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Is Gamification The Future Of Advertising? Heres How One Company Is Shaking Up The Industry

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–News Direct–

By Faith Ashmore, Benzinga

In the early 90s and even 2000s, ads were a key part of consuming media and advertising was, in a way, fun. Commercials were part of the popular culture monolith and it was clear that advertising budgets were spent with intention. Ask any 90s kid, and they can quote the most popular ads of the time, whether that is Tony the Tigers Theyre G-r-r-reat! or Verizons (NYSE: VZ) Can you hear me now? Today, the landscape of ads has changed, and the overall feeling is not one of enjoyment but rather fatigue.

Advertising seems to be missing its mark for the majority of viewers. While ads have always been looked at through the lens of doubt, only 4% of people in a recent study by Inc. Magazine believed they were trustworthy. Not to mention, people feel overwhelmed by the sheer volume of ads they are exposed to on a daily basis, which makes them more likely to tune them out. Additionally, the cultural significance of advertising has diminished due to the increasing amount of ads on the internet, and most ads are not viewed as entertaining or effective at selling products. There has also been recent discourse that criticizes the rise of "woke-wash" advertising or makes false claims about social or environmental responsibility just for profit.

Its harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of those channels has proliferated, Jay Pattisall, the lead author of a recent advertising report, shared in an interview. Its a continual pressure for marketers were no longer just creating advertising campaigns three or four times a year and running them across a few networks and print.

What Does The Future Of Successful Advertising Look Like?

In a world where everyone seems to despise ads, gamification could be the next frontier for advertising, with 2 out of 3 Americans spending an hour on gaming every day. In this landscape, Overplay emerges as a solution that aims to disrupt the status quo.

Overplay leverages the power of gamification and introduces a new approach to advertising that transforms traditional ads into interactive games. By turning ads into engaging experiences, Overplay seeks to capture users' attention and boost their active participation.

Overplay's innovative platform empowers creators to effortlessly infuse their videos with interactive elements, removing the need for coding skills and technical expertise. This democratization of interactive content creation opens up a world of possibilities for creators, allowing them to tap into the immense popularity of gaming culture quickly and easily. The result is a more immersive and enjoyable ad experience that stands out amidst the noise of traditional advertising.

Not only does Overplay benefit creators, but it also offers value to brands. By harnessing the power of playable game ads, brands can connect with their target audience in a highly interactive and memorable way. Plus, playable ads have been shown to achieve a staggering 7x higher conversion rate compared to other ad formats, making them a powerful tool for driving results. With Overplay, brands can create these effective playable game ads at a fraction of the cost and time traditionally required.

The allure of Overplay is undeniable, with hundreds of thousands of app downloads and millions of games played. By recognizing that the current zeitgeist has shifted away from enjoying ads, Overplay has set out to transform the advertising landscape by making ads more enjoyable, interactive and effective through the power of gamification.

Featured photo by Joshua Earle on Unsplash.

Overplay is revolutionizing a $574 billion digital media landscape with the first frictionless platform for user-generated games.With Overplay, everyone can turn their videos into games and share them with the world in minutes, for free, with no code. Overplays app can be used to quickly and easily make games from anything: funny moments with your friends, cat memes, cooking tutorials, extreme sports POVs, and more!Imagine the NBA creating playable highlights reels, movie studios releasing trailers that are games, and car companies making commercials where you virtually test drive their cars. Overplays app and licensable technology allows billions of creators, social media users, and brands to amplify audience engagement by making their content interactive.Overplay sits at the intersection of three massive markets: social media, video advertising, and casual gaming. We are merging everything that makes these markets successful into one revolutionary form of digital media that will be consumed and created by BILLIONs of potential Overplayers worldwideWith Overplays API, brands can apply a thin layer of gaming on top of videos already being streamed in advertisements. Because our technology is so simple and takes only a few minutes, Overplay cuts down on thousands of hours of production time and millions of dollars in costs for brands to leverage this highly engaging ad format.

This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.

Contact Details

Caroline Strzalka

caroline@overplay.com

Company Website

https://overplay.com/

View source version on newsdirect.com: https://newsdirect.com/news/is-gamification-the-future-of-advertising-heres-how-one-company-is-shaking-up-the-industry-840289131

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Press Release

Spark 2.0 and Solcore: Decentralized Staking Revolution Powered

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BY AI Computing Oracle Edge Computing + Blockchain Synergy Redefines Future of Distributed Infrastructure

In a groundbreaking move integrating ​Federated Learning Framework with blockchain, Spark 2.0 launches the world’s first AI-driven staking protocol. The Solcore ecosystem, powered by Deep Reinforcement Learning algorithms, achieves 91.7% prediction accuracy on node rewards through real-time analysis of 2 million cross-chain data points per second.

SPF共识者-英文

算力预言机-英

Core Technological Innovations

AI Cloud-Native Control Hub

The AICN (AI Cloud-Native Control Hub) dynamically optimizes staking strategies across 12 major public chains. Its ​multi-dimensional prediction models identify “Reward Surge Windows” 72 hours in advance, enabling users to activate ​Boost Staking Mode for 300% APY enhancement.

起航-英

Decentralized Physical Infrastructure Networks (DePIN)

Solcore devices function as ​Smart Computing Units with embedded AI agents. These edge computing nodes create a distributed computing pool that simultaneously supports AI training workloads and blockchain consensus security, realizing true ​Device-as-Equity value proposition.

头像生成与搜索

Token Burn Mechanics & Cross-chain Dividend Rights

The SPF Shareholder Badge implements ​Deflationary Tokenomics through transaction-based burns. Early adopters gain exclusive access to 10% perpetual revenue share from Spark’s AI ecosystem, including metaverse infrastructure and green computing initiatives.

spark 2.0 图片

Real-world Application Cases

“With 1kWh daily consumption, my Solcore device generated mortgage-covering returns last month through ​AI-optimized staking,” said San Francisco developer Maria, “Investing in AI healthcare startups via SPF tokens feels like shaping the future of tech.”

Industry Authority Endorsement

As noted in ​Gartner’s 2024 Blockchain Trends Report, “SPF’s token burn mechanics combined with cross-chain dividend rights represent a quantum leap in decentralized finance. This model aligns perfectly with MIT Technology Review’s prediction on ​AI-driven asset allocation evolution.”

Solcore ltd

Address: B-08, Menara Maxis, 33, Jalan Ampang, 50450 Kuala Lumpur, Federal Territory of Kuala Lumpur

Phone: +60 147743210

Email: 78750290@qq.com

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Bright Futures Talent Showcase Highlights Youth Skills and The Way to Happiness

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Nashville, Tennessee, 3rd April 2025, ZEX PR WIRE, The Way to Happiness Association of Tennessee recently hosted the Bright Futures Talent Showcase, an inspiring event that provided nine young participants the opportunity to demonstrate their unique skills. From musical performances to athletic feats and creative displays, each participant brought something special to the stage, showing how dedication and practice lead to competence.

The showcase directly aligns with the precept Be Competent from The Way to Happiness, the common-sense moral guide written by L. Ron Hubbard. This precept emphasizes the importance of learning, practice, and continuous self-improvement to achieve success in life. Through their performances, the youth exemplified how competence is built through effort and determination.

“The Bright Futures Talent Showcase is about more than just performance—it’s about celebrating young people who are developing their skills and working toward their goals,” said a spokesperson for The Way to Happiness Association of Tennessee. “Encouraging competence and confidence in youth leads to brighter futures for individuals and the community as a whole.”

The Way to Happiness is a non-religious moral code composed of 21 precepts designed to guide individuals toward ethical and fulfilling lives. It has been distributed in more than 100 languages and utilized by people from all walks of life, including educators, community leaders, law enforcement, and human rights advocates. The book’s teachings help foster respect, integrity, and personal responsibility.

The event organizers plan to continue hosting initiatives that promote positivity and personal development among youth. For more information about The Way to Happiness Association of Tennessee and upcoming events, visit twthtn.org.

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Revolutionizing Earnings: How Play-to-Earn (P2E) Games Are Transforming the Gaming Industry

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The gaming industry is undergoing a seismic shift as Play-to-Earn (P2E) models redefine how players interact with virtual worlds. Unlike traditional games, where time and skill investments yield no real-world value, blockchain-powered P2E games allow users to earn cryptocurrency, NFTs, and other digital assets simply by playing.

This innovation is not just changing gaming—it’s creating a new economic paradigm where entertainment and income generation merge. From developing nations to high-tech economies, P2E is empowering players to monetize their gaming expertise, turning hobbies into viable careers.

The Rise of Play-to-Earn: From Niche to Mainstream

The concept of earning through gaming isn’t entirely new, but blockchain technology has supercharged its potential. Early pioneers like Axie Infinity demonstrated that players could generate substantial income, especially in regions with limited job opportunities. The game’s “scholarship” system, where asset owners lend NFTs to players in exchange for a share of earnings, became a lifeline for many during economic downturns.

Key factors driving P2E adoption include:

  • True Digital Ownership – Blockchain ensures players fully own in-game assets, which can be traded or sold.
  • Decentralized Economies – Games like The Sandbox and Gods Unchained allow players to influence in-game economies through governance tokens.
  • Global Accessibility – With just an internet connection, anyone can participate, breaking down traditional employment barriers.

A recent analysis by Pinco highlights how P2E gaming is accelerating financial inclusion, particularly in emerging markets where conventional job opportunities are scarce. The report underscores that blockchain gaming could soon rival traditional gig economies in scale and impact.

The Economic Impact of P2E Gaming

The Play-to-Earn revolution is creating profound economic shifts that extend far beyond gaming communities. By introducing verifiable digital ownership and decentralized marketplaces, P2E models are challenging traditional notions of work and value creation in the digital age. These new economic systems are particularly transformative in developing economies, where they provide alternative income streams that are more accessible than conventional employment options.

  1. A New Class of Digital Workers. Professional gamers, NFT traders, and guild managers are now legitimate careers. In countries like the Philippines and Venezuela, players earn more through P2E games than local minimum wages.
  2. The Growth of Gaming Guilds. Organizations like Yield Guild Games (YGG) provide players with NFTs and training, taking a share of their earnings in return. This model has spawned a new form of decentralized employment.
  3. Mainstream Corporate Interest. Major brands (Nike, Adidas, Atari) are entering the space, launching NFT collections and virtual experiences, further legitimizing P2E economies.

The sustainability of these new economic models will depend on their ability to maintain fair reward structures while preventing inflationary pressures common to many token-based systems. As the sector matures, we’re seeing increased institutional interest, with venture capital firms and traditional gaming companies investing heavily in P2E infrastructure.

The Future of P2E: Beyond Gaming

The success of P2E is inspiring other industries to adopt similar models. Concepts like “Learn-to-Earn” (educational platforms rewarding users with crypto) and “Create-to-Earn” (decentralized content monetization) are emerging, proving that blockchain-based incentive systems have far-reaching applications.

As technology evolves, we may see deeper integration between P2E games and DeFi (Decentralized Finance), allowing players to stake, lend, and borrow against their in-game assets. This could further blur the lines between gaming and traditional finance.

Play-to-Earn is more than a trend—it’s a fundamental reimagining of value exchange in digital spaces. By merging entertainment with real-world earnings, blockchain gaming is setting the stage for a future where virtual and physical economies coexist seamlessly.

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