Connect with us

Press Release

Augustus Kirby, An NYC Marketing Consultant, Explains Why Email Marketing Isn’t Dead, Just Getting Smarter

Published

4 hours ago

on

Michigan, US, 6th March 2025, ZEX PR WIRE, Email marketing is poised for a transformative shift in 2025. According to Augustus Kirby, a leading marketing strategist based in NYC, businesses that fail to adapt will fall behind. With over a decade of expertise in brand positioning, data-driven strategies, and AI-powered marketing, Kirby shares the latest trends and best practices that will define email marketing in the coming year.

“Email remains one of the highest ROI channels for businesses, but 2025 will demand a shift toward hyper-personalization, AI-driven automation, and interactive content,” says Augustus Kirby. “Companies that embrace these innovations will see higher engagement rates, increased conversions, and deeper customer relationships.”

AI-Powered Personalization: The Key to Engagement

Kirby notes that, in NYC and many other places globally, brands are increasingly turning to artificial intelligence to optimize their email marketing strategies. He notes that AI-driven personalization will be a game-changer in 2025. “AI is no longer an emerging trend – it’s the backbone of successful email campaigns,” Kirby explains. “By analyzing user behavior, AI can craft tailored messages in real-time, ensuring that subscribers receive content that resonates with their preferences and actions.”

Kirby highlights how businesses can leverage machine learning to automate subject lines, email timing, and even product recommendations. “Gone are the days of generic email blasts. In 2025, every email should feel like it was written specifically for the recipient,” he adds.

Interactive Emails: Engaging Customers Like Never Before

Another key trend marketing professionals should embrace is interactive emails. “Static emails are becoming obsolete,” Kirby states. “Consumers expect dynamic content that encourages engagement. Features like embedded videos, clickable surveys, and gamified elements will become standard.”

Kirby points to major brands already experimenting with interactive emails to boost conversions. “Interactive emails don’t just capture attention – they drive action. Whether it’s an instant poll, a live countdown timer, or a shoppable email, these elements can significantly increase click-through rates.”

The Evolution of Email Automation

According to Kirby, automation will reach new heights in 2025, with companies focusing on behavior-driven automation. Kirby notes that traditional drip campaigns will evolve into sophisticated, AI-powered workflows that respond to real-time user interactions.

“Email automation is no longer just about setting up sequences,” Kirby explains. “It’s about creating adaptive journeys that react to user behavior instantly. If a customer abandons their cart, the follow-up email should not just remind them – it should offer a personalized incentive based on their purchase history.”

Privacy and Data Protection: A New Priority

With evolving data regulations and heightened consumer awareness about privacy, Augustus Kirby stresses the importance of ethical data usage. “Trust is the new currency in marketing,” he says. “Subscribers are more conscious than ever about how their data is being used. Marketers need to prioritize transparency, secure data handling, and clear opt-in policies.”

Kirby advises businesses to leverage first-party data and build customer trust through responsible data practices. “Companies that prioritize privacy while still delivering personalized content will have a competitive edge,” he adds.

Mobile Optimization: A Non-Negotiable Strategy

As mobile usage continues to dominate, Augustus Kirby NYC brands must ensure their emails are fully optimized for mobile devices. “More than 60% of emails are opened on mobile devices,” Kirby points out. “If your email isn’t mobile-friendly, you’re losing potential conversions.”

Kirby suggests implementing responsive design, concise copy, and mobile-first CTAs to enhance the user experience. “The goal is to make emails as easy to navigate as possible. Simplicity and speed are key,” he advises.

The Future of Email Marketing: What’s Next?

Looking ahead, Augustus Kirby sees email marketing becoming even more integrated with other digital channels. “We’re moving toward a future where email is seamlessly connected with SMS, social media, and even voice assistants,” he predicts. “The brands that succeed in 2025 will be those that create a unified, omnichannel experience.”

Kirby encourages marketers to embrace emerging technologies and stay ahead of industry trends. “The digital landscape is evolving fast,” he says. “The only way to stay relevant is to innovate constantly. Email marketing is not dead – it’s just getting smarter.”

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Related Topics:
Continue Reading

Press Release

Shelters of Exiles, the biggest RPG universe on Telegram powered by AI agents and dNFTs

Published

2 hours ago

on

March 6, 2025

By

Shelter of Exiles announces a groundbreaking milestone in Web3 gaming by embracing the TON ecosystem’s immense potential—delivering a next-level immersive, AI-powered RPG experience backed by dynamic NFTs and passive earning opportunities.

Shelter of Exiles is a Web3 action RPG featuring dynamic NFTs (dNFTs), AI-driven gameplay agents, and a robust player-driven economy. Gamers can trade evolving dNFTs, automate resource management, and earn passive income, all while enjoying a cutting-edge blockchain and AI-infused adventure. Having refined our Web3 marketing approach over the past two years and built a strong community, we are now poised to leverage the TON ecosystem to offer a unique, high-quality gaming experience.

Main Sales Points:

Dynamic NFTs (dNFTs): Evolving game assets that adapt based on in-game progress, offering both uniqueness and tangible value.

AI-Powered Agents: Automate resource management and strategic tasks, allowing for passive gameplay and earnings.

Player-Driven Economy: Trade, stake, and monetize in-game assets for real returns, fostering an immersive and rewarding ecosystem.

Strong Community & Expertise: Backed by an experienced game studio with two years of Web3 marketing growth, ensuring both credibility and innovation.

TON Ecosystem Potential: Leveraging TON’s infrastructure to enhance speed, scalability, and adoption in a thriving blockchain network.

Our long-term strategy focuses on continuously expanding and refining gameplay features, including:

Staking Integration: Introduce a staking feature tied to the in-game economy, appealing to both passive investors and active players.

AI Agent Enhancements: Develop advanced AI agents that enrich token utility, deepen earning opportunities, and elevate the gameplay experience.

Balancing Fun & Profit: As a Web3 studio, we remain committed to delivering a balanced blend of investment appeal, earning potential, and genuine gaming excitement.

Name: Dariusz Kowalski

Email: rl@pixeltrapps.games 

Company: Shelter of Exiles

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

Cables Perpetual Futures DEX: Moving Past USD-Dominated Trading

Published

3 hours ago

on

March 6, 2025

By

Most onchain trading platforms are stuck in a cycle of USD dependence. Whether it’s centralized exchanges or other perpetuals DEXs, their market structures are built around USD-backed stablecoins like USDT and USDC, forcing traders into unnecessary conversions and liquidity fragmentation. Cables Finance is breaking this mold by introducing non-USD perpetuals and yield-bearing RWAs, creating a unified system where liquidity moves freely, capital stays productive, and global markets are fully integrated. Cables Finance is setting a new standard for onchain trading.

Breaking the USD Dependence in Onchain Trading

Crypto markets have long mirrored traditional finance’s reliance on USD, limiting true financial accessibility. Even in DeFi, liquidity is overwhelmingly tied to USD, sidelining traders looking for direct exposure to non-USD assets. This creates inefficiencies that slow down capital movement, force traders into redundant swaps, and lock real-world markets out of DeFi’s potential.

Cables introduces non-USD perpetuals, allowing traders to hedge, speculate, and move liquidity without getting stuck in USD conversion loops. Assets like cEUR, cJPY, and cXAU aren’t just representations of offchain value—they are yield-generating instruments and active trading collateral. This shift moves DeFi from a USD-centric framework to one that actually reflects global markets. The integration of non-USD liquidity is a core element of Cables’ vision, and their fundamentals explain why this shift is necessary.

Liquidity Should Never Sit Idle

Most trading platforms treat liquidity as a static resource, separating yield generation from active trading. Traders must choose between staking assets to earn returns or deploying them as collateral. This outdated separation fragments capital and slows down the trading experience. Cables eliminates this inefficiency, allowing assets to remain productive at all times.

Holding cEUR, cJPY, or cXAU isn’t just about having exposure to those assets—it’s about earning while you trade. Through Cables’ Liquidity Flywheel, staked RWAs generate yield while functioning as collateral, eliminating the need to unstake assets or shuffle liquidity between protocols. This makes it possible to hedge FX exposure, access decentralized gold markets with cXAU, or trade real-world assets without reliance on centralized FX intermediaries. More importantly, Cables’ approach to liquid staking explains why this innovation is so important.

The Problem with USD-Denominated Perpetuals

Traditional DeFi platforms—whether centralized or decentralized—force traders into a USD-first model that doesn’t reflect the actual needs of global markets. Even protocols that claim to offer broad asset support still default to USD-denominated pairs, making it difficult for FX traders to hedge non-USD currencies without costly workarounds. Commodity traders face similar barriers when looking to access gold and other real-world stores of value. And for DeFi users in non-USD economies, conversion fees and inefficiencies make interacting with stable assets far more expensive than it should be.

Cables breaks this cycle by allowing direct trading in non-USD markets, setting a new precedent for how onchain perpetuals should work. Instead of forcing traders into a narrow system, Cables enables real diversification, offering exposure to a global financial network rather than just a USD-based liquidity pool.

A System That Trades While You Earn

DeFi trading shouldn’t force a choice between staking for yield and deploying capital into the market. Cables rethinks this entirely by merging the two functions into a single, capital-efficient system. A trader holding cEUR isn’t waiting for an opportunity to deploy assets—they are earning yield while maintaining full collateral flexibility. This allows for leveraged trading, hedging, and portfolio management without the need to unstake assets or transfer liquidity between different protocols. The process removes costly inefficiencies and allows for a more dynamic, efficient trading experience.

The Trading Desk DeFi Actually Needs

Cables is not just another perpetuals platform—it is redefining what an onchain financial system should be. By combining yield-generating RWAs with a multi-asset perpetuals DEX, it eliminates inefficiencies that have long held DeFi back. Traders aren’t just swapping between digital assets; they are gaining access to real-world markets with real liquidity.

Most DeFi platforms are still constrained by a USD-centric model, making incremental improvements without addressing the core issue of accessibility. Cables moves past these limitations by building a capital-efficient trading system that aligns with how modern financial markets actually work. The integration of non-USD perpetuals is more than an added feature—it is a fundamental shift in how liquidity moves, how assets are used, and how traders engage with global finance.

For those looking to be part of the next evolution in onchain trading, Cables offers a vision that moves past outdated systems and opens new possibilities for global market access. 

Join the Cables community on Telegram and X for early access insights, major announcements, and updates on the upcoming launch.

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

Global Publicist 24 Unveils Special Edition: Asia’s Rental Industry Disruptors and Innovators to Watch in 2025

Published

3 hours ago

on

March 6, 2025

By

Global Publicist 24 is proud to announce the release of its latest special edition, “Asia’s Rental Industry Disruptors and Innovators to Watch in 2025.” This edition highlights pioneering leaders and companies transforming the rental industry across Asia.

The cover story features an exclusive interview with Anil Bhadhuria, the visionary Founder of ABCOM Private Limited. Under his leadership, ABCOM has redefined IT rental services by integrating advanced technologies such as AI-driven analytics and IoT-powered maintenance. Bhadhuria’s innovative approach has positioned ABCOM as a leader in the IT rental sector, offering flexible and efficient solutions to businesses and individuals alike.

In this edition, readers will discover how Bhadhuria’s journey from humble beginnings to securing multi-crore deals exemplifies strategic risk-taking and adaptability. His story serves as an inspiration to aspiring entrepreneurs and industry professionals, showcasing the impact of visionary leadership in driving industry transformation.

Global Publicist 24’s special edition also features insights into emerging trends, challenges, and opportunities within Asia’s rental industry, providing readers with a comprehensive understanding of the sector’s future landscape.

For more information and to read the full interview with Anil Bhadhuria,
visit  https://globalpublicist24.com/anil-bhadhuria-shaping-the-future-of-it-rental-through-innovation/

Availability:

“Asia’s Rental Industry Disruptors and Innovators to Watch in 2025” is now available on the Global Publicist 24 website. To get your digital copy or learn more about the featured leaders, visit: https://globalpublicist24.com/magazines

About Global Publicist 24 Magazine

Global Publicist 24 is a leading publication dedicated to delivering in-depth analyses and insights into various industries worldwide. Committed to showcasing innovation and leadership, the magazine serves as a platform for thought leaders and disruptors shaping the future of global markets.

Media Contact:

Global Publicist 24
Email: info@globalpublicist24.com
Website: https://globalpublicist24.com

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

LATEST POST

Like Us
Follow Us
Subscribe Us
Follow Us