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AI Revolution Takes Sales and Marketing by Storm

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–News Direct–

In the fast-paced world of business, staying ahead means embracing the transformative power of technology.

At this point, companies either have to get in on artificial intelligence (AI) or risk getting left behind.

For sales and marketing, AI's impact is far-reaching, from automating routine tasks to personalizing customer interactions and everything in between. Its predictive analytics capabilities allow for sharper lead targeting, ensuring sales teams concentrate their efforts on prospects most likely to convert. It also leads to operations that are quicker, more connected, and ultimately, more productive.

AI-powered tools, including chatbots and CRM systems, are not only streamlining interactions but also providing invaluable insights that help fine-tune sales strategies. The result? A significant boost in sales productivity and a more engaging customer experience.

New research from GoDaddy reveals that entrepreneurs are rapidly adopting generative AI (GenAI) to enhance their small businesses, with expectations high for gaining a competitive advantage.1

According to a January survey of over 500 US small business owners conducted by GoDaddy, a whopping 75% believe GenAI will give them an edge over similar-sized businesses, while 68% feel it will allow them to compete more effectively against larger entities.

The uptake of GenAI among entrepreneurs has seen a significant increase, with 73% of respondents trying out the technology and 26% applying it to their business operations. This marks a substantial rise from GoDaddy's initial survey published in May 2023, which showed only 38% had experimented with GenAI, and a mere 11% had leveraged it for business purposes.

On February 26, GoDaddy introduced Airo, an AI-powered solution designed to democratize the use of AI for business enhancement. Airo simplifies the process of starting or scaling a business by offering automated solutions for creating logos, websites, emails, payment systems, and social media posts, requiring no technical expertise from the user.

GoDaddy isnt the only one using this powerful tool to help small businesses improve sales outcomes. Leading digital marketing solutions company Wishpond Technologies Ltd. (TSXV:WISH) (OTCQX:WPNDF) is simplifying the inevitable transition to AI by offering an integrated suite of AI marketing tools and sales solutions that simplify complex processes and amplify results.

Serving over 4,000 customers, including small and medium-sized businesses (SMBs), as well as Fortune 500 companies like ESPN, Walmart and Lululemon, Wishpond Technologies leverages a Software-as-a-Service (SaaS) model for predictable revenue and cash flow.

Empowering Businesses with AI-Powered Sales and Digital Marketing Solutions

Wishpond Technologies Ltd. (TSXV:WISH) (OTCQX:WPNDF) offers an integrated suite of marketing tools that simplify complex processes and amplify results. The company just introduced SalesCloser AI, an innovative sales platform driven by artificial intelligence. SalesCloser functions as an AI-powered virtual sales agent capable of delivering personalized sales calls and product demonstrations around the clock, eliminating the need for human intervention. By leveraging a provided knowledge base, this customized AI can conduct sales presentations tailored to suit any business and manage the entire sales process from initial contact to closing.

Businesses can use Wishponds SalesCloser to dramatically grow their sales as the platform is a non-stop sales machine that works 24/7 to engage leads, close deals, and deliver insights in multiple languages. Every business that does sales calls or demos can use SalesCloser to grow. The AI is also unique in that it offers the ability to dramatically increase a business salesforce in an instant, a capability never seen before. SalesCloser allows businesses to significantly scale their sales team instantly, without losing out on quality or consistency.

SalesCloser is an intriguing platform in another regard; as AI continues to improve in helping businesses optimize and streamline their operations, new tools are being created every day to reduce expenses and increase ROI. Using SalesCloser reduces hiring costs because the AI tool is significantly cheaper than hiring a full-time salesperson. The platform is also proving to be more accessible and convenient without the onboarding or training of new hires.

Wishpond Technologies is a leader in democratizing AI for all businesses. SalesCloser can be used by businesses of all sizes and industries. The platform is available in ten languages making it accessible to most countries, and for selling to customers across the globe without the fear of a language barrier. Businesses can reach new demographics and customers, opening new avenues for growth.

As a patent-pending technology, SalesCloser is set to expand its intellectual property with upcoming patents, reinforcing its position as an innovative solution in the market. With more use-cases growing every day, SalesCloser is panning out to be a revolutionary product that is going to change the way that businesses operate and grow their sales.

Since going public in December 2020, Wishpond has seen significant growth, tripling its revenue and more than doubling its customer base. Looking ahead to 2024, Wishpond plans to further integrate AI into its operations, aiming for increased productivity, cost savings, and developing more innovative AI solutions for the world.

Click here to learn more about Wishpond Technologies Ltd. (TSXV:WISH) (OTCQX:WPNDF).

Footnotes:

[1] https://aboutus.godaddy.net/newsroom/news-releases/press-release-details/2024/Small-Businesses-Adopting-AI-Expect-to-Thrive-Against-Competitors/default.aspx

Disclosure:

1) The author of the Article, or members of the authors immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on research and understanding of the sector.

2) The Article was issued on behalf of and sponsored by, Wishpond Technologies Ltd. Market Jar Media Inc. has or expects to receive from Wishpond Technologies Ltd.s Digital Marketing Agency of Record (Native Ads Inc) one thousand five hundred USD for this article.

3) Statements and opinions expressed are the opinions of the author and not Market Jar Media Inc., its directors or officers. The author is wholly responsible for the validity of the statements. The author was not paid by Market Jar Media Inc. for this Article. Market Jar Media Inc. was not paid by the author to publish or syndicate this Article. The information provided above is for informational purposes only and is not a recommendation to buy or sell any security. Market Jar Media Inc. requires contributing authors to disclose any shareholdings in, or economic relationships with, companies that they write about. Market Jar Media Inc. relies upon the authors to accurately provide this information and Market Jar Media Inc. has no means of verifying its accuracy.

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6) This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, forward-looking statements), which reflect management's expectations regarding Wishpond Technologies Ltd.s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as predicts, projects, targets, plans, expects, does not expect, budget, scheduled, estimates, forecasts, anticipate or does not anticipate, believe, intend and similar expressions or statements that certain actions, events or results may, could, would, might or will be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to Wishpond Technologies Ltd.s industry; (b) market opportunity; (c) Wishpond Technologies Ltd.s business plans and strategies; (d) services that Wishpond Technologies Ltd. intends to offer; (e) Wishpond Technologies Ltd.s milestone projections and targets; (f) Wishpond Technologies Ltd.s expectations regarding receipt of approval for regulatory applications; (g) Wishpond Technologies Ltd.s intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) Wishpond Technologies Ltd.s expectations with regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of managements experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute Wishpond Technologies Ltd.s business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) Wishpond Technologies Ltd.s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) Wishpond Technologies Ltd.s ability to enter into contractual arrangements with additional parties; (e) the accuracy of budgeted costs and expenditures; (f) Wishpond Technologies Ltd.s ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption to as a result of CV-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of Wishpond Technologies Ltd. to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) Wishpond Technologies Ltd.s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as CV-19 may adversely impact Wishpond Technologies Ltd.s business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing Wishpond Technologies Ltd.s business operations (e) Wishpond Technologies Ltd. may be unable to implement its growth strategy; and (f) increased competition.Except as required by law, Wishpond Technologies Ltd. undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Neither does Wishpond Technologies Ltd. nor any of its representatives make any representation or warranty, express or implied, as to the accuracy, sufficiency or completeness of the information in this document. Neither Wishpond Technologies Ltd. nor any of its representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this document by you or any of your representatives or for omissions from the information in this document.

7) Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of Wishpond Technologies Ltd. or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of Wishpond Technologies Ltd. or such entities and are not necessarily indicative of future performance of Wishpond Technologies Ltd. or such entities.

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Eminence Capital Accelerates Expansion in the Asia-Pacific Market

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Eminence Capital LTD., a subsidiary of Mesirow, specializes in investment management, capital markets, and investment banking in the Asia-Pacific region. It also offers advisory services, including retirement planning and wealth management. Its core business includes a wide range of traditional and alternative investment strategies, utilizing advanced trading technologies and comprehensive investment analysis tools to help clients achieve higher returns with lower risk in global markets. Eminence Capital’s goal is to provide convenient investment channels for global clients, especially as the Asia-Pacific region becomes a focal point for international investors.

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Mesirow, a privately held financial services firm headquartered in Chicago, Illinois, is employee-owned, with 100% of its voting shares held by employees. Mesirow provides services in investment management, capital markets, wealth management, and investment banking. Founded in 1937, Mesirow has established a strong reputation in the financial industry and operates offices in 21 cities worldwide.

Mesirow’s investment banking division offers sell-side advisory, corporate divestitures, buy-side advisory, private placements, debt advisory, and capital restructuring services. The company focuses on serving institutional investors, public sector entities, and broker-dealers. Its private equity division has invested in private equity markets on behalf of various institutional and high-net-worth clients. Mesirow is committed to global growth, carefully monitoring global financial market dynamics, expanding its international outlook, and actively seeking opportunities in emerging markets. The firm is dedicated to building core competencies in financial markets and providing informed decision-making support to global investors.

As a subsidiary of Mesirow, Eminence Capital LTD. will take full responsibility for strategic direction in the Asia-Pacific region. It has successfully completed the filing process with the U.S. Securities and Exchange Commission (SEC), obtaining an exemption from securities sales regulations. This compliance certificate ensures that the company can operate within a flexible capital market framework, allowing it to quickly respond to market opportunities while maintaining adherence to financial regulations, thereby enhancing its competitiveness in global capital markets.

In recent years, the Asia-Pacific region has garnered global attention due to its economic vitality and technological innovation, attracting increasing international capital. Eminence Capital recognizes this potential and is committed to providing a bridge for global investors to access the Asia-Pacific capital markets. With a deep understanding of the region’s complexities and opportunities, Eminence Capital offers tailored financial solutions through localized operations, making it an ideal partner for both local and international investors.

Through Eminence Capital, Mesirow’s entry into the Asia-Pacific market supports its broader global expansion strategy, enabling clients to achieve global asset allocation and portfolio diversification. This strategy not only brings greater global investment opportunities to the Asia-Pacific market but also provides global investors access to this rapidly growing region. Eminence Capital delivers competitive services and solutions to both individual and institutional investors.

Eminence Capital’s advanced trading system allows clients to swiftly adapt to global market changes, improving transaction speed and efficiency. The system enables clients to benefit from significant price advantages and flexibly adjust their investment strategies with 24/7 support. Additionally, Eminence Capital offers a free customer relationship management (CRM) system and a suite of investment analysis tools, making portfolio management and transaction reporting more convenient and efficient.

Moreover, Eminence Capital’s platform not only focuses on expanding investment opportunities but also aims to optimize trade execution and reduce investment costs. Its technology platform allows institutional investors to access global markets at highly competitive costs while benefiting from efficient and transparent settlement services. This makes Eminence Capital a top choice for global investors, particularly in the fast-growing Asia-Pacific market.

Through Eminence Capital’s global expansion and localized operations, Mesirow has strengthened its ties with global capital markets, further reinforcing its leadership in the financial services industry. This strategic partnership will drive Mesirow’s and its subsidiaries’ growth in global markets, laying a solid foundation for continued success in the future.

Eminence Capital LTD.’s innovative trading platform and financial services offer significant convenience to investors, serving as an important gateway to global capital markets. As the Asia-Pacific market continues to mature, Eminence Capital will maintain its pivotal role in the region, combining global and localized strategies to offer professional and efficient financial services to both global and regional investors.

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New Action-Packed Thriller “Christmas in Havana” Explores Love and Loyalties Amidst International Intrigue

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Centreville, VA – Christmas in Havana, the gripping third installment of Stephen Hiemstra’s Masquerade series, is now available. Combining political intrigue, action, and romance, Hiemstra’s latest novel dives deep into the complexities of love and loyalty in the face of personal grief and international crisis.

Luke Stevens, a CIA agent working undercover as a pastor, finds himself haunted by his ex-wife’s death as he eulogizes her. Just when Luke is ready to move forward, North Korean law student Ruth Chǔ (Yong Dae Chû) enters his life. She is secretly entangled in a dangerous game of espionage, working as a courier for North Korea’s Reconnaissance General Bureau (RGB) to support her family. Both Luke and Ruth must navigate their complicated pasts and present loyalties, all while international tensions threaten to boil over.

When China’s plan to invade Taiwan comes to light, with Cuba playing a key role in the diversionary attacks, Luke and Ruth are thrown into a whirlwind of danger. The novel raises the stakes with rogue operatives, international betrayal, and a contract placed on Luke’s life. Despite the chaos surrounding them, Luke and Ruth form a bond, quietly supporting each other as they face impossible choices.

Hiemstra’s skillful writing combines fast-paced action with thoughtful character development. Readers are treated to rapid-fire dialogue and a suspenseful plot that turns on a dime, keeping them on the edge of their seats. As Luke and Ruth struggle with their own personal dilemmas, Hiemstra skillfully weaves in commentary on international politics, hinting at larger global consequences and political missteps.

Praise for Christmas in Havana

“Having traveled to Havana, I can attest to the city’s rich history and intrigue, and Stephen Hiemstra captures this perfectly. Christmas in Havana is a thrilling read filled with action and suspense.”

— Percy M. Burns, Author of Glorious Freedom

“Stephen Hiemstra guides readers through a captivating adventure that reflects life itself, blending action and emotion with ease. Christmas in Havana is a fascinating story of love, loyalty, and survival.”

— Julio Martinez, Senior Pastor, Shadai Phoenix Church

“Christmas in Havana is a powerful conclusion to Hiemstra’s trilogy. It’s a fast-moving drama full of romance, action, and spiritual reflection.”

— Sharron Giambanco, Business Owner and Writer

About the Author

Stephen W. Hiemstra (MDiv, PhD) is a husband, father, and writer with a passion for Christian spirituality and ministry. After a 27-year career as an economist with the U.S. government, Hiemstra transitioned into ministry, serving as a pastor and writer. He has published numerous books, including Called Along the Way and A Christian Guide to Spirituality, and writes regularly on his blog. Stephen holds a Master of Divinity from Gordon-Conwell Theological Seminary and a PhD in Agricultural Economics from Michigan State University.

For more information and to sign up for Stephen’s newsletter,

Visit www.stephenwhiemstra.net

Contact Information:

Contact Person : Stephen W. Hiemstra

Email: t2pneuma@gmail.com

Blog: https://t2pneuma.net

Books: https://t2pneuma.com

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A Darkly Comic Journey into the Absurd with Slaphappy by Dug Brown

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Dug Brown’s latest novel, Slaphappy, is a hilariously eccentric and daringly unpredictable tale that dives deep into the absurdities of human nature, morality, and the chaotic pursuit of fame. Set in a morally decaying society, Slaphappy follows the life of Bruiser, the irreverent host of the Atlanta-based internet game show Greed, where contestants are enticed to sacrifice their moral values for cash rewards.

This bold novel blends dark humor with elements of New Age smut, bringing readers a unique genre mashup that explores the fringes of human desires and moral boundaries. The novel takes an unexpected turn when Bruiser encounters Bootleg, a mysterious transient, during a show taping. After receiving a handful of change from Bootleg, Bruiser wakes up three days later with an uncanny ability: he can heal people by slapping them. What follows is a bizarre and darkly humorous journey across the country, as Bruiser embarks on a slap-fueled healing tour, raising questions about his sanity and whether his newfound power is a curse or a blessing.

 As Bruiser slaps his way through moral dilemmas, addictions, and a deep-seated disdain for humanity, the novel explores complex themes, including the savior complex, societal decay, and the human obsession with finding heroes in the most unlikely places. His bizarre journey is further complicated by his growing relationship with Vanessa, his new producer, who sees the entertainment potential in his powers, yet senses a deeper purpose behind his strange gift.

Brown’s writing, reminiscent of satirists like Philip Roth and Ishmael Reed, takes readers on a thought-provoking, surreal, and often darkly comedic ride. Through Bruiser’s exploits, Slaphappy satirizes reality TV, the pursuit of the American Dream, and the fine line between good and evil. 

Praise for Slaphappy

Slaphappy challenges readers to reflect on their own beliefs, fears, and anxieties through a blend of ultra-black humor, vivid surrealism, and characters who exist on the fringes of society. Bruiser’s story, while outlandish, embodies the darkest fears and desires of the modern world, creating a narrative that is as entertaining as it is thought-provoking.

With its irreverent tone and unpredictable twists, Slaphappy is a must-read for fans of dark comedy, New Age smut, and unconventional storytelling. Dug Brown’s unique voice, honed by years of bartending and transcendent spiritual practices, brings a raw, authentic edge to the novel, blending satire with a profound commentary on human nature.

Slaphappy is now available for purchase and promises to take readers on a wild, unforgettable journey.

Contact Information:

Contact Person: Dug Brown

Website: www.dugbrown.com

Email: dugbrown3@gmail.com

Dug Brown has spent most of his life observing humanity from behind a bar, where much of his dialogue and perspective on human nature was shaped. A Reiki master and Johrei practitioner, Brown brings a transcendental perspective to his writing. Having studied film in Los Angeles, Brown worked as a screenwriter before venturing into documentary filmmaking and eventually returning to the South. Slaphappy is part of a broader library of thought-provoking novels that aim to take readers from the darkness of human experience into the light of a new generation.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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