Press Release
Announcing the Groundbreaking 16th Edition of Business Communication Today by Bovee and Thill

NY, New York, United States, 20th Jan 2025 – Revolutionizing business education once again, Courtland Bovee and John Thill proudly announce the release of the groundbreaking 16th edition of Business Communication Today — where artificial intelligence meets time-tested principles. For the first time, artificial intelligence (AI) is seamlessly integrated into every chapter, making this the first and only business communication textbook currently on the market to offer comprehensive AI coverage.
This edition is poised to make all other business communication textbooks obsolete, thanks to its innovative approach and AI-driven insights. Designed to prepare students and professionals for the evolving demands of modern business, this textbook sets a new benchmark for teaching and learning.
Empowering Students for the Future of Business Communication
“This isn’t just a textbook; it’s a blueprint for thriving in the age of AI,” says Courtland Bovee. “We’re giving students the tools to master cutting-edge technologies while preserving the timeless skills that make communication authentic and impactful.”
Key Features Include:
AI-Driven Learning: “Each chapter delves into essential business communication topics through the lens of artificial intelligence, offering practical guidance on leveraging AI tools for tasks such as business writing, creating presentations, conducting virtual meetings, managing social media, and enhancing visual communication.”
Real-World Scenarios: Students engage with case studies from leading organizations like Microsoft, Google, and Shopify to see AI in action.
Ethics and Human Connection: Special emphasis is placed on the ethical considerations of AI and the importance of maintaining authenticity and empathy in communication.
Neuroscience-Backed Design: Innovative teaching tools aligned with how students naturally learn and retain information ensure deeper comprehension and long-term application of concepts.
“We’ve set out to redefine what a business communication textbook can achieve,” adds John Thill. “This edition doesn’t just teach communication; it teaches clarity and conciseness, active listening, and emotional intelligence—skills that are highly valued in today’s business environment.”
Why This Edition Stands Out
Unlike other textbooks that merely reference AI as an emerging trend, Business Communication Today integrates AI seamlessly into its framework, preparing students to use these tools effectively while highlighting the irreplaceable value of human creativity and empathy.
“Business communication isn’t just about tools—it’s about trust and connection,” says Thill. “We’re preparing students to amplify their strengths and lead in a world where AI is transforming the way we work and communicate.”
Bovee continues, “This edition equips educators to inspire the next generation of professionals to harness technology without losing their humanity. It’s a bold vision for the future of business communication education.”
About the Authors
Courtland Bovee and John Thill are award-winning educators and pioneers in integrating contemporary trends into business communication curricula. As long-time collaborators with Pearson, they’ve consistently delivered innovative tools and resources for educators and students alike. The authors are the pioneers and creators of NeuroOptimized Learning.
Availability
The 16th Edition of Business Communication Today is available now. For more information, or to request a review copy (instructors only), visit https://blog.businesscommunicationnetwork.com/texts. Join us in shaping a future where technology enhances—rather than replaces—the power of human connection.
Media Contact
Organization: Bovee and Thill
Contact Person: Helen Corbett
Website: https://blog.businesscommunicationnetwork.com/texts/
Email: Send Email
Contact Number: +16198614500
City: NY
State: New York
Country: United States
Release Id: 20012522737
The post Announcing the Groundbreaking 16th Edition of Business Communication Today by Bovee and Thill appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Global Publicist 24 Unveils Special Edition: Asia’s Rental Industry Disruptors and Innovators to Watch in 2025

Global Publicist 24 is proud to announce the release of its latest special edition, “Asia’s Rental Industry Disruptors and Innovators to Watch in 2025.” This edition highlights pioneering leaders and companies transforming the rental industry across Asia.
The cover story features an exclusive interview with Anil Bhadhuria, the visionary Founder of ABCOM Private Limited. Under his leadership, ABCOM has redefined IT rental services by integrating advanced technologies such as AI-driven analytics and IoT-powered maintenance. Bhadhuria’s innovative approach has positioned ABCOM as a leader in the IT rental sector, offering flexible and efficient solutions to businesses and individuals alike.
In this edition, readers will discover how Bhadhuria’s journey from humble beginnings to securing multi-crore deals exemplifies strategic risk-taking and adaptability. His story serves as an inspiration to aspiring entrepreneurs and industry professionals, showcasing the impact of visionary leadership in driving industry transformation.
Global Publicist 24’s special edition also features insights into emerging trends, challenges, and opportunities within Asia’s rental industry, providing readers with a comprehensive understanding of the sector’s future landscape.
For more information and to read the full interview with Anil Bhadhuria,
visit https://globalpublicist24.com/anil-bhadhuria-shaping-the-future-of-it-rental-through-innovation/
Availability:
“Asia’s Rental Industry Disruptors and Innovators to Watch in 2025” is now available on the Global Publicist 24 website. To get your digital copy or learn more about the featured leaders, visit: https://globalpublicist24.com/magazines
About Global Publicist 24 Magazine
Global Publicist 24 is a leading publication dedicated to delivering in-depth analyses and insights into various industries worldwide. Committed to showcasing innovation and leadership, the magazine serves as a platform for thought leaders and disruptors shaping the future of global markets.
Media Contact:
Global Publicist 24
Email: info@globalpublicist24.com
Website: https://globalpublicist24.com
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Marnie Thies of the Marnie Thies Violin Lessons Reflects on Violin Practice Tips That Are Important for Maximum Musical Success
Michigan, US, 6th March 2025, ZEX PR WIRE, Marnie Thies of proviolin.com believes that practicing the violin or any musical instrument is an art in and of itself. As she continues to refine her teaching skills, Marnie Thies continues to deepen her understanding of various ways to practice.
The most important practice tip is finding a good time to practice and establishing a set practice time. Ideally, an adult student or child practices when they are the most mentally alert. Many teachers assert that establishing a regular time to practice helps ensure a sense of routine, thus making it easier to practice. Additionally, a well-known strategy for making practice easier is to leave the instrument out of the violin case. This serves as a practice reminder.
Another proven way of practicing the violin or any instrument is to play musical excerpts slowly. Practicing slowly is both effective and essential when learning new music, and it remains valuable throughout the process of refining pieces. Practicing in this way enables the player to pay closer attention to pitch, rhythm, dynamics, phrasing, and other musical details, while also helping the musician memorize pieces more effectively.
When a violinist is learning new repertoire, difficult musical segments will arise. While it is understandable that a musician may want to learn the piece right away, it is more beneficial to break things down sequentially. Dividing music into smaller sections makes it easier to master more challenging pieces. Another advantage of practicing passages in smaller sections is that it increases the chances of success, motivating musicians to practice more.
As Dr. Suzuki, the founder of the renowned Suzuki method, famously said, “Celebrate small steps.” Working on music in smaller segments is especially important because some students need to experience success shortly after starting to work on something. This approach to practicing is essential when parents are working with their young children, which is a cornerstone of the Suzuki method.
When learning a new piece, it is easy to overlook dynamics due to the focus on other elements of musical performance, such as pitch, rhythm, tone, and other musical details. Many teachers, including Marnie Thies, recommend color-coding music to highlight where soft and loud dynamics occur. To help begin the process of color-coding music, Marnie Thies states, “I have students write down which colors symbolize loud and soft dynamics. When a student does not know where to begin, I may suggest that the color red be for loud and blue is for soft dynamics. From there, a student’s creative juices may flow, which will help them color-code other musical signs such as crescendo (getting louder) or decrescendo (getting softer). Color-coding the music may help a student recognize the dynamic differences he or she should execute when playing the violin.” If a student needs help remembering certain musical nuances when playing, Marnie Thies advises older students to take notes by using post-it notes.
During high school, Marnie Thies studied violin under Mary West, the former emeritus professor of violin at the University of Minnesota. She emphasized listening to at least three different artists when learning new repertoire. Listening to different violinists is helpful because a performer can take what they like in terms of dynamics and phrasing from each performer and incorporate it into their own playing. With the innovation of YouTube, students can incorporate dynamics and phrasing as well as bowings and fingerings into various pieces. Bowings and fingerings can easily be seen on YouTube and can influence how a piece sounds. By watching a violinist perform “The Swan” by Camille Saint-Saëns, Marnie Thies learned to make a more effective crescendo by using two bows as opposed to using one. This made the piece more exciting because the crescendo was easily heard by Marnie Thies and the audience.
It is natural for violinists to want to play through pieces and “perform” them during practice. However, it is more effective to designate certain parts of various pieces as practice spots when musical nuances such as dynamics, phrasing, continuous vibrato, and other aspects of a polished performance are not up to par. When Marnie Thies instructs students during lessons at Marnie Thies Violin Lessons to mark specific sections of their repertoire as practice spots, they understand that these areas require focused, repetitive attention during practice. Focusing on specific sections of a piece helps achieve a higher-quality performance when playing it in full during auditions and recitals.
When learning a new piece, a student writes down various musical details to remember during lessons and in practice. As the weeks go by, it is easy for music to get cluttered with various reminders of how to play certain notes. Starting out with multiple photocopies of the music is helpful because old copies can be discarded when the musical details written in are no longer applicable.
It is important to have optimal mental alertness during practice sessions. Practicing in short bursts keeps the mind more fresh and alert. For some pupils, it may make sense to practice for 10 minutes at a time. For others, longer practice sessions might be more suitable. It is advisable for students to find the amount of time they can practice before they lose focus. Shorter practice sessions decrease the likelihood that faulty technique ensues and may increase the probability of learning new music correctly with regards to pitch, rhythm, dynamics, phrasing, and other musical aspects.
Many violinists take note of musical nuances to watch and listen for before they play musical excerpts. This makes a lot of sense. However, Marnie Thies found that it’s more effective for players to recall musical details just before they need them, rather than at the beginning of the excerpt.
It is crucial for students to listen to the pieces they are studying every day. Listening promotes internalization of the piece, which is a deep awareness of pitch, rhythm, dynamics, phrasing, and other musical nuances to the point that the student can accurately sing what is written on the sheet music. Once a student has internalized a piece, they can independently correct errors while playing various repertoire. This enables more lesson time to be dedicated to new material, making it easier for students to advance through the repertoire.
There are online and offline resources available that explain various ways of how to practice.
Many YouTube videos provide a wealth of information about practicing effectively. A few online videos that may benefit musicians trying to improve their practice technique are David Kim, who is currently Concertmaster of the Philadelphia Orchestra, and Nathan Cole, concertmaster of the Boston Symphony.
Another resource that may be helpful to teachers is Philip Johnston’s The Practice Revolution: Getting Great Results From the Six Days Between Lessons. In this book, Johnston discusses various practice strategies, highlighting those that are effective and those that are not. He helps teachers learn ways to approach practicing so that they can coach their students. His second book about practicing, Practiceopedia: The Big Book of Practice Help, was written for students and parents. This manual explores practice tips and tricks.
The Suzuki Method, developed by Dr. Shinichi Suzuki, emphasizes the involvement of a “practice parent.” For Suzuki parents, students, and teachers, this approach requires the parent to attend lessons, take notes, and practice alongside their child. Suzuki parents may find it helpful to read Edmund Sprunger’s book, Helping Parents Practice. Mr. Sprunger draws on years of teaching experience and his background in psychotherapy to explain different practice strategies parents can use when working with their children.
At the release of this publication, Marnie Thies is available for both online violin lessons and in-person lessons to children and adults in St. Paul, in the suburbs of Falcon Heights, and North Oaks. Marnie Thies looks forward to expanding her teaching locations to include the Anoka County area in cities such as Blaine and Coon Rapids. Marnie Thies has been teaching online since 2014 and more frequently since 2020 with Marnie Thies Violin Lessons. Her website showcases the progression of her student who began taking lessons online exclusively with Marnie Thies. Another video on her online lessons page highlights how her student learned vibrato solely through online lessons. To collaborate with Marnie Thies, please contact her through her website.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Ammar Jali’s Expedition Through the Dades Gorges: Unraveling Morocco’s Hidden Wonders
Michigan, US, 6th March 2025, ZEX PR WIRE, Ammar Jali, a renowned explorer and entrepreneur recently explored Dades Gorges, one of Morocco’s most stunning natural wonders. Jali’s exploration of the Dades Gorges showcased the raw beauty, rich history, and deep cultural heritage of this awe-inspiring region.
Marveling at Nature’s Grandeur
Nestled between the Atlas Mountains, the Dades Gorges are a series of dramatic canyons carved over millennia by the Dades River. Towering red and ochre cliffs, winding roads, and verdant valleys make the region a visual masterpiece and an adventurer’s paradise.
“As I trekked through the gorges, I was in absolute awe of the landscapes around me,” Jali shared. “The interplay of light and shadow over the rock formations, the deep canyon walls, and the contrast of lush green oases against the rugged terrain make this place feel otherworldly.”
Jali’s journey took him through some of the most iconic points of the gorges, including the famous “Monkey Fingers” rock formations and the serpentine roads leading up to breathtaking viewpoints that revealed panoramic views of the entire valley.
Discovering the Cultural and Historical Essence of the Gorges
Beyond its geological magnificence, the Dades Gorges hold deep cultural and historical significance. Jali took time to engage with the Berber communities who have called this region home for centuries, learning about their traditions, craftsmanship, and way of life.
“The people of the Dades region have an incredible connection to the land,” Jali noted. “Their hospitality, their stories, and their resilience in such a striking yet harsh environment are truly inspiring.”
One of the highlights of his visit was exploring the ancient kasbahs and fortified villages dotting the landscape. These historic structures, once integral to trade routes and community life, serve as reminders of Morocco’s rich past.
“The kasbahs tell stories of centuries of trade, battles, and survival in this rugged terrain,” Jali reflected. “They are architectural marvels that embody the spirit of the Berber people.”
Embracing the Adventure
Jali’s trip was not merely about sightseeing but about experiencing the adventure that the Dades Gorges offer. He embarked on hikes along the canyon ridges, explored hidden valleys, and even took part in a thrilling off-road journey through the rocky landscapes.
“This region is a dream for any adventure enthusiast,” Jali said. “Whether it’s trekking, climbing, or simply taking in the scenery on a road trip, there’s an endless sense of exploration here.”
He also spent time observing the unique flora and fauna of the region, from rare mountain birds to resilient desert plants that thrive in the arid conditions.
A Journey Through Time and Nature
One of the most striking elements of Jali’s visit was the sense of timelessness that the Dades Gorges exude. From ancient geological formations to the unchanged traditions of local communities, the region embodies a harmony between history and nature.
“This place is a testament to the power of nature and the endurance of human civilization,” Jali remarked. “It’s a destination that not only captivates the eyes but also the soul.”
His exploration of the Dades Gorges underscored the importance of preserving such natural and cultural treasures. He expressed admiration for the conservation efforts made by local groups to protect the environment and sustain their heritage.
Encouraging Others to Discover Dades Gorges
For those looking to experience the Dades Gorges, Jali offers simple advice: “Come with an open heart and a spirit of adventure. There’s something magical about immersing yourself in a landscape so grand and yet so intimately connected to its people.”
Ammar Jali’s journey through the Dades Gorges serves as a testament to the wonder of exploration, the richness of Morocco’s landscapes, and the enduring connection between nature and culture. His adventure invites others to step off the beaten path and witness the breathtaking beauty and timeless traditions that make this region an unmissable destination.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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