Press Release
Bevel Rebrands Under Avenue Z, Driving New Era of Media Convergence
–News Direct–
Avenue Z a strategic communications and marketing consultancy today announces the full unification and rebranding of Bevel, a strategic communications firm, to form a new driving force behind media convergence. This unique combination is a strategic venture, breaking the traditional boundaries of PR, marketing, media, and social commerce to drive influence across all digital channels.
We see the market as very open to a company like ours that brings these talents and technologies together under one roof, not just for clients benefit, but to build something that is differentiated in this space, says Jeffrey Herzog, Chairman and CEO of Avenue Z. The leadership team at Bevel, now fully unified under Avenue Z, is a critical part of helping our clients achieve greater reach, revenue, and returns .
Avenue Z aims to deliver consistent messaging that drives tangible action across multiple touchpoints. The Convergence Media approach addresses this need by seamlessly blending various disciplines to create narratives that drive commerce, forge meaningful connections, and spark impactful conversions.
By joining forces through a tech-forward approach to reputation management, our clients will be better connected to their audiences through an integrated communications strategy, said Nneka Etoniru, EVP, Head of New York at Avenue Z, and one of Crains Most Notable Leaders in Advertising, Marketing and PR. Avenue Zs approach to convergence unifies the best of brand, media, marketing, and PR to supercharge client campaigns and ultimately yield higher conversions.
Merging traditional PR tactics with paid media, digital marketing, and performance media not only increases the frequency and consistency of brand interactions but also strengthens the narrative across every platform from the Wall Street Journal to TikTok. With teams in New York, Boston, Orlando, and Miami, Avenue Z is set to break boundaries and set the stage for groundbreaking achievements in the PR industry, and beyond.
PR and strategic communications are tools for driving awareness to support their launch initiatives, growth metrics, and raising funds. To achieve broader reach, its critical that those PR efforts tie in with digital marketing assets that convert, and performance media that drives connections with the right audiences. Our clients are always innovating, they expect their PR agency to do the same. Thats exactly what weve done. said Libbie Wilcox, Director of Avenue Z New York and lead of their Alternative Assets practice.
Avenue Zs new Convergence PR solution is now available to existing clients.
As part of the leadership team, I know we are so excited for all that is to come. As a PR professional, Im reassured that the industry is also in alignment. They see that PR is ready for a change. Its ready for more. And, were going to be among the first to pave that path, said Bristol Jones, Director and Head of Miami at Avenue Z.
Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising, and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach – we drive influence. Visit www.avenuez.com
Contact Details
Avenue Z
+1 407-637-2833
Company Website
View source version on newsdirect.com: https://newsdirect.com/news/bevel-rebrands-under-avenue-z-driving-new-era-of-media-convergence-146301631
Avenue Z
COMTEX_453284309/2655/2024-06-03T09:03:12
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Blue Sky Scrubs offers stylish, high-quality medical apparel, including premium scrubs, scrub caps, scrub jackets, and accessories for healthcare professionals.
United States, 3rd Apr 2025, – Austin, Texas, April 3, 2025 — Blue Sky Scrubs’ limited edition scrubs combine exclusive designs with premium comfort and durability. Crafted from high-quality fabrics, these stylish, limited-run scrubs offer a unique look while maintaining the performance healthcare professionals need. Experience luxury and functionality with every wear.
Blue Sky Scrubs’ newest limited edition scrubs will be launched while offering a fun way to give back to the community at the same time.
The luxury scrub cap company is giving away surgical caps for free with no purchase necessary. But only the first 100 customers that share a Tiktok video or Instagram video at work about one thing they have done recently to be nice to someone. The promotion is taking place only in the United States. They wanted the videos to be done at work so they know that in fact that the people getting our products are working in the medical field.
Blue Sky Scrubs has always been known for giving and is continuing this tradition through fun new ways. Earlier this year, it gave free scrubs to people in need for a mission trip. In September it helped raise money for students in nursing and medical school. And Blue Sky Scrubs employees routinely donate time to help local charities. Promotions help to drive conversation around a brand and increase awareness. Donating to charities can also can drive sales, because some customers will tell friends about the things they do and in return they might buy our products.
Blue Sky Scrubs said it wants the brand associated with making a difference in peoples lives “meaningful connections” with nurses, veterinarians, dentists, hygienists, physicians and physician assistants.
Video : https://www.youtube.com/watch?v=yTahVWQDjiQ
Location: https://maps.app.goo.gl/NRnYcodeLLimbHgn7
“Being kind is an opportunity to make a positive difference by being generous,” Shelby Marquardt, Blue Sky Scrubs founder and chief designer, said in a release. “A simple gesture of caring and saying thanks, including brightening someone’s day, is a great way to make a difference.” The company also released hundreds of new scrub cap designs this week. Blue Sky Scrubs said that it’s considering expanding its limited editions scrubs to sell more of its medical clothing across the United States.
Media Contact
Organization: Blue Sky Scrubs
Contact
Person: Azu Aguilera
Website:
https://blueskyscrubs.com
Email:
info@blueskyscrubs.com
Contact Number: 18883025837
Country:United States
The post Limited Edition Spring Colors From Blue Sky Scrubs appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Blue Sky Scrubs offers stylish, high-quality medical apparel, including premium scrubs, scrub caps, scrub jackets, and accessories for healthcare professionals.
United States, 3rd Apr 2025, – Austin, Texas, April 3, 2025 — Blue Sky Scrubs’ limited edition scrubs combine exclusive designs with premium comfort and durability. Crafted from high-quality fabrics, these stylish, limited-run scrubs offer a unique look while maintaining the performance healthcare professionals need. Experience luxury and functionality with every wear.
Blue Sky Scrubs’ newest limited edition scrubs will be launched while offering a fun way to give back to the community at the same time.
The luxury scrub cap company is giving away surgical caps for free with no purchase necessary. But only the first 100 customers that share a Tiktok video or Instagram video at work about one thing they have done recently to be nice to someone. The promotion is taking place only in the United States. They wanted the videos to be done at work so they know that in fact that the people getting our products are working in the medical field.
Blue Sky Scrubs has always been known for giving and is continuing this tradition through fun new ways. Earlier this year, it gave free scrubs to people in need for a mission trip. In September it helped raise money for students in nursing and medical school. And Blue Sky Scrubs employees routinely donate time to help local charities. Promotions help to drive conversation around a brand and increase awareness. Donating to charities can also can drive sales, because some customers will tell friends about the things they do and in return they might buy our products.
Blue Sky Scrubs said it wants the brand associated with making a difference in peoples lives “meaningful connections” with nurses, veterinarians, dentists, hygienists, physicians and physician assistants.
Video : https://www.youtube.com/watch?v=yTahVWQDjiQ
Location: https://maps.app.goo.gl/NRnYcodeLLimbHgn7
“Being kind is an opportunity to make a positive difference by being generous,” Shelby Marquardt, Blue Sky Scrubs founder and chief designer, said in a release. “A simple gesture of caring and saying thanks, including brightening someone’s day, is a great way to make a difference.” The company also released hundreds of new scrub cap designs this week. Blue Sky Scrubs said that it’s considering expanding its limited editions scrubs to sell more of its medical clothing across the United States.
Media Contact
Organization: Blue Sky Scrubs
Contact
Person: Azu Aguilera
Website:
https://blueskyscrubs.com
Email:
info@blueskyscrubs.com
Contact Number: 18883025837
Country:United States
The post Limited Edition Spring Colors From Blue Sky Scrubs appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Blue Sky Scrubs offers stylish, high-quality medical apparel, including premium scrubs, scrub caps, scrub jackets, and accessories for healthcare professionals.
United States, 3rd Apr 2025, – Austin, Texas, April 3, 2025 — Blue Sky Scrubs’ limited edition scrubs combine exclusive designs with premium comfort and durability. Crafted from high-quality fabrics, these stylish, limited-run scrubs offer a unique look while maintaining the performance healthcare professionals need. Experience luxury and functionality with every wear.
Blue Sky Scrubs’ newest limited edition scrubs will be launched while offering a fun way to give back to the community at the same time.
The luxury scrub cap company is giving away surgical caps for free with no purchase necessary. But only the first 100 customers that share a Tiktok video or Instagram video at work about one thing they have done recently to be nice to someone. The promotion is taking place only in the United States. They wanted the videos to be done at work so they know that in fact that the people getting our products are working in the medical field.
Blue Sky Scrubs has always been known for giving and is continuing this tradition through fun new ways. Earlier this year, it gave free scrubs to people in need for a mission trip. In September it helped raise money for students in nursing and medical school. And Blue Sky Scrubs employees routinely donate time to help local charities. Promotions help to drive conversation around a brand and increase awareness. Donating to charities can also can drive sales, because some customers will tell friends about the things they do and in return they might buy our products.
Blue Sky Scrubs said it wants the brand associated with making a difference in peoples lives “meaningful connections” with nurses, veterinarians, dentists, hygienists, physicians and physician assistants.
Video : https://www.youtube.com/watch?v=yTahVWQDjiQ
Location: https://maps.app.goo.gl/NRnYcodeLLimbHgn7
“Being kind is an opportunity to make a positive difference by being generous,” Shelby Marquardt, Blue Sky Scrubs founder and chief designer, said in a release. “A simple gesture of caring and saying thanks, including brightening someone’s day, is a great way to make a difference.” The company also released hundreds of new scrub cap designs this week. Blue Sky Scrubs said that it’s considering expanding its limited editions scrubs to sell more of its medical clothing across the United States.
Media Contact
Organization: Blue Sky Scrubs
Contact
Person: Azu Aguilera
Website:
https://blueskyscrubs.com
Email:
info@blueskyscrubs.com
Contact Number: 18883025837
Country:United States
The post Limited Edition Spring Colors From Blue Sky Scrubs appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Limited Edition Spring Colors From Blue Sky Scrubs
Limited Edition Spring Colors From Blue Sky Scrubs
Limited Edition Spring Colors From Blue Sky Scrubs
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