Press Release
Is Gamification The Future Of Advertising? Heres How One Company Is Shaking Up The Industry
–News Direct–
By Faith Ashmore, Benzinga
In the early 90s and even 2000s, ads were a key part of consuming media and advertising was, in a way, fun. Commercials were part of the popular culture monolith and it was clear that advertising budgets were spent with intention. Ask any 90s kid, and they can quote the most popular ads of the time, whether that is Tony the Tigers Theyre G-r-r-reat! or Verizons (NYSE: VZ) Can you hear me now? Today, the landscape of ads has changed, and the overall feeling is not one of enjoyment but rather fatigue.
Advertising seems to be missing its mark for the majority of viewers. While ads have always been looked at through the lens of doubt, only 4% of people in a recent study by Inc. Magazine believed they were trustworthy. Not to mention, people feel overwhelmed by the sheer volume of ads they are exposed to on a daily basis, which makes them more likely to tune them out. Additionally, the cultural significance of advertising has diminished due to the increasing amount of ads on the internet, and most ads are not viewed as entertaining or effective at selling products. There has also been recent discourse that criticizes the rise of "woke-wash" advertising or makes false claims about social or environmental responsibility just for profit.
Its harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of those channels has proliferated, Jay Pattisall, the lead author of a recent advertising report, shared in an interview. Its a continual pressure for marketers were no longer just creating advertising campaigns three or four times a year and running them across a few networks and print.
What Does The Future Of Successful Advertising Look Like?
In a world where everyone seems to despise ads, gamification could be the next frontier for advertising, with 2 out of 3 Americans spending an hour on gaming every day. In this landscape, Overplay emerges as a solution that aims to disrupt the status quo.
Overplay leverages the power of gamification and introduces a new approach to advertising that transforms traditional ads into interactive games. By turning ads into engaging experiences, Overplay seeks to capture users' attention and boost their active participation.
Overplay's innovative platform empowers creators to effortlessly infuse their videos with interactive elements, removing the need for coding skills and technical expertise. This democratization of interactive content creation opens up a world of possibilities for creators, allowing them to tap into the immense popularity of gaming culture quickly and easily. The result is a more immersive and enjoyable ad experience that stands out amidst the noise of traditional advertising.
Not only does Overplay benefit creators, but it also offers value to brands. By harnessing the power of playable game ads, brands can connect with their target audience in a highly interactive and memorable way. Plus, playable ads have been shown to achieve a staggering 7x higher conversion rate compared to other ad formats, making them a powerful tool for driving results. With Overplay, brands can create these effective playable game ads at a fraction of the cost and time traditionally required.
The allure of Overplay is undeniable, with hundreds of thousands of app downloads and millions of games played. By recognizing that the current zeitgeist has shifted away from enjoying ads, Overplay has set out to transform the advertising landscape by making ads more enjoyable, interactive and effective through the power of gamification.
Featured photo by Joshua Earle on Unsplash.
Overplay is revolutionizing a $574 billion digital media landscape with the first frictionless platform for user-generated games.With Overplay, everyone can turn their videos into games and share them with the world in minutes, for free, with no code. Overplays app can be used to quickly and easily make games from anything: funny moments with your friends, cat memes, cooking tutorials, extreme sports POVs, and more!Imagine the NBA creating playable highlights reels, movie studios releasing trailers that are games, and car companies making commercials where you virtually test drive their cars. Overplays app and licensable technology allows billions of creators, social media users, and brands to amplify audience engagement by making their content interactive.Overplay sits at the intersection of three massive markets: social media, video advertising, and casual gaming. We are merging everything that makes these markets successful into one revolutionary form of digital media that will be consumed and created by BILLIONs of potential Overplayers worldwideWith Overplays API, brands can apply a thin layer of gaming on top of videos already being streamed in advertisements. Because our technology is so simple and takes only a few minutes, Overplay cuts down on thousands of hours of production time and millions of dollars in costs for brands to leverage this highly engaging ad format.
This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.
Contact Details
Caroline Strzalka
Company Website
View source version on newsdirect.com: https://newsdirect.com/news/is-gamification-the-future-of-advertising-heres-how-one-company-is-shaking-up-the-industry-840289131
Overplay
COMTEX_453335487/2655/2024-06-04T09:02:00
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
USA, 23 Oct, 2024 –NationalParkShops.com has officially launched as an online platform dedicated to enhancing awareness and knowledge of the national parks across the United States. This initiative seeks to provide valuable resources for individuals interested in exploring the diverse landscapes and ecosystems that these protected areas offer.
With the National Park Service overseeing 63 national parks, each showcasing unique natural beauty and cultural significance, NationalParkShops.com is designed to serve as an educational resource for both new visitors and seasoned park-goers. The website features a range of informational content, including travel guides, safety tips, and insights into the ecological importance of national parks.
Educational Resources
The website intends to offer comprehensive guides that cover various aspects of visiting national parks. These guides include detailed information on park accessibility, seasonal considerations, and safety protocols that are essential for ensuring a safe and enjoyable visit. Resources such as packing lists, suggested itineraries, and recommendations for local attractions help visitors navigate the parks effectively, promoting responsible outdoor practices.
Environmental Stewardship
NationalParkShops.com places a strong emphasis on environmental conservation. The platform highlights the importance of preserving natural habitats and promoting sustainable practices among park visitors. Articles on conservation efforts outline initiatives geared towards protecting park ecosystems, while content on wildlife protection raises awareness about the delicate balance of the natural world. The site also discusses the impact of climate change on national parks, striving to educate the public on these pressing issues.
Community Engagement
The initiative encourages community involvement through shared experiences and educational outreach. NationalParkShops.com endeavours to foster a space for dialogue among nature enthusiasts, creating a network of individuals dedicated to understanding and protecting national park environments. Users can engage with the platform by sharing their park experiences, travel tips, and photos, contributing to a vibrant community focused on the appreciation of nature.
Products Available
In addition to providing educational resources, NationalParkShops.com offers a variety of products that celebrate the beauty of national parks. Visitors can find a selection of T-shirts, hoodies, mugs, stickers, and more, all featuring unique designs inspired by the stunning landscapes of the parks. These items serve as reminders of the importance of conservation and allow individuals to express their love for nature while supporting awareness initiatives.
Future Initiatives
In the coming months, NationalParkShops.com plans to collaborate with various conservation organizations and educational institutions to further its mission of raising awareness about the significance of national parks. This includes potential partnerships for community events, educational programs, and volunteer opportunities focused on environmental stewardship. Additionally, the site will host webinars and workshops featuring experts in conservation and outdoor recreation, providing users with opportunities to expand their understanding of the natural world.
For more information about NationalParkShops.com and its initiatives, please visit www.nationalparkshops.com .
About NationalParkShops.com
NationalParkShops.com is committed to providing information and resources related to the national parks of the United States. The platform serves as a hub for education and awareness, intending to engage individuals in discussions about the ecological and cultural significance of these protected areas. The website’s commitment to sustainability and conservation is reflected in its content, encouraging visitors to adopt environmentally friendly practices during their park visits.
Media Contact
Organization: NationalParkShops.com
Contact Person: Hong Hau Nguyen
Website: http://www.nationalparkshops.com/
Email: Send Email
Country: United States
Release Id: 23102418878
The post NationalParkShops.com Launches to Promote Awareness of U.S. National Parks appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Mahe, Seychelles, 23rd Oct 2024 – Bitboard (BB) Coin has completed the development of its core services and launched a beta service on its own test network, Testnet, before its official launch on the Polygon Network. The beta service, accessible at w.bitboard.in, is open for anyone to test. Various tests are planned to provide a more refined service by the official launch in early 2025, including making the beta test service publicly available.
Users can vote and stake using the following public wallet address:
Test public wallet address 12-word passphrase: *remove person dismiss dial flush pull predict disease casual head novel hood*
Sending more than five coins and voting more than five times is prohibited. To participate in voting, select BB in the public wallet, choose the transfer menu, and then select login at the bottom.
About Bitboard (BB) Coin
Bitboard (BB) Coin is an innovative project that combines blockchain technology with the entertainment industry and fandom culture, offering a new experience to fans worldwide. BB Coin goes beyond the typical functions of cryptocurrency by providing a unique platform where fans can interact with their favorite stars and receive rewards.
Bitboard (BB) Coin was listed on the MEXC exchange on September 17, 2024, allowing users worldwide to trade it. This listing is expected to enhance BB Coin’s liquidity and recognition, marking a significant milestone for its global market expansion.
Fandom-Based Voting System
Bitboard Coin provides a new entertainment experience for both existing cryptocurrency users and the general public, even those unfamiliar with cryptocurrencies. Fans can vote for their favorite stars using BB Coin, and the coins used for voting can be reclaimed along with profits. This increases fan engagement and maximizes the utility of the coin.
Fans can vote for their favorite stars using BB Coin, and the coins used for voting are not consumed, allowing them to be reclaimed along with profits at any time. Additionally, fans can track the real-time rankings of stars through the “Bitboard Chart,” which displays live voting results.
Reward Mechanism
Fans can earn profits based on the ranking of the stars they vote for. The higher the ranking, the greater the profits, encouraging active participation. This reward structure emphasizes the role of fans not only as consumers but also as participants who can earn real rewards.
Global Fandom Connection
Bitboard focuses on building a global fandom ecosystem that connects fans worldwide. This platform allows fans to communicate across borders, share creative works, and get closer to their favorite stars. Fans can use BB Coin to create and expand their own digital fandom space in the global fandom world.
To learn more about Bitboard Coin, visit: https://bitboard.top/
Media Contact
Organization: Bitboard Coin
Contact Person: Hoon Lee
Website: https://bitboard.top/
Email: Send Email
City: Mahe
Country: Seychelles
Release Id: 23102418821
The post Bitboard Coin Announces First Beta Service Launch After Development Completion appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Kazakhstan has been selected as a Top Country within Lonely Planet’s Best in Travel 2025 list
Astana, October 23, 2024 — Lonely Planet, a leading international travel media, has named Kazakhstan as one of the best countries to visit in its annual Best in Travel 2025 rankings.
Each year, Lonely Planet’s experts carefully select the destinations based on recommendations from travelers, staff, writers, and other industry professionals. In 2025, Kazakhstan was chosen for its rich history, diverse landscapes, and unique cultural heritage, setting it apart from other countries.
Nitya Chambers, Senior Vice President of Content and Executive Editor at Lonely Planet, noted: “Best in Travel 2025 is the latest edition of Lonely Planet’s annual love letter to the world. While mindful of our responsibilities and impact as travelers, we’re proud of the destinations, journeys and experiences featured here, and are excited to share the local expertise and insight at the heart of these recommendations. Wherever you are in the world, we’re confident Best in Travel brings fresh inspiration for the year ahead.”
Yerzhan Yerkinbayev, Vice-minister of Tourism and Sports of the Republic of Kazakhstan welcomed this recognition, stating: “Kazakhstan’s inclusion in Lonely Planet’s Best in Travel 2025 highlights the country’s growing appeal as a travel destination and opens new opportunities for promoting its unique cultural and natural heritage on the global stage. Kazakhstan, with its bold approach, continues to develop sustainable tourism. We are committed to offering visitors authentic experiences that showcase the true essence of Kazakhstan’s heritage.”
Kazakhstan, which earned a place on this prestigious list, is described as a country where ancient traditions blend with modernity, offering something unique for every visitor. In the Lonely Planet publications, it states: “Kazakhstan is not just a place to visit; it’s a world to enter, a journey to undertake and a story to become a part of, with ghosts from the Silk Road whispering across the vast steppes that surround Kazakhstan’s cities still uncrowded by tourists.” Make modern Astana, which is the capital of the country, your starting point for a Kazakh adventure, and then roam the rough, wild mountains and steppe in Burabay resort, visiting ancient trading towns as Turkistan, dive into Caspian Sea and complete your journey in Almaty, gastronomy hotspot of Central Asia”.
Best in Travel is a landmark event for the global travel community, showcasing the most exciting and inspiring destinations for exploration. In 2025, the annual ranking celebrates its 15th edition, with a focus on countries and regions that offer unique experiences and demonstrate a commitment to sustainable tourism principles.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
NationalParkShops.com Launches to Promote Awareness of U.S. National Parks
Bitboard Coin Announces First Beta Service Launch After Development Completion
Kazakhstan has been selected as a Top Country within Lonely Planet’s Best in Travel 2025 list
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