. This innovative venture is scheduled to begin in December 2024, following extensive planning and regulatory alignment with the Energy Administration, Ministry of Economic Affairs (MOEA), Taiwan. The project aims to generate clean, sustainable energy for Taiwan and beyond, with the potential to brighten approximately 30,000 homes.

The alliance between Elapath Energy and RenewableErgon has already demonstrated a powerful synergy, combining cutting-edge technology and strategic financing to advance the renewable energy landscape. RenewableErgon, a USA-registered company known for its pioneering use of blockchain to streamline financing in the sustainable energy sector, has joined forces with Elapath Energy to revolutionize how renewable projects are funded and executed.

“Seeing this project take shape is truly rewarding,” said Eden A. Kaya, CEO of Elapath Energy, following a recent meeting with the Energy Administration officials in Taipei. “While it’s been a complex journey navigating regulatory requirements, our team’s commitment and the collaboration with RenewableErgon have been crucial in overcoming obstacles. We’re on track to make a real impact on Taiwan’s energy sector and contribute to a more sustainable future.”

Project Highlights:

  • Project Scale: 150MW, with an investment of $250 million.
  • Phase One Launch: Scheduled for December 2024, aiming for completion by February 20, 2025.
  • Projected Impact: Providing clean energy for 30,000 homes in Budai, Chiayi County.
  • Long-term Commitment: Backed by a 20-25 year insurance policy to ensure sustainability and energy reliability for the community.

The project is poised to set a new standard in Taiwan’s energy sector by integrating advanced technology and leveraging the expertise of both Elapath Energy and RenewableErgon. Through this partnership, the companies are not only focused on powering homes but also on laying a robust foundation for Taiwan’s sustainable energy future.

Robert Leeds, CEO of RenewableErgon, expressed his enthusiasm about the project’s progress: “Our collaboration with Eden and the Elapath team is more than just a business venture; it’s a shared vision for a future powered by renewable energy. As a USA-registered company, we’re committed to the highest standards of transparency and accountability. This project exemplifies how strategic partnerships and innovative technology can accelerate the global transition to clean energy.

“This solar initiative represents more than just energy generation-it’s a commitment to environmental responsibility, a catalyst for economic growth, and a beacon of hope for sustainable living. The project also highlights how Taiwan’s regulatory support is fostering transformative investments in green energy, positioning the country as a leader in Asia’s sustainable energy journey Phase One’s launch is a significant milestone in a project that symbolizes the promise of renewable energy. The impact of this initiative is expected to resonate for decades, as it will continue to support the city of Budai and beyond with reliable, clean power.

Stakeholders, investors, and community members are invited to stay updated on this groundbreaking project as Elapath Energy and RenewableErgon move forward in transforming Taiwan’s energy landscape, one phase at a time.

For more information, please contact: Email: enquiries@renewableergon.io

Phone: +1 (917) 902-9200

Media Details:

Company Name: Renewable Ergon

Contact Person Philip Cocce

Contact Email: enquiries@renewableergon.io

City: Marlton

State: New Jersey

Website link www.renewableergon.io

Company Name: Elapath Energy

Contact person Elham Zakaria

Contact email: info@elapathenergy.om

City: New York

State: New York

Website link (www.elapathenergy.com)

SOURCE: Elapath Energy

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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