Press Release
The Media Agency Shift – Genius Monkeys Assessment
–News Direct–
Looking back 20 25 years ago, you simply could not get your commercial on TV, your ad on a billboard, or mailers sent out to your audience without going through an advertising agency. They were the end-all-be-all for anything you needed in marketing and there really was no other option. But the advertising landscape has changed dramatically in the last couple of decades, thanks in no small part to new technologies and more recently a worldwide pandemic that changed how many companies prioritize resources.
The media agency is going through a paradigm shift. Here is our assessment of where we are and where we are going.
The COVID Effect
In 2013, around 58% of marketers had transitioned to in-house agencies in an effort to cut costs and middlemen. When the pandemic hit in 2019, this process accelerated and saw many businesses adopt the in-house method, whether they were ready for it or not.
Many companies internal teams which were already understaffed and overworked quickly began getting overburdened by the immense workload. Agencies that previously had Google experts, GRP buying teams, social media departments and more were now being significantly downsized, sometimes reducing teams to as little as 2-5 people in total.
These teams were also generally using self-serve platforms, a supposedly cost-effective solution where the advertiser builds and maintains campaigns themselves. If the team found themselves lacking the expertise needed on certain platforms or ways of buying media, there wasnt much they could do. Marketing suffered, and many companies found themselves in this situation amid the upheaval of Covid-19.
From Self-Serve to Fully-Managed
For better or worse, the majority of the industry followed this path. In 2023, a full 82% of marketers had transitioned to an in-house model; today, many teams are now starting to feel the squeeze. They need more efficient tools and all-in-one platforms that can help them do more with less time.
Enter the fully-managed platform, where the ad tech companies build and maintain the campaigns for the advertiser. With this methodology switch, advertisers can remain on 15-20+ DSPs/networks in a fraction of the set up and management time, all while having a much more accessible and digestible all-in-one reporting location.
Above all, advertisers could make use of the expertise that came with a fully managed platform: a support group they could always come to for help with specific and nuanced marketing questions. Ad placements and programmatic campaigns become a footnote so in-house teams can focus on branding, company voice, and other areas where they are the experts.
The Media Agency Shift
So where does this leave the media agency? There are things that an agency can do better than anyone; theres no better partner for brand development, TV GRP buying and more. But in an evolving landscape, agencies also need to adapt if they want to thrive. The best agencies find the best partners and assimilate a team with the expertise to help companies thrive and aggressively pursue their goals.
Embracing fully managed platforms is just one example of how agencies can reap the same benefits as the in-house teams with:
- Full ad coverage with placements on all devices
- Access to programmatic experts
- Campaigns supervised by humans instead of an AI.
- Decreased costs and more efficient workflows.
Genius Monkey data alone shows a 19% better cost per conversion on fully managed over self-serve with even better metrics on CPC, CPM and other key data points. Efficiency is the metric of the future, and fully-managed platforms are built to deliver it.
The Genius Monkey Difference
Of course, not all programmatic platforms are created equal, and finding the right fit is step one to reaping the benefits of modern marketing. Featuring the latest technologies and spanning dozens of networks and DSPs, Genius Monkey is the farthest-reaching platform on the planet, built to track every detail of the customer journey and cut your cost-per-conversion.
No matter your audience, no matter your industry, Genius Monkey can help you evolve your marketing to the next level. Get in touch with us today to see how!
Contact Details
Genius Monkey
Travis Champ- Chief Operating Officer
Company Website
View source version on newsdirect.com: https://newsdirect.com/news/the-media-agency-shift-genius-monkeys-assessment-213033689
Genius Monkey
COMTEX_451733717/2655/2024-05-01T15:50:02
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Dr. Anosh Ahmed is Helping Diverse Industries in Dubai Grow with Socially Conscious Investments and Developments
Dr. Anosh Ahmed is the founder of The Private Family Office of Anosh Ahmed and Anosh Inc.
United Arab Emirates, 24th Oct 2024, Grand Newswire – Dr. Anosh Ahmed, the founder, Chairman, and CEO of The Private Family Office of Anosh Ahmed and Anosh Inc., is working towards making socially conscious investments and developments that drive positive social change. With divisions specializing in real estate, media, financial trading, commodity trading, and more, Dr. Anosh Ahmed offers a holistic approach to developing a sustainable legacy for all.
Anosh Inc. is a global alternative investment and consulting firm that has emerged as a key private and venture capital player. Since its founding in 2006, the firm has focused on helping companies across industries grow and achieve their financial objectives. Anosh Inc.’s approach is centered on working with companies at various stages of development, leveraging flexible capital across private equity, public equity, credit, fixed income, and venture capital.
Through the Private Family Office of Anosh Ahmed (PFOAA), Anosh Inc. provides various wealth management services, including healthcare services, through a global network of hospitals. The company’s real estate portfolio, valued at $1.5 billion, highlights its long-term approach to investments, focusing on generating steady returns while contributing to the economic development of communities.
Dr. Anosh Ahmed has a net worth of $1.8 billion, mainly from his astute investments in the agriculture business. He is also active in philanthropy, supporting education and social justice initiatives. Through the Anosh Inc. Foundation, he works to provide educational aid and social support to underserved communities, emphasizing the importance of giving back to society.
Dr. Anosh Ahmed continues to focus on creating value for its investors, partners, and the businesses it supports. His multi-faceted approach to investment and consulting reflects his commitment to long-term growth and economic impact.
To learn more about Anosh Inc., visit http://www.anoshinc.com.
For more information on the Private Family Office of Anosh Ahmed, visit http://www.pfoaa.com.
Media Contact
Organization: Private Family Office Anosh Ahmed
Contact
Person: Grace D’Souza
Email:
info@pfoaa.com
City: Dubai
Country:United Arab Emirates
The post Dr. Anosh Ahmed is Helping Diverse Industries in Dubai Grow with Socially Conscious Investments and Developments appeared first on
Grand Newswire.
It is provided by a third-party content
provider. Grand Newswire makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Korvato, a cutting-edge algorithmic trading platform, today announced its public launch, marking a significant milestone in democratizing sophisticated investing strategies. After three years of operating privately, Korvato is now offering its advanced trading algorithms and investment technologies to the public, aiming to revolutionize how retail investors approach financial markets.
Key Highlights:
– Korvato achieves 22% average monthly returns over 3 years
– Nearly $1 million in profits generated for private clients
– Results verified by third-party network FX Blue
– Public launch opens access to Korvato’s proprietary algorithmic trading strategies
During its private phase, Korvato established itself as a leader in algorithmic trading, leveraging artificial intelligence and machine learning to navigate complex financial markets.
The company’s impressive track record includes generating nearly $1 million in profits for its clients, with an average monthly return of 22%, as verified by the respected third-party network FX Blue.
Amit Fridman, CEO of Korvato, explained the platform’s unique value proposition: “Creating an algorithmic trading system should be every trader’s goal. Yet, developing a trading system can be overwhelming since it involves several moving parts. Another challenge is that today’s markets require an algorithm that adapts to different market conditions. Korvato solves those challenges.”
Korvato’s Innovative Features:
1. Advanced algorithmic investing technologies
2. AI-driven market analysis and trade execution
3. Educational resources from seasoned market professionals
4. Risk management tools for intelligent risk-taking
5. Adaptable strategies for various market conditions
The public launch of Korvato opens up new opportunities for traders and investors seeking enhanced growth from their investments. By combining traditional investment strategies with cutting-edge technological innovations, Korvato aims to reshape the investment landscape and challenge the status quo of retail trading.
Founded on the belief that financial market success should be accessible to everyone, Korvato has assembled a global team of exceptional talents in finance, technology, and data science.
This diverse group not only brings a wealth of knowledge and expertise but also fosters a culture of innovation and excellence in algorithmic trading.
As Korvato transitions from private to public availability, it invites retail traders and investors to join a movement that pushes the boundaries of what’s possible in finance.
With Korvato, users are not just investing in markets, but in a future filled with brighter, more prosperous financial opportunities through algorithmic trading.
For more information about Korvato and its algorithmic trading platform, please visit www.korvato.com or contact support@korvato.com.
About Korvato:
Korvato is a fintech company dedicated to revolutionizing the investment landscape by integrating sophisticated algorithmic trading strategies with user-friendly platforms. With a focus on education, innovation, and intelligent risk-taking, Korvato aims to empower investors of all levels to achieve their financial goals through advanced trading algorithms and AI-driven investment strategies.
Contact:
Email: support@korvato.com
Website: www.korvato.com
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Estonia, 23rd Oct 2024, Grand Newswire – Quantum Coin, formerly known as Doge Protocol, has announced a renaming effort that includes a new name for both the project and its community. The project is now known as “Quantum Coin,” while the community has adopted the name “Quantum Coin Community.” This renaming reflects the project’s evolving focus, and the updated website, QuantumCoin.org, now reflects these changes.
In addition to the renaming, the Quantum Coin Community has introduced the beta version of its Android Wallet, which is now available for both the Testnet T4 and the Mainnet. Earlier this year, desktop wallets for Windows, Mac, and Linux were released, expanding the accessibility of Quantum Coin to a wider range of users.
Quantum Coin stands out as a blockchain project with a focus on post-quantum cryptography and smart contract capabilities. Its Mainnet, which launched in December 2023, incorporates a hybrid cryptography model. This includes the use of algorithms such as ML-DSA, SLH-DSA, and ed25519 to secure user accounts, with SLH-DSA acting as a safeguard. The project also employs ML-KEM post-quantum cryptography to encrypt communication, further enhancing the security of transactions. These algorithms were recently standardized by the National Institute of Standards and Technology (NIST), making them relevant for defending against potential future quantum computing threats.
Currently, Quantum Coin operates on a proof-of-stake consensus mechanism but plans to transition to a hybrid proof-of-work model in the future. This shift will be implemented once clean energy solutions become more accessible, allowing for a more energy-efficient blockchain.
The Quantum Coin community continues to build on its initial technology releases, which included NodeJS SDKs, a block explorer, and node clients for Windows, Mac, and Linux. These tools aim to give developers and users more control and flexibility within the ecosystem.
As a community-driven project, Quantum Coin positions itself to address real-world challenges through its technology. The development and decision-making processes rely heavily on community involvement, and future plans include further product development and updates to the blockchain’s capabilities.
Users can visit the project website https://quantumcoin.org/ for any media inquiries.
About Community:
Quantum Coin is a blockchain project focused on integrating hybrid post-quantum cryptography with smart contracts. The community-driven project launched its Mainnet in December 2023, with ongoing developments in security and energy efficiency.
Media Contact
Organization: Quantum Coin Community
Contact
Person: Sam Santo
Website:
https://QuantumCoin.org
Email:
contact@quantumcoin.org
City: Tallinn
Country:Estonia
The post Quantum Coin Changes Name and Launches Android Wallet with Post-Quantum Cryptography appeared first on
Grand Newswire.
It is provided by a third-party content
provider. Grand Newswire makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Dr. Anosh Ahmed is Helping Diverse Industries in Dubai Grow with Socially Conscious Investments and Developments
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