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Forget Traditional Influencers, Embrace Employee Influencers: The Rise of Employee-Generated Content

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Author: Mahmood Owolabi

While customer reviews and social media posts (UGC) are popular marketing tools, employees can be just as powerful.  Think of them as brand ambassadors creating content (EGC) that builds trust and resonates with potential customers.  This approach is another winning marketing tactic for businesses today and using EGC in your communication plan can boost both how well your message gets across and how the public sees your company. Hence why EGC is filling our newsfeeds and for you pages, and you know what…We enjoy it! 

A good place to start is with a definition. What exactly is employee-generated content?

Employee-generated content (EGC) is content created by your team. Employees are the best Brand Ambassadors for your Employer Brand. They’re your most valuable champions, sharing their experiences through images, videos, blog posts, interviews, social media activity, and more. This content is primarily shared on your business’s online platforms.

According to Edelman’s trust barometer research even found that company experts are trusted 66% of the time. That’s the kind of credibility money can’t buy.

Cisco leverages employee stories to showcase their work environment and attract new talent. Here’s what their Brand & Social Media Lead had to say about EGC:

“Employee-generated content is what has put the @WeAreCisco team on its path to success, with the metrics to prove its value.”

Leading Tech companies like SEMRUSH have leveraged EGC on TikTok to generate millions of views to drive awareness for their brand 

Top Benefits of Employee-Generated Content (EGC):

  • Boosts Trust: Employees are your company’s inside experts. People trust their authentic voices more than generic marketing messages.
  • Freshens Up Content: EGC goes beyond marketing content. It brings diverse perspectives and ideas from different departments, showcasing a culture of innovation.
  • Engages Employees: Giving employees a voice makes them feel valued and motivated. Seeing colleagues create content encourages further participation.
  • Cost-Effective Marketing: Leveraging your workforce reduces reliance on expensive paid advertising. Organic reach through employee channels builds trust while saving money.
  • Attracts Top Talent: Positive employee content showcasing company culture attracts job seekers who value a passionate and engaging work environment.

Types of Employee-Generated Content: Beyond Tweets, TikToks and Instagram Stories

Employee-generated content comes in various shapes and sizes, reflecting the diversity of your workforce. Some common types include:

  • Social media snippets: Short, engaging posts showcasing daily work life.
  • Workplace reviews: Honest employee evaluations on platforms like Glassdoor.
  • Personal blogs & articles: In-depth stories sharing employee experiences and insights.
  • Photos: Visual storytelling, from behind-the-scenes glimpses to team celebrations.
  • Employee training videos: Educational content created by employees for colleagues.
  • Knowledge sharing programs: Collaborative initiatives for cross-departmental expertise sharing.
  • Internal newsletters: Updates and highlights driven by employee contributions.
  • Virtual/physical bulletin boards: Platforms for showcasing employee work and ideas.
  • Employee case studies: Detailed explorations of employee roles and career paths.
  • Recruitment videos: Personalized videos attracting potential hires to join the team.

Conclusion

Employee-generated content is about a significant cultural shift in the way organizations communicate internally as well as externally. It democratizes your employer brand and makes it more human.

Happy Storytelling!

Mahmood Owolabi

mahmood@mahmoodowolabi.com

https://www.mahmoodowolabi.com/ 

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Tugs-Oyun Davaadorj Named One of the 100 Successful Women in Business

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San Ramon, Ca, United States, 27th Nov 2024 – Oyu Cosmetics is thrilled to announce that its visionary founder and CEO, Tugs-Oyun Davaadorj, has been honored as one of the “100 Successful Women in Business” by Women in Business Magazine. This prestigious accolade recognizes her groundbreaking achievements in the clean beauty industry and her tireless dedication to empowering women globally through sustainable entrepreneurship and innovation.

As the creative force behind Oyu Cosmetics, Tugs-Oyun has redefined beauty with her commitment to clean, cruelty-free, and ethically sourced skincare products. Under her leadership, the brand has achieved certifications like EWG Verified, Vegan, and Leaping Bunny Certified, affirming its dedication to quality, safety, and environmental stewardship.

A Trailblazer in Clean Beauty and Female Empowerment

Tugs-Oyun’s journey from a finance professional to a trailblazer in the beauty industry showcases her resilience, creativity, and entrepreneurial spirit. Leveraging her expertise in organic cosmetic chemistry, she founded Oyu Cosmetics in 2020 with a vision to combine scientific innovation and nature to create skincare solutions that inspire confidence and promote self-care.

Her recognition in the “100 Successful Women in Business” is a testament to her work as a:

  • Entrepreneur: Leading a globally recognized brand that aligns beauty with sustainability.
  • TEDx Speaker: Inspiring audiences with her talks on “Human connection in a digital world”.
  • Author: Publishing four books, including FitFast: The Power of Intermittent Fasting, Unlock Yourself: Even on Unprecedented Times and Amazon Selling Mastery which merges her passions for health and wellness, helping others and entrepreneurship.

 

Oyu Cosmetics: Revolutionizing Skincare

Oyu Cosmetics has quickly become a favorite among conscious consumers, offering high-quality skincare products that are as effective as they are ethical. Highlights of the brand’s impact include:

  • Sustainability First: Eco-friendly packaging and sustainable ingredient sourcing to protect the planet.
  • Innovation Meets Nature: Advanced skincare solutions that harness the power of superfoods and organic compounds.
  • Empowering Women: Creating opportunities and uplifting women through mentorship and brand collaborations.

 

A Global Advocate for Women and Well-being

In addition to her success as a CEO, Tugs-Oyun is a passionate advocate for women in business, frequently mentoring young entrepreneurs and sharing her journey to inspire others. She is also mentor to other women who wants to become entrepreneur. “I’m incredibly humbled to receive this award,” said Tugs-Oyun. “This recognition underscores the hard work and purpose behind Oyu Cosmetics—to create products that empower individuals, support sustainability, and inspire a global movement for clean beauty and ethical entrepreneurship.”

Join the Movement

With her vision and commitment, Tugs-Oyun Davaadorj is setting a new standard in the beauty industry, blending innovation, ethics, and empowerment. Oyu Cosmetics invites everyone to experience skincare that not only transforms their beauty routine but also makes a positive impact on the world.

For more information about Tugs-Oyun Davaadorj her personal blog tugsooblog.wordpress.com and Oyu Cosmetics, visit www.oyucosmetics.com.
 

Media Contact

Organization: Oyu cosmetics

Contact Person: EP – Marketing Manager

Website: https://www.oyucosmetics.com/

Email: Send Email

Contact Number: +14154630519

City: San Ramon

State: Ca

Country: United States

Release Id: 27112420438

The post Tugs-Oyun Davaadorj Named One of the 100 Successful Women in Business appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

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Press Release

Tengxiao Co.: to Build a Leading Brand of FRP Environmental Protection Equipment

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China, 25th Nov 2024, Grand Newswire – Hebei Tengxiao Environmental Protection Equipment Co., Ltd. was established in 2018, located on Fuqiang North Road, Zaoqiang County, Hengshui City, Hebei Province. The company covers an area of 36,800 square meters with a registered capital of 10.8 million yuan. It is a comprehensive industrial company specializing in the research, design, production, manufacturing, system installation, and industrial trade of fiberglass environmental protection equipment.

Tengxiao Co.: to Build a Leading Brand of FRP Environmental Protection Equipment

Main products include: fiberglass square counterflow cooling towers, fiberglass crossflow cooling towers, biological deodorization equipment (biological deodorization filter beds), fiberglass pipes, fiberglass manhole covers, drainage trench covers, fiberglass cable trays, fiberglass grating patterned covers, fiberglass explosion-proof electrical boxes, fiberglass junction boxes, fiberglass desulfurization and denitrification towers, fiberglass purification towers, fiberglass arched covers, fiberglass septic tanks, fiberglass integrated pump stations, fiberglass board and profile materials, and fiberglass molded products.
The company currently employs 2 engineers, 2 designers, 260 frontline workshop staff, and 16 office personnel. It has become a company integrating project budgeting, technical consulting, product design, manufacturing, installation and debugging, and after-sales service, forming a complete set of standardized, scientific, and systematic management systems.
Tengxiao consistently adheres to the principle of “Quality First, Customer Supreme, High-Quality Service, and Honoring Contracts.” With high-quality products, good reputation, and excellent service, the company has received widespread praise for its products and services in the market.
Tengxiao has always followed the corporate spirit of “Exploration, Innovation, Unity, Progress, and Integrity,” continuously improving and strengthening itself. We are willing to work closely with both new and old customers to establish extensive and mutually beneficial cooperative relationships.
Tengxiao will uphold the development goal of “Technology First, Perfect Management, Satisfactory Service, and Continuous Innovation.” The company will continue to increase R&D investment, optimize product structure, and improve product performance to enhance the technical content of its products, striving to become a technology-oriented enterprise. In terms of service, the company will continue to adhere to the customer-first business philosophy, constantly improving customer service levels and increasing customer loyalty. In terms of development, the company will stick to continuous innovation, adapt to environmental changes, and innovate in technology and management, expanding both domestic and international markets.
Hebei Tengxiao Environmental Protection Equipment Co., Ltd. insists on the principle that quality leads the development of the enterprise. With advanced processing equipment and installation technology, we can provide high-quality products and services.

“Better Quality, Integrity-Based, Customer First” is our business principle. Careful design, excellent manufacturing, safety standards, sincere service, and customer satisfaction are our operational philosophies. Honoring contracts and offering high-quality, cost-effective products are our business strategies. Our company has consistently promoted standardized production, applied high-tech, strengthened process control, and improved after-sales service, using excellent technology and social reputation as the driving force for long-term sustainable development.
All employees of Hebei Tengxiao Environmental Protection Equipment Co., Ltd. warmly welcome friends from all walks of life to establish cooperative relationships with us. We will do our best to provide you with satisfactory, reliable, and thoughtful service. Our company has always adhered to the business principles of “Honoring Contracts, Maintaining Integrity, Pursuing Modest Profits, Emphasizing Ethics,” and “Quality Service.” We always focus on “User, Quality, Reputation, and Service” as our business guidelines. We will cooperate sincerely with friends from all walks of life with excellent products and perfect services, striving for mutual development. We are also open to joint ventures and partnerships with domestic and international clients based on favorable conditions and a commitment to contributing to society. The company relies on product quality and modern, large-scale equipment to provide customers with high-quality products and services. We look forward to cooperating with you!
Tengxiao always adheres to the basic principles of “Reasonable Price,” “High-Quality Products,” “On-Time Delivery,” and “Good Reputation Service.” The corporate philosophy of “People-Oriented, Quality-Based” runs through all aspects of our production. “Everything is market-oriented, everything is customer-centered” is our business purpose. Hebei Tengxiao Environmental Protection Equipment Co., Ltd. will continue to introduce new high-quality products, innovate, seek practical development, and contribute quality products to create a comfortable environment for humanity. We look forward to becoming your loyal partner and creating a mutually beneficial future. Your choice, our cooperation! Choose Tengxiao, choose peace of mind! Win-win!
Tengxiao appreciates the beauty of the world and understands the principles of all things. We invite you to appreciate the different beauty of the world and understand the principles of survival in nature. Tengxiao’s existence is to cherish and protect this beauty, and we sincerely invite everyone to participate and embrace a more beautiful tomorrow.

 

Media Contact

Organization: Hebei Tengxiao Environmental Protection Equipment Co., Ltd.

Contact
Person:
Mr Guo

Website:

https://www.tx-frp-enviroequip.com/

Email:

1143220512@qq.com

Country:China

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Doulos Digital: Montgomery County, TX’s Premier Facebook and Instagram Ads Management Agency

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Doulos Digital now offers expert Facebook and Instagram Ads Management services for businesses in Montgomery County, TX, focusing on advanced audience targeting, creative ad design, and maximizing ROI. Their tailored solutions help local businesses connect with their audiences effectively, driving measurable growth through cost-efficient and data-driven campaigns.

Montgomery, Texas, United States, 27th Nov 2024 – Doulos Digital, a trusted name in web design and digital marketing, has expanded its services to include professional Facebook Ads Management and Instagram Ads Management for businesses in Montgomery County and beyond. With a mission to empower local businesses, Doulos Digital crafts high-performing ad campaigns designed to increase engagement, generate leads, and boost sales.

The agency leverages the power of advanced audience targeting and creative ad design to help clients reach their ideal customers on social media platforms. By integrating in-depth audience research and A/B testing, their team ensures every dollar spent maximizes ROI. Doulos Digital’s holistic approach includes budget optimization, campaign performance tracking, and ongoing management.

Doulos Digital’s CEO emphasized, “We believe every business, regardless of size, deserves access to cutting-edge digital marketing tools. With our new Facebook Ads Management services, we’re enabling local businesses to harness the potential of social media marketing to drive measurable growth.”

Why Facebook and Instagram Ads?

With billions of active users, Facebook and Instagram provide unparalleled opportunities for businesses to connect with their target audience. Doulos Digital focuses on:

  • Advanced Audience Targeting to reach specific demographics, interests, and behaviors.
  • Engaging Ad Content that grabs attention and drives action.
  • Cost-Effective Solutions with real-time performance tracking.

Their approach has proven effective for diverse industries, including eCommerce, home services, restaurants, and more.

For more details, visit their page on Instagram Ads Management in Montgomery, TX.

Tailored Solutions for Local Businesses

Doulos Digital understands the unique challenges of marketing in Montgomery County. Their campaigns prioritize local audience connection, ensuring small and medium-sized businesses are well-represented in their communities.

The team provides comprehensive solutions, from designing attention-grabbing visuals to managing ad placements and budgets. Regular performance reports keep clients informed about campaign success, allowing for seamless adjustments.

A Partner You Can Trust

Beyond social media advertising, Doulos Digital’s expertise spans web design and SEO integration, creating a unified digital presence for its clients. With their Facebook and Instagram ads expertise, the agency is committed to delivering exceptional value and measurable results.

For businesses ready to elevate their online presence, Doulos Digital is the partner of choice. Contact them today to schedule a consultation and learn how their services can transform your marketing strategy.

Media Contact

Organization: Doulos Digital

Contact Person: Preston Toor

Website: https://doulosdigital.io/

Email: Send Email

Contact Number: +16895003603

Address: 396 Mallorn Lane

City: Montgomery

State: Texas

Country: United States

Release Id: 27112420452

This press release not only introduces Doulos Digital’s services but also highlights their expertise in serving Montgomery County businesses with tailored, high-impact social media campaigns.

The post Doulos Digital: Montgomery County, TX’s Premier Facebook and Instagram Ads Management Agency appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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