Press Release
Alta Global Group: Hype Acquisition Will Help Unlock The Unparalleled Opportunity To Convert 640 Million Combat Sports Fans To Participants
–News Direct–
The martial arts and combat sports industry is on the rise, fuelled by the popularity of MMA, currently one of the world's fastest-growing sports.
The rising popularity of the sport has opened up significant opportunities, with a recent IBIS sport report revealing that there were 45,000+ martial arts and MMA gyms by 2023 in the US which generated over $12.6 billion. That number is, however, expected to skyrocket to more than 67,000 by the end of next year, which illustrates just how massive an opportunity this could be for players in the sector.
Alta Global Group (NYSE:MMA) is well positioned to benefit from this growth as it enables the broader global martial arts and combat sports industry to maximize their monetization opportunities by increasing consumer participation in the sport.
Through Trainalta.com, powered by the Alta Community Platform, Alta offers martial arts and combat sports programs such as the Warrior Training Program and UFC Fight Fit Program, supported by strategic partnerships with gyms, coaches, athletes, and influencers to facilitate effective communication, curated content, and easy onboarding.
The platform enhances both digital and in-gym experiences, enabling seamless community engagement. The renowned Warrior Training Program, running in gyms across the US, Ireland, Australia, and New Zealand, operates through a revenue-sharing model with gym owners, culminating in a sanctioned amateur MMA final fight night, catering to beginners seeking fitness and lifestyle changes.
Alta also owns mixedmartialarts.com, following a recent acquisition in November 2023. This acquisition has given its portfolio significant strength through leveraging mixedmartialarts.coms top 3 global ranking, 530,000 user profiles, 15 million views, and over 5 million social media followers to actively engage fans and help support gyms, coaches, and participants. Heres a clearer snapshot of its digital reach:
In what is no doubt another major corporate milestone, Alta recently reaffirmed its commitment to unlocking the unparalleled opportunity to convert 640 million MMA sports fans to participants by announcing its strategic acquisition of Hype for an undisclosed sum.
Hype is essentially a subscription based mobile marketing platform designed specifically for small businesses looking to supercharge their growth by harnessing the power of social media.
This mobile-first platform combines the functionalities of a mobile website builder, like Linktree, with the core email and SMS marketing capabilities of CRM systems like HubSpot, while also providing an integrated payment system. Being a mobile-first solution makes Hype perfectly suited for owner-operators who manage much of their business on their phones, making it especially ideal for combat sports gyms.
For Alta, Hypes value proposition is that its going to help gyms grow participation in combat sports by allowing the gyms to increase engagement with their members, acquire and retain them without the hassle of bundling different products and platforms. That means that gyms can become more efficient and better positioned to grow their own revenues.
Fortunately, Alta has been able to bring on the development team as well as the founder, Nick Chen. With Hype's expert team now joining Alta, the company gains invaluable in-house technology expertise, replacing the previously outsourced team and fortifying Alta's capability to deliver cutting-edge technology solutions for the combat sports sector without additional costs.
To better illustrate why Hypes acquisition is so compelling for Alta, consider this.
The platform was previously funded by venture capital, receiving over $22 million in investment, including for the launch, which reaffirms investor confidence in the potential of the product. So far, Hype has processed over $40 million in payments through its platform, helped businesses collect over 4 million contacts, and is currently generating approximately $200,000 annually in recurring revenue.
By integrating this technology into its existing platform, Alta estimates it could accelerate its technology roadmap by at least 18 months, delivering many millions of dollars in technology capex and development cost savings, while reducing customer acquisition costs for its partner gyms.
Alta CEO and founder Nick Langton underscored the significance of the acquisition: "This acquisition represents a pivotal moment for Alta. To be able to put this technology in the hands of our valued gym partners, we believe will be a game changer for them to grow revenues and more effectively engage with their members. We expect this transaction to materially accelerate Alta's mission to convert more fans into participants and drive more shared revenue opportunities. Under Nick Chen's leadership, the Hype team has created a market-leading platform that we believe is perfect for owner operators who run their businesses on their feet from their mobile devices. We believe this is the perfect tool to help combat sports gym owners supercharge their business."
As mentioned before, it's not only gyms that will benefit from this platform. Hype's technology solution extends well beyond the martial arts and combat sports sector. It has proven utility and established customers, giving Alta the ability to unlock further opportunities by targeting small businesses globally as well as potentially applying the platform to other local and community sports. In fact, Hype reimagines a future of multiple product categories simultaneously across a $100 billion market for small business software.
Following the acquisition, Alta will distribute the Hype product offering across its extensive community of over 500 partner gyms and thousands of coaches and athletes globally across the Alta Platforms.
Alta believes that this acquisition presents a significant opportunity to launch a new SaaS offering for its gym, coach, and talent partners, further increasing the embedded revenue opportunity that exists from each gym, coach, and talent relationship on our platform.
The company has already proven that its Warrior Training Programs deliver at least $24,000 in gross revenue per program. Therefore, Hypes acquisition will only fuel further revenue growth. According to Altas projections, each active gym could potentially generate $88,000 in annual revenue now that the company is launching new membership tiers.
As of January 2024, the company had over 500 active gyms globally that had claimed their profile and signed T&Cs on the platform, illustrating the scale of the revenue potential here. Alta currently has a market capitalization of only about $41 million, but it certainly appears theres room for movement to the upside going forward.
It is also important to note that Hypes acquisition ties in well with its recent successes in creating iconic partnerships with some of the most high-profile and respected identities in MMA, who are helping it to amplify its brand and drive platform adoption.
These include the companys recently announced investment from five-time MMA world champion Conor McGregor. McGregor's investment and endorsement come at a pivotal moment as Alta embarks on rolling out its transformational Warrior Training Program across the US. He will be lending his support to Alta's flagship 20-week Warrior Training Program.
In a recent video post on social media, McGregor urged MMA fans to embrace martial arts training through Trainalta.com, emphasizing the platform's role in providing a space for learning and camaraderie. He highlighted Trainalta.com as an essential organization in the martial arts space, supporting MMA gyms worldwide, underscoring Trainalta.com's commitment to fostering a vibrant community of martial artists and combat sports enthusiasts while revolutionizing training experiences globally.
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View source version on newsdirect.com: https://newsdirect.com/news/alta-global-group-hype-acquisition-will-help-unlock-the-unparalleled-opportunity-to-convert-640-million-combat-sports-fans-to-participants-536978165
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Champ, is that you?
Since the 1600’s, tales of a mysterious sea serpent named Champ, named after explorer Samuel de Champlain, have been part of the folklore of the Lake Champlain region. The lake borders New York and Vermont. Champlain and the Abenaki tribe were the first sightings of Champ in the historical record.
Champ remained elusive. The only notable visual evidence was a photo taken in 1977 by Sandra Mansi.
Until now. For the first time in history, a video that allegedly captures the legendary lake monster on film is being hailed as the “most notable visual evidence” of Champ. Some compare it’s impact to the Patterson-Gimlin film impact on the Bigfoot cryptozoology community.
Independent filmmakers Kelly Tabor and Richard Rossi were shooting a fictional film ‘Lucy and the Lake Monster’ about a 9-year-old girl and her grandfather looking for Champ, a legendary lake monster rumored to live and lurk in the murky waters of Lake Champlain. The film is based on their bestselling book of the same title.
As part of their shoot, their cameraman sent a drone above the lake in Bulwagga Bay, and what they saw in post-production stunned them.
They posted ten seconds of what is now known as the Tabor-Rossi footage on YouTube and 36,000 views later, it has provoked discussion and debate about what appears to some to be a plesiosaur swimming below the lake’s surface, behind a boat containing the two lead actors in their film, Emma Pearson and Richard Rossi. The footage of the plesiosaur can be seen here: https://www.youtube.com/watch?v=Dkpzfqlt3PI.
(Plesiosaurs are a sea creature from the dinosaur-dominated Mesozoic era.)
Tabor and Rossi’s recent interview on the Cryptid Creature podcast was posted on Spotify. The duo submitted their footage and story for assessment by the two hosts, Todd Stevens and Brian Brock. Stevens eloquently summed up his conclusion, affirming the veracity of the footage.
“The creature is bigger than the boat, fifty yards behind the boat, Stevens said. “It has a plesiosaur body. It is not sturgeon, or multiple sturgeon. It is one large body moving.” The entire Cryptid Creatures interview with Tabor and Rossi can be heard here: https://play.cdnstream1.com/s/streamkastplus/cryptid-creatures/the-lake-champlain-monst-5a5bbe
Tabor first spotted the creature in the footage, editing on her large screen T.V. “It’s poetic that Kelly saw it first,” Rossi said. “She has been looking for Champ for over fifty years.” Tabor grew up in a cabin on Lake Champlain in Crown Point, New York.
“We inadvertently caught this on camera,” Tabor said. “We weren’t trying to.”
If Kelly Tabor is the true believer of the screenwriting team, her writing partner Richard Rossi is the Doubting Thomas, insisting on the footage being evaluated by scientists with a doctorate in science and to prepare a report for peer review in 2025.
“I’m the more skeptical one compared to Kelly,” Rossi said. “But there’s definitely something there.”
The filmmaking crew was so busy filming the movie, they didn’t catch the anomaly in the footage until later, in the post-production editing stage.
Multiple versions of their footage are now on Pinterest and YouTube as cryptozoologists use their tech savvy to zoom in on the Champ image, and use coloring to do morphological enhancements and evaluations.
The Tabor-Rossi Champ footage is incorporated into their fictional film, ‘Lucy and the Lake Monster,’ at about the four-minute mark of the film. The movie has screened in theaters in New York, New Jersey, Vermont, Pennsylvania, California, and South Carolina. This month, it won 12 awards in film festivals. It will be released on DVD and streaming next year.
“As filmmakers, our primary focus is on the art form itself. We don’t respond too much to the debate around the footage,” Rossi said. “We try to focus on doing the best job we can in our screenwriting, acting, cinematography, and music. It’s nice that Champ has blessed us with the benefits of headlines that let people know about our book and the film, but at the end of the day, our focus is on showing the film and writing the next sequel. Champ has been a great publicist.”
“Champ is also one of the biggest stars in our new film,” Tabor added.
Media Contact:
Reporter Christy Collins
richardrossilive@gmail.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Since its inception in February 2023, Barracuda Coin has been preparing for a highly anticipated launch, positioning itself as a prominent player in both the cryptocurrency and sports sectors. Backed by significant sponsorship deals with numerous sports events, Barracuda Coin is poised to make an impactful entrance into the crypto space, aligning itself with the competitive energy of professional sports.
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- Reservation Phase: Beginning on November 4, 2024, and running through November 28, 2024, the price per Barracuda Coin (BARR) during this period will be $0.019.
- Presale Phase: After the reservation period ends, the presale will begin at $0.05 per token, gradually increasing up to $0.15.
- Official Launch: Scheduled for December 23, 2024, with the token price projected to reach $0.36.
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Barracuda Coin is more than a cryptocurrency; it’s a platform connecting the worlds of sports, crypto, and digital assets. Focused on creating a space for sports enthusiasts, collectors, and investors alike, Barracuda Coin offers a comprehensive platform that includes a strong staking program, an exclusive NFT collection, and seamless integration with pay-per-view sports. With these innovative offerings, Barracuda Coin is set to establish itself as a leader in both the cryptocurrency and entertainment sectors.
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Investors are encouraged to participate in the reservation phase to secure tokens at the lowest price and maximize staking rewards. For more information, visit https://barracuda-coin.io/
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Barracuda Coin
support@barracuda-coin.io
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