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Augustus Kirby, An NYC Marketing Consultant, Explains Why Email Marketing Isn’t Dead, Just Getting Smarter

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6 hours ago

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Michigan, US, 6th March 2025, ZEX PR WIRE, Email marketing is poised for a transformative shift in 2025. According to Augustus Kirby, a leading marketing strategist based in NYC, businesses that fail to adapt will fall behind. With over a decade of expertise in brand positioning, data-driven strategies, and AI-powered marketing, Kirby shares the latest trends and best practices that will define email marketing in the coming year.

“Email remains one of the highest ROI channels for businesses, but 2025 will demand a shift toward hyper-personalization, AI-driven automation, and interactive content,” says Augustus Kirby. “Companies that embrace these innovations will see higher engagement rates, increased conversions, and deeper customer relationships.”

AI-Powered Personalization: The Key to Engagement

Kirby notes that, in NYC and many other places globally, brands are increasingly turning to artificial intelligence to optimize their email marketing strategies. He notes that AI-driven personalization will be a game-changer in 2025. “AI is no longer an emerging trend – it’s the backbone of successful email campaigns,” Kirby explains. “By analyzing user behavior, AI can craft tailored messages in real-time, ensuring that subscribers receive content that resonates with their preferences and actions.”

Kirby highlights how businesses can leverage machine learning to automate subject lines, email timing, and even product recommendations. “Gone are the days of generic email blasts. In 2025, every email should feel like it was written specifically for the recipient,” he adds.

Interactive Emails: Engaging Customers Like Never Before

Another key trend marketing professionals should embrace is interactive emails. “Static emails are becoming obsolete,” Kirby states. “Consumers expect dynamic content that encourages engagement. Features like embedded videos, clickable surveys, and gamified elements will become standard.”

Kirby points to major brands already experimenting with interactive emails to boost conversions. “Interactive emails don’t just capture attention – they drive action. Whether it’s an instant poll, a live countdown timer, or a shoppable email, these elements can significantly increase click-through rates.”

The Evolution of Email Automation

According to Kirby, automation will reach new heights in 2025, with companies focusing on behavior-driven automation. Kirby notes that traditional drip campaigns will evolve into sophisticated, AI-powered workflows that respond to real-time user interactions.

“Email automation is no longer just about setting up sequences,” Kirby explains. “It’s about creating adaptive journeys that react to user behavior instantly. If a customer abandons their cart, the follow-up email should not just remind them – it should offer a personalized incentive based on their purchase history.”

Privacy and Data Protection: A New Priority

With evolving data regulations and heightened consumer awareness about privacy, Augustus Kirby stresses the importance of ethical data usage. “Trust is the new currency in marketing,” he says. “Subscribers are more conscious than ever about how their data is being used. Marketers need to prioritize transparency, secure data handling, and clear opt-in policies.”

Kirby advises businesses to leverage first-party data and build customer trust through responsible data practices. “Companies that prioritize privacy while still delivering personalized content will have a competitive edge,” he adds.

Mobile Optimization: A Non-Negotiable Strategy

As mobile usage continues to dominate, Augustus Kirby NYC brands must ensure their emails are fully optimized for mobile devices. “More than 60% of emails are opened on mobile devices,” Kirby points out. “If your email isn’t mobile-friendly, you’re losing potential conversions.”

Kirby suggests implementing responsive design, concise copy, and mobile-first CTAs to enhance the user experience. “The goal is to make emails as easy to navigate as possible. Simplicity and speed are key,” he advises.

The Future of Email Marketing: What’s Next?

Looking ahead, Augustus Kirby sees email marketing becoming even more integrated with other digital channels. “We’re moving toward a future where email is seamlessly connected with SMS, social media, and even voice assistants,” he predicts. “The brands that succeed in 2025 will be those that create a unified, omnichannel experience.”

Kirby encourages marketers to embrace emerging technologies and stay ahead of industry trends. “The digital landscape is evolving fast,” he says. “The only way to stay relevant is to innovate constantly. Email marketing is not dead – it’s just getting smarter.”

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Winvest Group’s IQI Media Gears Up for Q2 Beta Demos of AI & Blockchain-Powered Streaming Distribution Platform

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51 minutes ago

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March 6, 2025

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Reno, NV – 06/03/2025 – (SeaPRwire) – Winvest Group Limited (OTCQB: WNLV) (“Winvest”), an investment holding company with diverse media, entertainment, and technology portfolios, is pleased to announce that its subsidiary IQI Media Inc. will be offering beta demos of Launchrr, its proprietary SaaS solution for the film and television industry, in the second quarter of 2025.

“Hollywood is facing significant changes, with a notable contraction in production activities,” said Khiow Hui Lim, Founder of IQI Media and Chief Strategy Officer at Winvest. “Shifting consumer behaviors, technological advancements, and the rise of streaming platforms have all played a role. Whether it’s the best time to disrupt Hollywood with a new SaaS product depends on identifying a clear need, delivering a superior solution, and navigating the industry’s complexities. IQI has done just that with Launchrr, which fills a key niche by using AI to optimize content delivery, recommend distribution channels, and predict audience demand.”

“As an AI-driven, cloud-based distribution platform designed to revolutionize the streaming ecosystem, Launchrr can help Hollywood innovate through the use of data analytics,” continued Lim. “Beyond that, it can provide secure and transparent residuals using blockchain technology and help both stakeholders and regulators track ownership and royalties. Finally, it can streamline the distribution process in a way that lowers costs and offers efficiencies for everyone involved, from filmmakers to studios.”

Typically, the process of submitting content and negotiating deals with multiple streamers is both time-consuming and costly for filmmakers and content creators. An advanced aggregator, Launchrr simplifies the process into a single submission that covers all streamers, dramatically speeding up the time to market while meeting all encoding requirements. From there, Launchrr uses intelligent automation to provide real-time insights and earnings, interactive dashboards, predictive analytics, and blockchain-based security for all intellectual property.

“Winvest will be heavily investing in Launchrr’s Phase 2 development,” said Jeffrey Wong, CEO of Winvest. “That’s because we see strong potential for Launchrr based on current industry trends and have several reasons for optimism. For one, Launchrr tackles the industry’s biggest pain point—the streaming wars. It does so by addressing numerous inefficiencies in the current system and shifting the focus to data-driven decision-making. We believe this will result in more informed distribution strategies, not to mention the potential for increased revenue and profitability.”

Winvest’s Phase 2 investments in Launchrr will primarily revolve around its new API integration with AI, particularly Large Language Models (LLMs). While most streamers with the exception of a handful continue to use web-based development, Launchrr is preparing for the future by pre-emptively building in API access costs, which include the learning curve involved in utilizing AI models and tailoring the API to fit each streamer, which requires additional coding, testing, and debugging. Other planned expenses include development environments, version control systems, hosting, servers, and specialized AI development tools.

“While doubling down on LLMs impacts our development costs, it’s crucial to enhancing Launchrr’s value,” said Lim. “We also feel it supports our desire to align with the Hollywood guilds around the goals of transparency and potentially fairer compensation for all union members associated with a streaming title. Our AI-driven APIs enable accurate and timely performance metrics, plus the ability to identify what audiences are responding to the content and reach them cost-effectively with targeted social advertising. With Launchrr, it’s no longer a guessing game how to find your ideal viewers—or make your content profitable.”

About Winvest Group Limited:

Headquartered in Reno, Nevada, Winvest is an investment holding company focused on media, entertainment, and technology. Shares in the company are currently traded on the OTC Markets (QB tier) under the stock ticker “WNLV,” with plans to upgrade to Nasdaq and pursue an IPO in the near future. For more information about Winvest and its business developments, please visit http://www.winvestgroup.co.

Safe Harbor Statement

This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates, and projections about our industry and involve significant risks and uncertainties that may cause actual results to differ materially. We undertake no obligation to update or revise any forward-looking statements except as required by law.

Product/Demos Contact

Khiow Hui Lim, Founder of IQI Media & Chief Strategy Officer of Winvest

1055 E. Colorado Blvd., Suite 500, Pasadena, CA 91106

Email: khiowhui@iqimedia.com

Phone: 626-240-4600

https://iqimedia.com/

For Media Inquiries

Connie Ting

Winvest Group Limited

50 West Liberty Street, Suite 880, Reno NV 89501

Email: connie.ting@winxglobal.com

Phone: 775-996-0288

 

The article is provided by a third-party content provider. SeaPRwire ( https://www.seaprwire.com/ ) makes no warranties or representations in connection therewith.

Sectors: Top Story, Corporate News

SeaPRwire provides real time press release distribution for companies and organizations to 6,500+ media outlets & 3.5 million professional desktops in 90 regions. It distributes press releases in different languages, including: IndonesiaFolk, IndoNewswire, SEATribune, IDNewsZone, LiveBerita, DailyBerita, TaiwanPR, SinchewBusiness, AsiaEase, BuzzHongKong, SingapuraNow, TIHongKong, TaipeiCool, TWZip, AsiaFeatured, dePresseNow, THNewson, KULPR, VNFeatured, MENAEntry, HunaTimes, DubaiLite, ArabicDir, BeritaDaring, TekanAsia, JamKopi …

 

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Press Release

drovi Unveils AI-Powered Networking and Event Management Platform, Expands into GCC and MENA

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2 hours ago

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March 6, 2025

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Doha, Qatar, March 6, 2025, ZEX PR WIRE, drovi, an innovative AI-driven networking and event management platform, is revolutionizing secure communication and enterprise collaboration. With its cutting-edge encrypted technology, drovi enhances user experience while ensuring data privacy and regulatory compliance. The platform’s secure offline AI offering is particularly crucial for government, oil & gas, and large enterprise clients, setting it apart as a leader in secure digital networking solutions.

AI-Powered Networking & Event Management

As the world increasingly relies on digital solutions for communication and event management, drovi is pioneering a new standard with its AI-driven approach. The platform is designed to offer seamless, intelligent networking while prioritizing user privacy and data security. Leveraging artificial intelligence, drovi enables users to connect with the right people, manage events efficiently, and foster collaboration with ease.

Security remains at the core of drovi’s value proposition. The platform utilizes end-to-end encryption to protect communications, ensuring that sensitive data remains secure and in compliance with regulatory frameworks. This is particularly beneficial for industries that handle classified or confidential information, such as government institutions and multinational corporations in the energy sector.

Moreover, drovi’s offline AI capabilities allow enterprises to utilize its full suite of features even in restricted environments where online access is limited or not permitted. This feature has been developed specifically for clients in highly regulated sectors, providing them with an unparalleled level of security and control over their data.

A Strategic Market Approach

drovi is uniquely positioned to serve enterprise and government clients, offering tailored solutions that support white-label applications and private enterprise deployments. Unlike conventional event management platforms, drovi’s B2B2C model enables rapid scalability through strategic partnerships. Large organizations can integrate drovi’s technology within their existing ecosystems, providing an advanced networking and collaboration tool that aligns with their security and operational needs.

By focusing on enterprise clients, drovi is addressing a critical market gap: the need for highly secure, AI-powered networking and event management platforms. With cybersecurity concerns on the rise, companies are seeking reliable solutions that not only streamline networking but also safeguard sensitive information. drovi meets this demand head-on with its advanced security architecture and compliance-focused design.

GCC and MENA Expansion Roadmap

As part of its ambitious expansion strategy, drovi is establishing key partnerships in Qatar and the UAE before scaling to the broader MENA region. This strategic approach underscores the platform’s market potential and its commitment to fostering digital transformation and innovation across the region.

Qatar and the UAE serve as the perfect launchpads for drovi’s regional expansion due to their strong focus on technological advancement, smart city initiatives, and government-backed digital projects. By securing strategic alliances in these nations, drovi is laying the foundation for long-term growth in the MENA market.

From the UK to Qatar Web Summit

drovi’s presence at the Qatar Web Summit highlights its dedication to supporting the country’s digital transformation efforts. By aligning with regional strategic initiatives such as smart city development, government-backed digital projects, and large-scale enterprise solutions, drovi is set to make a lasting impact in the market.

As a UK-founded company, drovi’s expansion into the GCC signifies a major milestone in its global growth journey. The platform’s ability to adapt to regional business needs, regulatory environments, and enterprise security requirements has positioned it as a preferred choice for companies looking to modernize their networking and event management solutions.

With drovi, businesses and government organizations can transform the way they connect, communicate, and collaborate. By leveraging AI and security-first technology, drovi is setting new benchmarks for enterprise networking in the digital age.

To explore drovi’s full suite of features, visit https://drovi.app.

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Press Release

Shelters of Exiles, the biggest RPG universe on Telegram powered by AI agents and dNFTs

Published

5 hours ago

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March 6, 2025

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Shelter of Exiles announces a groundbreaking milestone in Web3 gaming by embracing the TON ecosystem’s immense potential—delivering a next-level immersive, AI-powered RPG experience backed by dynamic NFTs and passive earning opportunities.

Shelter of Exiles is a Web3 action RPG featuring dynamic NFTs (dNFTs), AI-driven gameplay agents, and a robust player-driven economy. Gamers can trade evolving dNFTs, automate resource management, and earn passive income, all while enjoying a cutting-edge blockchain and AI-infused adventure. Having refined our Web3 marketing approach over the past two years and built a strong community, we are now poised to leverage the TON ecosystem to offer a unique, high-quality gaming experience.

Main Sales Points:

Dynamic NFTs (dNFTs): Evolving game assets that adapt based on in-game progress, offering both uniqueness and tangible value.

AI-Powered Agents: Automate resource management and strategic tasks, allowing for passive gameplay and earnings.

Player-Driven Economy: Trade, stake, and monetize in-game assets for real returns, fostering an immersive and rewarding ecosystem.

Strong Community & Expertise: Backed by an experienced game studio with two years of Web3 marketing growth, ensuring both credibility and innovation.

TON Ecosystem Potential: Leveraging TON’s infrastructure to enhance speed, scalability, and adoption in a thriving blockchain network.

Our long-term strategy focuses on continuously expanding and refining gameplay features, including:

Staking Integration: Introduce a staking feature tied to the in-game economy, appealing to both passive investors and active players.

AI Agent Enhancements: Develop advanced AI agents that enrich token utility, deepen earning opportunities, and elevate the gameplay experience.

Balancing Fun & Profit: As a Web3 studio, we remain committed to delivering a balanced blend of investment appeal, earning potential, and genuine gaming excitement.

Name: Dariusz Kowalski

Email: rl@pixeltrapps.games 

Company: Shelter of Exiles

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