California, US, 18th April 2025, ZEX PR WIRE, A new feature interview shines a spotlight on Craig Shults, a seasoned finance and leadership professional whose career path exemplifies resilience, adaptability, and an unwavering commitment to personal growth. In the exclusive conversation titled “Craig Shults: Growth, Grit, and the Long Game of Leadership,” Craig reflects on his journey from the Mohawk Valley in Upstate New York to his current role as Controller and CFO at JSL Construction in Orange County, California.

In the interview, Craig shares that leadership, for him, isn’t about a title—it’s a mindset and a practice built over time. “Leadership used to mean being in charge—making the decisions, steering the ship,” he says. “Today, I see leadership as a mindset—a daily choice to show up with integrity, stay curious, and bring out the best in others.”

Throughout the conversation, Craig discusses the value of listening, the underrated importance of self-discipline, and how taking ownership—even when you’re not in charge—is essential to long-term success. He also dives into how personal setbacks have played a pivotal role in shaping his leadership style and growth. “You learn more from a setback than from a win,” Craig shares. “That reflection is priceless.”

One of the most engaging parts of the interview explores how Craig supports and mentors others. He emphasizes connection over control, listening over directing, and authenticity over perfection. “I try to model the habits and mindset I’ve found valuable—accountability, curiosity, and clear communication,” he explains.

Known for his work ethic and steady leadership style, Craig attributes much of his drive to the idea of legacy. “I want the work I do—whether it’s building systems, leading a team, or mentoring someone—to outlast me,” he says. “That sense of purpose keeps me going, even when things get tough.”

This insightful interview offers a deeper look into how one leader continues to evolve, stay grounded, and lead with intention—before and beyond the title.

About Craig Shults

Craig Shults is a finance and leadership professional based in Orange County, California. With over three decades of experience across industries—from insurance to construction—he has cultivated a career defined by integrity, self-discipline, and continuous learning. Craig holds multiple degrees and certifications and remains active in philanthropic efforts, supporting causes such as the Cystic Fibrosis Foundation and the Make-A-Wish Foundation.

To read the full interview, click here.

California, US, 18th April 2025, ZEX PR WIRE, Matt Evans, a renowned financial consultant, real estate investor, and entrepreneur, has been featured in an exclusive online interview detailing his journey of resilience and success. The interview sheds light on how he overcame financial setbacks, rebuilt his family’s wealth, and launched multiple successful businesses alongside his wife, Crystal Evans.

Raised in the Antelope Valley, Matt’s early years were shaped by strong family values and a deep understanding of business and service. His father, a police officer, and his grandfather, a military veteran, instilled discipline and perseverance in him from an early age. Despite his family losing a $20 million real estate portfolio during the 2007-2008 recession, Matt refused to let that setback define him.

“I knew we couldn’t stop there,” said Matt. “I decided to rebuild what we lost—and then some.”

Determined to regain financial stability, he pursued higher education, earning degrees from West Los Angeles College and Whittier College. He became a financial consultant and has since worked with over 600 financial institutions, specializing in wealth management, estate planning, and real estate investments.

Matt’s businesses have not only been about financial growth but also about making a difference in the community. One of his most notable philanthropic efforts was the $150,000 gas giveaway, where he and Crystal provided $25 worth of gas per person to thousands of residents in need. “It wasn’t about the money,” Matt explained. “It was about showing people that we cared.”

Throughout the interview, Matt shares insights on productivity, business strategies, and his approach to overcoming challenges. He emphasizes the importance of execution over perfection, long-term relationship building, and staying focused despite obstacles.

“Setbacks don’t define you,” he said. “It’s how you respond to them that matters.”

In addition to discussing his business ventures, Matt talks about his personal habits, favorite books, and the lessons he wishes he had known earlier in life. His passion for continuous learning and growth is evident in every aspect of his career.

“Be patient but relentless,” he advised. “Big wins take time, but if you stay consistent, success is inevitable.”

About Matt Evans Palmdale

Matt Evans is a financial consultant, real estate investor, and entrepreneur based in Palmdale, California. He is the CEO of Evans Family Consulting and has built multiple successful businesses focused on wealth management, estate planning, and real estate investments. His philanthropic efforts and commitment to community impact have made him a respected figure in the Antelope Valley region.

To read the full interview, click here.

Michigan, US, 18th April 2025, ZEX PR WIRE, Establishing a robust presence on social media platforms has become fundamental for businesses in today’s hyperconnected world. Social media is no longer just about sharing photos or status updates; it’s a critical driver for brand recognition, customer engagement, and revenue generation. To stand out amid fierce competition, businesses need holistic strategies and expert insights. That’s where Golden Stream Media comes into the picture. 

Golden Stream Media has built a stellar reputation as a catalyst for e-commerce growth, helping businesses unlock their full potential through tailored solutions. Their experience in scaling businesses positions them as a trusted partner for businesses keen on achieving long-term success. 

This article draws on Golden Stream Media’s expertise to guide you through the essential steps to build a powerful social media presence that drives tangible results for your brand. Whether you’re just starting or looking to optimize your current strategy, these practical tips will set you on the path toward success. 

Making Social Media Work for Your Brand

Social media can be overwhelming for businesses, but its potential to transform your brand’s marketing game is unparalleled. When managed effectively, social platforms can help reach wider audiences, foster meaningful relationships, and boost sales. Golden Stream Media emphasizes that crafting a powerful social media presence requires a blend of creativity, data-driven decisions, and consistent engagement. 

The key to success lies in building a strategy that resonates with your target audience, aligns with your brand goals, and leverages cutting-edge tools like social media optimization and advertising. Below, are five actionable steps:

Step 1: Define Your Target Audience 

At the heart of any successful social media strategy is a deep understanding of your audience. Ask yourself essential questions:

• Who are you trying to reach? 

• What are their pain points or interests? 

• Which demographics or behaviors stand out? 

When you clearly define your audience, you gain the insights needed to create content that resonates. Golden Stream Media highlights how understanding audience needs helps businesses foster loyalty and drive better engagement. 

Step 2: Pick the Right Social Media Platforms 

Not all social platforms are created equal. The ones you choose should align with your audience demographics and content goals. For instance:

• If your target includes young, dynamic consumers, platforms like Instagram and TikTok are optimal. 

• If you’re targeting B2B professionals, LinkedIn proves to be a better fit. 

Businesses have achieved great results by focusing on platforms that reach their target audience effectively. Trying to be present on every available channel can dilute efforts; instead, concentrate on a few and excel at them. 

Step 3: Create High-Value, Consistent Content 

No social media strategy succeeds without great content. High-value content captures your audience’s attention, provides solutions, educates, or entertains them. Golden Stream Media advises brands to focus on storytelling, using authentic messaging that aligns with their purpose and values. 

Here are some content best practices to adopt:

• Use visuals, videos, and creative designs to grab attention. 

• Maintain a consistent posting schedule to stay relevant. 

• Share behind-the-scenes insights to humanize your brand. 

Ultimately, content should feel tailored and valuable, offering more than just promotional material. 

Step 4: Engage with Your Audience 

One thing Golden Stream Media emphasizes is that social media is not just a broadcasting tool; it’s a two-way communication avenue. Engaging with your audience builds trust, strengthens relationships, and fosters a sense of community around your brand. 

Tips to improve engagement:

• Respond promptly to comments, messages, and mentions. 

• Ask questions or encourage feedback in your posts. 

• Interact with user-generated content and share it on your profile. 

Active participation shows your audience that you’re invested in them, which can build loyalty and encourage organic sharing of your brand. 

Step 5: Use Social Media Advertising Strategically 

To expand your reach beyond organic efforts, social media advertising is a must. Tools like Facebook Ads and Instagram Sponsored Posts allow you to target specific segments of your audience based on location, demographics, interests, and behaviors. 

The Golden Stream Media Advantage 

Golden Stream Media stands out as an agency that empowers e-commerce brands with tailored strategies and long-term support. Their holistic services drive sustainable business growth. From expert curation of digital advertising to high-performing PPC campaigns, they ensure every piece of the puzzle aligns for success. 

With a team of seasoned professionals dedicated to creating personalized roadmaps, Golden Stream Media has a proven track record of taking businesses to new heights. Their expertise spans:

• Generating new customers. 

• Maximizing lead generation. 

• Optimizing the sales funnel. 

Their results speak for themselves, with clients achieving remarkable milestones, including six-figure revenue growth and stronger market positioning. 

The Path to Social Media Success Starts Here 

Building a strong social media presence is a challenge, but with the right tools, strategies, and partners, the rewards are well worth it. By defining your audience, choosing the right platforms, crafting engaging content, fostering communication, and leveraging social advertising, your business can stand out in the digital landscape. 

Golden Stream Media’s insights and support can give you the competitive advantage you need to excel. Visit goldenstreamedia.com to learn more.

To learn more visit: goldenstreammedia.com