Canton, Michigan, 25th April 2025, ZEX PR WIRE, In today’s competitive health and wellness market, trust is everything. For Brian Gould, founder and CEO of TruLife Distribution, earning that trust begins with transparency, and one of the most effective tools to build credibility is through customer reviews.

As consumers become more discerning, they increasingly rely on reviews to validate their purchasing decisions. Reviews are no longer casual opinions posted online. They are now a vital part of a brand’s public reputation. “Reviews are the new handshake,” says Brian Gould. “They represent a first impression that helps consumers decide whether a product or brand is worthy of their trust.”

At TruLife Distribution, reviews are an integral part of a company’s growth strategy. Gould and his team treat them not as a byproduct of sales but as a key indicator of a brand’s ability to connect with real people. By listening to customer experiences and showcasing authentic feedback, TruLife helps its partner brands build credibility and rapport with their audiences.

“Especially in the health and wellness sector, people want evidence,” Gould explains. “It’s not enough to make claims. Potential buyers want confirmation from real customers who have seen real results.”

Recent consumer research supports this trend. Over 90 percent of shoppers consult online reviews before making a purchase. Nearly 80 percent trust those reviews as much as personal recommendations from friends or family. In the wellness space, where consumers are making decisions about what to put in their bodies, that trust becomes even more essential.

Brian Gould and TruLife Distribution works with its clients to gather, highlight, and respond to reviews in a way that strengthens the brand. From encouraging post-purchase feedback to curating testimonials for use across websites and social media, the company helps ensure that real voices are front and center in the customer journey.

“Brian Gould and his team helped us realize that reviews aren’t just customer opinions,  they’re marketing gold,” says a representative from one of TruLife’s client brands. “By making reviews a central part of our outreach, we’ve gained more trust and seen stronger sales growth.”

One thing that makes TruLife unique is its ability to translate consumer feedback into long-term brand value. Gould and his team incorporate reviews into public relations efforts, retailer presentations, and digital campaigns. This approach not only amplifies visibility but also fosters a sense of community around each product.

But Gould is clear that the value of reviews goes beyond marketing. “It’s not just about collecting praise,” he says. “Reviews provide honest, unfiltered insight into what’s working and what needs improvement. Brands that listen and adapt are the ones that last.”

This emphasis on continual learning and customer responsiveness has positioned TruLife Distribution as a reliable partner for both domestic and international wellness brands seeking to enter or grow in the U.S. market. With comprehensive services that include compliance, sales strategy, and retail placement, the company offers a full solution for health-focused businesses, and reviews are part of that solution.

Gould also encourages brands to engage directly with their reviewers. Thoughtful responses to both positive and negative feedback show potential customers that a brand is active, accountable, and committed to quality. “You’re not just selling a product,” he says. “You’re building a relationship.”

At the heart of TruLife Distribution’s success is a belief in purpose-driven growth. “We believe in growing brands with integrity,” says Gould. “Every review is a conversation. And every conversation is a chance to reinforce what your brand stands for.”

As the health and wellness market continues to evolve, TruLife Distribution remains focused on helping its clients succeed through meaningful customer engagement. Brian Gould’s focus on reviews as a strategic asset shows that listening to the consumer is not just smart busines, it’s the foundation of lasting success.

About TruLife Distribution

TruLife Distribution, founded by Brian Gould, offers full-service brand growth solutions for health and wellness companies. With a legacy built on three generations of retail and distribution expertise, the company helps domestic and international brands thrive in the U.S. market. 

To learn mroe visit: https://trulifedist.com/

Canton, Michigan, 25th April 2025, ZEX PR WIRE, In an era where algorithm-driven fitness content and comparison culture dominate digital platforms, Muzzammil Riaz, a nurse, fitness enthusiast, and founder of the wellness platform Trust The Process, calls for a long-overdue shift in how society approaches health and exercise. According to Riaz, glorifying physical perfection is not only unrealistic but harmful, and he’s on a mission to redefine fitness as a space rooted in patience, progress, and self-compassion.

“Fitness is becoming less about personal well-being and more about performance metrics, aesthetics, and social validation,” Riaz explains. “People are burning themselves out trying to live up to curated images and transformation stories that often leave out the full picture.”

Riaz speaks from experience. As a nurse who has endured 12-hour shifts, sleepless nights, and the emotional weight of caregiving, he understands how difficult it can be to maintain a fitness routine under pressure. Yet, rather than chasing perfection, Riaz embraced a philosophy that aligned with the realities of everyday life: doing what you can, when you can, and letting that be enough.

This outlook formed the foundation of Trust The Process, his online platform where he shares wellness strategies, fitness routines, and mental health insights. Through this project, Riaz encourages his audience to stop viewing missed workouts or slow progress as failures and to instead focus on consistency, recovery, and inner growth.

“Perfection is not the point, presence is,” Riaz says. “When someone tells me they’re ashamed because they didn’t work out five times this week, I remind them: one workout is still progress. Ten minutes is still movement. You’re still showing up for yourself.”

Riaz’s critique is pointed: much of the modern fitness industry, he argues, prioritizes results over sustainability, often marketing extremes, rapid transformations, fad diets, and high-intensity programs that aren’t built for long-term well-being. “There’s this pressure to grind daily, never skip, never slow down. That mindset leads to burnout, injury, and mental exhaustion,” he says. “Real strength includes knowing when to rest.”

As a mental health advocate, Riaz is particularly concerned about the psychological toll of perfectionism in fitness. He believes the messaging around exercise needs to evolve to be more inclusive and emotionally intelligent, especially for individuals navigating anxiety, depression, trauma, or self-image challenges.

“Fitness can be a powerful tool for emotional healing,” Riaz adds. “But only if it’s practiced in a way that honors where someone truly is, not where society tells them they should be. We have to stop using shame as a motivator.”

Instead of focusing solely on reps, routines, and results, Riaz invites people to connect with movement on a deeper level. Whether it’s a walk after a stressful day, a few stretches before bed, or a mindful gym session, he believes every effort counts. “Progress doesn’t always look like progress,” he notes. “Sometimes, just showing up is the win.”

This approach is particularly resonant for frontline workers, parents, students, and others whose days are shaped by unpredictability and stress. Through Trust The Process, Riaz shares modified workouts, journaling prompts, and mindset shifts that make fitness feel less like a burden and more like a form of care.

“In the healthcare field, we talk about holistic care for patients, but we rarely extend that same compassion to ourselves,” Riaz reflects. “Fitness should be part of a bigger wellness picture, not a measure of someone’s worth.”

Another central aspect of Riaz’s advocacy is breaking the stigma surrounding men in caregiving roles and mental health conversations. By openly discussing his struggles with exhaustion, self-doubt, and healing, he challenges toxic masculinity and helps normalize emotional honesty in male-dominated fitness spaces.

“Men are often taught to suppress vulnerability and equate strength with silence,” Riaz says. “But real strength is being able to say, ‘I’m tired,’ ‘I need support,’ or ‘I’m doing my best.’ That’s the kind of resilience I want to champion through my work.”

Through his writing and digital content, Riaz continues to reach a growing audience seeking more than just physical transformation. They want authenticity, balance, and purpose. His signature mantra, #KeepGoing, has become a rallying cry for those navigating setbacks, dealing with self-doubt, or simply trying to stay consistent in a chaotic world.

“Everyone’s journey looks different,” Riaz concludes. “There’s no perfect timeline, no perfect routine. What matters is that you honor your pace, celebrate your effort, and give yourself permission to keep going, even when it’s messy.”

As Trust The Process expands, Muzzammil Riaz remains committed to building a fitness culture that values compassion over comparison and long-term wellness over short-term wins. His message is refreshingly human in a world that often equates fitness with flawlessness: healing and strength are not found in perfection, but in persistence.

The Rise of Autonomous Finance: How 9M is turning AI into a fully operational investment system

New York, US, 25th April 2025, ZEX PR WIRE, In an industry long dominated by human analysts, market instincts, and discretionary calls, one startup is quietly reengineering the foundations of investment decision-making—with no humans in the loop.

9M, a New York-based financial technology firm, has spent the past three years building something few in the financial world dared to pursue: a fully autonomous investment infrastructure powered entirely by artificial intelligence.

“We’re not offering advice, dashboards, or tools,” says Chris, CEO of 9M.
“We’re replacing the investment process itself—with systems.”

At the core of 9M’s architecture is NovaMind 3.0, an AI engine that integrates nine proprietary model clusters. These models constantly ingest market data, detect non-linear patterns, and deploy executable strategies across asset classes—without human input or intervention.

The system doesn’t just suggest actions. It acts.

Where traditional funds rely on portfolio managers to interpret conditions and adjust positions, 9M has encoded those mechanisms into a dynamic, multi-agent system, one that learns from real-time feedback and continuously refines its execution logic.

A System, Not a Service

Unlike conventional fintech offerings that assist investors with insights or interfaces, 9M functions more like a self-operating investment infrastructure. Once connected, it does everything a discretionary team might—analysis, rebalancing, risk assessment, execution—but does so in milliseconds, around the clock, and without fatigue or emotion.

“Our system runs 24/7 across global equities and digital asset markets,” says Dr. Matthew, CTO of 9M.
“It self-optimizes, and adapts in real time based on strategy performance, volatility metrics, and market structure shifts.”

The firm has already deployed the platform across 60+ countries and is working toward regulatory approvals in major financial jurisdictions, including US, Singapore, and Canada (MSB). It also reports early live product performance with double-digit annualized returns, achieved entirely through machine-generated strategies.

From Tools to Infrastructure

9M’s ambition is not to sit on top of the investment industry—but to underpin it.

“We believe AI-native investment systems will define the next decade of capital allocation,” says Isabelle, COO of 9M.
“Just as Stripe became the infrastructure layer for payments, we’re building the layer for autonomous finance.”

The company is planning a Pre-IPO funding round in 2026, with projected AUM exceeding $1 billion and partnerships underway with major brokerages and data providers. But the team says the goal isn’t scale for scale’s sake—it’s to reset the standard.

In their vision, autonomous finance is not about replacing fund managers—it’s about encoding institutional-grade decision-making into technology that is scalable, auditable, and endlessly adaptive.

“If finance is logic under uncertainty,” says Chris, “then logic belongs in code.”

About 9M

Founded in 2021 by former Goldman Sachs executives and AI scientists from Columbia University, 9M is a financial technology company building autonomous AI systems for investment execution and management. Its mission is to transform how capital is deployed—systematically, transparently, and globally.