In celebration of National Nurses Week, kicking off Monday, May 6, 2025, Blue Sky Scrubs is launching a heartfelt giveaway to honor the incredible nurses and healthcare workers who care for our communities every day. The luxury scrub apparel brand is giving away 100 free scrub caps—no purchase required—as a small token of appreciation for their big impact.

Here’s how it works: the first 100 participants to post a TikTok or Instagram video from their workplace, sharing what being a nurse (or supporting nurses) means to them, will receive a free, high-quality scrub cap from Blue Sky Scrubs.

The giveaway is open exclusively to U.S. residents actively working in healthcare settings. From nurses to veterinarians, hygienists to physician assistants, Blue Sky Scrubs wants to highlight the real faces behind the compassion and care we rely on every day.

With a long tradition of giving back, Blue Sky Scrubs is no stranger to community-driven efforts. Earlier this year, the company provided free scrubs to volunteers on medical mission trips and raised scholarship funds for future nursing and medical students. Employees also stay hands-on locally, volunteering time and resources to various Austin-area charities.

“Our mission has always been about more than just scrubs,” said Shelby Marquardt, founder and chief designer of Blue Sky Scrubs. “It’s about recognizing the incredible people who wear them. Nurses are the heartbeat of healthcare, and we’re proud to celebrate them this week and every week.”

National Nurses Week is the perfect reminder to slow down, say thank you, and lift up the heroes among us. Through this giveaway, Blue Sky Scrubs hopes to spark joy and connection across the healthcare community—because small acts of appreciation often lead to lasting positivity.

In addition to the giveaway, Blue Sky Scrubs is rolling out hundreds of new scrub cap designs this spring, with fresh colors, patterns, and styles designed especially for healthcare professionals who want to look and feel their best on the job.

This Nurses Week, Blue Sky Scrubs invites healthcare heroes to share their stories, celebrate their impact, and take a moment to be recognized—because the world is a better place thanks to them.

Seoul, Seoul, Korea South, 28th Apr 2025 — NEXUS, led by CEO Henry Chang, has officially launched its first blockchain-based game, Ragnarok: Monster World, on the CROSS protocol. Developed by 0x&, the title marks a significant step forward in NEXUS’s commitment to blending renowned intellectual properties with cutting-edge blockchain technology, while delivering a seamless multi-chain gaming experience.

A Fusion of Strategy and Real-Time Competition
Set within the expansive universe of Ragnarok Online, Monster World blends tower-defense strategy with dynamic, real-time player-versus-player card battles. Gamers can construct custom eight-card decks featuring iconic characters from the franchise and engage in head-to-head matches. With the integration of CROSS, players now have the option to log in directly using the CROSS protocol, expanding the game beyond its original launch on the Ronin chain and unlocking a more versatile, multi-chain environment.

Battle Pass System and Token Utility
Departing from conventional microtransaction models, CROSS introduces a monthly Battle Pass subscription. While the game remains free-to-play, subscribers receive xZENY tokens, which can be converted into $CROSS tokens or used to acquire exclusive in-game content. This subscription-based system offers players a transparent progression path while providing developers with a stable revenue framework.

AI Assistant and Ecosystem Expansion
Looking ahead, CROSS will incorporate an AI-powered assistant to support users with gameplay guidance, token usage, guild organization, and wallet management. By simplifying blockchain interactions and improving the overall user experience, this innovation is poised to accelerate the adoption of decentralized gaming and strengthen Cross’s growing ecosystem.

Jetek helps international brands unlock Little Red Book (Xiaohongshu)’s rising potential in the digital market which combines community content with visual exploration and e-commerce.

Xiaohongshu which Charlwin Mao and Miranda Qu started in 2013 originally functioned as a peer-to-peer shopping reference but it now stands as one of China’s top lifestyle and social commerce platforms. The Xiaohongshu app attracts over 200 million monthly active users who explore long-form “notes” which combine images and videos with product details and direct buying options. The platform attracts 79 percent of its users who are urban women between 18 and 34 years old.

How Xiaohongshu is Reshaping Brand Engagement

While traditional advertising systems rely on brand messaging, Xiaohongshu succeeds through genuine content created by users. The platform experience revolves around user-generated material because authenticity connects more with audiences than polished brand stories. Marketers find that organic posts achieve higher engagement levels that last longer than those of traditional paid placements.

With its AI-powered discovery tools Xiaohongshu boosts content visibility by revealing posts that match detailed tagging and user behavior patterns. High-performing content on Xiaohongshu remains popular and retains its visibility for weeks or months after publication because of the platform’s essential save and share functions.

Xiaohongshu provides brand engagement opportunities through specialized verticals in beauty and fashion as well as wellness travel and parenting which allow brands to connect directly with niche communities prepared to explore and make purchases.

The Importance of Localized Strategy

Xiaohongshu provides substantial opportunities for brands through its platform while giving preference to content that appears native to its users. Direct translations of content and global assets without adjustments tend to perform poorly. Chinese consumer expectations dictate that successful content must combine nuanced language with culturally relevant references and visual aesthetics.

Within Xiaohongshu’s interconnected audience seemingly minor errors like mistranslated taglines or awkward visuals can rapidly go viral. Brands need to prioritize culturally aware content creation based on these findings.

Jetek’s Approach to Xiaohongshu Marketing

Jetek has worked with over 500 international brands like Princess Polly and SuperDry since 2018 to create Xiaohongshu strategies that deliver measurable results through authentic execution.

The company delivers influencer partnership services through KOL matching and platform-specific campaign strategies while creating culturally customized content and providing real-time performance tracking based on KPIs. Our campaigns merge flawlessly into the platform ecosystem to help brands connect with their audiences while securing authentic user engagement.

According to Alex Wang, CEO of Jetek, effective Xiaohongshu campaigns go beyond simple localization to reflect the unique aspects of local culture and consumer behavior.

Jetek operates office locations in Australia, the United States, and China while maintaining their status as a Tencent-certified partner to deliver around-the-clock regional support for brands looking to create a sustainable digital presence. Details about Jetek’s offerings are available at www.jetek.com.au.
 

Looking Ahead: Opportunities on Xiaohongshu

U.S. downloads of Xiaohongshu are growing at a rate of over 200 percent annually which allows brands that take immediate action to secure a competitive position in a market that values authentic storytelling alongside community engagement and social-commerce integration. Success in the upcoming digital marketing era will depend on agility and cultural understanding alongside a dedication to authenticity.

About Jetek

Jetek is a global marketing consultancy specializing in social commerce strategies for international brands. Founded in 2018, Jetek has supported over 500 brands in building meaningful engagement on major platforms such as Xiaohongshu, WeChat, and Tmall. The company operates offices in Australia, the United States, and China, and is a certified Tencent partner.

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Jetek extends its brand engagement strategies through Little Red Book Xiaohongshu

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