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NYC Marketing Strategist Augustus Kirby Urges Purpose-Driven Branding in Wake of 125% China Tariff

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Canton, Michigan, 11th April 2025, ZEX PR WIRE, As the U.S. government enacts a historic 125% tariff on imports from China, following a brief and sudden pause on tariffs for other countries, businesses across the nation are grappling with uncertainty, shifting supply chains, and rising costs. Amid the confusion, New York based marketing strategist Augustus Kirby urges brands to double down on transparency, customer trust, and purpose-driven messaging to maintain consumer loyalty in economic turbulence.

With over a decade of marketing experience, including six years in C-suite roles at multinational corporations, Augustus Kirby, a top NYC marketing consultant, has helped companies navigate crises from global market downturns to reputational challenges. Today, he says, the fast-moving trade war presents one of the biggest marketing challenges of the last decade.

“This isn’t just an economic issue. It’s an emotional one,” says Kirby. “People want to understand how global events affect their everyday purchases. Brands that respond with honesty and purpose will stand out.”

From Tariff Shock to Brand Strategy

The U.S. government’s latest tariff decision, raising duties to 125% on goods imported from China, has sent shockwaves through retail, manufacturing, and tech sectors. While other countries were briefly targeted by sweeping tariffs, most were spared after a sudden policy reversal. China, however, remains in the crosshairs, with companies already reporting skyrocketing costs on materials and finished goods.

Augustus Kirby, NYC’s trusted advisor to growth-stage brands, believes marketers must now shift their focus from reactive promotions to proactive, people-first communication.

“When consumers start seeing higher prices or limited inventory, they deserve a straight answer,” says Kirby. “Silence is the fastest way to lose trust. Transparency builds resilience.”

Three Ways Marketers Can Lead Amid Trade Turmoil

According to Augustus Kirby, a respected NYC marketing strategist, this moment calls for strategic pivots rooted in empathy and clarity. His advice to brands facing uncertainty:

1. Communicate with Radical Transparency

Don’t bury the lead. If your business is affected by tariffs – especially those tied to Chinese imports – be upfront with your customers. Whether it’s a price increase or a delivery delay, your audience will respect candour over corporate spin.

2. Reinforce Brand Purpose

In difficult times, mission matters more than ever. Use this moment to remind customers what your brand stands for – whethering American jobs, sourcing sustainably, or investing in community initiatives.

“A strong sense of purpose gives consumers a reason to stay loyal, even when circumstances change,” Kirby notes.

3. Center Stories Around People, Not Products

Instead of focusing solely on supply issues or pricing adjustments, tell stories about the people behind your brand—employees, customers, or partners—who are navigating these same changes.

“Relatability is more powerful than perfection,” says NYC marketing leader Augustus Kirby. “Human stories resonate in moments of disruption.”

Real-World Impact and Long-Term Vision

Clients working with Augustus Kirby in NYC are already implementing these strategies. One e-commerce brand, facing price hikes on Chinese-made electronics, launched a campaign explaining its shift to U.S.-based assembly while highlighting its commitment to quality. Another retail client shifted its messaging to emphasize local sourcing and community support during the transition.

Kirby emphasizes that while tactical adjustments are essential, sustaining long-term brand equity is a more significant win.

“The companies that survive won’t just adapt logistically – they’ll adapt emotionally. They’ll communicate values, not just value.”

Purpose Beyond Business

In addition to his professional role, Augustus Kirby, NYC consultant and philanthropist, is known for his longstanding commitment to charitable causes that support underprivileged children. Whether funding educational initiatives in the U.S. or international programs in developing regions, his mission mirrors his professional one: helping others thrive through times of uncertainty.

“Whether you’re serving customers or communities, the core principle is the same – be human first,” Kirby says.

Looking Forward

As the global trade landscape continues to shift – with the potential for even higher tariffs or broader economic repercussions – Augustus Kirby, NYC’s go-to voice on marketing under pressure, encourages companies to see this as an opportunity for leadership.

“Trade wars will come and go, but customer loyalty is earned daily,” Kirby concludes. “If you lead with honesty, empathy, and purpose now, your brand will be stronger on the other side.”

About Augustus Kirby

Augustus Kirby is a marketing consultant based in New York City with over ten years of experience guiding brands through transformative growth. He specializes in AI-driven strategy, customer engagement, and purpose-driven branding. Kirby is a passionate adventurer and philanthropist committed to helping companies and communities succeed in uncertain times.

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Sunrizon Energy Redefines Solar Financing with Industry-First 24-Month No-Payment Model

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4 hours ago

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April 19, 2025

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United States, 19th Apr 2025 — In a bold move that sets a new industry standard, Sunrizon Energy has announced a groundbreaking solar financing model that eliminates payments for the first 24 months—permanently. Unlike temporary promotions offered by other companies, this initiative is now a core part of Sunrizon’s commitment to making clean energy accessible, affordable, and practical for homeowners, businesses, and non-profits across Nevada and Texas.

As the only solar energy company in the nation offering two full years of no payments, Sunrizon Energy is helping customers make the switch to solar with zero upfront financial pressure. The company takes care of the first 24 months of bank payments directly, allowing customers to start saving on energy costs from day one, while reducing their carbon footprint with confidence.

In addition to this industry-first financing structure, every customer also receives a comprehensive tax strategy consultation—at no cost—developed by one of the nation’s most respected CPA and tax advisory firms. This firm, which played a key role in shaping the IRS’s official language on solar tax treatment, works directly with Sunrizon customers to facilitate a full 100% tax deduction—not just the standard 30% Investment Tax Credit (ITC). This ensures clients benefit from the maximum allowable tax advantages, helping accelerate return on investment while staying fully compliant with federal guidelines.

“My entire career has been focused on disrupting industries in which I saw a need to provide a better service, or a way to protect consumers,” said Christopher Anderson, CEO of Sunrizon Energy. “Our mission is to completely change the way consumers get solar energy by creating transparency and a make-sense method of conversion that has never been offered. No PPAs. No gimmicks. Just the lowest prices possible and world-class, customer-concern-based service.”

With deep roots in industrial and utility-scale solar, Sunrizon Energy brings the same precision engineering, high-performance technology, and data-driven design to residential and commercial projects. From advanced smart home integration to custom energy optimization strategies, the company delivers cutting-edge, scalable solar solutions that prioritize long-term savings and system efficiency.

Sunrizon’s approach is resonating with customers. One recent review on Google reads:

“They walked me through every detail of the process and made sure I understood how solar would work for my home. I’ve never dealt with a company that made me feel this informed and respected. It’s rare and refreshing.”

Driven by a mission to place the customer ahead of profit, Sunrizon Energy represents a new wave of forward-thinking solar companies. “The money comes when you have properly taken care of enough people,” Anderson added. “That’s the philosophy we live by.”

Interested homeowners and businesses are encouraged to visit www.sunrizonenergy.com for a free consultation and learn how easy—and affordable—going solar can be

About Sunrizon Energy

Sunrizon Energy is a solar consulting and integration firm specializing in high-efficiency, fully customized solar energy systems for residential, commercial, and non-profit clients. Leveraging decades of experience in industrial solar development, Sunrizon brings world-class technology, integrity, and unmatched customer service to every project.

Start your solar journey today at www.sunrizonenergy.com.

Media Contact

Organization: Sunrizon Energy

Contact Person: Christopher Anderson

Website: https://www.sunrizonenergy.com/

Email: Send Email

Country:United States

Release id:26651

View source version on King Newswire:
Sunrizon Energy Redefines Solar Financing with Industry-First 24-Month No-Payment Model

It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

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Royal Care Pharmacy Sets a New Standard in Personalized Healthcare in Jersey City

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4 hours ago

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April 19, 2025

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Jersey City, NJ, United States, 19th Apr 2025 –  Royal Care Pharmacy, located at 311 Sip Ave, Jersey City, NJ 07306, is proud to announce its commitment to revolutionizing the local pharmacy experience by delivering personalized care, reliable service, and a compassionate approach to health and wellness.Locally owned and operated, Royal Care Pharmacy is more than just a place to fill prescriptions—it’s a trusted healthcare partner for the Jersey City community. With a team of highly trained pharmacists and healthcare professionals, Royal Care Pharmacy offers a wide range of services, including prescription fulfillment, medication therapy management, immunizations, health screenings, and durable medical equipment, all tailored to meet each patient’s unique needs.

“At Royal Care Pharmacy, we believe healthcare should be personal,” said Dr.Beshoy Fadel , Pharmacist in Charge. “We’re here to listen, advise, and support our patients every step of the way—whether that’s managing chronic conditions, providing guidance on over-the-counter products, or simply being a friendly, familiar face.”

What sets Royal Care Pharmacy apart is its unwavering focus on the community. From multilingual support and free local delivery to easy prescription transfers and affordable pricing programs, the pharmacy makes high-quality care accessible and convenient for everyone.

As a leading Jersey City pharmacy, Royal Care Pharmacy is more than just a place to fill prescriptions—it’s a trusted healthcare partner for the local community. With a team of highly trained pharmacists and healthcare professionals, Royal Care Pharmacy offers a wide range of services, including prescription fulfillment, medication therapy management, health screenings, and durable medical equipment, all tailored to meet each patient’s unique needs.

Key Services Include:

  • Free Prescription Delivery in Jersey City.
  • Custom Medication Packaging.
  • Over-the-Counter Medications & Wellness Products.
  • Refill Reminders & Easy Prescription Transfers.
  • Competitive Pricing & Insurance Assistance.
  • Discounted prices for non-insured patients. 

Royal Care Pharmacy invites the public to meet the team and experience what modern, patient-first pharmacy care truly looks like. Whether you’re a longtime resident or new to the neighborhood, your health is always Royal Care Pharmacy’s top priority.

For more information, please visit www.royalcarepharmacyjc.com or call (201) 345-5882

We are located at 311 Sip Ave. Jersey City, NJ 07306

About Royal Care Pharmacy
Royal Care Pharmacy is a community-focused, independent pharmacy in the heart of Jersey City. Dedicated to serving families with compassion, convenience, and care, Royal Care Pharmacy provides expert pharmaceutical services with a personal touch.

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Press Release

Texas R.A.I.L. Residential Appliance Installer and Residential Wireman Prep Course

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4 hours ago

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April 19, 2025

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Choosing a career in electrical installation offers several compelling benefits, including competitive salaries, job stability, and a variety of work environments. Licensed electricians are in high demand for their ability to ensure safe, efficient, and compliant electrical installations, making this a financially rewarding and fulfilling career path. Classes for aspiring Residential Appliance Installers and Residential Wiremen are available at ABR Electric,

Melissa, TX, United States, 19th Apr 2025 — ABR Electric proudly announces a unique opportunity for individuals in McKinney and the surrounding areas who are looking to enhance their careers with a professional certification in the electrical field. We are now accepting enrollments for our exclusive courses designed to certify participants as Residential Appliance Installers and Residential Wiremen. Due to the personalized nature of our training, which ensures each participant receives the attention and guidance necessary for success. This ensures an optimal learning environment and access to dedicated resources. Take a significant step towards advancing your professional skills in this high-demand industry.

Get Licensed & Elevate Your Career as a Residential Appliance Installer

Considering a career as a Residential Appliance Installer? ABR Electric’s R.A.I.L. (Residential Appliance Installer License) course is designed to equip you with the necessary skills and certification required by Texas regulations. Whether you are starting fresh or aiming to elevate your existing skills, our course offers comprehensive training that covers everything from the National Electrical Code (NEC) to practical, hands-on experience with real-world projects.

Become a Skilled Residential Wireman & Power Up Your Career

Unlock your potential in the ever-growing field of residential electrical work with our Residential Wireman Electrician Course. This program provides extensive training aimed at both beginners and experienced technicians wishing to enhance their credentials. You’ll learn everything from residential wiring, circuitry, and safety standards to advanced troubleshooting and repairs.

 

Course Highlights:

  • In-Depth NEC Understanding: Navigate and apply the latest standards for safe electrical installations.
  • Hands-On Electrical Training: Gain practical skills through real-world wiring projects.
  • Expert-Led Instruction: Learn from James Adams, a Master Electrician with decades of industry experience.
  • Limited Class Size: Personalized attention with only 5 spots available, ensuring optimal learning outcomes.
  • Test Preparation: Extensive support and test-taking strategies to ensure you pass your licensing exam with confidence.

Why Choose a Career in Electrical Installation?

Electrical technicians enjoy competitive salaries, job stability, and opportunities to work in a variety of settings. Licensed electricians are highly sought after for their expertise in ensuring safe, efficient, and compliant installations, making this career both lucrative and rewarding.

Location & Enrollment Details:

Classes will be held at:
1971 University Business Drive, #106, McKinney, TX 75071

Take the first step towards a rewarding career with professional certification. For enrollment details and more information about ABR Electric’s Residential Appliance Installer and Residential Wireman courses 214-690-1941 ABR Electric Workshops in McKinney TX

 

 

Meet Your Instructor: James Adams

James Adams brings a wealth of experience to ABR Electric, with a background as a US Army instructor and over 20 years teaching electrical apprenticeships. His commitment to student success and expert knowledge in the field ensures that students are well-prepared to pass their exams and excel in their careers.

 

 

About ABR Electric: 

ABR Electric has been a leader in electrical education and services in McKinney, TX, providing top-tier training and licensing preparation for aspiring electricians. With a focus on excellence and student success, ABR Electric is dedicated to empowering the next generation of skilled tradespeople in the electrical industry.

 

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