Vietnam’s rapidly aging population presents both a significant challenge and a compelling opportunity. By 2040, it’s projected that nearly 20% of the country’s population will be 65 or older, underscoring the urgent need for innovative solutions that empower seniors to maintain their independence, health, and social engagement. AgeTech, a burgeoning sector focused on addressing the needs of aging populations, offers a promising path forward, and within this dynamic landscape, Mrs. Hoang Phuong Lien stands out as a true pioneer, her vision and expertise driving transformative change.

A Trifecta of Experience: Public Service, Tech, and Entrepreneurship

Mrs. Hoang Phuong Lien’s journey to becoming a champion for Vietnam’s seniors is rooted in a unique blend of experiences that have shaped her understanding of community needs and fueled her passion for social impact. Her career began in public service, where she served as a dedicated officer of the Da Nang city from 2002 to 2007. This experience provided her with invaluable insights into the challenges faced by residents, particularly the elderly. She witnessed firsthand the growing digital divide and its impact on seniors’ access to essential services and social connection. This period ignited a spark within her, a desire to bridge this gap and empower older adults to thrive in an increasingly digital world.

Later, Mrs. Lien transitioned to the technology sector, joining Logigear, a prominent technology company. This 4 years experience immersed her in the world of innovation and provided her with a deep understanding of the power of technology to solve real-world problems. She gained valuable expertise in developing and implementing technological solutions, which would later prove crucial in her work with AgeTech. This period solidified her belief in the potential of technology to empower individuals and communities.

Following her time at LogiGear, Mrs. Lien transitioned to the business world, where she successfully built LiA Business and led a women-first company. This venture not only showcased her entrepreneurial acumen but also solidified her commitment to inclusivity and empowerment. She fostered a supportive environment where women could excel, demonstrating her belief in the power of human potential. This experience honed her leadership skills and business acumen, providing a solid foundation for her future endeavors.

However, it was the personal experience of caring for her own parents, coupled with observing the struggles of elderly individuals in her community, that truly solidified her calling. She recognized that the digital divide was not merely a technological issue, but a matter of dignity and quality of life. “I saw firsthand how digital illiteracy isolates seniors,” Lien shared. “My parents, like many others, struggled with basic tasks like online banking or accessing healthcare information. It became clear to me that the digital divide isn’t just about technology—it’s about dignity and quality of life.” This realization became the catalyst for her transition from corporate success to social entrepreneurship. The combination of her public sector insights, her tech-inspired vision from Logigear, and her own entrepreneurial drive proved to be the perfect formula for her next chapter.

AgeTech for Vietnam: A Vision Takes Shape

In 2020, Mrs. Lien seamlessly merged her diverse experiences – her public service understanding, her tech industry knowledge from Logigear, her business expertise, and her passionate commitment to social impact – by founding AgeTech for Vietnam. This organization is dedicated to equipping seniors with the essential digital skills they need to navigate the modern world with confidence and independence. AgeTech for Vietnam’s approach is multifaceted, encompassing a range of initiatives designed to meet the diverse needs of older adults. Workshops provide hands-on training in using digital devices and applications, while user-friendly apps cater specifically to the needs of seniors. Crucially, the organization collaborates closely with local communities, ensuring that its programs are accessible and culturally relevant.

Digital Literacy: More Than Just Skills

Mrs. Lien understands that empowering seniors with digital literacy goes far beyond simply teaching them how to use smartphones. It’s about fostering a sense of agency and enabling them to fully participate in society. “When seniors learn how to use messaging apps, shop online, or access telemedicine, they’re not just gaining skills—they’re regaining agency,” Lien explained. “They can reconnect with family, manage their health better, and even participate in civic life.”

AgeTech for Vietnam’s programs are carefully crafted to address the specific challenges faced by older adults. They utilize simple and intuitive interfaces, provide personalized, one-on-one coaching, and deliver content that resonates with the cultural context of Vietnamese seniors. This tailored approach ensures that seniors feel comfortable and supported as they embark on their digital learning journey.

The Future of AgeTech: A Vision of Inclusive Growth

Looking ahead, Mrs. Lien envisions AgeTech for Vietnam evolving beyond digital literacy education to encompass comprehensive ecosystems that seamlessly integrate technology, healthcare, and community support. “We’re at the cusp of a revolution in elder care,” she noted. “AI and IoT devices will enable personalized care, while virtual communities will combat loneliness. But the foundation of all this is digital literacy. Without it, the most advanced tools remain out of reach.”

Mrs. Lien’s vision extends to a future where seniors are not merely recipients of care, but active and contributing members of society. “Imagine a world where older adults mentor younger generations, start small businesses online, or lead local initiatives—powered by their newfound digital skills.” This vision underscores her belief in the immense potential of seniors and her commitment to empowering them to continue to learn, grow, and contribute to their communities.

As Vietnam’s AgeTech landscape continues to mature, leaders like Mrs. Hoang Phuong Lien serve as powerful reminders of the transformative potential of empathy-driven innovation. By bridging the digital divide, she is not only improving the lives of individual seniors but also building a more inclusive and equitable society for all. Her combined expertise from public service, the tech industry at Logigear, and her own entrepreneurial drive, coupled with her unwavering commitment to social impact, positions her as a driving force in shaping a brighter future for Vietnam’s aging population.