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Teads Global Report Reveals New Auto Buying Landscape

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–News Direct–

Teads, the global media platform, today announced the findings of its latest global report, "Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide." Based on research conducted across 17 markets, these latest findings shed light on the key motivations, considerations, and emerging trends for auto buyers around the world. Here's what the data reveals:

Brand Loyalty Wanes, Openness Soars:

Consumer loyalty is taking a backseat, with a staggering 82% of respondents globally, open to switching brands. While this presents a critical opportunity for automakers to capture attention and build trust in a shorter timeframe, it also means that traditional marketing strategies may need a refresh to stand out in this new, competitive environment.

Faster Decisions Demand Proactive Outreach:

With a significant portion (42%) devoting two weeks or less to researching brands and models, consumer research timelines are shortening. To succeed in this environment, reaching consumers early and maintaining consistent engagement throughout their research journey is critical.

The Green Wave: EVs and Hybrids Surge in Popularity:

Sustainability is now a key buying factor, with 42% of consumers solely considering hybrid or electric. However, this trend varies regionally, with Mexico, Brazil, and the US still showing a stronger reliance on gas engines, Italy and Spain moving away from gas engines, but primarily focusing on Hybrid options, and France & Singapore showing the fastest adoption of both EVs and Hybrids.

Russell Wager, VP of Marketing at Kia America, comments on this shift: 'Consumers are trying to understand what sustainability means for them and how much they should care. And I think that's actually on the OEMs to educate them, and we're taking that mission on as part of our global strategy. We have a combination of some new electric vehicles. We just revealed the K4, which is one of our newest gas-engine vehicles. We're giving choices to customers.' His insights underscore the evolving market dynamics and Kia's strategic response to meet diverse consumer preferences.

Jen Brace, Chief Futurist, Ford, regarding electric vehicles, "It's clear that consumer curiosity and interest are high. However, potential buyers are seeking reassurance from trusted sourcesfriends, family, and acquaintances who already own EVs. They rely on these personal connections to provide them with the confidence they need to make the transition. Additionally, there is a strong desire to alleviate concerns about charging, which remains a significant barrier to adoption."

Digital Dominates the Car Buying Journey:

Consumers are overwhelmingly turning to the internet for car research. A whopping 43% say online resources are now more important than ever, and half of all car buyers begin their research into different brands and models online. This digital showroom shift demands automakers prioritize a user-friendly and informative online presence.

Trusted Sources and the Power of Online Ads

While online resources are crucial, car buyers still value trusted sources like manufacturer websites. However, the power of online ads cannot be underestimated. They inspire 81% of consumers to take action, particularly younger demographics, and EV considerers. What encourages users even more to consider a brand is to see it advertised across multiple screens (56%), highlighting the effectiveness of omnichannel marketing campaigns that combine online and TV advertising for a broader reach.

The Always-On Branding Imperative

Given the shortened decision-making timeframe, maintaining an always-on presence is crucial for automotive marketers. Brands must continuously engage potential buyers prior to and throughout their research journey, influencing them as the relevant set of options shrinks.

Marisstella Marinkovic, Vice President and Chief Marketing Officer, Nissan U.S. notes that a flexible ability to reach consumers wherever they are is imperative. She says, It's really about understanding the behavior of customers. Some customers are online consuming different types of media, so we really have to be mindful of the different target audiences, how best to connect with the, and where they are."

Henner Blmer VP of Global Client Partnerships, said: "In the face of seismic shifts within the auto marketing industry, proactivity is a winning strategy. By understanding the new dynamics of modern car buyers driven by changing consumer behavior and a growing focus on sustainability automakers and dealerships can optimize their strategies to cater to their evolving needs and preferences.

To explore these and other trends in the automotive buying journey, please download our report.

About Teads

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.

For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the worlds best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments while improving the effectiveness and efficiency of digital ad transactions.

Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries.

Contact Details

Kite Hill PR for Teads

Alexandra Morrison

+1 214-604-9658

teads@kitehillpr.com

Company Website

https://www.teads.com/

View source version on newsdirect.com: https://newsdirect.com/news/teads-global-report-reveals-new-auto-buying-landscape-459510117

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CoinsDo Announces Participation in Money20/20 Las Vegas

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CoinsDo brings its state-of-the-art non-custodial digital asset custody solution to the US for the first time

Singapore, 24th October 2024, ZEX PR WIRE, CoinsDo, a leading provider of non-custodial digital asset custody solutions, is excited to announce its participation in Money20/20, taking place from October 27-30, 2024, in Las Vegas. 

This year’s theme, “Humans and Machines Creating a New World”, perfectly aligns with CoinsDo’s vision for digital asset security. As businesses and consumers increasingly interact with digital assets, the collaboration between human expertise and advanced technology is unlocking new opportunities for efficiency and security across the financial landscape. CoinsDo’s participation at Money20/20 is a commitment to leading this change by providing secure, scalable non-custodial digital asset custody solutions in this rapidly evolving ecosystem.

Weh Ming, Business Development Manager at CoinsDo, expressed the importance of the event: “Money20/20’s focus on the interplay between humans and machines mirrors what we offer at Coinsdo, where we’re empowering businesses with cutting-edge, non-custodial solutions that integrate human oversight with advanced technology to protect digital assets in a world where traditional and digital finance converge. The future of finance will be defined by collaboration, and Money20/20 is the perfect venue to showcase how we are shaping that future.”

CoinsDo will highlight its state-of-the-art non-custodial digital asset custody solution, a timely response to the rising wave of cyberattacks predicted to cost businesses US$9.5 trillion globally. Designed for businesses managing large volumes of digital assets, the company’s solution offers seamless and secure processes for the deposit, withdrawal, and management of digital assets without the need for third-party custodianship, ensuring unparalleled control and security. 

Attendees are invited to visit CoinsDo at booth 2711 to learn more about how CoinsDo’s solutions can future-proof their digital asset security strategies. The CoinsDo team will be on hand to offer personalized consultations and demonstrate how their platform integrates the latest technological advancements to help crypto businesses safeguard and manage their assets.

Useful Links:

Website: https://coinsdo.com  

X (Twitter): https://x.com/CoinsDogroup  

LinkedIn: https://www.linkedin.com/company/coinsdo/

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GEIOS Technologies Wins 600 MW PPA, Driving Clean Energy Expansion Across Southeast Asia

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GEIOS Technologies has secured a 25-year Power Purchase Agreement (PPA) with Electricite du Laos (EDL) for a 600 MW geothermal energy project in Champassak, Lao PDR. This partnership marks the largest geothermal project in Southeast Asia and positions GEIOS as a key player in the region’s clean energy transition. The project will be rolled out in phases, with 150 MW expected to be operational by 2026 and the remaining capacity online by 2028.The PPA ensures a continuous supply of carbon-free geothermal energy, supporting the energy needs of Southeast Asia and providing power to Singapore’s growing data center industry. Initial drilling in the Champassak area revealed favorable geological conditions, reducing costs and drilling times, showcasing the efficiency of GEIOS’s proprietary Enhanced Quantum Geothermal (EQG) technology.GEIOS’s EQG technology integrates quantum physics, nanotechnology, and AI for optimal energy production, reducing the surface footprint while improving scalability and cost-efficiency. This project aligns with Lao PDR’s efforts to diversify its energy mix beyond hydropower and strengthen its export capabilities to neighboring countries.

MIAMI, FL, 24th Oct 2024 – GEIOS Technologies, a pioneer in enhanced nanotech geothermal energy, announces it has secured a 25-year Power Purchase Agreement (PPA) with Electricite du Laos (EDL) for a massive 600 MW geothermal project in Champassak, Lao PDR. This agreement, the largest of its kind in Southeast Asia, positions GEIOS at the forefront of the region’s clean energy revolution.

Following a competitive evaluation, GEIOS was selected by EDL and the Lao Ministry of Energy and Mines to deliver reliable, renewable geothermal power, addressing the surging energy demands across Southeast Asia. The project will be implemented in phases, with an ambitious timeline of 150 MW operational by the end of 2026 and the next phase capacity coming online by 2028.

This PPA comes as Southeast Asian nations, particularly Lao PDR, seek to diversify their energy mix and reduce reliance on hydropower for exports to neighboring countries, including Malaysia, Singapore, Thailand, Cambodia, China, and Vietnam. The 25-year agreement guarantees a continuous supply of 24/7 carbon-free geothermal energy, providing a stable and cost-effective power solution crucial for Singapore’s growing data center industry and overall economic development.

Mr. Vangsakoun Yingyong, CEO of EDL, stated, “This partnership with GEIOS represents a pivotal moment in Laos’ energy strategy. Their EQG technology offers the stable, clean power we need to meet our domestic needs and export commitments. This project will significantly enhance our ability to provide reliable energy to Singapore and other neighboring countries.”

Initial drilling by the government in Champassak has yielded exceptional results, with significantly faster drilling times and lower costs due to favorable geological conditions. These outcomes underscore the scalability and efficiency of GEIOS’s proprietary Enhanced Quantum Geothermal (EQG) technology.

Shad AM SERROUNE, CEO of GEIOS Technologies, added, “This agreement with EDL is a testament to the scalability and reliability of our EQG technology. We’re not just providing energy; we’re driving a clean energy revolution that will reshape the future of power generation in Southeast Asia and globally.”

GEIOS’s EQG technology uniquely combines quantum physics, nanotechnology, and metamaterials with advanced AI and real-time geochemistry analysis. This innovative approach delivers highly efficient, scalable, and reliable renewable energy systems, optimizing both energy production and reservoir management.

The technology employs a revolutionary multi-stage subsurface design that concentrates the majority of operations underground. This approach significantly reduces the above-ground footprint to mere meters, allowing for optimal energy extraction while minimizing environmental disruption. This feature not only enhances the project’s efficiency but also leads to reduced costs and substantial savings.

About GEIOS Technologies: Founded in 2019, GEIOS Technologies is committed to accelerating the global transition to sustainable energy through innovative geothermal solutions. By leveraging cutting-edge nanotechnology and metamaterials, GEIOS delivers highly efficient, scalable, and reliable renewable energy systems, supporting clients worldwide in their pursuit of clean, responsible power generation.

About EDL: Electricite du Laos (EDL) is the national utility of Laos, responsible for power generation, transmission, and distribution. A leader in energy export, EDL supplies power to Thailand, Cambodia, China, and Vietnam. With this new geothermal project, EDL strengthens its position as a key player in Southeast Asia’s evolving energy landscape.

For more information about this groundbreaking project and GEIOS’s future plans, please contact:

Investor Relations: invest@geios.energy 

Media Contact: media@geios.energy 

Media Relations: Lee Hyung Soon

Media Contact

Organization: GEIOS TECHNOLOGIES

Contact Person: Sandra Lebiewicz

Website: https://www.geios.net

Email: media@geios.energy

Contact Number: +12396036828

Address: 3401 N. MIAMI, AVE. STE 230

Address 2: Building B34-2nd Floor

City: MIAMI

State: FLORIDA

Country: United States

Release Id: 24102418915

The post GEIOS Technologies Wins 600 MW PPA, Driving Clean Energy Expansion Across Southeast Asia appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

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New World Asset Management Ltd NWAM and AlgoDynamix reach a comprehensive strategic cooperation Leading the new era of intelligent risk management

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In the ever-changing global financial market, investors have an increasing demand for accurate market insights and intelligent risk management. Market volatility, emergencies and global economic uncertainty have brought unprecedented challenges to investors. However, in the face of these changes, New World Asset Management (NWAM) and AlgoDynamix have joined forces to provide global investors with forward-looking market risk management solutions to help them remain invincible in market fluctuations.

United States, 24th Oct 2024 – In the ever-changing global financial market, investors have an increasing demand for accurate market insights and intelligent risk management. Market volatility, emergencies and global economic uncertainty have brought unprecedented challenges to investors. However, in the face of these changes, New World Asset Management (NWAM) and AlgoDynamix have joined forces to provide global investors with forward-looking market risk management solutions to help them remain invincible in market fluctuations.

As a leading global risk analysis company, AlgoDynamix relies on its unique AI and big data analysis technology to focus on predicting market volatility and risk management. The market volatility prediction tools provided by AlgoDynamix have been widely used in many financial institutions around the world, helping investors to make plans before market fluctuations. Its innovative risk prediction system allows investors to adjust their strategies in time when the market fluctuates violently to avoid potential losses.  In November 2023 , NWAM and AlgoDynamix officially launched strategic cooperation negotiations. The two parties quickly determined the cooperation framework and decided to integrate AlgoDynamix’s market risk prediction model with NWAM’s AI quantitative trading platform. This integration will not only greatly enhance NWAM’s market analysis capabilities, but also provide its users with intelligent market volatility early warning functions.

In early 2024, the two parties successfully completed the integration of market data and risk prediction tools, and officially released the AI-driven market volatility early warning system on the NWAM platform. The system can monitor market dynamics in real time, capture potential risk signals, and provide users with instant risk warnings. With this technology, NWAM users can quickly respond to market changes and adjust investment strategies to achieve more stable wealth growth.  One of the important results of this cooperation is the launch of an intelligent risk management system. Through this system, NWAM users can not only obtain accurate market volatility forecasts, but also use intelligent tools for personalized risk management. Whether it is large institutional investors or individual investors, the NWAM platform will help them make smarter decisions amid market uncertainty.  Commenting on the partnership, NWAM CEO said: “We have always believed that the future of financial markets belongs to those companies that can fully leverage smart technology. AlgoDynamix’s technology fits seamlessly with our AI quantitative trading platform, providing our users with powerful risk management tools. This partnership marks a key step forward in our journey towards smart investment management.”

The founder of AlgoDynamix is also looking forward to the cooperation: “NWAM’s leading technology in digital asset management and AI trading perfectly complements our expertise in predicting market volatility. We firmly believe that through this cooperation, global investors will be able to better protect their assets during market turmoil and achieve steady wealth appreciation.”  This cooperation not only promotes the advancement of intelligent risk management technology, but also opens a new chapter in safer and more reliable wealth management for global investors. Through its cooperation with AlgoDynamix, NWAM will significantly enhance its capabilities in market analysis and risk management. The AI-driven market fluctuation early warning system and intelligent risk management functions not only improve the platform’s market response capabilities, but also bring more security to investors. In an increasingly complex global market, improving risk management capabilities is undoubtedly an important cornerstone for investors to make steady profits.

Media Contact

Organization: New World Asset Management Ltd

Contact Person: Don Adam Perera

Website: https://newworldeco.com

Email: Send Email

Country: United States

Release Id: 24102418963

The post New World Asset Management Ltd NWAM and AlgoDynamix reach a comprehensive strategic cooperation Leading the new era of intelligent risk management appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

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